Who is Shannon Skanes aka The Hockey Guy?

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Shannon Skanes: Bringing the NHL Community Together with Insightful Analysis and Jersey Collections

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Shannon Skanes, widely recognized as The Hockey Guy, has built a reputation as one of the most dedicated and knowledgeable NHL analysts on social media. With a deep passion for hockey, he creates content that breaks down games, analyzes player performances, and ranks teams with precise detail. His expertise spans all 32 NHL teams, allowing him to provide unbiased insights that appeal to casual viewers and die-hard hockey fans alike. Through his analytical approach and consistent content, Shannon has cultivated a loyal following that trusts his perspective on the sport.

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Beyond game analysis, Shannon has a strong personal connection to hockey culture, particularly through his vast jersey collection. His extensive collection includes jerseys from multiple eras, teams, and unique designs, making his content not only informative but visually engaging. By sharing stories behind each jersey, he connects with his audience on a deeper level, blending sports analysis with personal anecdotes. This combination has helped him stand out in the crowded sports content space, offering fans a unique perspective beyond just game highlights.

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Shannon's success is built on consistency, with a remarkable posting schedule that sees him producing multiple videos per day. His dedication to timely coverage ensures that fans are always up to date with the latest NHL news, whether it’s game results, trade rumors, or league-wide trends. He actively fosters engagement by encouraging discussions in the comments and interacting with fans across platforms like Discord and Patreon. His ability to make the sport accessible and engaging has made him a respected voice in the hockey community.

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Despite his primary focus on YouTube, Shannon's influence extends across other platforms, including Instagram and Discord, where he interacts with fans and builds community-driven discussions. His brand is rooted in authenticity, making him a valuable resource for both casual viewers and dedicated NHL enthusiasts. Whether he's breaking down a team's playoff chances or showcasing a rare jersey, Shannon’s content is always delivered with passion and expertise. His influence continues to grow, solidifying his status as a trusted and entertaining source for all things hockey.

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An Influencer Active on Social Media

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Shannon Skanes has built his digital footprint on YouTube and Instagram, with the former being his dominant platform. He consistently provides hockey-related content, maintaining an impressive posting schedule. While his YouTube presence continues to grow steadily, his Instagram has seen a decline in engagement, reflecting a stronger focus on long-form video content rather than short-form updates.

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Shannon's Social Media Strategy Analysis

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YouTube: The Powerhouse of Hockey Discussions

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Shannon Skanes’ YouTube channel, The Hockey Guy, is the backbone of his online presence, with 338K subscribers and a highly engaged audience. His content revolves around game breakdowns, power rankings, trade analyses, and player performances, providing fans with detailed insights into the NHL. Unlike mainstream sports media, his coverage is unfiltered and data-driven, appealing to viewers who want deeper analysis rather than just headlines. His dedication to covering all 32 NHL teams ensures that no fan base is left out, making his channel a go-to resource for hockey fans worldwide.

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Consistency is Shannon’s greatest strength—he posts multiple times a day, ensuring that fans stay updated with the latest NHL developments. His 110 posts per month showcase his ability to break down complex games quickly and deliver fresh content daily. This high-frequency approach has built a loyal audience that returns regularly, knowing they can rely on him for real-time hockey discussions. His 22.2K average views per video indicate that his content is not only frequent but also impactful, reaching thousands of engaged viewers per post.

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Beyond standard game coverage, Shannon’s unique content style adds a personal touch, making his channel more than just a hockey analysis hub. His extensive jersey collection and historical insights create engaging content that blends sports knowledge with nostalgia, appealing to long-time hockey fans. This approach helps differentiate him from other sports analysts, making his content both informative and entertaining. His ability to connect with his audience through storytelling and personal anecdotes further strengthens his bond with fans.

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Shannon’s macro-influencer status makes his channel a prime destination for brands looking to engage with hockey fans. His 0.41% engagement rate may seem moderate, but given his posting frequency and high average views per video, his real impact is significant. His partnership opportunities range from sports apparel and collectibles to gaming and digital media collaborations. With his strong authority in the hockey space and high visibility, his YouTube strategy ensures sustained growth and influence in the sports content scene.

