Influencer E-Mail Template

Every successful influencer partnership begins with a strong outreach message. Reaching out to an influencer who’s unfamiliar with your brand or products can be challenging. Your initial message needs to introduce your brand, excite the influencer about your products, and persuade them to collaborate, all within a few lines. This is a lot to achieve, but we've got you covered with 5 email templates to help you craft that perfect first message.

Using an influencer email template saves you time and ensures consistency while allowing room for personalization. Here’s how to use them effectively.

How to Use an Influencer Email Template

1. Identify Your Needs: Select the template that best matches your campaign goals.
2. Review and Prepare: Read through the template and note any instructions in brackets [ ]. Gather the necessary information.
3. Copy and Paste: Transfer the chosen template into your email tool.
4. Personalize: Edit the template to include the influencer’s name, your brand name, product details, and any other relevant information.
5. Enhance: Add product links, descriptions, and images to make the email more engaging.
6. Call to Action: Ensure there’s a clear next step and include your contact information.

Influencer Email Outreach Templates

Instagram DM Template

Hello [influencer name]!

My name is [your name] from [brand name], based in [company location], specializing in [company activity/products]. I love your Instagram content, it aligns perfectly with our passion for [brand value/niche]. I’m inviting you to join our creator program. I enjoyed your post about [topic] and believe you’d be a great fit because [reason]. We offer [details of your offer]. Interested? Apply here: [application form link]. Check out our profile [@brandhandle].

Best,
[your name]

Product Gifting Email Template

Subject: [influencer name] + [brand name] Partnership Offer

Hello [influencer name],

I love your [social network] content, which aligns with our passion for [brand value/niche]. My name is [your name] from [brand name], based in [location], specializing in [products]. I’d like to send you [product name] to try. I believe you’ll enjoy it because [product benefits]. If you like it, please share a [post type] about your experience. Reply with your shipping address and we’ll handle the rest! Learn more about us here [website/social handle].

Best,
[your name]

Giveaway Pitch

Subject: [influencer name] + [brand name] Giveaway Contest

Hello [influencer name],

My name is [your name] from [brand name], based in [location], specializing in [products]. I love your [social network] content, which aligns with our passion for [brand value/niche]. We’d like to invite you to host a giveaway for [product name]. I’m sure your followers will love our products because [product benefits]. We’ll send you a bundle to try and one to give away. Interested? Reply with your address. Learn more about us here [website/social handle].

Best,
[your name]

Paid Collaboration Email Template

Subject: [influencer name] + [brand name] Paid Collaboration

Hello [influencer name],

My name is [your name] from [brand name], based in [location], specializing in [products]. I love your [social network] content, which aligns with our passion for [brand value/niche]. We’re running a campaign to promote [product name] and think you’d be perfect. We’re looking for [deliverables]. In return, we offer [product name] and [compensation]. Interested? [Reply/apply] by [deadline]. Learn more about us here [website/social handle].

Best,
[your name]

Brand Ambassador Collaboration Template

Subject: Join [brand name’s] Brand Ambassador Program

Hello [influencer name],

My name is [your name] from [brand name], based in [location], specializing in [products]. I love your [social network] content, which aligns with our passion for [brand value/niche]. We invite you to join our Brand Ambassador program because [reason]. As an ambassador, you’d participate in [activities]. We offer [compensation/perks]. Interested? [Next steps]. Learn more about us here [website/social handle].

Best,
[your name]

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Top Tips to Boost Responses

• Use Their Real Name: Personalize your emails with the influencer’s real name.
• Highlight Audience Benefits: Show why their audience will love your products.
• Show Product Benefits: Excite them about your product.
• Address Compensation & Contract Type: Clearly state what you’re offering in return.
• Clear Call to Action: Provide next steps so they know what to do if interested.

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Also See: Influencer Marketing Contract Template