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Here’s the list of the Top 20 B2B Influencers in Germany in 2025:
20. Dr. Steffen Greubel
Dr. Steffen Greubel is the CEO of METRO AG, focusing on wholesale, digital growth, and sports. His social media presence highlights significant milestones in the HoReCa sector, including the implementation of the sCore growth strategy, which aims to enhance METRO's multichannel business model. He actively engages in promoting health and well-being through sports initiatives at METRO's Düsseldorf campus. Greubel also advocates for maintaining reduced VAT rates in the gastronomy sector, emphasizing the importance of the industry for local economies.
Favikon Authority Score: 7 284 pts
19. Michael Bernstein
Michael Bernstein is a dropshipping expert sharing insights on product research, ad strategies, and mindset through his YouTube channel. He offers free consultation sessions and emphasizes practical tips for aspiring dropshippers. His content focuses on organic dropshipping methods, TikTok strategies, and scaling Shopify stores, appealing to entrepreneurs looking to succeed in e-commerce.
Favikon Authority Score: 7 823 pts
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18. Andreas von der Heydt
Andreas von der Heydt is a seasoned executive with extensive experience in international business, e-commerce, and leadership development. As a member of Tchibo's Executive Board, he leads the group's International and Online Business. His career includes senior roles at Chewy, Amazon, and L'Oréal. Andreas is passionate about leadership, coaching, and mentoring, having co-founded Amazon's Coaching Program. He is an advocate for personal growth and empowerment, sharing insights on leadership and development.
Favikon Authority Score: 8 203 pts
17. Cawa Younosi
Cawa Younosi is a prominent HR leader and Managing Director at Charta der Vielfalt e.V., advocating for diversity and inclusion in the workplace. He has a strong background in human resources, previously serving as the HR Chief at SAP. His social media presence focuses on family-friendly workplace policies, hybrid work models, and the importance of empathy in leadership. He actively engages in discussions about societal issues, including migration and gender equality, and emphasizes the need for structural changes in organizations to support marginalized groups.
Favikon Authority Score: 8 223 pts
16. Deya
Deya is a digital business manager and freelancer who shares insights on entrepreneurship, freelancing, and business management. With a focus on practical advice, she offers resources for aspiring freelancers and business owners through her YouTube channel and social media. Deya emphasizes the importance of organization, planning, and setting boundaries in the freelancing world. She has been featured in notable publications and has a growing online community, providing valuable content for those looking to thrive in self-employment.
Favikon Authority Score: 8 236 pts
15. Meera Remani
Meera Remani is an ICF PCC Certified Executive Leadership Coach with over 20 years of experience, specializing in helping Fortune 100 leaders ascend to VP+ roles. Her coaching focuses on confidence, executive presence, and influential communication, utilizing her proprietary 7-step Leaders Rise Framework. Meera has worked with clients from major companies like Google and Microsoft, emphasizing sustainable success and personal growth. She shares insights on leadership strategies, workplace dynamics, and self-promotion through her social media platforms.
Favikon Authority Score: 8 238 pts
14. Philipp Westermeyer
Philipp Westermeyer is the founder of OMR, a prominent figure in the marketing and media industry. His social media presence is centered around business insights, marketing trends, and interviews with influential personalities across various sectors. He frequently shares updates and reflections on major events like OMR festivals and podcasts featuring notable guests. His content often highlights entrepreneurial success stories and innovations in the digital economy.
Favikon Authority Score: 8 286 pts
13. Ann-Katrin Schmitz
Ann-Katrin Schmitz is a prominent social media and influencer marketing expert based in Germany. As the CEO of Baby Got Business and co-founder of NOLES Beauty, she focuses on educating and inspiring others in the digital space. Her content spans social media strategies, influencer partnerships, and personal branding, often featuring insights from her extensive experience in the industry. She also hosts a podcast and organizes conferences, emphasizing community building and innovative marketing approaches.
Favikon Authority Score: 8 288 pts
12. Marco Lovic
Marco Lovic is an entrepreneur and founder of a creative studio based in Neuss, NRW. With a strong presence on TikTok (350K followers) and YouTube (5K followers), he shares insights on entrepreneurship, online marketing, and financial independence. His content often critiques traditional business advice and promotes practical strategies for success. Marco emphasizes the importance of mindset and actionable steps in achieving financial freedom, making him a relatable figure for aspiring entrepreneurs.
Favikon Authority Score: 8 338 pts
11. Céline Flores Willers
Céline Flores Willers is a prominent LinkedIn influencer and CEO of The People Branding Company, specializing in personal and corporate branding. With over 190,000 followers, she focuses on tech trends and entrepreneurship, advocating for women's empowerment in the workplace. Her content includes insights on remote work, corporate culture, and personal branding strategies. She actively engages her audience with innovative ideas and real-world experiences, aiming to bring authenticity to LinkedIn.
