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Here’s the list of the Top 20 B2B Influencers in Portugal in 2025:
20.Thiago Borba
Thiago Borba is the Head of Sales & Marketing at VTEX, specializing in digital marketing and e-commerce. With over 15 years of experience, he has worked with major retailers like Walmart and Groupon, focusing on marketplace strategies. He is passionate about mentoring and has created a course on e-commerce. His social media presence highlights his involvement in significant industry events, showcasing his expertise in digital transformation and marketplace innovations.
Favikon Authority Score: 5 310 pts
19. Pedro Ramos
Pedro Ramos is the CEO of Keeptalent Portugal, with a PhD in Economics. He has over 20 years of experience in HR, having transitioned from HR Director to Board Member in a handling airport services enterprise. He is an academic, teaching Management and Human Resource Management, and frequently speaks at conferences. He is also the President of the Portuguese People Management Association and involved in various HR forums across Africa. His posts reflect a strong focus on people management, leadership, and organizational well-being.
Favikon Authority Score: 6 504 pts
18. Pedro Rocha e Silva
Pedro Rocha e Silva is a seasoned professional in human capital and executive search, currently serving as Managing Director at LHH|DBM Portugal. With a rich background in consultancy and business, he specializes in executive search, compensation models, and talent management. Pedro emphasizes leadership, teamwork, and resilience in his approach, aiming to honor the legacy of quality and customer service in his new role. His posts reflect gratitude and a commitment to excellence in the HR field.
Favikon Authority Score: 6 793 pts
17. Sofia Manso
Sofia Manso is the CEO of Academia da Felicidade and Director of People and Happiness at Grupo Bernardo da Costa. She focuses on organizational culture, leadership, and employee well-being, advocating for a human-centered approach in workplaces. Her content often discusses the importance of happiness in organizations, personal development, and the impact of leadership on employee satisfaction. She actively engages in discussions about workplace dynamics and the role of happiness in productivity.
Favikon Authority Score: 7 442 pts
16. Flavia Gouveia
Flavia Gouveia is a leadership and communication specialist with over a decade of experience in coaching and facilitating leadership development. She focuses on transforming ordinary professionals into extraordinary leaders who inspire their teams and deliver high-performance results. Her expertise includes team leadership, assertive communication, and productivity optimization. Flavia is a certified coach with a background in NLP, Positive Psychology, and Public Speaking.
Favikon Authority Score: 7 579 pts
15. Carolina Afonso
Carolina Afonso is a seasoned professional in management and marketing, currently serving as CEO of Gato Preto in Portugal and Spain. With a Ph.D. in Marketing, she has over 18 years of experience in C-level roles, focusing on digital transformation, eCommerce, and sustainability. A professor at ISEG, she is recognized as one of the most influential businesswomen in Portugal by Forbes. Her posts reflect her commitment to innovation, leadership, and empowering women in business.
Favikon Authority Score: 7 592 pts
14. Pedro Caramez
Pedro Caramez is a LinkedIn specialist and consultant with over 15 years of experience in B2B sales, recruitment, and marketing. He provides training and strategic consulting to help businesses leverage LinkedIn for social selling and employer branding. An avid runner, he shares insights on personal development through running and networking. His content focuses on enhancing professional visibility and building meaningful connections on LinkedIn, often using personal anecdotes from his marathon experiences to inspire others.
Favikon Authority Score: 7 593 pts
13. Mariana Silva
Mariana Silva is a Marketing Director at Gato Preto, specializing in retail and brand management. With a strong background in PR and event organization, she emphasizes creativity and innovation in marketing strategies. Her social media presence showcases her expertise in branding, effective communication, and customer engagement, often discussing trends in marketing and the importance of adapting to consumer needs. She is also passionate about female entrepreneurship and has founded a healthy food restaurant.
Favikon Authority Score: 7 626 pts
12. José Cardoso Botelho
José Cardoso Botelho is the CEO of Vanguard Properties, the largest real estate investment group in Portugal, specializing in high-end residential and tourism projects. He is also a co-founder of Import Wine and vice-president of APPII. His expertise includes new business development, international negotiations, and finance. Botelho is a philanthropist supporting sports, education, culture, and health initiatives. He is fluent in multiple languages and contributes to renowned publications.
Favikon Authority Score: 7 711 pts
11. Ana Carolina Buschinelli
Ana Carolina Buschinelli is a seasoned Tech Recruiter and Career Mentor with over 5 years of experience in full-cycle recruitment, particularly in IT roles. Based in Lisbon, she focuses on attracting and retaining technology professionals across Europe. She actively engages in employer branding initiatives and offers mentorship to enhance candidates' profiles on LinkedIn. Her content emphasizes strategic networking, job search tips, and insights into the recruitment process, making her a valuable resource for job seekers in the tech industry.
