Who is Riya Upreti?

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Riya Upreti is a dynamic entrepreneur and influential content creator known for merging education, empowerment, and entrepreneurial insights into an engaging social media presence. As the CEO of FOBET, an Ed-Tech startup scaled to eight figures, Riya combines her expertise as a Tedx speaker with a strong focus on personal branding, business strategies, and psychological education. Her cross-platform presence inspires individuals to take bold steps in their professional and personal lives.

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Riya Upreti: Redefining Entrepreneurship and Content Creation

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Based in India, Riya Upreti is an inspiring entrepreneur and content creator, celebrated for her innovative contributions to the Ed-Tech landscape. As the CEO of FOBET, an eight-figure Ed-Tech startup, Riya is revolutionizing traditional education by introducing forward-thinking solutions that focus on psychology, business, and entrepreneurship education. Under her leadership, FOBET has become a platform that equips individuals with the practical tools and mindset needed to excel in both their personal and professional lives. By addressing gaps in traditional learning systems, Riya has positioned FOBET as a go-to resource for learners aiming to develop skills that directly translate into real-world success. Her sharp intellect, dynamic leadership, and vibrant personality have made her a prominent figure in the entrepreneurship and personal branding sectors. Riya's ability to combine business acumen with her authentic personality makes her not only a respected leader but also a role model for the next generation of entrepreneurs.

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Riya’s online presence serves as an extension of her entrepreneurial vision, allowing her to reach and influence thousands of followers across multiple platforms. Through her social media channels, she shares an engaging mix of educational posts, motivational insights, and practical advice targeted at aspiring entrepreneurs and professionals alike. What sets Riya apart is her ability to simplify complex business concepts such as persuasive communication, scaling strategies, and branding techniques, making them accessible to audiences from diverse backgrounds. Her content focuses on bridging the gap between theoretical knowledge and actionable steps, providing her followers with the confidence and tools they need to thrive. Posts like “3 Extra Revenue Streams Every Business Should Have” and “How to Sell Your Brand on Instagram” not only educate her audience but also inspire them to take bold actions in their own entrepreneurial journeys. Her unique ability to blend relatability with expertise has helped her build a highly engaged audience that looks to her for guidance and motivation.

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Beyond her entrepreneurial expertise, Riya is a passionate advocate for personal growth and self-development, often drawing from her own life experiences to inspire her followers. She shares relatable stories of her successes and challenges, offering a candid glimpse into her journey as a young leader navigating the entrepreneurial world. Her content frequently delves into themes of overcoming obstacles, celebrating milestones, and embracing the power of resilience and self-growth. Riya’s storytelling ability allows her to connect with her audience on a personal level, fostering a sense of trust and camaraderie. By weaving personal anecdotes into her professional advice, she humanizes the entrepreneurial experience, demonstrating that success is not only about strategy but also about perseverance and authenticity. Her willingness to share both the highs and lows of her journey has earned her widespread respect and admiration, establishing her as a trusted mentor and peer within the business and social media communities.

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A Leading Voice Across Social Platforms

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Riya’s robust online presence spans Instagram, YouTube, and LinkedIn, where she engages her audience through diverse and impactful content. Each platform is tailored to specific aspects of her brand, contributing to her wide-reaching influence.

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Riya Upreti's Social Media Strategy

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Instagram: A Hub for Entrepreneurial Inspiration

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Riya’s Instagram (@riyaelity) stands as her primary platform, boasting an impressive following of 940.5K. This platform acts as a window into her entrepreneurial journey, where she shares a carefully curated mix of educational content, personal milestones, and brand promotions. Her Instagram profile is a vibrant reflection of her identity as a thought leader in entrepreneurship and personal branding. Through her posts and Reels, Riya successfully captures the attention of her audience, providing them with a blend of actionable insights and glimpses into her personal life. This strategic balance ensures her content is both educational and relatable, making her an influencer whose reach extends beyond just inspiration—it drives actionable results for her followers.

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Riya’s Reels are a cornerstone of her Instagram strategy, consistently attracting millions of views. These short, high-impact videos focus on topics such as entrepreneurial hacks, business scaling tips, and marketing strategies, providing her followers with practical advice that can be applied immediately. Posts like "3 Extra Revenue Streams Every Business Should Have" exemplify her ability to deliver value-driven content in an engaging and digestible format. By addressing pain points and offering solutions, she has positioned herself as a trusted mentor for budding entrepreneurs and professionals. Her knack for simplifying complex concepts, such as monetization and persuasion techniques, has made her Reels a favorite among her audience, who often engage with her posts through likes, comments, and shares.

