20 principais influenciadores de SAAS que você deve seguir em 2025

The SaaS industry is growing rapidly, and following the top influencers can provide valuable insights into trends, innovations, and strategies for success. These thought leaders, including founders, marketers, and product experts, are driving conversations and sharing actionable advice on navigating the evolving SaaS landscape. This article highlights the 20 top SaaS influencers to follow in 2025, offering diverse perspectives and expertise to help you stay ahead in the industry.

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But first, how does Favikon rank influencers?

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Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score (⭐️) is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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Explore the Top 20 SAAS Influencers You Should Follow in 2025:

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20. Vic Vijayakumar 🇺🇸

Principal Engineer

⭐️Favikon Authority Score: 7 411

Vic 🌮 is a principal engineer and a self-proclaimed "girldad." He is also a passionate runner and violinist. Known for his expertise in SaaS and databases, Vic has co-founded a company and hosts a podcast. He shares his thoughts on various topics, from parenting to technology, on his social media platforms. Vic is an advocate for women's rights and challenges societal norms. He enjoys spending time with his family and has a love for plants. With a witty and conversational style, Vic engages with his followers and shares his unique perspectives on different subjects.

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19. Tyler Smith 🇺🇸

CEO & Founder of SkySlope

⭐️Favikon Authority Score: 7 430

SkySlope is a real estate transaction management platform that provides cloud-based technology for back-office solutions to brokerages in the United States. Founded by Tyler Smith in 2011, SkySlope aims to optimize the PropTech industry and ensure that real estate professionals have more free time. The company was acquired by Fidelity National Financial in 2017 and is headquartered in Sacramento, CA.

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18. Dirk Sahlmer 🇩🇪

Acquiring and Growing SaaS Companies

⭐️Favikon Authority Score:7 485

Dirk Sahlmer is an engineer turned M&A professional at saas.group. He specializes in acquiring and growing SaaS companies with a focus on plg (product-led growth) companies between $1-10m ARR. Dirk is an active member of the startup community, regularly posting on LinkedIn and sharing insights on SaaS and M&A topics through his saas.fyi newsletter. With experience as a speaker at startup conferences, Dirk is known for his expertise in the industry. He is passionate about helping startups succeed and provides valuable resources and tools through his newsletter. Dirk's recent work includes analyzing SaaS growth metrics and providing insights to help startups achieve their growth goals.

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17. Brandon Fluharty 🇺🇸

SaaS Sales Expert with 58K+ LinkedIn followers

⭐️Favikon Authority Score: 7 607

Brandon Fluharty is a successful SaaS sales professional who has generated over $50M in sales revenue in the past 4 years. He has created a unique holistic approach to SaaS selling, which he shares with his 58K+ LinkedIn followers and 10K email subscribers. Through his content, community, and connections, Brandon helps strategic SaaS sellers reach million-dollar earnings without sacrificing their well-being. He offers customizable personal operating systems, newsletters, and a product called "7 Steps to 7 Figures." Brandon Fluharty is also an advocate of taking an anti-hustle approach to strategic selling and overcoming imposter syndrome.

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16. Mike Strives 🇺🇸

Founder of Upvoty and SaaS Pirates podcast

⭐️Favikon Authority Score: 7 723

Mike Strives is the founder of Upvoty and SaaS Pirates, a podcast focused on helping entrepreneurs build and grow their own software-as-a-service (SaaS) businesses. He also shares productivity tips on his social media platforms and YouTube channel. He launched his own productivity notebook based on the Now, Next, Not yet framework, which he claims will help people 10x their productivity. In addition, he recommends books, apps, and podcasts that have helped him grow his business and shares his insights on productivity and self-improvement.

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15. Neha S. 🇵🇰

SaaS Lead Generation Specialist & Speaker

⭐️Favikon Authority Score: 7 825

Neha S. is a SaaS lead generation specialist who guarantees 40% cold-email conversion rates. With a successful track record in helping SaaS startups build authority, generate quality leads, and maximize output, Neha is a sought-after expert in the industry. Her engaging speaking engagements have garnered attention, with her recent public appearance as a guest speaker drawing a large audience. With a strong presence on LinkedIn and a growing following, Neha shares insights and tips for success in the SaaS world.

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14. Jon Yongfook 🇸🇬

SaaS Entrepreneur and Developer

⭐️Favikon Authority Score: 7 886

Based in Bali, Jon Yongfook is a British-Singaporean entrepreneur and developer, known for creating software as a service (SaaS) companies. With a focus on automation and browser automation, his current MRR (monthly recurring revenue) is $47,794. Outside of work, Jon enjoys photography and shares his stunning captures on social media. He also has a passion for motorcycles, classic Vespas, and diving. Recently, he had a custom motorcycle built and obtained his WSET wine tasting certification. Jon is also a fan of truffles, Koko Krunch cereal, and Shoei helmets that meet international safety standards.

