Top 10 B2B Influencers you should follow in 2024

B2B influencers are growing rapidly, and 2024 has seen some truly standout figures who have made a big impact. These influencers aren’t just growing in numbers but are driving key conversations in their industries. If you’re looking to keep up with the most influential voices in B2B, you need to check them out. Here’s a look at the top 10 B2B influencers you should be paying attention to this year, as they’ve made waves with their expertise, authenticity, and engagement.

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Why B2B Influencers Are Your Business's Best Kept Secret

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B2B influencers are your business’s hidden gem. They're not just social media celebs but are seasoned professionals with deep expertise in their domains. Their appeal doesn't lie merely in the number of followers, but in their power to offer market insights, business wisdom, and real value.

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Credibility is the first reason you should be all ears. When a trusted B2B influencer recommends something, their word carries a weight that traditional advertising can't hold a candle to. They engage with a targeted audience that usually includes key decision-makers and stakeholders directly relevant to your business.

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                                                                                        When Ruben Hassid, a top AI influencer, recommends an AI-related product: people listen

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Then comes ROI. Although collaborations might require financial investment, the payoff is often substantial. From elevating brand visibility to converting leads into actual clients, the returns are significant and, most often, quantifiable.

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How to Find Your B2B Influencer

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You're on board with the 'why,' but what about the 'how'? How do you identify the B2B influencer who’s the best fit for your brand?

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Here's where Favikon comes in. Favikon is a powerful tool that helps you discover the best influencers across platforms like LinkedIn, Twitter, Instagram, and more. It not only identifies relevant creators but also keeps you updated on industry trends in influencer marketing. When choosing a B2B influencer, it’s essential to ensure they align with your brand’s values, goals, and audience. Favikon helps by offering vetted insights into influencer engagement and past collaborations, ensuring you make the right choice for your brand.

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                                                                                        Use +50 filters for Discovery to find any B2B influencer you want across all social medias

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And now, for the moment you've all been waiting for... Here are the top 10 B2B influencers you should absolutely be following in 2024.

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10. Aravind Srinivas

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Aravind Srinivas is the co-founder of Perplexity AI, a company revolutionizing the way users interact with AI-powered search tools. In 2024, he has gained significant recognition for his contributions to making AI more accessible and intuitive. With a strong focus on creating tools that democratize knowledge, Aravind has become a key figure in the AI community, known for his transparent approach to building and sharing his insights with a global audience.

9. Sauanne Bispo

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Sauanne Bispo is an emerging force in the world of digital marketing and B2B influence. Known for her expertise in growth hacking and scaling businesses, she has built a solid reputation in 2024 as a thought leader in the SaaS and tech industries. Sauanne’s unique approach to performance marketing, coupled with her ability to simplify complex strategies, has positioned her as a must-follow expert for businesses looking to scale in the digital age.

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8. Dariush Soudi

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Dariush Soudi is the CEO of Be Unique Group, a digital marketing and sales agency, and a leading voice in personal and business growth. In 2024, Dariush’s motivational content and practical advice on scaling businesses have attracted a large following across social media. His insights into leadership, sales, and entrepreneurship, combined with his inspiring journey of building Be Unique from scratch, have made him a go-to mentor for aspiring entrepreneurs and established business leaders alike.

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7. Natalie (Corporate Natalie)

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Corporate Natalie is a rising influencer known for her humorous takes on corporate life, particularly through short-form video content on TikTok and Instagram. By 2024, she has grown her following significantly due to her relatable, comedic skits about the struggles of remote work, Zoom meetings, and corporate culture. Her content resonates with both professionals and younger audiences entering the workforce. Through brand partnerships, media appearances, and her unique voice, she has become a key figure in the online corporate humor space, gaining traction on LinkedIn as well.​

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6. Mohamed Aboulnaga

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Mohamed Aboulnaga is an environmental entrepreneur and advocate for sustainable business practices. In 2024, his work on eco-friendly startups and innovations in clean energy have brought him widespread recognition. As the founder of multiple green businesses, Mohamed is known for leveraging technology to combat climate change, making him a prominent figure in the sustainability sector. His advocacy for a greener future, combined with his entrepreneurial success, has inspired many to pursue sustainable business models.

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5. Jenny Stojkovic

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Jenny Stojkovic is the founder of the Vegan Women Summit, a global initiative empowering women in the plant-based food industry. In 2024, Jenny continues to lead the charge in promoting ethical and sustainable business practices. Through her summit and speaking engagements, she brings together innovators, investors, and entrepreneurs to reshape the food industry. Her influence in both sustainability and women’s entrepreneurship has solidified her as a leading voice in the plant-based movement.

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4. Lenny Rachitsky

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Lenny Rachitsky is a former product lead at Airbnb turned influential writer and product expert. In 2024, Lenny’s popular newsletter continues to grow, offering deep insights into product management, growth strategies, and leadership. His content is highly regarded by product managers, founders, and investors looking to improve their skills and make data-driven decisions. Lenny’s approachable style and in-depth analyses have made him a go-to source for anyone looking to build and scale successful products.

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3. Ross Pomerantz

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Known as Corporate Bro, Ross Pomerantz has made a name for himself through comedic yet insightful content about corporate life and sales. In 2024, Ross continues to entertain and educate his audience on the ups and downs of working in sales and business. His unique mix of humor and professional expertise makes him one of the most relatable and engaging influencers in the B2B world, with content that resonates across LinkedIn and beyond.

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2. Jason Feifer

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Jason Feifer is the Editor-in-Chief of Entrepreneur Magazine and a prominent thought leader in the world of business and innovation. In 2024, Jason’s influence continues to grow as he provides insights on entrepreneurship, innovation, and leadership through his writing and podcasting. Known for his ability to spot emerging trends and offer practical advice, Jason is a key figure for anyone looking to navigate the ever-changing business landscape and build a successful venture.

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1. Pieter Levels (Levelsio)

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Levelsio, also known as Pieter Levels, is an entrepreneur and digital nomad who gained significant popularity by building startups while traveling the world. In 2024, his prominence continues to grow due to his success in creating no-code products and SaaS businesses, such as Nomad List and Remote OK. His transparency in sharing revenue, strategies, and growth journeys on platforms like Twitter and Indie Hackers has inspired many aspiring entrepreneurs. Levelsio’s philosophy of minimalism, efficiency, and independence resonates with a global audience of digital entrepreneurs.​

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You might also find interesting:

The Ultimate Guide to B2B Influencer Marketing

5 reasons to use Influencer Marketing Tools

The different types of influencer marketing campaigns

How to find LinkedIn influencers

How to find B2B Influencers

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