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Top 20 Aberdeen Influencers in 2025

Check out the leading 20 influencers from Aberdeen in 2025, who are making big waves in social media. These influencers are at the forefront of shaping local digital culture.

March 29, 2025
Josie Renna

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Here's the list of the Top 20 Aberdeen Influencers in 2025:

20. Hollie Berries

Hollie Berries is a florist and allotment flower grower based in Aberdeenshire, Scotland. She shares her journey of renovating a cottage while balancing motherhood and her passion for gardening. Her content features home improvement projects, seasonal gardening tips, and family moments, particularly focusing on her baby and their adventures. Hollie's posts reflect a love for nature, sustainability, and the joys of cottage life, often highlighting her floral creations and the beauty of her surroundings.

Favikon Authority Score : 5 838 pts

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19. Isla Galloway

Isla Galloway is a lifestyle content creator based in Aberdeen, focusing on food, fashion, and wellness. She shares relatable experiences about self-care, mental health, and personal growth, often highlighting her journey with PCOS. Her TikTok and Instagram posts feature outfit inspirations, local adventures, and candid reflections on life, making her a voice for young women navigating similar challenges. Isla engages her audience with a mix of humor and authenticity, promoting self-love and community support.

Favikon Authority Score : 6 607 pts

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18. Andrew Bowie

Andrew Bowie is a Member of Parliament for West Aberdeenshire and Kincardine, serving as the Shadow Secretary of State for Scotland and Acting Shadow Secretary of State for Energy. His social media presence focuses on energy policy, criticizing Labour's approach to the oil and gas industry, and advocating for a Conservative strategy that emphasizes energy security. He actively engages in discussions about national sovereignty, economic policies, and the impact of government decisions on Scotland's industries.

Favikon Authority Score : 6 170 pts

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17. Gary Faulds

Gary Faulds is a Scottish comedian known for his engaging stand-up performances and humorous takes on everyday life. His social media presence showcases a mix of comedy, personal anecdotes, and interactions with fans, often highlighting his experiences in Glasgow and beyond. He frequently shares funny stories from his shows, heckles, and community interactions, making him relatable to a wide audience. His content is characterized by a casual and approachable style, appealing to fans of comedy and live entertainment.

Favikon Authority Score : 6 430 pts

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16. Kirsty Blackman

Kirsty Blackman is a Member of Parliament for Aberdeen North, representing the SNP. She serves as the Westminster Whip and is a spokesperson for the Department for Work and Pensions and Women & Equalities. Her social media presence focuses on advocating for disabled individuals, critiquing austerity measures, and supporting social justice issues, particularly in relation to women's rights and equality. She actively engages in political discourse, often opposing Labour policies and emphasizing the need for support for vulnerable populations.

Favikon Authority Score : 7 265 pts

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15. Bruce Mouat

Bruce Mouat is a British curling athlete known for his impressive achievements, including winning the Olympic silver medal in 2022 and the World Men's Championship in 2023. He actively shares his experiences in curling, showcasing his competitive spirit and camaraderie with teammates. His posts often highlight significant events, personal milestones, and a sense of community within the sport, appealing to curling enthusiasts and sports fans alike.

Favikon Authority Score : 6 455 pts

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14. Kirsten Minnery-Laing

Kirsten Minnery-Laing is a 22-year-old body positivity advocate from Scotland, focusing on fuller bust lingerie and self-love. As a single mother, she shares her journey of empowerment and confidence, promoting brands that cater to curvy women. Her content emphasizes body positivity, self-acceptance, and the beauty of womanhood, often featuring lingerie and fashion that celebrate curves. Kirsten engages her audience with personal stories and relatable experiences, fostering a supportive community for women.

Favikon Authority Score : 7 555 pts

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13. Amy Orr-Ewing

Dr. Amy Orr-Ewing is an international author, speaker, and theologian focused on apologetics and leadership. She hosts 'The Lead Podcast,' where she engages with cultural and faith-related topics, particularly emphasizing women's leadership and empowerment. Amy's work includes speaking at various events and writing on themes of forgiveness, justice, and faith. She is the founder of Advocate Collective and a lecturer at the University of Aberdeen, advocating for a deeper understanding of Christian faith in contemporary society.

Favikon Authority Score : 6 470 pts

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12. Anna & Matthew

Anna & Matthew share their experiences exploring Aberdeenshire, Scotland, focusing on local attractions, outdoor activities, and food recommendations. Their content highlights family-friendly adventures, scenic walks, and community events, encouraging engagement with their audience through personal stories and local insights. They emphasize supporting local businesses and promoting outdoor activities, particularly for women, showcasing a commitment to community and environmental appreciation.

Favikon Authority Score : 7 287 pts

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11. Juliet Macleod

Juliet Macleod is a Scottish potter based in Aberdeen, specializing in creating handmade ceramics inspired by coastal memories. Her social media showcases her artistic journey, including upcoming exhibitions like the York Ceramics Fair and Ceramic Art London. She actively engages with her audience through posts about her creative process, events, and the beauty of her craft, often accompanied by poetic reflections on her connection to various places.