Favikon Authority Score: 7 775 pts
10. Rui Rocha
Rui Rocha is the President of the Iniciativa Liberal party and a member of the Portuguese parliament. His social media presence focuses on political commentary, advocating for liberal economic policies, tax reductions, and government accountability. He frequently critiques leftist policies and defends individual freedoms, emphasizing the need for reform in public services, particularly healthcare. His posts reflect a strong commitment to liberal values and a critical stance towards socialism and communism.
Favikon Authority Score: 7 822 pts
9. José Manuel Fernandes
José Manuel Fernandes is a seasoned sales and marketing professional from Portugal with over 20 years of experience. He specializes in New Business and CRM Management, focusing on international markets. As a trainer and guest lecturer, he emphasizes the importance of practical experience in education. His content on LinkedIn reflects a strong commitment to leadership, team development, and the value of personal growth, often sharing insights on effective management and organizational culture.
Favikon Authority Score: 7 857 pts
8. Paulo Faustino
Paulo Faustino is a prominent figure in digital marketing and sales, recognized for mentoring entrepreneurs and business leaders. He is the founder of multiple companies, including Get Digital and Digital Elevation, and has taught over 25,000 students. With a strong social media presence, he shares insights on personal branding and business strategies, emphasizing the importance of knowledge and connection in achieving success. He is also the author of the best-selling book 'Marketing Digital na Prática'.
Favikon Authority Score: 7 941 pts
7. Susana Torres
Susana Torres is a high-performance coach specializing in mental training for sports and business. She is a best-selling author and speaker, known for her engaging content on personal development, leadership, and coaching. Her social media presence emphasizes motivation, resilience, and the importance of mental strength in achieving success. Susana collaborates with CEOs and athletes, applying proven coaching methods to enhance performance. She also hosts a podcast, ZoomCast, featuring interviews with various professionals.
Favikon Authority Score: 8 034 pts
6. Fred Canto e Castro
Fred Canto e Castro is a Portuguese entrepreneur and founder of Seekers and Life MBA, focusing on personal development and leadership. He has built a community of over 250K followers across social media, sharing insights on self-leadership and management. His journey began at 20, leading to significant achievements, including speaking engagements at major companies. Fred emphasizes the importance of education and personal growth, advocating for innovative learning models that address real-life skills often overlooked in traditional education.
Favikon Authority Score: 8 146 pts
5. Alexandre Monteiro
Alexandre Monteiro is a bestselling author and international speaker specializing in human behavior and non-verbal communication. He trains leaders, executives, and public figures to read and influence people effectively. His expertise includes insights from intelligence agencies like the CIA and FBI, focusing on behavioral analysis and negotiation strategies. He shares knowledge through various platforms, emphasizing the importance of understanding body language and psychological cues in personal and professional interactions.
Favikon Authority Score: 8 224 pts
4. Miguel Milhao
Miguel Milhao is the founder of Prozis and CEO of V Imperio, sharing insights on entrepreneurship, freedom, and societal issues. His content spans various platforms, including podcasts and social media, where he discusses topics like property rights, police analysis, and economic challenges in Portugal. He often engages with controversial subjects, reflecting a strong libertarian stance. His posts frequently include hashtags related to his brand and podcast, showcasing a focus on personal development and business growth.
Favikon Authority Score: 8 470 pts
3. Celso Lascasas
Celso Lascasas is a Portuguese entrepreneur and investor, founder of Laskasas Group, with over 20 years of experience in the furniture industry. He leads multiple companies, including Eyeon Properties and Moozy Home Decor, and is committed to quality and innovation. His social media presence highlights his journey from humble beginnings to a successful business leader, emphasizing themes of entrepreneurship, personal growth, and community support, including initiatives for the homeless.
Favikon Authority Score: 8 563 pts
2. Ricardo Costa
Ricardo Costa is a prominent figure in leadership and humanized management, with a strong focus on employee happiness and well-being. He serves as Chairman of Grupo Bernardo da Costa and is an influential voice on LinkedIn, advocating for flexible work environments and empathetic leadership. His posts emphasize the importance of trust, understanding, and personal growth in the workplace. He is also a published author and honorary consul, actively participating in discussions about economic and social development in Portugal.
Favikon Authority Score: 8 564 pts
1. Leandro Moreira
Leandro Moreira is a Brazilian entrepreneur, author, and speaker specializing in corporate leadership and high-performance team development. He has founded over 20 successful brands and emphasizes the importance of vision, loyalty, and passion in building a legacy. His social media presence boasts over 220,000 Instagram followers and millions of views on YouTube, where he shares insights on leadership and personal development. He actively engages with his audience through motivational content and leadership training.
Favikon Authority Score: 8 678 pts
🔎 Find more B2B Influencers in Portugal
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Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.
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