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• Username: @TheHockeyGuy
• Influence Score: 79/100
• Followers: 338K
• Activity: 110 posts per month
• Engagement Rate: 0.41%
• Growth (Last 30 days): +2K (+0.6%)
• Average Engagement: 1.4K per post
• Posting Habits: 4 times a day at 7 PM EST

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Instagram: A Declining but Still Relevant Presence

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While Shannon’s YouTube channel is thriving, his Instagram presence tells a different story. With 11.6K followers, the account has remained inactive for the last four years, signaling a clear shift in his content strategy. His last post was long ago, and his growth rate has been negative (-0.47% in the last 30 days), showing that this platform is no longer a focus. However, despite the inactivity, his existing follower base still provides an opportunity should he decide to return to the platform.

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Unlike YouTube, which thrives on long-form content and in-depth analysis, Instagram is better suited for quick updates, highlights, and personal engagement. If Shannon were to reactivate his Instagram, he could use it for behind-the-scenes content, jersey showcases, and quick reactions to breaking NHL news. His brand identity is already strong within the hockey community, so a revival of his Instagram presence could help him expand his reach. A content strategy that includes reels, stories, and carousel posts would align well with current Instagram trends and help drive engagement.

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• Username: @youtube_thehockeyguy
• Influence Score: 04/100
• Followers: 11.6K
• Activity: 0 posts per month
• Engagement Rate: 0%
• Growth (Last 30 days): -54 (-0.47%)
• Average Engagement: 0
• Posting Habits: Once a year at 5 PM EST

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Shannon Skanes' Social Media Influence Summary

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Shannon Skanes’ influence is reflected in his Favikon Score of 79/100, a strong rating for niche content creators. He ranks in the top 3% of Canadian YouTubers and top 7% in the Video Entertainment category, placing his among the top creators in the hockey space.

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Learn more about the Favikon Methodology here.

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Content Strategy: Consistency and Deep Analysis

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Shannon’s content strategy revolves around high-frequency uploads and in-depth hockey discussions, ensuring his audience stays updated on the latest NHL developments. He consistently posts multiple times a day, covering a wide range of topics that appeal to both casual fans and die-hard hockey enthusiasts. His approach includes game reviews and player analysis, where he breaks down NHL performances, analyzes trades, and predicts outcomes based on statistics and trends. Additionally, he provides power rankings and team discussions, offering insights into each team's strengths and weaknesses throughout the season.

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Reachability and Partnerships

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Shannon Skanes is a macro-influencer, meaning he reaches a large but highly targeted audience of hockey enthusiasts. His engagement-focused content and consistent posting schedule make him an ideal partner for brands looking to tap into the hockey and sports community. With 338K dedicated YouTube subscribers, his reach extends to both casual fans and hardcore NHL followers, ensuring that any sponsored content is seen by a highly relevant audience. His $1.1K estimated sponsorship rate per post offers brands an affordable yet impactful way to connect with hockey fans.

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His content strategy is built on trust and authenticity, making him an excellent choice for partnerships with sports apparel companies, memorabilia brands, and even gaming platforms. Unlike traditional advertising, Shannon’s organic approach ensures that brand integrations feel genuine and natural, increasing the likelihood of audience engagement. His extensive jersey collection and knowledge of hockey history also make him an ideal ambassador for brands specializing in sports merchandise, collectibles, and fan gear.

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Conclusion: A Must-Follow for Hockey Enthusiasts

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Shannon Skanes has successfully carved out a dedicated space in the NHL community. His high posting frequency, in-depth hockey insights, and strong audience engagement make him a top-tier content creator in his niche. While her Instagram presence has faded, his YouTube dominance ensures continued growth and influence in the hockey world. Whether you’re a casual hockey fan or a die-hard supporter, The Hockey Guy is a must-follow.

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