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Here’s the list of the Top 20 B2B Influencers in Brazil in 2025:
20. Rafael Lura
Rafael Lura is a digital marketing specialist with expertise in dropshipping, providing insights and resources for aspiring entrepreneurs. His content focuses on supplier connections, e-commerce strategies, and practical tips for starting online businesses. Active on platforms like Instagram, TikTok, and YouTube, he engages a large audience with actionable advice and promotional offers. His posts often encourage interaction, inviting followers to comment for direct messages and links to exclusive resources.
Favikon Authority Score: 8 445 pts
19. Michel Jasper
Michel Jasper is a retail specialist and CEO of Web Jasper, recognized as a LinkedIn Top Voice. He shares insights on retail operations, trade marketing, and category management, drawing from over 20 years of experience in Brazil's retail sector. As a digital nomad, he travels to various countries, documenting his experiences and advocating for the retail industry. He is also involved in initiatives to support professionals entering the retail sector and actively engages in discussions about workplace dynamics and social issues.
Favikon Authority Score: 8 524 pts
18. Tiago Henrique Bona
Tiago Henrique Bona is an entrepreneur and technology enthusiast. He is known for his projects Clube5AM and Projeto 333. Tiago is focused on achieving results and has a visionary mindset. He strives for high performance in his endeavors. On social media, he shares posts about various topics, including technology, personal development, and his experiences. Tiago's presence on Instagram and Twitter reflects his passion for entrepreneurship, innovation, and travel. He believes in the power of preparation and emphasizes the importance of leadership and inspiring others through actions. Tiago's posts showcase his positive outlook on life and his dedication to personal and professional growth.
Favikon Authority Score: 8 526 pts
17. Thiago Concer
Thiago Concer is a prominent sales expert and founder of multiple sales-focused initiatives in Brazil, including 'A Nova Escola de Vendas' and 'Sales Clube'. He shares practical sales strategies, motivational content, and insights on high-performance selling through various platforms, including YouTube and TikTok. His mission is to empower sales professionals and enhance their skills, reaching millions monthly. He is also a published author, known for books that focus on effective sales techniques and personal development in the sales field.
Favikon Authority Score: 8 619 pts
16. André Castello
André Castello is a career mentor and HR expert with a strong focus on leadership development and employability. He has a significant presence on LinkedIn with over 785k followers and is recognized as a top influencer in HR. His content revolves around career guidance, professional development, and leadership strategies, often encouraging individuals to take control of their careers and seek new opportunities. He also advocates for autism awareness, sharing personal experiences as a father of an autistic child.
Favikon Authority Score: 8 630 pts
15. Léo Kaufmann
CEO and Curator of RH Summit, Léo Kaufmann is recognized as one of the leading voices on LinkedIn. He uses humor as a tool to spark reflection and foster discussions on leadership, corporate culture, and diversity. With a background that includes the Brazilian Army and contact centers, he has developed a unique perspective on workplace dynamics and people management. An active advocate for inclusion in the corporate environment, he expands this discussion through LinkedIn, Instagram, and TikTok, engaging his audience and making an impact. Léo has also been recognized as the 6th most-followed LGBT+ person on LinkedIn Brazil and is among the top 20 HR influencers in the iBest Awards.
Favikon Authority Score: 8 685 pts
14. Aline Sousa
Aline Sousa is a prominent figure in the field of Human Resources and career development, recognized as a LinkedIn Top Voice with over 650,000 followers. She is a professor, speaker, and co-author of a significant work on Human Resources. Aline is dedicated to promoting fair and transparent organizational practices, emphasizing the importance of leadership and employee engagement. She is also involved in consultancy and training, focusing on personal branding and recruitment marketing.
Favikon Authority Score: 8 692 pts
13. Duda Vieira
Duda Vieira is a prominent figure in Brazil's digital entrepreneurship scene, leading the CEO Digital Community, which empowers women entrepreneurs. With a background in law, she transitioned to social media marketing, specializing in content strategies that drive business growth. Her posts emphasize the importance of authenticity and community support in achieving success. Duda actively engages her audience through motivational content and practical advice, aiming to inspire and educate aspiring female entrepreneurs.
Favikon Authority Score: 8 693 pts
12. Rafael Aragão
Rafael Aragão is a Brazilian comedian and former factory worker with 17 years of experience in the industry. He specializes in workplace safety and is a recognized speaker at SIPAT events across Brazil. His social media presence features humorous content, engaging with audiences through relatable posts and promoting his shows. He collaborates with brands like KTO and has a strong focus on entertainment, particularly in the comedy sector, appealing to a wide audience interested in humor and industry insights.
Favikon Authority Score: 8 721 pts
11. Pedro Sobral
Pedro Sobral is a traffic management expert and educator, known for his engaging online classes about digital advertising. He has built a significant following by sharing insights on how to generate revenue through effective ad campaigns. His content focuses on empowering aspiring traffic managers, emphasizing the importance of consistency and practical knowledge. He has founded the Sobral Traffic Community, which has trained over 44,000 students, and runs a successful agency, 2Gather, dedicated to traffic consultancy.
