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Use Cases
Social Media Competitor Analysis
Learn how to use Favikon tracking to monitor your competitive intelligence automatically and efficiently on social media.
Trusted daily by growing brands and agencies around the world including:
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With Favikon's new tracking system
Set up automatic competitive intelligence
on all social media
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Create a list with all your competing brands
This step is essential for effectively targeting competitors' performances.
Example: Here's a list of the leading luxury fashion brands in the industry.
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Launch tracking on this list
Determine the period for analyzing competitors' performances.
Example: Tracking will be launched for the Paris Fashion Week 2024 period: from February 26 to March 5.
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Analyze key figures in your industry
Monitor competitors' activity, the number of posts published, total engagement, and views during this period.
Example: During the 9 days of Paris Fashion Week 2024:
- 389 posts were published by brands on my list
- 3M total reactions (engagement)
- 360M total views
- 30 out of 31 brands on my list were active
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Conduct monitoring on the top-performing posts
Dive deep into the most effective brands focusing on:
Activity: Discover the number of posts published by each brand during this period
Engagement: Analyze the level of interaction and engagement generated by their content
Views: Discover the brands that generated the most views during this period
Overall Growth: Examine the progression of their audience and engagement over the selected period
Conduct monitoring on the top-performing posts
Discover Top Formats
Example: During Paris Fashion Week 2024, tweets were the most utilized format by major luxury brands, representing over 30% of the publications.
See which posts have received the most interactions
Example: Prada's TikTok on March 3rd featuring Harris Dickinson garnered the highest number of views (over 43M), but it was Gucci's Instagram Reel published on February 29th that received the highest number of likes, totaling 477.4K.
Check which hashtags & mentions were used
Example: The #parisfashionweek was only used 11 times. @olivier_rousteing was the most mentioned by Balmain (12 times)
Find the partners of your competitors
Identify the creators and brands with whom your competitors collaborate.
Example: In the case of Balmain, it can be observed that the brand has been tagged by many magazines like GQ France and ELLE. Additionally, it has been tagged by its partner SPOA, a digital communication agency based in Paris. Of course, it has been tagged by Olivier Rousteing, the artistic director of Balmain, as well as the influencer Lythan Cottaz with whom the brand has had several partnerships.
Track collaborations
Monitor the publications associated with these collaborations to understand their impact and reach.
Example: Regarding the partnership with French influencer @Lythan Cottaz, it's possible to automatically identify the 7 Instagram posts in which he mentions the brand simply by clicking on the mention, and even directly access these posts on the platform where he shared them.
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