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Who is Jason Feifer? | B2B Influencer

Jason Feifer, Editor in Chief of Entrepreneur Magazine, is a key figure in the world of entrepreneurship and adaptability. His content spans various platforms, emphasizing growth, success, and learning from failures.

November 2, 2024
Jérémy Boissinot

Jason Feifer, Editor in Chief of Entrepreneur Magazine, is a key figure in the world of entrepreneurship and adaptability. His content spans various platforms, emphasizing growth, success, and learning from failures. His influence is amplified through his social media presence, where he provides insightful commentary and actionable strategies for business owners and individuals.

Jason Feifer: A Dynamic Voice in Entrepreneurship and Adaptability

Jason Feifer is a multi-faceted journalist, author, and influential voice in the world of entrepreneurship and adaptability. As the Editor in Chief of Entrepreneur Magazine, he has a front-row seat to the latest trends, challenges, and opportunities in the business world, which he leverages to educate and inspire millions of aspiring entrepreneurs and seasoned business professionals. His writing and editorial direction help shape how people think about building, innovating, and leading in today’s rapidly changing economy.

Beyond his role at Entrepreneur Magazine, Feifer is a prolific content creator known for his engaging and practical approach to business storytelling. He hosts two highly acclaimed podcasts: Build For Tomorrow and Problem Solvers. Build For Tomorrow dives into historical trends and future predictions, teaching listeners how to embrace change rather than fear it. Problem Solvers provides a behind-the-scenes look at how business owners have navigated crises and turned their challenges into triumphs. These podcasts have earned him a dedicated following and cemented his reputation as a thought leader who simplifies complex concepts.

Feifer is also the author of Build For Tomorrow, a book that acts as a guide for people looking to thrive in the face of change. Drawing from both his extensive research and interviews with industry leaders, the book offers a practical framework for understanding and capitalizing on the evolving world around us. His focus on adaptability and future-proofing is a common theme throughout all of his work, making him a go-to source for forward-thinking strategies.

Additionally, Jason writes the popular newsletter One Thing Better, where he shares one actionable insight each week to help people improve in their personal or professional lives. The newsletter’s success lies in its concise, impactful content, which encourages readers to make small yet significant changes to achieve better outcomes.

With a career that spans various media roles, including stints at Fast Company, Men’s Health, Maxim, and Boston Magazine, Jason Feifer has honed his ability to connect with a wide audience. His unique blend of humor, data-driven insights, and relatable storytelling makes him a respected figure in the entrepreneurship space. He is also a sought-after speaker, frequently appearing at conferences and events to discuss topics like innovation, business growth, and the future of work.

Jason’s influence extends across multiple platforms, where he shares his expertise and continues to build a community of curious and ambitious individuals. Whether it’s through articles, podcasts, books, or social media, he remains committed to helping people become more adaptable and resilient in a world that never stops evolving.

Social Coverage

Feifer’s social presence spans LinkedIn, Instagram, and X, where he connects with a diverse audience interested in business growth, marketing insights, and entrepreneurial adaptability.

Jason Feifer's Social Media Strategy

LinkedIn: The Hub of Entrepreneurial Insights

Jason Feifer leverages LinkedIn as a key platform to connect with professionals, entrepreneurs, and industry leaders. His content is designed to engage, educate, and empower his audience, all while reflecting his status as a thought leader in the entrepreneurship space. Here’s a deeper look into his strategic approach:

Consistent, High-Value Content

Feifer’s LinkedIn posts are consistent and offer high-value insights tailored to his professional audience. He frequently shares practical business lessons, thought-provoking commentary on industry trends, and relatable stories from his experiences as Editor in Chief at Entrepreneur Magazine. By posting nearly every day at 1 PM, he has built a strong rhythm that keeps his followers engaged and looking forward to his content. This schedule has likely contributed to his impressive follower growth rate of +7.57% in the past month.

Storytelling and Engagement

Jason’s posts often adopt a storytelling format, where he draws readers in with a compelling narrative before delivering a valuable lesson or key insight. His content is crafted to encourage engagement, featuring questions that spark conversation and thoughtful debates among his followers. He skillfully balances professional and approachable tones, making his content both authoritative and relatable.

Visual and Data-Driven Posts

Jason integrates eye-catching visuals into his content to make his posts stand out in the LinkedIn feed. Infographics, product case studies, and success stories are often presented with clear, easy-to-understand graphics. This visual approach not only captures attention but also makes complex ideas more digestible for his audience.

Educating and Empowering

Jason uses LinkedIn as a platform to educate and empower his followers. His posts frequently feature actionable advice, like strategies for improving business performance, tips for staying adaptable in a changing market, and ways to think differently about entrepreneurship. He positions himself as a mentor, helping his audience tackle professional challenges and make informed decisions.

