Partnerships for your Mother's Day campaign
â
This isnât your regular VIYF. This week we are focusing on partnerships for Motherâs Day. As a brand, doing influencer partnerships will help you reach new consumers and let them know which of your products will make the best Motherâs Day gifts. Surprisingly, partnerships are flourishing a lot on TikTok. TikTok is often used by people to share tips, and their new finds so presenting gift ideas works pretty well on this platform. Let's have a look at these collabs that we hope will inspire you for your Mother's Day campaign!
â
Isabellacastillo35 x Hooray Heroes
Isabella is an American TikToker with 12.5k followers. On the app, she shares moments of her life, her favorite outfits⊠She has an excellent buzz and community ratio. For Motherâs Day, she collaborated with Hooray Heroes. This company allows people to customize cartoon books to create awesome and original gifts. This partnership was a success, to say the least! This TikTok is her most viewed, as it currently has 12.9M views. A very impressive score considering she only has 12k followers.
â
@isabellacastillo35 #ad the best custom gift for your mom on Motherâs Day ! @Hooray Heroes #hoorayheroes #mothersday #mothersdaygift #personalizedgifts ⏠Mom - Meghan Trainor
â
Finns.vlogs x Chemist Warehouse
Another TikTok partnership! Finn is an Australian TikToker with more than 400k followers. She is known for her humorous videos. Finn has a very good engagement rate of 20%. A few days ago, she shared her collab with Chemist Warehouse. In her TikTok, she plays a rich Australian mother explaining to her kids what she wants for Motherâs Day. This collab perfectly fits with her usual content!
â
@finns.vlogs #ad shout out to Roshan at Majura Park Chemist Warehouse â I asked him what scent rich mums wear and he DELIVERED! #pov #australia #aussiemum #mothersday #fyp ⏠original sound - Finn
â
KatClark86 x Rebel
Kat is an Australian TikToker with more than 1.5M followers, an excellent buzz ratio, and a perfect Favikon score of 5. She is a mother of 2 gorgeous girls. She actually does a lot of videos with them. For her collaboration with Rebel, a sportswear retailer she shared a video explaining how it lightened her day to receive a gift from their daughter.
â
@katclark86 Was sad until my girls spoilt me with rebel gear đ #grateful #vlog #mumanddaughter #rebelsport #rebelmothersday #ad ⏠Just a Cloud Away - Pharrell Williams
â
One.loved.mama x Mr Price
â
Keratilwe Mphafudi is a South African influencer with 13K followers on Instagram. She is also a mother of 3 adorable boys. On her account, she loves to share lifestyle, fashion, and parenting content. For Motherâs Day, she shared a fun picture of her and her 3 children. This post was in collaboration with Mr Price.
â
â
Oliver.theminibernedoodle x Plants.com
â
What if you collaborated with a dog influencer for Motherâs Day? This is what Plants.com decided to do. They collaborated with Oliver.TheMiniBernedoodle, which is an Instagram account dedicated to Oliver, Sherryâs adorable dog. They have almost 17k followers, an excellent engagement rate of 5.25%, and a good Favikon score of 4. For this collab, the post was written from Oliver's point of view explaining he loves his mother. Such a cute collab!
â
â
Paulinewing x Douglas Nederland
Pauline is a Dutch influencer with 276k followers on Instagram. She loves to post about fashion, and beauty. She is a mother herself but for her post in collaboration with Douglas, she decided to share a picture of her and her mother. The two women can be seen smiling while Pauline hands a bottle of perfume to her mother. A heartwarming collaboration!
â
â
Dajjrambo x Sephora
â
Letâs be real, perfume is the perfect gift for Motherâs Day! Sephora teamed up with TikToker Dasia Janae for a special collab. The TikToker currently has more than 340k followers. In her video, she shared her perfume ideas for Motherâs Day. An effective collaboration!
â
@dajjrambo OG Fragrances your mom would LOVE for Motherâs Day from @sephora đ #Fragranceoftheday #Fragrancemusthaves #ad #SephoraSquad ⏠Original sound - i_am_sailorcoon
â
Did these partnerships inspire you for your Motherâs Day campaign? Or at least we hope you found gift ideas for your mother. Partnerships were really effective on TikTok because they looked like a friend giving us advice and tips whereas on Instagram it often looks like a simple product placement. We were astonished at Isabellaâs stats for her collaboration with Hooray Heroes. This is a great example to show that it is easier to go viral on TikTok. Anyone can go viral.
â
On Instagram, it would have been impossible for her to reach these stats. This is also great news for brands that are still reluctant to work with TikTokers. You donât have to work with the biggest influencers on the platform to gain visibility. You can get amazing results without spending too much money on Influencer Marketing. So now, you know what to do for your next Motherâs Day campaign!
â
Ă propos de l'auteur
Camille Valentin
Painting and make-up are her favourite hobbies... she is indeed a true artist! đ©âđš She also has a degree in Dutch and English! Did we mention she is an influencer ? Camille has a food Instagram account (We have a foodie!) and works on her TikToks too! đ€© She definitely has more than one string to her bow đ„
Related Articles
See all the articlesLatest Articles
See all the articlesProduit
Cas d'usage
Ressources
Tarification
Favikon est un logiciel de marketing d'influence. Nous ne sommes pas affiliés, associés, approuvés par, ni officiellement connectés à la marque Tiktok, Youtube, LinkedIn ou Instagram, ni à aucune de ses filiales ou sociétés affiliées. Les noms « Tiktok », « Youtube », « LinkedIn » et « Instagram » ainsi que les noms, marques, emblÚmes et images associés sont des marques déposées de leurs propriétaires respectifs.
Copyright © 2024 Favikon | Tous droits réservés