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Here’s the list of the Top 20 B2B Influencers in Japan in 2025:
20. Hirotake Kubo
Hirotake Kubo is the CEO of CLAS, a subscription service for furniture and home appliances in Japan. His social media presence showcases personal experiences, including golf outings, family moments, and product reviews, particularly in tech and lifestyle. He engages with his audience through relatable content and promotes various brands, reflecting a blend of personal and professional interests.
Favikon Authority Score: 7 199 pts
19. 門口拓也
門口拓也 is a prominent figure in SNS marketing, focusing on Instagram growth strategies. He has successfully expanded his business, NewGate, which operates nine locations across Japan, and has a significant social media following of over 250,000. As the founder of eduGate, a school for SNS management, he emphasizes cost-effective hiring through social media. His posts often reflect a motivational tone, encouraging others to embrace challenges and maintain a positive mindset in their professional journeys.
Favikon Authority Score: 7 282 pts
18. Makoto Ishizaka
Makoto Ishizaka is a seasoned strategist and partnership lead at LinkedIn Japan, with a rich background in global marketing and business development. He has extensive experience in driving go-to-market strategies for emerging technologies, including AI and cloud services. Passionate about empowering youth and fostering innovation, he actively engages in initiatives that connect students with industry leaders. His social media presence reflects a commitment to education, career development, and the importance of personal branding in the digital age.
Favikon Authority Score: 7 289 pts
17. Jun Matsumoto
Jun Matsumoto is a prominent figure in the Japanese business landscape, known for his expertise in social media recruitment and consulting. As the CEO of EarthMedia Corporation and founder of HR Guild, he has significantly contributed to the HR tech industry. Matsumoto is also a bestselling author and a LinkedIn Top Voice, specializing in personal branding and enterprise AI strategy. His career spans over 25 years, during which he has launched multiple businesses and mentored numerous leaders.
Favikon Authority Score: 7 372 pts
16. Yusuke Tanaka
Yusuke Tanaka is the CEO of Locondo and Reebok Japan, actively sharing insights about his companies and projects on social media. His content focuses on corporate updates, product promotions, and collaborations with celebrities. He engages with his audience through YouTube and Twitter, often discussing business strategies and addressing customer concerns. Tanaka's professional background includes experience at McKinsey and an MBA from UC Berkeley, showcasing his expertise in business management.
Favikon Authority Score: 7 415 pts
15. 伊庭正康
伊庭正康 is a seasoned corporate trainer and author based in Japan, specializing in business skills, leadership, and communication. He runs a YouTube channel where he shares practical business methods and insights, focusing on time management, negotiation, and employee motivation. With over 200 training sessions annually and a high repeat client rate, he aims to help professionals enhance their skills and navigate workplace challenges effectively. He has authored over 30 books on leadership and sales strategies.
Favikon Authority Score: 7 449 pts
14. カイシャイン
カイシャイン is a leading SNS educator and YouTuber in Japan, specializing in Instagram marketing strategies. With over 120,000 YouTube subscribers, he offers insights on follower growth, content creation, and monetization techniques. He has authored a successful book on Instagram management and runs an online school with over 1,500 members. His consulting experience includes over 100 companies, focusing on social media account management and training. He actively engages with his audience through various platforms, sharing valuable tips and strategies.
Favikon Authority Score: 8 050 pts
13. 川邊健太郎
川邊健太郎 is a multifaceted professional engaged as a CEO, hunter, and fisherman, with a passion for the internet and nature. He serves as the chairman of LINE Yahoo and the Japan IT Federation. His social media presence reflects his insights on business management, digital transformation, and personal development, often sharing experiences and advice from his career. He also hosts a podcast titled '川邊の会食〜人生最高インタビュー', where he interviews notable figures in the business world.
Favikon Authority Score: 8 101 pts
12. 越川慎司
越川慎司 is a prolific author and CEO of Cross River, advocating for work-life balance and innovative work practices. He has published 31 books, including 'What the World's Best Do on Their Days Off,' and supports over 170,000 employees in work reform. His content focuses on productivity, the importance of rest, and the integration of work and leisure, often shared through social media platforms like Twitter and TikTok, where he engages with a large audience.
Favikon Authority Score: 8 432 pts
11. Lully Miura
Lully Miura is the President of Yamaneko Research Institute Inc. and a writer, sharing insights on social issues, media criticism, and personal reflections on motherhood and pets. Her social media presence includes a mix of political commentary and personal anecdotes, often focusing on women's rights and societal norms in Japan. She engages with current events and critiques media narratives, showcasing a blend of professional expertise and personal life.