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In addition to her professional insights, Riya uses her Instagram to share personal moments that showcase her authenticity and relatability. Whether she is celebrating a milestone, such as a professional award, or sharing her journey of balancing work-life challenges, her followers get to see a well-rounded picture of her life. These personal touches help humanize her content, allowing her audience to connect with her on a deeper level. Posts such as her reflections on working smarter, not harder, where she discusses making “10X MORE money while working LESS than employees,” resonate strongly with her followers. These messages of empowerment and motivation align with her overarching mission of inspiring others to pursue success on their terms.

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Riya’s Instagram is also a platform for brand collaborations, where she integrates product placements and promotions seamlessly into her feed. Her ability to align her collaborations with her entrepreneurial brand ensures that her audience perceives these partnerships as authentic and valuable. Her engagement rate of 3.09% underscores the deep connection she has with her followers, who trust her recommendations. With an active posting schedule of three times a week, typically at 10 PM, Riya ensures her content reaches her audience at peak engagement times. By maintaining a consistent presence and delivering high-quality content, Riya has established herself as a powerful voice in entrepreneurship on Instagram, driving both engagement and impact for her followers and collaborators.

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• Username: @riyaelity
• Influence Score: 91.7/100
• Followers: 940.5K
• Activity: 14 posts in the last month
• Engagement Rate: 3.09%
• Growth (30 days): +5.29% (+47.1K)
• Average Engagement (30 days): 29.1K
• Posting Habits: Three times a week at 10 PM

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YouTube: Long-Form Content for Deep Engagement

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Riya’s YouTube channel (@riyaupreti) serves as a key platform for delivering in-depth discussions on entrepreneurship, psychology, and personal branding, catering to an audience that seeks actionable insights and thought-provoking content. With an impressive following of 345K subscribers, her channel stands out for its ability to combine education, entertainment, and inspiration in a way that resonates deeply with her viewers. Unlike the quick, snackable content often found on social media, Riya’s YouTube strategy emphasizes longer-form videos and Shorts that delve into complex topics, offering her audience a more comprehensive understanding of her areas of expertise.

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Riya’s video content often focuses on empowering her audience with the tools and mindset required to succeed in business and personal growth. Her topics range from persuasion techniques and Instagram monetization strategies to broader discussions on psychological principles that underpin effective communication and decision-making. Videos like "Best Way to Earn Money on Instagram," which has garnered 1.3M views, highlight her ability to simplify complicated business strategies into clear, actionable steps. Similarly, her Shorts, such as "Shiv ka Size aur Akaar Bataya," which amassed an astounding 7.6M views, showcase her knack for engaging storytelling while educating her audience. This combination of value-driven content and captivating delivery keeps her audience returning for more, ensuring sustained growth on the platform.

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What truly sets Riya’s YouTube channel apart is her ability to bridge the gap between practical advice and relatable storytelling. Her videos often include personal anecdotes, case studies, and real-world examples, making her lessons easier to digest and highly relatable for her viewers. By sharing her own experiences as an entrepreneur and breaking down the challenges and successes she has encountered, Riya creates an environment of trust and authenticity. This strategy not only strengthens her connection with her audience but also positions her as a mentor figure for aspiring entrepreneurs and professionals. Her ability to address both the emotional and strategic aspects of success makes her channel a one-stop destination for anyone looking to grow personally and professionally.

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In addition to her long-form videos, Riya leverages YouTube Shorts to expand her reach and engage viewers who prefer bite-sized content. These Shorts often distill her insights into concise, impactful clips that attract millions of views, serving as an entry point for new subscribers to discover her channel. With a steady posting schedule of approximately three videos per month, Riya ensures her content remains fresh and relevant. While her engagement rate of 0.78% might seem modest, it reflects her focus on creating niche, high-value content that appeals to a dedicated and loyal audience. By combining educational depth, engaging narratives, and practical advice, Riya’s YouTube channel continues to be a cornerstone of her digital presence, driving influence and impact for her brand.