Favikon Authority Score: 8 351 pts
10. Johannes Kliesch
Johannes Kliesch is the founder and CEO of SNOCKS, a lifestyle startup based in Mannheim, Germany, specializing in basic clothing like socks and underwear. He actively shares insights on e-commerce, team culture, and leadership on LinkedIn, emphasizing employee well-being and innovative marketing strategies. His posts often highlight company milestones, personal growth, and the importance of community within the workplace. He also engages in discussions about the challenges and successes of running a startup.
Favikon Authority Score: 8 356 pts
9. Roland Busch
Roland Busch is the CEO of Siemens AG, a leading technology company focused on transforming industries through digitalization and sustainability. His social media presence highlights strategic partnerships with tech giants like AWS and NVIDIA, emphasizing innovations in AI, industrial metaverse, and digital twins. Busch advocates for climate change solutions and diversity, openly opposing right-wing extremism. His posts reflect a commitment to technological advancement and societal progress.
Favikon Authority Score: 8 380 pts
8. Oliver Voss
Oliver Voss is a prominent figure in the advertising industry, known for his creative insights and expertise in marketing strategies. He is the founder of Miami Ad School and leads a top creative agency in Germany. His social media content focuses on effective advertising techniques, marketing tips, and the creative process, often engaging with his audience through thought-provoking questions and discussions. He is recognized for his innovative approach and has received numerous accolades in the advertising field.
Favikon Authority Score: 8 397 pts
7. Laura Lewandowski
Laura Lewandowski is a journalist-turned-entrepreneur focused on simplifying complex topics in business, AI, and finance for lifestyle entrepreneurs. She is the founder of Smart Chiefs, a platform aimed at empowering individuals to build smart systems and gain financial independence. Laura's content emphasizes personal growth, self-care, and the importance of community. She actively engages with her audience through newsletters and social media, sharing insights on balancing motherhood and entrepreneurship.
Favikon Authority Score: 8 404 pts
6. Felix Beilharz
Felix Beilharz is a prominent digital marketing expert and keynote speaker based in Germany. With over 120,000 followers across social media platforms, he shares insights on social media marketing, AI in marketing, and online strategies. He has authored 11 books and conducts seminars and coaching sessions internationally. His content often includes practical tips, industry trends, and personal reflections on digital marketing's evolution. He actively engages in discussions about political and societal issues, showcasing a progressive stance.
Favikon Authority Score: 8 439 pts
5. Christian Klein
Christian Klein is the CEO of SAP SE, a leading enterprise software company. He is known for his strategic leadership in driving SAP's transformation towards cloud-based solutions and AI integration. Klein frequently shares insights on business innovation, digital transformation, and sustainability. He is actively involved in partnerships with tech giants like AWS and NVIDIA to enhance AI capabilities. His posts reflect a commitment to innovation, customer success, and a supportive workplace culture.
Favikon Authority Score: 8 490 pts
4. Antonio Batinovic
Antonio Batinovic is a Berlin-based CEO and CMO with a strong focus on branding and digital marketing. He has a background in psychology, which informs his understanding of consumer behavior. His social media presence features a mix of personal anecdotes, marketing insights, and reflections on generational differences in the workplace. He actively engages with his audience on LinkedIn, sharing experiences from his career and insights into marketing strategies, particularly in e-commerce and social media.
Favikon Authority Score: 8 501 pts
3. Lewin Hahne
Lewin Hahne is a communication expert and rhetorician focused on body language and effective speaking skills. He hosts the 'Zwischen den Zeilen' and 'Tiefsinn' podcasts, where he analyzes rhetoric in public figures and teaches communication techniques. His content often features political figures and emphasizes the importance of rhetoric in achieving peace and justice. He engages audiences through various platforms, sharing insights on body language and public speaking.
Favikon Authority Score: 8 628 pts
2. Carsten Maschmeyer
Carsten Maschmeyer is a prominent German startup investor and mentor, known for his role on the TV show 'Die Höhle der Löwen'. He is deeply involved in fostering the next generation of entrepreneurs, investing in tech startups across Germany, Europe, and the USA. Maschmeyer emphasizes the importance of trust, flexibility, and recognition in the workplace, advocating for remote work and against micromanagement. He is also an author and collaborates with his teams in multiple cities to support young companies.
Favikon Authority Score: 8 663 pts
1. Frank Thelen
Frank Thelen is a prominent German entrepreneur, investor, and author known for his focus on technology and innovation. As the CEO of Freigeist Capital and TEQ Capital, he specializes in seed investments in European tech startups. He is also a well-known TV personality, having appeared as a judge on the German version of Shark Tank, 'Die Höhle der Löwen'. Thelen is passionate about promoting technological advancements and sustainability, frequently sharing insights on digitalization, AI, and the European economy through his LinkedIn newsletter, 'Innovation Pulse'.
Favikon Authority Score: 8 771 pts
🔎 Find more B2B Influencers in Germany
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