Favikon Authority Score: 8 492 pts
10. 葉山潤奈
葉山潤奈 is a prominent figure in the Japanese entertainment industry, serving as the CEO of Joint M's Japan and a producer for both an apparel brand, gender Jess, and a cosmetics line, SERIOUS MODE. She actively engages with her audience through various social media platforms, sharing insights into her professional journey, personal experiences, and creative projects. Her content often revolves around beauty, fashion, and music, showcasing her multifaceted talents as a singer and producer.
Favikon Authority Score: 8 492 pts
9. Masatoshi Kumagai
Masatoshi Kumagai is the founder and CEO of GMO Internet Group, actively engaging in the tech and internet sectors. His social media presence highlights his leadership in organizing large-scale events like GMO SONIC, showcasing a blend of technology and entertainment. He shares insights on cybersecurity, AI advancements, and corporate strategies while also expressing personal interests in piloting and music. His posts often reflect a commitment to innovation and community engagement within the tech industry.
Favikon Authority Score: 8 577 pts
8. Mako Yukinari
Mako Yukinari, a prominent figure in Japan's tech education sector, is the founder of Tech Camp, the largest programming school in Japan. He shares insights on productivity, personal development, and effective learning strategies through his YouTube channel. His content focuses on actionable advice for business professionals and students, aiming to enhance their skills and life experiences. Mako emphasizes the importance of learning from failures and continuously improving oneself.
Favikon Authority Score: 8 590 pts
7. 林尚弘
林尚弘 is a prominent figure in the franchise business sector in Japan, serving as the CEO of FC Channel and a key player in the 'Reiwa no Tora' initiative. He actively engages in political discourse, advocating for tax reductions and critiquing government spending. His social media presence is characterized by a focus on fiscal policy, franchise development, and a commitment to transparency in governance. He expresses a desire to improve the political landscape through innovative ideas and public engagement.
Favikon Authority Score: 8 601 pts
6. 新田 龍
A business analyst, author, and speaker specializing in employment affairs and corporate reputation management in Japan. He provides insights on labor issues, including harassment and workplace reforms, and has authored 26 books. His social media presence features commentary on labor rights, corporate ethics, and societal issues, often addressing misconceptions and advocating for better working conditions. Engages with current events and critiques media narratives.
Favikon Authority Score: 8 625 pts
5. 高須克弥
高須克弥 is a multifaceted individual known for his roles as philanthropist, educator, inventor, and medical professional. He actively engages in discussions about medical ethics, national pride, and personal experiences in healthcare. His posts often reflect a strong nationalist sentiment and critique of medical practices. He also shares insights into his cancer treatment journey, emphasizing resilience and gratitude. His social media presence is marked by a blend of personal anecdotes and professional commentary.
Favikon Authority Score: 8 647 pts
4. Hiroshi Mikitani
Hiroshi Mikitani is the CEO of Rakuten Group Inc., overseeing various subsidiaries including Rakuten Mobile and Rakuten Medical. He actively engages in discussions about Japan's economic policies, advocating for tax reforms and digital innovation. His social media presence reflects a strong focus on business leadership, economic growth, and political commentary, often critiquing government policies and promoting efficiency in public sectors.
Favikon Authority Score: 8 769 pts
3. Tomoaki Makino
Tomoaki Makino is a former Japanese professional football player and current coach, known for his role as the head coach of Shinagawa City FC and CEO of HALTEN JAPAN LIMITED. He actively shares insights about football, coaching, and personal experiences through his social media platforms, including Instagram and YouTube. His content often highlights his passion for sports, family moments, and humorous interactions with his pet dog, Pan. Makino engages with fans by showcasing behind-the-scenes aspects of his career and personal life.
Favikon Authority Score: 8 806 pts
2. Takafumi Horie
Takafumi Horie is a prominent Japanese entrepreneur and commentator known for his outspoken views on current events, particularly in media and politics. He frequently critiques government policies and media practices, often expressing strong opinions on social issues. His social media presence includes a mix of personal insights, business updates, and commentary on societal trends, reflecting a focus on transparency and accountability in media. Horie is also involved in various business ventures, including WAGYUMAFIA.
Favikon Authority Score: 9 202 pts
1. Yusaku Maezawa
Yusaku Maezawa is a prominent Japanese entrepreneur and CEO of Start Today, known for his innovative approach to business and investment. He aims to create a nation of shareholders through his service 'Kabu and'. His social media presence features a mix of personal insights, business strategies, and lifestyle content, including his experiences in space travel and luxury living. He actively engages in discussions about Japan's economic growth and societal issues, often advocating for productivity and responsibility among citizens.
Favikon Authority Score: 9 277 pts
🔎 Find more B2B Influencers in Japan
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Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.
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