Who's Who on Social Media
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Quem é Rosanna Pansino?

Rosanna Pansino has established herself as a leading voice in the online world, leveraging her passion for baking and creating educational content for her millions of followers. Known for her Nerdy Nummies series, Pansino has built a strong digital presence across multiple platforms, cementing her status as an influencer in the food and baking industry.

October 30, 2024
Capucine Munuera
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Rosanna Pansino has established herself as a leading voice in the online world, leveraging her passion for baking and creating educational content for her millions of followers. Known for her Nerdy Nummies series, Pansino has built a strong digital presence across multiple platforms, cementing her status as an influencer in the food and baking industry. Her authentic engagement with fans and consistent posting habits make her a high-ranking figure in the social media world, particularly in the food and nutrition niche.

Rosanna Pansino: A Baking Icon with Digital Influence

Rosanna Pansino’s journey to becoming one of the internet’s most beloved baking personalities started with a passion for creativity and a love of sharing her knowledge. Originally pursuing a career in acting, Pansino found herself gravitating towards YouTube in 2010, where she could blend her love of performance with her culinary interests. It was on this platform that she launched Nerdy Nummies, a unique baking show that combined her love for geek culture with intricate, themed desserts. Her channel quickly gained momentum, captivating viewers with its charming mix of pop culture references, creative cake designs, and easy-to-follow tutorials. The success of Nerdy Nummies transformed Pansino into a YouTube sensation, and she became one of the platform’s top content creators in the cooking niche.

Beyond her YouTube success, Pansino expanded her brand by publishing multiple best-selling cookbooks, including The Nerdy Nummies Cookbook, which offers fans a collection of her signature creative recipes. She also ventured into television, making guest appearances on popular shows like Food Network’s Cake Wars and NCIS: Los Angeles, showcasing her versatility both as a baker and entertainer. Her ability to seamlessly transition between digital and traditional media has broadened her reach, allowing her to connect with a more diverse audience. Moreover, Pansino's entrepreneurial spirit led her to launch her own line of bakeware and kitchen products, further solidifying her position as a multifaceted businesswoman in the culinary world.

Pansino’s influence goes beyond baking, as she champions sustainability and positive lifestyle choices through her eco-friendly home organization products. By promoting sustainability and eco-conscious living, she has effectively used her platform to encourage her followers to consider the environmental impact of their choices. Whether through her baking tutorials, product reviews, or collaborative content, Rosanna Pansino continues to resonate with her millions of followers due to her authenticity, creativity, and passion for what she does. She remains a leading figure in the influencer world, and her content continues to inspire both novice bakers and professionals alike.

An Influencer active on social media

Rosanna’s social media presence spans multiple platforms where she combines educational baking content, product reviews, and personal insights into her daily life.

Social Media Strategy Breakdown

YouTube – Leading the Baking Space

Pansino's most significant platform is YouTube, where her channel serves as the cornerstone of her influence. With over 14.6 million subscribers, Pansino focuses on long-form content that spans across baking tutorials, challenge videos, and product reviews. The strength of her YouTube content lies in its high-quality production, as well as her ability to adapt to trending topics in food and culture.

She posts regularly, maintaining a strong connection with her audience by responding to comments and incorporating user-generated requests into her content. Pansino’s collaboration with other YouTubers and brands, such as Amazon and MrBeast, shows her strategic approach to expanding her reach within and beyond her niche.

  • Username: @RosannaPansino
  • Influence Score: 90.4/100
  • Followers: 14.6M
  • Activity: 5.7 videos/month
  • Engagement Rate: 5.09%
  • Growth (last 30 days): 0% (Stable)
  • Average Engagement: 22.9K
  • Posting Habits: Once a week at 8AM

Instagram – Visually Showcasing Creativity

With 4.4 million followers, Rosanna’s Instagram is a vibrant display of her creativity. She uses this platform to showcase behind-the-scenes moments, lifestyle updates, and still photography of her baking projects. Her Instagram Stories are particularly effective for engaging with fans through quick tutorials, Q&A sessions, and polls.

Her posts are typically aligned with ongoing trends or campaigns, which allows her to stay relevant while also driving engagement. By incorporating lifestyle content such as her favorite recipes or daily routines, she maintains a personal connection with her followers.