Favikon Authority Score: 8 799 pts
10. Rosy Pires
Rosy Pires is a Brazilian entrepreneur and social influencer dedicated to social causes, particularly in her community. As a CEO, she promotes her brand while actively engaging in charitable actions, such as providing basic food baskets and gifts for children. Her content often reflects her commitment to service and inspiration, encouraging others to contribute positively to society. She shares personal stories and experiences that resonate with her audience, emphasizing the importance of helping others.
Favikon Authority Score: 8 814 pts
9. Eduardo Felix
Eduardo Felix is a top HR influencer in Brazil and Latin America, specializing in talent acquisition and career development. He is the author of 'Atrair, Recrutar e Selecionar' and a mentor and trainer in strategic human resources management. His social media presence focuses on employee experience, mental health in the workplace, and leadership development. Eduardo advocates for transparent HR practices and emphasizes the importance of personal and professional growth.
Favikon Authority Score: 8 834 pts
8. André Santos
André Santos is a LinkedIn Top Voice and a leading influencer in personal branding, sales, and marketing in Brazil. With a career spanning 40 years, he has trained over 20,000 people across 14 countries, focusing on social selling and employer branding. André is passionate about empowering individuals to enhance their personal and employer brands on LinkedIn, offering training, mentoring, and speaking engagements to foster professional growth and influence.
Favikon Authority Score: 8 859 pts
7. Lucas Lima
Lucas Lima is a passionate accountant focused on enhancing the relevance of the accounting profession in Brazil. He shares humorous and practical insights on accounting management, client acquisition, and industry events through engaging posts on Instagram and TikTok. His content often promotes events aimed at helping accountants increase their revenue and improve their practices. He actively engages with his audience, encouraging participation in workshops and discussions related to accounting.
Favikon Authority Score: 8 872 pts
6. Luciano Santos
Luciano Santos is a Brazilian author, speaker, and mentor focused on career development and corporate education. He is the director at Fluxus Educação and has over 23 years of executive experience in digital companies like Google and Meta. His book, 'Seja Egoísta com sua Carreira,' has sold over 50,000 copies. He actively shares insights on leadership, work-life balance, and the importance of kindness in the workplace through various social media platforms, engaging a large audience with his expertise.
Favikon Authority Score: 8 920 pts
5. Caio Carneiro
Caio Carneiro is a Brazilian entrepreneur and sales expert, founder of VENDE-C and co-founder of ClaxClub and Mentoring League Society. He shares insights on business, entrepreneurship, and personal development through various social media platforms, including a podcast titled 'Como você fez isso?'. His content focuses on motivational themes, sales strategies, and personal growth, appealing to aspiring entrepreneurs and professionals seeking to enhance their skills.
Favikon Authority Score: 9 035 pts
4. João Adibe Marques
João Adibe Marques is a Brazilian entrepreneur and CEO of Cimed, a rapidly growing pharmaceutical company. His social media presence emphasizes his commitment to innovation, health accessibility, and family values. He shares insights on business growth, leadership, and personal experiences, often highlighting the company's expansion plans and community engagement. His posts reflect a strong focus on the pharmaceutical industry and a passion for sports and Brazilian culture.
Favikon Authority Score: 9 039 pts
3. Gerald Rufino
Geraldo Rufino is a Brazilian entrepreneur and motivational speaker, known for founding JR Diesel, the largest automotive recycling company in Latin America. He shares his inspiring journey from humble beginnings to business success, emphasizing positivity, resilience, and the transformative power of entrepreneurship. Rufino is also a bestselling author and uses his social media platforms to motivate others to pursue their dreams and overcome challenges.
Favikon Authority Score: 9 093 pts
2. Luciano Hang
Luciano Hang is a Brazilian entrepreneur and owner of Havan, the largest department store chain in Brazil. He shares insights on entrepreneurship, motivation, and political opinions through his social media platforms. His content often emphasizes traditional values, education, and community engagement, while also addressing crime and safety issues. Hang actively participates in political discussions, advocating for conservative principles and educational reforms. He engages with his audience through personal stories and motivational messages.
Favikon Authority Score: 9 178 pts
1. Thiago Nigro
Thiago Nigro, known as O Primo Rico, is a prominent Brazilian financial influencer and entrepreneur. He is the founder of Grupo Primo and author of the best-selling book 'Do Mil ao Milhão'. His content focuses on financial education, investment strategies, and personal finance management, reaching millions across various platforms. He actively engages in discussions about economic policies and investment opportunities, often addressing current events and their implications on personal finance.
Favikon Authority Score: 9 345 pts
🔎 Find more B2B Influencers in Brazil
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