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• Username: @riyaupreti
• Influence Score: 83.4/100
• Followers: 345K
• Activity: 3.1 videos per month
• Engagement Rate: 0.78%
• Growth (30 days): +3.05% (+10.2K)
• Average Engagement (30 days): 2.7K
• Posting Habits: Weekly at 8 AM

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LinkedIn: Professional Insights and Thought Leadership

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With 79.2K followers on LinkedIn, Riya Upreti has established herself as a prominent thought leader and entrepreneur in the professional community. This platform provides her with the ideal space to share motivational stories, business insights, and key milestones, allowing her to connect with a professional audience seeking guidance and inspiration. Her LinkedIn presence emphasizes her expertise in entrepreneurship, leadership, and personal branding, presenting her as a mentor for those striving to excel in their careers. By tailoring her content to the platform's professional tone, Riya successfully engages her audience with meaningful and actionable posts that highlight her strategic thinking and leadership style.

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Riya’s content strategy on LinkedIn strikes a balance between education and inspiration, making her posts highly relatable and impactful. She often shares motivational reflections on her journey, offering advice that resonates with aspiring entrepreneurs and business professionals. Posts like "The Only REAL Way You Learn & Master Persuasion" encourage her audience to focus on building essential skills, while others, such as those detailing her achievements as the CEO of FOBET, inspire professionals to aim for success with dedication and perseverance. By combining real-world examples with actionable advice, Riya positions herself as a trusted resource for professionals looking to elevate their careers and entrepreneurial endeavors.

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One of Riya’s key strengths on LinkedIn is her ability to foster engagement through authentic storytelling. She frequently shares personal anecdotes and insights into her life as a young entrepreneur, providing her audience with a behind-the-scenes look at her journey. Whether discussing the challenges of scaling an eight-figure business or celebrating milestones like receiving awards or launching new initiatives, Riya uses her platform to inspire confidence and motivation. Her openness about both successes and challenges creates an atmosphere of trust and relatability, encouraging her followers to actively engage with her posts by liking, commenting, and sharing their own experiences.

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With an engagement rate of 2.3% and a monthly growth rate of 3.07%, Riya’s LinkedIn strategy effectively reaches a wide professional audience, ensuring that her insights gain meaningful traction. Her posting schedule, which includes weekly updates shared around 11 PM, aligns with peak engagement times, optimizing visibility and impact. While LinkedIn is not her largest platform, it plays a critical role in reinforcing her identity as a business leader and mentor. By focusing on delivering high-value content, Riya has built a loyal following of professionals who view her as a credible authority in entrepreneurship and business development. This strategic use of LinkedIn not only amplifies her influence but also complements her presence on other platforms, creating a cohesive and compelling personal brand.

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• Username: Riya Upreti
• Influence Score: 88.8/100
• Followers: 79.2K
• Activity: 4 posts in the last month
• Engagement Rate: 2.3%
• Growth (30 days): +3.07% (+2.4K)
• Average Engagement (30 days): 1.8K
• Posting Habits: Once a week at 11 PM

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Riya Upreti's Social Media Influence and Rankings

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Riya’s impressive Favikon authority score of 8,847 reflects her strong influence across platforms. Ranked among the top 2% on Instagram in India, she has established herself as a prominent figure in business and entrepreneurship, with significant room for further growth.

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Content Strategy: Empowerment Through Education

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Riya’s content strategy centers on providing actionable, inspirational, and relatable content for entrepreneurs and professionals. She uses storytelling to simplify complex topics, combining her expertise with personal anecdotes to create a unique blend of education and entertainment. By adapting her content to suit each platform, she ensures maximum engagement and reach.

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Reachability and Partnerships

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Riya’s estimated sponsored post cost of $10.5K highlights her value as a premium influencer. Her collaborations with brands align with her entrepreneurial identity, offering products and services that resonate with her audience. While her reachability is classified as “normal,” her growing influence makes her an attractive partner for brands targeting professionals and young entrepreneurs.

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Riya Upreti has positioned herself as a leading voice in entrepreneurship and personal branding through her engaging and educational content. By leveraging her expertise and authentic storytelling across Instagram, YouTube, and LinkedIn, she continues to inspire her audience and expand her influence. With her focus on innovation and empowerment, Riya is poised to reach new heights as a social media influencer and entrepreneur.

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