  • Username: @rosannapansino
  • Influence Score: 83.3/100
  • Followers: 4.4M
  • Activity: 7 posts last month
  • Engagement Rate: 0.48%
  • Growth (last 30 days): -0.2%
  • Average Engagement: 21.1K
  • Posting Habits: Twice a week at 2AM

TikTok – Capturing Viral Moments

On TikTok, Pansino has amassed 1.6 million followers by posting short, highly engaging videos. She uses the platform to provide quick recipes, viral challenges, and reaction videos. The short-form video content is crafted to captivate a younger demographic, tapping into TikTok's viral nature. Her mix of humorous, educational, and collaborative videos allows her to appeal to a diverse audience, driving significant engagement.

  • Username: @rosannapansino
  • Influence Score: 94.4/100
  • Followers: 1.6M
  • Activity: 0.2 videos/week
  • Engagement Rate: 12.78%
  • Growth (last 30 days): +5.67% (+85.8K)
  • Average Engagement: 198 MIL
  • Hábitos de postagem: Duas vezes por semana às 4h

X (antigo Twitter) — Atualizações e comentários rápidos

A presença de Rosanna no Twitter é caracterizada por sua capacidade de interagir com tópicos populares e interagir diretamente com seu público. Com mais de 943.9 mil seguidores, Pansino usa essa plataforma para compartilhar suas ideias sobre eventos atuais, promover seus vídeos no YouTube e interagir com os fãs por meio de retuítes e respostas. Ela é altamente ativa nessa plataforma, compartilhando atualizações com frequência várias vezes ao dia.

  • Nome de usuário: @rosannapansino
  • Pontuação de influência: 95,8/100
  • Seguidores: 943,9 MIL
  • Atividade: 27,7 Tweets/semana
  • Taxa de engajamento: 1,52%
  • Crescimento (últimos 30 dias): +4,05% (+36,4 MIL)
  • Engajamento médio: 14,4 MIL
  • Hábitos de postagem: 3 vezes ao dia às 12h

Resumo da influência da mídia social

A influência de Rosanna Pansino nas mídias sociais é substancial, conforme refletido em sua alta Pontuação de autoridade de Favikon de 9.533, classificando-a como uma voz principal na área de panificação e alimentação. Pansino ocupa a #1 posição nos EUA na categoria de panificação, e sua influência é ainda mais consolidada por sua classificação de 1% no X (Twitter) e no TikTok. Essas métricas destacam sua capacidade de alcançar um público amplo com um engajamento consistentemente alto em todas as plataformas.

Mergulhe profundamente na estratégia de conteúdo

A estratégia de conteúdo de Rosanna gira em torno da criação de conteúdo valioso, informativo e divertido que ressoe com seu público. Ela equilibra sua experiência em panificação com conteúdo de estilo de vida, o que ajuda a manter sua identificabilidade e, ao mesmo tempo, aumentar seu número de seguidores. Suas colaborações com criadores de alto nível, juntamente com análises oportunas de produtos, garantem que seu conteúdo permaneça relevante e envolvente.

Sua capacidade de adaptar seu estilo de conteúdo a diferentes plataformas, como vídeos mais curtos e virais no TikTok versus tutoriais longos no YouTube, mostra sua flexibilidade como criadora. Além disso, seu uso do Instagram para compartilhar imagens sofisticadas e do TikTok para desafios virais permite que ela atraia um público amplo.

Acessibilidade e parcerias

A acessibilidade de Rosanna é considerada “muito difícil”, como visto por ela Pontuação de acessibilidade de Favikon. Esse nível de exclusividade, combinado com suas parcerias estratégicas com marcas como Amazônia e colaborações com criadores como Sr. Besta, destaca sua abordagem seletiva aos negócios e parcerias com marcas. Sua capacidade de combinar colaborações autênticas com conteúdo valioso faz dela uma influenciadora muito procurada na área de alimentação e nutrição.

Rosanna Pansino se destaca como um ícone da culinária na era digital, combinando criatividade, experiência e estratégia para criar uma presença dominante nas redes sociais. Com uma abordagem abrangente em todas as plataformas, sua influência continua crescendo, tornando-a um modelo para criadores de conteúdo que buscam equilibrar conteúdo educacional com entretenimento.

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About the author

Capucine Munuera

Capucine Munuera is currently pursuing a Master's in Social Media Strategy at Sup de Pub in Paris while working as a marketing manager at Favikon. Her professional journey includes significant roles such as marketing responsibilities at Favikon and prior experiences at organizations like CLIC&MOI and Carré Cointreau. Capucine's expertise lies in developing and executing marketing strategies, leveraging her hands-on experience in social media management and brand communication.