Authenticity and Openness

One of the hallmarks of Feifer’s strategy is his authenticity. He isn’t afraid to share personal reflections or admit to past mistakes, which adds a layer of vulnerability and trustworthiness to his brand. By being transparent about his own journey, he builds a genuine connection with his audience. This authenticity is a major factor in why his engagement rates remain high at 2.19%.

Leveraging LinkedIn’s Network Features

Jason actively engages with other thought leaders and influencers by tagging them in his posts, commenting on their content, and participating in discussions relevant to his niche. This network-building strategy enhances his visibility and places him in the middle of key conversations in the entrepreneurship and business communities. He also highlights partnerships and collaborations, which further boost his reach and establish credibility.

Key Metrics for LinkedIn:

Username: @jasonfeifer

Influence Score: 94.8/100

Followers: 195.1K

Activity: 19 posts last month

Engagement Rate: 2.19%

Growth: +7.57% (+20K followers)

Average Engagement: 4.3K

Posting Habits: Every day at 1 PM

Jason’s LinkedIn strategy showcases how a well-thought-out content plan, combined with consistency and authenticity, can lead to substantial influence and engagement. His approach is a blueprint for leveraging LinkedIn as a powerful tool for professional branding and community building.

Instagram: Visual Storytelling for Entrepreneurs

Feifer’s Instagram content is highly engaging, featuring Reels that break down marketing principles, business case studies, and viral brand strategies. He has mastered the art of creating visually compelling and educational content, capturing the attention of entrepreneurs and business enthusiasts.

Username: @heyfeifer

Influence Score: 87.2/100

Followers: 70.3K

Activity: 8 posts last month

Engagement Rate: 9.11%

Growth: +11.6% (+7.3K followers)

Average Engagement: 6.4K

Posting Habits: Twice a week at 3 PM

X: Casual Updates and Quick Engagement

On X, Feifer takes a more casual and conversational approach. His posts often highlight upcoming events, collaborations, and quick tips. Despite having a smaller audience here, his content serves as a complement to his more robust strategies on other platforms.

Username: @heyfeifer

Influence Score: 66.6/100

Followers: 18.4K

Activity: 0.3 tweets per week

Engagement Rate: 0.08%

Growth: -0.01% (-2 followers)

Average Engagement: 14

Posting Habits: Once a month at 3 PM

Newsletter: One Thing Better

Jason Feifer’s newsletter, One Thing Better, is a must-read for professionals looking to refine their approach to success. Each week, he provides one key strategy or concept that can make a significant difference in business or personal growth. His writing is actionable and easy to digest, resonating well with his audience.

• Feifer shares personal anecdotes and lessons learned from interviews with industry leaders.

• The newsletter emphasizes continuous improvement and actionable advice, contributing to his overall influence.

Podcast: Build For Tomorrow and Problem Solvers

Feifer hosts two podcasts that have become essential listening for entrepreneurs. Build For Tomorrow explores how to prepare for and thrive in a constantly changing world. Problem Solvers focuses on real-life business challenges and how companies have overcome them.

Build For Tomorrow: Feifer explores topics like adaptability, innovation, and how to leverage change.

Problem Solvers: Engages business owners in discussions about overcoming failures and finding success.

Both podcasts have helped establish Feifer as a thought leader and a source of practical wisdom.

Social Media Influence: Favikon Authority Score and Rankings

With an overall authority score of 8,810 points, Jason Feifer is a prominent online figure, particularly on LinkedIn, where he ranks #26 in the United States for Startups & Entrepreneurship. His consistent activity and high engagement rates on Instagram and LinkedIn set him apart from other creators.

Content Strategy Deep Dive

Jason Feifer’s content revolves around educating and empowering entrepreneurs. His strategy is a blend of visual storytelling, in-depth written posts, and engaging audio content. He uses data-backed insights to discuss marketing strategies and entrepreneurial lessons, ensuring his content remains relevant and impactful.

Reachability and Partnerships

Despite the high authority score, Feifer’s reachability is categorized as “Difficult,” with an estimated sponsored post cost of $6.8K. Brands that do collaborate with him gain access to a highly engaged and knowledgeable audience. His partnerships are carefully chosen, ensuring alignment with his content themes.

Jason Feifer has mastered the art of cross-platform influence, using a mix of storytelling, visual content, and educational insights. His strategic use of LinkedIn and Instagram drives high engagement, while his podcasts and newsletter continue to grow his influence in the entrepreneurial world. For brands and entrepreneurs, Feifer’s content offers a goldmine of insights, making him a significant player in the creator economy.

About the author

Jérémy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.