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Top Nordic Influencers

Who are the best influencers from the Nordic? Discover the Top 20!

September 5, 2024
Capucine Munuera

In recent years, Nordic influencers have gained global recognition for their creativity, authenticity, and ability to connect with audiences. From fashion and lifestyle to sustainability and technology, these influencers from countries like Sweden, Norway, Denmark, Finland, and Iceland have shaped trends and inspired millions. In this article, we will explore the top Nordic influencers who are making waves across social media, showcasing the unique perspectives and values that set them apart in the digital world.

But first, how does Favikon rank influencers?

Favikon influence score

Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score (⭐️) is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

Click here to learn more about it.

Explore the Top 20 Nordic Influencers

PewDiePie

1️⃣ PewDiePie

YouTube Personality and Gamer

⭐️Favikon Authority Score: 5600

🇸🇪 Sweden

PewDiePie is a Swedish YouTube personality and gamer. He has over 108 million subscribers on YouTube and is best known for his Let's Play videos and comedic commentary. He has also released several books, including "This Book Loves You" and has been involved in various controversies throughout his career. PewDiePie is known for his philanthropy work and has raised money for several charities. He often promotes merchandise and sponsors products on his social media platforms.


Zlatan Ibrahimović

2️⃣ Zlatan Ibrahimović

Professional Footballer and Entrepreneur

⭐️Favikon Authority Score: 3404

🇸🇪 Sweden

Zlatan Ibrahimović is a professional footballer and entrepreneur known for his impressive skills on the field and his successful ventures off the field. He has played for top football clubs like AC Milan, Paris Saint-Germain, and Manchester United. Zlatan is also known for his business ventures, including his own clothing line, A-Z Sportswear, and investment in tech startup, Challengermode. He is known for his confidence and determination both on and off the field, inspiring many to strive for greatness.


MrSavage

3️⃣ MrSavage

Fortnite Player & Content Creator for 00NATION

⭐️Favikon Authority Score: 3030

🇳🇴 Norway

MrSavage is a professional Fortnite player and content creator for 00NATION, with three DreamHack wins under his belt. He regularly shares his gameplay and tips on his social media platforms and also offers career advice to aspiring esports players. MrSavage uses ROCCAT gear to compete at the highest level and frequently partners with brands such as for giveaways. Outside of gaming, he has modeled for Vogue and is known for his humorous and wholesome personality.


Alan Walker

4️⃣ Alan Walker

Musician and DJ

⭐️Favikon Authority Score: 3 007

🇳🇴 Norway

Alan Walker is a Norwegian musician and DJ known for hits such as "Faded" and "Alone." He began producing music in 2012 and gained popularity through online collaborations and social media. In 2015, he adopted a mask as his signature look and has since become a prominent figure in the electronic dance music scene. Walker released his debut studio album, "Different World," in 2018, and followed it up with "Walkerverse Pt. I" in 2020. He has embarked on several tours and has performed at major music festivals around the world.


Aurikatariina

5️⃣ Aurikatariina

Queen of Cleaning with 14M followers

⭐️Favikon Authority Score: 2592

🇫🇮 Finland

Aurikatariina, also known as the Queen of Cleaning, has gained over 14 million followers with her daily cleaning tips and hacks. She offers free cleaning help to her followers and shares before and after pictures of her deep cleaning sessions, including bathrooms, kitchens, living rooms, and more. Her videos showcase various cleaning products, including Sini scrapers, microfiber cloths, cleaning sprays, and kitchen cleaning sets. Aurikatariina also shares tips and tricks to keep homes organized and tidy. In addition to being a cleaning influencer, she celebrates her birthday by reflecting on her personal growth and achievements.


Robert

6️⃣ Robert

Content Creator and YouTuber

⭐️Favikon Authority Score: 2243

🇫🇮 Finland

Robert, also known as Rabbert, is a content creator and YouTuber who documents his daily life with his animated character, Rabbert. He shares the most interesting parts of their lives, including adopting a stray cat and various adventures. Robert uploads videos to his YouTube channel, often featuring Rabbert, and has gained a following for his entertaining content. He also collaborates with other creators and promotes products on his social media platforms. Follow Robert for a glimpse into the life of Rabbert and their daily escapades.


Laufey

7️⃣ Laufey

Jazz Singer and Musician

⭐️Favikon Authority Score: 2223

🇮🇸 Iceland

Laufey is an LA-based singer, composer, producer, and multi-instrumentalist known for her transportative jazz songs about young love and self-discovery. With a rich alto voice reminiscent of the cello she played from a young age, Laufey combines her love for jazz standards with contemporary influences, creating a unique sound that bridges the gap between pop and traditional genres. She has recently released her new album and is set to perform at the Newport Jazz Festival and Montreal Jazz Festival. Laufey continues to gain popularity and captivate listeners with her enchanting music.


