Top 20 Beauty Influencers in Chile in 2025

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Here's the list of the Top 20 Beauty Influencers in Chile in 2025:

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20. Sofía Fuentes

Sofía Fuentes is a 19-year-old content creator known for her engaging vlogs and get-ready-with-me (GRWM) videos. Her TikTok features a mix of personal experiences, travel adventures, and beauty tips, often highlighting her life in Chile and Brazil. With a strong following, she shares relatable content that resonates with a young audience, focusing on lifestyle and beauty themes.

Favikon Authority Score:  8 542 pts

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19. Valentina

Valentina is a Chilean TikTok creator known for her engaging content focused on humor, makeup, and unboxing. She frequently shares her experiences with beauty products, particularly in the context of popular culture references like Monster High. Her posts often include hashtags related to Chile, showcasing her local identity while appealing to a broader audience interested in beauty and lifestyle trends.

Favikon Authority Score:  8 547 pts

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18. Cata Diaz

Cata Diaz is a beauty and lifestyle content creator based in Santiago, Chile. She shares makeup tutorials, fashion tips, and personal anecdotes on platforms like Instagram and TikTok. Her posts often feature vibrant visuals and engage her audience with relatable content about daily life, beauty trends, and personal experiences. Cata promotes various brands through discount codes and collaborations, showcasing her influence in the beauty industry.

Favikon Authority Score:  8 573 pts

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17. Javiera Vidal

Javiera Vidal, known as Lasazonn on TikTok, is a Chilean social media personality with a strong presence on Instagram and TikTok. She shares content focused on lifestyle, beauty, and family moments, often collaborating with brands like NYX and Maybelline. Her posts frequently feature promotional codes and discounts, engaging her audience with interactive and relatable content. Javiera's social media is a blend of personal experiences and brand partnerships, appealing to a diverse audience.

Favikon Authority Score:  8 606 pts

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16. Camila

Camila is a vibrant social media personality from Chile, known for her engaging TikTok content that resonates with young women. Her posts often reflect themes of self-expression, beauty, and personal experiences, showcasing her love for makeup, fashion, and lifestyle. She actively engages with her audience through relatable content, often discussing her feelings and daily life, while promoting brands she loves. Camila's presence is characterized by a playful and colorful aesthetic, appealing to a youthful demographic.

Favikon Authority Score:  8 637 pts

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15. Valentina

Valentina is a popular TikTok creator from Chile, known for her engaging and relatable content. She frequently shares personal moments, beauty tips, and lifestyle snippets, often accompanied by trending hashtags like #fyp and #parati. With a significant following, her posts often receive high engagement, showcasing her ability to connect with her audience through casual and fun interactions.

Favikon Authority Score:  8 644 pts

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14. Coni Lucero

Coni Lucero is a hairstylist and colorist from Chile, known for her expertise in hair care and styling, particularly for curly and wavy hair. She shares tips and tutorials on maintaining healthy hair, product reviews, and humorous insights into common hair care mistakes. Her content is popular among women seeking beauty and hair care advice, and she frequently engages with her audience through interactive posts and responses.

Favikon Authority Score:  8 667 pts

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13. JESU

A passionate cosmetologist and esthetician in training, she shares engaging content focused on curly hair care, skincare, and makeup. With a strong presence on TikTok and Instagram, she emphasizes the beauty of natural curls and offers tips for maintaining healthy hair. Her posts often feature tutorials, product recommendations, and personal anecdotes, resonating with a community of curly-haired individuals. Based in Chile, she actively promotes self-love and confidence through her content.

Favikon Authority Score:  8 673 pts

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12. Rodrigo Contuliano

Rodrigo Contuliano is a Chilean makeup artist and content creator known for his engaging makeup transformations and tutorials on TikTok and Instagram. His content often features popular culture references, including characters from movies and local Chilean figures. He actively collaborates with brands like Maybelline and Nivea, showcasing products through creative makeup looks. His posts reflect a vibrant personality and a strong connection with his audience, often inviting interaction and feedback.

Favikon Authority Score:  8 677 pts

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11. Fer Figueroa

Fer Figueroa is a dual national from Mexico and Chile, actively engaging her audience through personal and lifestyle content on Instagram and TikTok. She shares moments from her life, including family, vacations, and collaborations with brands like Pandora and H&M. Her posts often reflect her love for her daughter Leah and her experiences in reality TV. Fer promotes various products and engages in brand partnerships, showcasing a vibrant and relatable online presence.