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13. Akshay Kothari 🇺🇸

Co-Founder and COO

⭐️Favikon Authority Score: 8 051

As a successful entrepreneur and technology executive, Akshay Kothari is the co-founder and COO of Notion, a productivity and collaboration tool. He previously worked at LinkedIn, where he helped to launch the company's mobile app, and he also co-founded Pulse, a news reader app that was acquired by LinkedIn. Kothari is a vocal advocate for health and productivity, and he is known for his passion for building great products and teams. He enjoys spending time with his family, playing cricket, and exploring the outdoors.

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12. Suresh Sambandam 🇮🇳

Tech Entrepreneur & Mentor | Founder of Kissflow

⭐️Favikon Authority Score: 8 147

Suresh Sambandam is the Founder & CEO of Kissflow, a top SaaS company in India. With a passion for technology, he holds three US patents and is a mentor to aspiring entrepreneurs. Co-founder of SaaSBoomi and Dream Tamilnadu, he aims to drive entrepreneurship and innovation. Suresh advocates for job creation and youth empowerment in Tamilnadu. Through his leadership, Kissflow serves 10,000+ customers globally. He is known for his progressive approach and emphasis on human relationships in the workplace.

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11. Paras Chopra 🇮🇳

Writer and Entrepreneur

⭐️Favikon Authority Score: 8 188

Paras Chopra is a writer and entrepreneur, best known as the founder and chairman of Wingify, a software company that specializes in website optimization tools, including the popular conversion optimization tool, VWO. He is also the author of several essays, including "Money is Not Wealth" and "Steal This Idea," and has a keen interest in exploring the intersection of philosophy, economics, and technology. In addition to his work with Wingify, Chopra is an active investor, mentor, and advisor, working with startups and entrepreneurs around the world to help them grow and succeed.

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🔟 Jyoti Bansal 🇺🇸

Founder and CEO of Harness and Traceable AI

⭐️Favikon Authority Score: 8 188

Jyoti Bansal is a multi-unicorn founder, serial technology entrepreneur, and a passionate mentor and investor in the tech space. He is currently the founder and CEO of two high-growth technology companies: Harness, a platform to automate software delivery processes valued at $3.7 billion as of 2022, and Traceable AI — a cybersecurity platform for securing software applications. Jyoti's belief in the transformative power of software is evident in the success of his first company, AppDynamics, which was acquired by Cisco for $3.7 billion in 2017. With a BS in Computer Science from the Indian Institute of Technology, Delhi, Jyoti is a prolific inventor with more than 25 US patents under his name. He is also involved in developing the next generation of technology companies through mentorship and investment, including the launch of BIG Labs, a startup accelerator, and co-founding VC firm Unusual Ventures.

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9️⃣ Andy Mewborn 🇺🇸

Tech Founder and Ironman | Distribute.so

⭐️Favikon Authority Score: 8 244

Andy Mewborn, a tech founder and Ironman, shares insights on sales strategies and lead generation. He emphasizes practical approaches and offers valuable advice for salespeople. With a background in building successful ventures and scaling companies, Andy's posts provide useful tips and thought-provoking questions for professionals in the industry. He maintains an engaging presence on LinkedIn, focusing on relevant topics for B2B SaaS and business growth.

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8️⃣ Nathan Latka 🇺🇸

Podcaster and Author

⭐️ Pontuação do Favikon Authority: 8 261

Nathan Latka é apresentador de podcast, autor e empresário que entrevista fundadores de SaaS em seu programa “The Top”. Ele entrevistou centenas de CEOs e compartilha seus dados e ideias com seu público. Nathan também escreveu um livro chamado “Como ser um capitalista sem nenhum capital”, que discute como iniciar e expandir um negócio sem investimento externo. Além de seu podcast e livro, Nathan também é um investidor ativo e consultor de várias startups.

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7 ️ ․ Marc Lou 🇫🇷

Empreendedor individual de startups

⭐️ Pontuação do Favikon Authority: 8 324

Marc Lou é empresário individual com forte foco em startups de transporte marítimo. Com um histórico de construção de mais de 20 startups, Marc obteve sucesso com 7 empreendimentos lucrativos, incluindo o ShipFast, que gera $54.000 por mês. Ele compartilha sua jornada e ideias no Twitter, apresentando seus projetos como LaunchViral e ByeDispute. Marc também é ativo no YouTube, explorando hacking independente e conteúdo de vídeo como sua aposta para 2024. Seu recente lançamento do ZenVoice recebeu feedback e receita positivos, destacando seu espírito empreendedor.

