Who is Valeria Carruyo?

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Valeria Carruyo: Mixing Culinary Passion and Lifestyle Storytelling on TikTok and Instagram

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Valeria Carruyo is a creator from Venezuela who shares daily routines focused on food and self-care. Her content reflects a cheerful tone and casual energy that connects with Gen Z audiences. She studied at Dohmi Culinary Institute and often includes recipes learned from the program. With a posting habit of 5.6 TikTok videos per week, she maintains strong platform consistency.

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She has 9.6M TikTok followers and crafts high-engagement posts like “A Day With Me” that mix recipes with lifestyle routines. Valeria shares practical meals and easy cooking steps, never straying into overly complex presentations. Her approach to cooking is efficient, youthful, and grounded in daily experience. Each recipe usually features commentary or wellness links that spark interaction.

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On Instagram, Valeria publishes 9 posts per month, focusing more on visuals and brand campaigns. Her feed features wellness tips, grocery hauls, and updates tied to fitness or personal reflection. She often tags brands like SHEIN and Too Faced in posts that mirror her style and daily use. This makes her collaborations feel honest, not promotional.

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Valeria has also built a content circle with Venezuelan influencers such as Lui and Marcela Triggiano. She ranks in the Top 1% for Food & Nutrition creators in Venezuela, reflecting her influence in the niche. Her storytelling blends humor, simplicity, and structure, setting her apart. She uses her platforms to show that cooking and lifestyle can coexist naturally.

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An Influencer Active on Social Media

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Valeria Carruyo reaches over 11.3 million followers across platforms, with standout performance on TikTok where her food and lifestyle posts engage daily audiences.

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Valeria’s Social Media Strategy Analysis

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TikTok: Her Daily Driver of Culinary Engagement

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Valeria's TikTok is the core of her digital presence, with 9.6M followers and daily uploads that go live at 6 PM EST. Her most effective format is the “Day in My Life” series, where she combines recipes, errands, and short reflections. Each clip is under 60 seconds and structured around a routine task, like making breakfast or meal-prepping. The steady rhythm of uploads fuels familiarity and platform momentum.

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Her videos maintain a consistent structure—close-up food shots, wellness segments, and light humor layered with trending audio. She avoids complicated dishes, instead showcasing meals like smoothie bowls, wraps, or baked snacks. The clips include her voice or captions with emojis, making them digestible for mobile-first viewers. This clarity keeps her average views near 419.7K per video.

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Brand partnerships on TikTok are integrated naturally, often introduced while she's cooking or setting up for the day. SHEIN or Calai.app promotions are placed mid-video without disrupting flow. Her engagement of 0.54% is strong relative to her volume and genre, with an average of 51.9K interactions. This balance allows Valeria to remain promotional while preserving trust.

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Despite a slight growth dip of -0.88%, her high activity rate of 5.6 videos/week sustains TikTok momentum. Her audience behavior remains stable, favoring early morning uploads. She relies on casual editing and daily structure rather than viral gimmicks or trends. TikTok serves as her main channel for recurring branded visibility and audience intimacy.

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• ‍Username: @valeriacarruyo‍
• Influence Score: 84.4/100‍
• Followers: 9.6M‍
• Activity: 5.6 videos/week‍
• Engagement Rate: 0.54%‍
• Growth: -0.88%‍
• Average Engagement: 51.9K‍
• Posting Habits: Every day at 6 PM EST

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Instagram: A Space for Depth and Visual Branding

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Valeria’s Instagram serves as a visual diary where she shares food shots, mirror selfies, and brand-led campaigns. She posts around 9 times per month, often pairing captions with motivational blurbs or wellness tips. Unlike TikTok, posts are more curated and focus on clean backgrounds, bright lighting, and styled aesthetics. Instagram is where she enhances visual value for commercial collaborations.

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Her highest-performing posts often involve fashion tied into her lifestyle—like gym outfits before cooking or skincare while meal-prepping. Valeria's followers (currently 1.7M) engage more with static content featuring food and personal thoughts than stylized ad placements. Her engagement rate here is stronger at 1.59%, with an average of 27.1K interactions per post.

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She tags brands like Too Faced and Dohmi Culinary Institute in reels and carousels, aligning them with her culinary journey. These partnerships feel grounded in her experience—especially when showing makeup before cooking or training. Valeria’s visual identity reinforces her credibility, making Instagram a hub for brand-centered storytelling. Sponsored content is clear but organically introduced.

