Top 10 Most Followed Instagram Influencers in 2025
Meet the most followed Instagram influencers in 2025. These content creators are experts on visual storytelling, setting trends, inspiring millions, and shaping global culture. From curated photography to aesthetic reels and authentic everyday moments, these Instagram stars are redefining how we connect, engage, and share in the digital age.
All real-time rankings of all platforms and countries are available here.
Here's the list of the Top 10 Most Followed on Instagram in 2025:
10. Justin Bieber 🇨🇦
Justin Bieber is a Canadian musician and activist known for his hit songs and albums, including "Justice," "Yummy," and "Baby." He is also an advocate for various causes, including mental health, racial justice, and environmental sustainability. In addition, Justin is a vocal supporter of hockey and works to make the sport more inclusive and accessible to all.
Followers on Instagram : 295.1 M
Favikon Authority Score : 9 936 pts
9. Khloe Kardashian 🇺🇸
Khloé Kardashian is a reality TV star and entrepreneur who has launched her own app, the Khloé Kardashian Official App. The app provides exclusive access to Khloé's life, with original and curated content including interactive experiences, live streaming, offline events, tutorials, fitness videos, and more. The app features organizational tips, behind-the-scenes content, workout routines, fashion and beauty advice, and special access to events and giveaways.
Followers on Instagram : 305.1 M
Favikon Authority Score : 9 259 pts
8. Beyonce 🇺🇸
Beyoncé is an American singer, songwriter, and actress who has achieved great success in the music industry. She has released several critically acclaimed albums, including "Dangerously in Love," "B'Day," and "Lemonade." She has won numerous awards, including 28 Grammy Awards, and is known for her powerful vocals and dynamic performances. In addition to her music career, Beyoncé has acted in several films, including "Dreamgirls," "The Lion King," and "Black Is King." She is also involved in various philanthropic endeavors and has been recognized for her humanitarian work.
Followers on Instagram : 313.8 M
Favikon Authority Score : 9 901 pts
7. Kim Kardashian 🇺🇸
Kim Kardashian is a socialite, model, and entrepreneur, known for her reality TV show, "Keeping Up with the Kardashians," and her fashion and beauty lines, including KKW Beauty and SKIMS. She is also involved in various philanthropic endeavors, such as criminal justice reform and providing aid to Armenia. In addition, she has been recognized as one of the most influential people in the world by Time magazine. Kardashian is also a mother of four and frequently shares her family life on social media.
Followers on Instagram: 359.1 M
Favikon Authority Score : 9 905 pts
6. Ariana Grande 🇺🇸
Ariana Grande is an American singer, songwriter, and actress. She rose to fame after playing a role in the Broadway musical 13 and later starred in the Nickelodeon show Victorious. In 2013, she released her debut album, Yours Truly, which debuted at number one on the US Billboard 200. She has since released several successful albums, including Sweetener, Thank U, Next, and Positions. In addition to her music career, Grande has launched her own fragrance line, God Is a Woman, and has collaborated with various fashion brands. She is also an advocate for mental health and social justice issues.
Followers on Instagram : 376.7 M
Favikon Authority Score : 10 000 pts
5. Dwayne Johnson 🇺🇸
Dwayne Johnson, also known as 'The Rock', is an American actor, producer, and former professional wrestler. He is the founder and CEO of #RockTok, the official YouTube channel for Dwayne Johnson & Seven Bucks Digital Studios. Seven Bucks Productions produces original television productions such as NBC’s The Titan Games, HBO’s Ballers, BET’s Finding Justice, Paramount Network’s Rock the Troops, and HBO Documentary Films’ Rock and a Hard Place. In addition, Dwayne Johnson is widely known for his successful acting career, appearing in films such as Disney’s Jungle Cruise, Universal’s Fast & Furious Presents: Hobbs and Shaw, and Sony’s Jumanji: Welcome to the Jungle.
Followers on Instagram : 395.1 M
Favikon Authority Score : 9 789 pts
4. Kylie Jenner 🇺🇸
Kylie Jenner is a prominent figure in the beauty industry, known for her successful cosmetics brand, Kylie Cosmetics. She shares exclusive videos, behind-the-scenes content, and beauty tutorials on her social media platforms. Additionally, Kylie often promotes her products and collaborations, such as the Kris Collection and her tinted butter balms. She also gives glimpses into her personal life, including moments with her daughter. With a massive following, Kylie has established herself as a leading influencer and businesswoman in the beauty world.
Followers on Instagram : 395.1 M
Favikon Authority Score : 9 984 pts
3. Selena Gomez 🇺🇸
Selena Gomez, a global artist, is the founder of Rare Beauty and also the Founder/CIO of Wondermind. Known for her frank and authentic conversations, she continues to impact her audience through her various social media platforms. With a focus on mental health resources, she actively engages with her followers, sharing updates on her music and beauty ventures. Selena keeps her audience engaged with personal and professional content, showcasing her latest releases and collaborations.
Followers on Instagram : 423.4 M
Favikon Authority Score : 9 036 pts
2. Leo Messi 🇦🇷
Leo Messi is a world-renowned Argentine professional footballer and currently plays as a forward for Inter Miami and the Argentine national team. He is considered one of the greatest football players of all time, having won numerous awards and titles throughout his career. Messi is also a Mastercard Ambassador and has been involved in various social initiatives to promote the sport and help disadvantaged communities. He frequently shares updates and insights on his life and career on his official social media accounts.
Followers on Instagram : 504.8 M
Favikon Authority Score : 10 000 pts
1. Cristiano Ronaldo 🇵🇹
Cristiano Ronaldo is a Portuguese professional footballer who plays as a forward for Al Nassr Saudi FC and the Portuguese national team. He has won numerous awards and accolades throughout his career, including five Ballon d'Or trophies and four European Golden Shoes. Ronaldo is also known for his philanthropic work and has donated millions to various charities. He is a social media sensation with millions of followers on various platforms, where he shares his personal and professional life. Ronaldo is also the founder of CR7, a fashion and lifestyle brand.
Followers on Instagram : 645.4 M
Favikon Authority Score : 10 000 pts
How does Favikon rank influencers?
Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.
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Also See 👀 :
Most Followed Accounts on TikTok 2025
The Ultimate Guide to B2B Influencer Marketing
Who is Justin Welsh
Influencer Marketing Trends in 2024
About the author
Josie Renna
Josie Renna is a content strategy expert with a passion for helping creators navigate the ever-evolving digital landscape. Specializing in effective content creation techniques and platform-specific strategies, Josie provides insights to empower creators and brands to thrive online. With a deep understanding of algorithm dynamics and audience engagement, Josie shares actionable tips for optimizing content performance across various platforms.
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