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6 ️ ․ Simon Hoiberg 🇨🇭

Fundador de SaaS e CEO de startups

⭐️ Pontuação do Favikon Authority: 8 327

Simon Høiberg é um desenvolvedor de software e empresário de tecnologia que fundou a FeedHive e se concentra em produtos SaaS, startups de tecnologia e na construção de um negócio on-line. Ele compartilha suas ideias sobre como iniciar um negócio de SaaS, escolher a pilha de tecnologia certa, escalar e desenvolver uma startup de tecnologia bem-sucedida. Ele também compartilha seus conhecimentos, previsões, estratégias e conselhos para empreendedores, fundadores de startups e qualquer pessoa interessada em startups de tecnologia e negócios on-line.

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5 ️ ․ Clara Shih 🇺🇸

CEO da Salesforce Service Cloud, fundador e presidente do conselho da Hearsay Systems e investidor anjo

⭐️ Pontuação do Favikon Authority: 8 457

Clara Shih é uma CEO e empreendedora de sucesso no setor de tecnologia. Como CEO da Salesforce Service Cloud, ela levou a empresa a se tornar líder em software de atendimento ao cliente. Ela também é fundadora e presidente do conselho da Hearsay Systems, uma empresa de software inovadora. Além disso, ela é investidora anjo, autora de The Facebook Era e mãe de uma sala de jardim de infância. Clara está interessada em vários aspectos da tecnologia, incluindo B2B, B2C, plataformas e ecossistemas para desenvolvedores, vendas sociais, experiência do cliente, IA, automação e o futuro do trabalho, ética tecnológica, governança do conselho, comunicações, design de marca e cadeias de suprimentos. Ela participou do Fortune Most Powerful Women Summit, onde se reuniu com colegas e participou de várias palestras, obtendo insights sobre liderança e diversidade.

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4 ️ ․ Jason Lemkin 🇺🇸

Fundador, entusiasta e VC de SaaS

⭐️ Pontuação do Favikon Authority: 8 548

Jason Lemkin é fundador, entusiasta e capitalista de risco de SaaS. Ele ajuda a fundar, financiar e desenvolver startups B2B, tornando-o um jogo de soma positiva para todos os envolvidos. Ele compartilha seu conhecimento e experiência em arrecadação de fundos e criação de startups de sucesso por meio de seu blog e da SaaStr University. Ele também enfatiza a importância de ter os cofundadores certos e se preparar para cada reunião para aproveitar ao máximo a oportunidade. Jason também compartilha nove coisas que diferenciam os melhores representantes de vendas no setor de SaaS, incluindo ouvir, ajustar o tom de venda e criar urgência.

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‍3 ️ ․ Deedy Days 🇮🇳

Engenheiro fundador do Google

⭐️ Pontuação do Favikon Authority: 8 550

Deedy é engenheiro fundador do Google, com experiência em pesquisas. Conhecida por seus tweets sobre vários tópicos, como tecnologia, imigração, Índia, condicionamento físico e pesquisa. Deedy compartilha experiências pessoais, incluindo encontros com estereótipos e mal-entendidos culturais. Eles também expressam opiniões sobre assuntos como a lista de 30 com menos de 30 anos da Forbes e a percepção de diferentes culturas. Os tweets de Deedy oferecem informações sobre suas experiências como imigrante indiano no setor de tecnologia e suas ideias sobre questões sociais.

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2 ️ ․ Neil Patel 🇺🇸

Especialista em marketing digital e autor de best-sellers

⭐️ Pontuação do Favikon Authority: 8 881

Neil Patel é um renomado especialista em marketing digital e autor de best-sellers do New York Times. Reconhecido como um dos 100 maiores empreendedores com menos de 30 anos pelo presidente Obama e um dos 10 melhores profissionais de marketing pela Forbes, ele é cofundador da NP Digital. Com uma forte presença no Instagram, TikTok, YouTube, Twitter e LinkedIn, Neil compartilha ideias e dicas valiosas sobre marketing digital. Suas conquistas incluem criar uma das 100 empresas mais brilhantes e ajudar grandes corporações como Amazon, Microsoft e Google a crescer por meio de estratégias de marketing.

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1 ️ ․ Dan Martell 🇨🇦

Treinador fundador de SaaS

⭐️ Pontuação do Favikon Authority: 9 071

Dan Martell é cinco vezes fundador e coach bem-sucedido de ambiciosos fundadores de SaaS. Ele serviu a mais de 1.000 fundadores e os ajudou a alcançar a Perfect Exit™. A abordagem comprovada de Dan ajuda os fundadores a expandir seus negócios atraindo mais clientes potenciais, convertendo-os em clientes e expandindo sua rede. Ele oferece vários programas, como The Rocket Demo Builder, The Growth Plan e The SaaS Academy. Além disso, ele compartilha ideias sobre empreendedorismo e negócios em seus canais de mídia social e oferece sessões gratuitas de treinamento de 45 minutos para especialistas em escala da SaaS Academy.

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Veja mais 👀: Os 20 melhores influenciadores de Londres

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