Favikon Authority Score : 7 165 pts

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10. Grant Skene

Grant Skene is a rugby player and coach from Aberdeen, known for his advocacy in LGBTQ+ sports. He plays for the inclusive team Aberdeen Taexali and promotes acceptance in rugby, encouraging individuals to embrace their sexuality while participating in sports. His social media presence features a mix of personal fitness achievements, team events, and community engagement, particularly within the gay rugby scene. He actively shares his experiences and supports initiatives that foster inclusivity in sports.

Favikon Authority Score : 6 781 pts

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09. Faye Buchan

Faye Buchan is a makeup enthusiast based in Broch/Aberdeen, known for her creative transformations and character makeup inspired by popular culture, including Disney and horror themes. Her TikTok and Instagram showcase a variety of makeup styles, from whimsical to spooky, attracting a large audience with her engaging content. She collaborates with brands like Superdrug and shares her makeup journey, tutorials, and product reviews, making her a prominent figure in the beauty community.

Favikon Authority Score : 6 836 pts

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08. Laika | Laika's New life

Laika is a Kenyan-Tanzanian mom living in Aberdeen, UK, with a focus on helping others navigate opportunities for travel, study, and work abroad. She shares insights on immigration, visas, and job opportunities, leveraging her personal experiences. Her content often includes humorous takes on cultural differences and societal observations, while also advocating for employment and education opportunities. Laika's posts reflect a blend of personal anecdotes and practical advice.

Favikon Authority Score : 6 390 pts

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07. Steph Harwood

Steph Harwood is a content and UGC creator based in Aberdeen, Scotland. She specializes in beauty and makeup, frequently showcasing products from brands like Kiko Milano, MAC Cosmetics, and ColourPop. Her posts often feature lip products and makeup tutorials, engaging her audience with vibrant visuals and popular hashtags. With a focus on beauty trends, she connects with her followers through relatable content and product recommendations.

Favikon Authority Score : 7 808 pts

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06. Katie Ru

Katie Ru is a talented nail artist based in Aberdeen, Scotland, specializing in hand-painted nail designs. Her Instagram showcases vibrant and creative nail art, often featuring playful themes and collaborations with various brands. She actively engages with her audience through tutorials, humor, and personal anecdotes, promoting her work and products with discount codes. Katie's content reflects her passion for nail artistry and her connection with clients, making her a relatable figure in the beauty community.

Favikon Authority Score : 7 322 pts

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05. Marc Jennings

Marc Jennings is a stand-up comedian and host known for his performances across the UK and Ireland, including his recent special 'Original Sound' recorded in Glasgow. His content often features Scottish humor, cultural references, and commentary on contemporary issues, including gender identity. He actively engages with his audience through various social media platforms, showcasing his comedic style and promoting his live shows.

Favikon Authority Score : 8 303 pts

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04. Stephen Flynn MP

Stephen Flynn is a Scottish National Party (SNP) MP for Aberdeen South and the SNP Group Leader at Westminster. His social media presence is characterized by strong political commentary, particularly on issues related to Scottish independence, international relations, and social justice. He frequently addresses topics such as the Palestinian cause, Brexit, and critiques of the Labour Party, showcasing a commitment to progressive values and activism.

Favikon Authority Score : 8 078 pts

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03. Johanna Basford

Johanna Basford is a renowned inky illustrator and creator of adult coloring books, known for her whimsical designs and engaging tutorials. With over 25 million books sold globally, she shares drawing tips, studio insights, and showcases the work of her followers. Her content emphasizes creativity as a form of relaxation and escape, often featuring themes of nature and fantasy. Johanna actively engages with her audience through coloring competitions and online events, fostering a vibrant community of colorists.

Favikon Authority Score : 5 594 pts

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02. Tom Kelsey

Tom Kelsey, known as TomFM, is a prominent content creator focused on Football Manager 2024. He produces engaging let's play videos, experiments, and guides, showcasing his passion for the game. With a significant following on YouTube, he shares challenges like rebuilding teams and winning championships, often incorporating humor and personal anecdotes. His content is characterized by a strong connection to Lincoln City, reflecting his fandom. He actively engages with his audience through various platforms, including Twitch and Twitter.

Favikon Authority Score : 8 422 pts

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01. Paul Black

Paul Black is a Scottish comedian and podcaster known for his engaging content on platforms like TikTok and Instagram. He promotes his live shows in Glasgow and London, often sharing humorous takes on everyday life and cultural experiences. His posts frequently include references to Scottish culture and humor, appealing to a local audience while also reaching a broader demographic through relatable content. He actively engages with his followers, encouraging them to attend his performances and participate in discussions.

Favikon Authority Score : 7 934 pts

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Josie Renna

Josie Renna is a content strategy expert with a passion for helping creators navigate the ever-evolving digital landscape. Specializing in effective content creation techniques and platform-specific strategies, Josie provides insights to empower creators and brands to thrive online. With a deep understanding of algorithm dynamics and audience engagement, Josie shares actionable tips for optimizing content performance across various platforms.