How to find B2B influencers?

Let’s face it—finding B2B influencers can be a real challenge. This is largely because B2B influencers are a relatively new phenomenon, and they often fall outside the scope of traditional influencer marketing platforms. Unlike B2C influencers, who are easier to find and track, B2B influencers tend to be professionals or experts in niche industries. They operate on platforms like LinkedIn, YouTube, and Twitter, where their primary goal is to share expertise and engage with an audience of decision-makers, not just promote consumer products.

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To find them, businesses often need to dig deeper, leveraging specialized tools, industry events, or direct outreach, making the process more complex than B2C influencer discovery.

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Here are 5 ways to find them:

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1/ Use a B2B Influencer Marketing Platform

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Favikon is the only influencer platform that specializes in B2B creators. It provides a comprehensive database of influencers in the B2B space, helping you filter and find creators based on industry, reach, and content style. This makes it easier to discover niche experts who can amplify your brand within professional circles.

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2/ Work with an agency

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Working with an influencer marketing agency that specializes in B2B can streamline the process. These agencies have established networks and databases of influencers across different industries. They can match your brand with influencers who align with your business goals, saving you the effort of manual research and ensuring that your campaigns are executed effectively.

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Creator Authority is the leading B2B influencer agency worldwide. Creator Authority is a pioneering LinkedIn influencer marketing agency that connects brands with creators on LinkedIn to develop and manage influencer campaigns. Founded in January 2024 by industry veterans Brendan Gahan and Mandi Hopper, the agency offers end-to-end services, including influencer strategy, identification, management, paid media, and reporting.

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The agency leverages artificial intelligence to identify effective LinkedIn creators, analyzing content for contextual fit and using predictive analytics to guide creator selection. This approach ensures that brands collaborate with trusted experts to deliver their messages through various content formats, such as text, video, or live audio.

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Creator Authority’s clients, including companies like Tipalti, work with the agency to identify influencers best suited to reach their target audiences. The agency manages the entire process, from influencer selection to content development and campaign performance analysis, providing brands with comprehensive LinkedIn influencer marketing solutions.

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By focusing exclusively on LinkedIn, Creator Authority positions itself as a leader in the emerging LinkedIn influencer marketing space, helping brands navigate and capitalize on the platform’s growing creator ecosystem.

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3/ Attend Industry Events

Conferences, webinars, and trade shows often attract thought leaders and influencers in your field. These events provide an excellent opportunity to identify and connect with potential collaborators.

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✅ Networking In-Person

Attend conferences and trade shows to connect with speakers, panelists, and active participants. These individuals often translate their expertise into online influence, making them valuable connections for your brand.

✅ Post-Event Discussions

Monitor hashtags and event topics on LinkedIn and Twitter after the event. Influencers often share insights, summaries, or engage in discussions, providing an opportunity to identify key players in your industry.

✅ Virtual Events

Online webinars and virtual conferences allow you to view attendee profiles, engage in live chats, and connect with speakers. Many platforms also provide attendee directories, making it easier to follow up with potential influencers.

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4. Monitor Industry Publications

Industry-specific publications, blogs, and journals are excellent resources for finding experts who are actively influencing the conversation within your niche.

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✅ Look for Authors

Identify individuals who frequently contribute articles, whitepapers, or case studies to top publications in your industry. These authors are often established experts with valuable insights to share.

✅ Examine Thought Leadership

Focus on contributors who provide actionable insights, highlight industry trends, and share data-driven predictions. Their professional audience often trusts their expertise, making them influential figures.

✅Engage Directly

Reach out to these authors through email or professional platforms like LinkedIn. Initiating a conversation can open doors to collaboration and mutual opportunities.

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5/ Do it manually

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Searching for B2B influencers manually can take time, but it's the best for tight budgets. Begin by identifying key platforms like LinkedIn, YouTube, and Twitter, and look for individuals with strong engagement and thought leadership in your industry. Focus on professionals regularly sharing valuable insights, tutorials, or industry analysis. You can also explore industry-specific forums, conferences, and webinars to find experts actively participating in discussions.

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More on  Influencer Marketing:

The Ultimate Guide to B2B Influencer Marketing

5 reasons to use Influencer Marketing Tools

The different types of influencer marketing campaigns

How are B2B Influencers Paid?

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