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Instagram allows deeper expression of her identity through polished visuals, unlike TikTok's casual style. Her posting routine, usually at 5AM, targets early risers scrolling through food or wellness content. She has sustained her community without relying on viral challenges. Instead, her strategy uses sincerity, color balance, and reflective messaging to build long-term trust.

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• ‍Username: @valeriacarruyo‍
• Influence Score: 82.8/100‍
• Followers: 1.7M‍
• Activity: 9 posts/month‍
• Engagement Rate: 1.59%‍
• Growth: -0.25%‍
• Average Engagement: 27.1K‍
• Posting Habits: Twice a week at 4 PM EST

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YouTube: A Dormant Channel with Untapped Potential

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Valeria’s YouTube is inactive, with her last upload dating 6 months ago and no measurable growth. She has 25.8K subscribers but posts at a rate of only 0.2 videos/month. Her average engagement and views are both zero, suggesting she hasn't prioritized this format. This makes YouTube a non-driver of her current influence.

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Past videos featured longer lifestyle segments and sit-down reflections, but lacked the tight production seen in her TikToks or Instagram. The platform may not align with her quick-burst storytelling or mobile-first strategy. Without frequent uploads, her audience hasn’t developed a habit of checking for content here. YouTube stands dormant in her multi-platform strategy.

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• ‍Username: @valecarruyo‍
• Influence Score: 19.8/100‍
• Followers: 25.8K‍
• Activity: 0.2 videos/month‍
• Engagement Rate: 0%‍
• Growth: 0%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 7 PM EST

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Valeria Carruyo’s Social Media Influence Summary

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Valeria Carruyo holds a Favikon Influence Score of 9,172 pts, placing her in the Top 1% of TikTok creators in Venezuela and Top 6% globally. She ranks #2 in Food & Nutrition Venezuela, and #95 in Food Bloggers Worldwide, showing she’s a leading culinary personality in the Spanish-speaking space. Her cross-platform authority is fueled by consistent posting, authentic delivery, and a content style that aligns with her audience’s lifestyle and aspirations. Despite a slight decrease in monthly growth, her high engagement and tight brand collaborations maintain her influence.

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Learn more about the Favikon Methodology here

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Content Strategy: Cooking Meets Personal Connection

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Valeria’s content strategy revolves around relatable daily routines — often involving food prep, grocery hauls, and short-form culinary tips. She pairs these with high-frequency posts and consistent aesthetics that mix wellness with simplicity. Her “Spend a Day with Me” format is a cornerstone that combines multiple content elements: food, fashion, humor, and self-care. Brand campaigns are embedded naturally through storytelling, which helps avoid ad fatigue. With a cheerful tone and content that’s consistently safe and apolitical, Valeria becomes a high-value creator for long-term collaborations in the food, wellness, and fashion sectors.

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Reachability and Partnerships

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Valeria is highly active in brand partnerships, tagging Too Faced, SHEIN, and Dohmi Culinary Institute in over 15 posts across platforms. Her ability to embed promotions in natural routines—like makeup before cooking or app use during workouts—makes campaigns feel organic. She averages 15 posts/month across TikTok and Instagram, keeping her content pipeline ideal for product rotation. Her morning schedule ensures visibility during early scroll hours, especially at 6 PM EST and 4 PM EST.

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Her network includes Venezuelan creators like Lui, Marcela Triggiano, and Jose Mata, who regularly tag her in fashion or lifestyle-related content. This ecosystem reinforces her positioning within the food-fashion crossover niche. Valeria ranks #2 in Food & Nutrition (Venezuela) and remains in the Top 1% locally on TikTok, proving her regional influence. Her estimated campaign rate of $7.5K–$15K/post reflects her conversion potential in sponsored activations.

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Conclusion: Venezuela’s Culinary Voice with Lifestyle Appeal

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Valeria Carruyo has crafted a unique space online where food, fashion, and real-life storytelling intersect. With a TikTok-first strategy, consistent engagement, and a strong network of brand and creator allies, she stands as one of Venezuela’s leading lifestyle influencers. As she continues to integrate partnerships with authenticity and charm, Valeria remains a powerful choice for brands aiming to reach Latin America’s youth through culture-driven content.

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