Favikon Authority Score:  8 724 pts

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10. Endris Rodriguez

Endris Rodriguez is a barber and entrepreneur based in Chile, specializing in hair transformations and barbering education. He is the founder of Barberia A3BS and director at 3BS Lab, offering online courses for aspiring barbers. His social media presence showcases impressive haircut transformations, engaging with a large audience through TikTok and Instagram. Endris emphasizes motivation and community building, sharing his journey and encouraging others to pursue their dreams in the barbering industry.

Favikon Authority Score:  8 779 pts

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09. Fran Chekal

Fran Chekal is a Chilean content creator known for her vibrant presence on TikTok and Instagram, where she shares lifestyle content, beauty tips, and personal moments, particularly related to weddings and Korean culture. With a significant following, she engages her audience through relatable posts and collaborations with beauty brands. Her content often features themes of love, celebration, and cultural fusion, reflecting her identity as a Korean-Chilean influencer.

Favikon Authority Score:  8 806 pts

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08. Matías Ross

Matías Ross is a leading fragrance reviewer in Latin America, known for his engaging content on TikTok and Instagram. With over 850K followers on TikTok, he specializes in perfume reviews, comparisons, and recommendations, often incorporating humor and interactive questions to engage his audience. His posts frequently highlight various perfumes, including niche and popular brands, and he actively encourages audience participation through polls and discussions about fragrance preferences.

Favikon Authority Score:  8 821 pts

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07. Consu Becerra

Consu Becerra is a Chilean content creator focused on beauty and lifestyle, sharing makeup tutorials, fashion tips, and personal vlogs across TikTok and Instagram. Her posts often feature makeup trends, outfit inspirations, and relatable moments with friends, showcasing a vibrant and engaging personality. She collaborates with brands like L'Oréal Paris and Vichy, indicating a professional approach to her content. Consu's audience is primarily young women interested in beauty and fashion.

Favikon Authority Score:  8 824 pts

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06. Javier Cruz

Javier Cruz is a stylist and influencer based in Chile, focusing on beauty and lifestyle content. His social media presence features vibrant posts about self-love, fashion, and gastronomy, often highlighting personal experiences and emotional connections. He engages with themes of positivity and resilience, particularly during festive seasons. His YouTube series 'Típs de Belleza' discusses beauty and mental health, showcasing collaborations with various professionals in the field.

Favikon Authority Score:  8 846 pts

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05. Juan Pablo Saez

Juan Pablo Saez, known as Saez Barber, is a Chilean visagist specializing in haircuts tailored to face shapes. He offers online consultations and aims to boost clients' confidence by transforming their appearance. His content focuses on hair styling, personal identity, and overcoming the fear of haircuts. With a significant following on Instagram and YouTube, he engages audiences through tutorials, tips, and personal stories, emphasizing the importance of self-expression and identity in grooming.

Favikon Authority Score:  8 847 pts

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04. Andrés Croxatto T.

Andrés Croxatto T. is a leading Spanish-speaking influencer in the fragrance industry, known for his detailed reviews and analyses of perfumes. He shares insights on various colognes, focusing on those that elicit positive reactions, particularly from women. His content spans multiple platforms, including YouTube and Instagram, where he engages with a large audience interested in men's grooming and fragrance trends.

Favikon Authority Score:  8 869 pts

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03. Andres Rodriguez

Andres Rodriguez, known as Andrezbarbers, is a barber and content creator specializing in hair transformations and styling. With over 1 million followers on TikTok, he showcases various haircut techniques, including fades and color transformations. His posts often feature popular styles and trends, appealing to a young audience interested in grooming and fashion. He operates primarily in Chile and Venezuela, promoting his barbering services through engaging video content.

Favikon Authority Score:  8 899 pts

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02. Jonel Acosta

Jonel Acosta, a professional barber and educator, shares insights on hair styling and colorimetry through engaging content on Instagram and TikTok. With a significant following, he emphasizes the importance of education in the barbering profession and motivates his audience to pursue their dreams. His posts often reflect personal experiences and a commitment to helping others achieve their best selves, showcasing his expertise in haircuts and color techniques.

Favikon Authority Score:  8 964 pts

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01. Vai Monroe

Vai Monroe is a Chilean makeup artist and lifestyle influencer with a significant presence on TikTok and Instagram. She shares makeup tutorials, lifestyle tips, and travel experiences, often incorporating humor and engaging with her audience through interactive content. Her book 'Mírame' is a bestseller, reflecting her personal journey and success. Vai is known for her creative makeup looks and vibrant personality, making her a popular figure in the beauty and lifestyle community.

Favikon Authority Score:  9 067 pts

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‍How does Favikon rank influencers?

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‍Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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