Erling Braut Haaland

8️⃣ Erling Braut Haaland

Professional Soccer Player

⭐️Favikon Authority Score: 2131

🇳🇴 Norway

Erling Braut Haaland is a Norwegian soccer player currently playing as a forward for the English club Manchester City FC and the Norway national team. Haaland has gained widespread attention for his impressive goal-scoring record and his consistent performances on the field. He has also been named the 2020 Golden Boy, an award given to the most impressive under-21 player in European football. Haaland is active on social media, with accounts on Twitter, Instagram, and Facebook, where he shares updates on his career and personal life with his followers.


Avicii (Tim Bergling)

9️⃣ Avicii (Tim Bergling)

Musician and Producer

⭐️Favikon Authority Score: 2014

🇸🇪 Sweden

Avicii was a Swedish DJ, producer, and musician known for his pioneering work in the electronic dance music genre. Although he passed away in 2018, his legacy lives on through his music and the Avicii Experience tribute museum in Stockholm. His foundation, which advocates for mental health and other issues that he was passionate about, also continues to carry on his work. Avicii was known for his innovative approach to music, often incorporating live musicians and other genres into his electronic tracks. His music continues to inspire and entertain fans around the world.


Panda

🔟 Panda

Mobile Gamer

⭐️Favikon Authority Score: 2027

🇸🇪 Sweden

Panda is a professional mobile gamer who uploads their gameplay of different games such as PUBG mobile. They also make game reviews and provide updates on the latest happenings in the gaming industry. Panda's highest rank in PUBG mobile is conqueror. They post various content on their channel, including trick shots, satisfying videos, and funny animal clips. Panda also engages with their audience through challenges, races, and collaborations with other gamers. They have over 12 million subscribers on their channel, and they are sponsored by EA and Apex Legends.


AURORA

11. AURORA

Musician and Singer-Songwriter

⭐️Favikon Authority Score: 1993

🇳🇴 Norway

AURORA is a Norwegian musician and singer-songwriter known for her unique ethereal voice and thought-provoking lyrics. She has released four albums, including her latest, "The Gods We Can Touch," which features the singles "Giving Into The Love" and "A Little Place Called The Moon." AURORA has collaborated with other artists such as Wu Qing-Feng on the song "Storm" and has a loyal following on social media. Her music videos, live performances, and tours showcase her distinctive style and artistic vision, making her a rising star in the music industry.

Hafþór Júlíus Björnsson

12. Hafþór Júlíus Björnsson

World's Strongest Man and Actor

⭐️Favikon Authority Score: 1424

🇮🇸 Iceland

Hafþór Júlíus Björnsson, also known as "The Mountain" from Game of Thrones, is a professional strongman and actor from Iceland. He has won the World's Strongest Man competition, the Arnold Strongman Classic, and Europe's Strongest Man multiple times. Björnsson holds several world records, including for the deadlift and keg toss. He is also a brand ambassador for various fitness and supplement companies, and frequently shares his workouts and training progress on social media. Additionally, Björnsson has appeared in several films and TV shows, including Game of Thrones, and has recently announced his retirement from strongman competitions.


Pongfinity

13. Pongfinity

Creators of Table Tennis Entertainment

⭐️Favikon Authority Score: 1195

🇫🇮 Finland

Pongfinity is a Finnish content creator team that specializes in table tennis entertainment. The team is made up of Emil, Otto, and Miikka, each member having a background in the national team of Finland. Pongfinity's Youtube channel offers viewers a variety of creative ping pong trick shots, behind the scenes, and game-play videos. They also sell merchandise, including apparel, paddles, and balls, on their website. With over 3 million subscribers on Youtube, Pongfinity has become a popular source of sports entertainment.


Sari Aalto

14. Sari Aalto

Professional Ventriloquist and Social Media Personality

⭐️Favikon Authority Score: 1165

🇫🇮 Finland

Sari Aalto is a professional ventriloquist from Finland, known for her puppetry skills and social media presence. With over 5 million followers on TikTok, Sari creates engaging content featuring her puppets that has captivated audiences worldwide. She also runs a YouTube channel and shares her content on other social media platforms. Sari's witty and entertaining performances have made her a popular figure among young audiences.


Crainer

15. Crainer

YouTuber & Content Creator

⭐️Favikon Authority Score: 1129

🇩🇰 Denmark

Crainer is a YouTuber and content creator, known for creating videos on gaming, specifically on Roblox. He also has his own merchandise store, which he promotes frequently on his channel and social media. Crainer's content mainly focuses on playing games with other creators and making funny videos. He has a large following on YouTube, where he regularly posts videos of his gameplay, and on Instagram, where he shares cute puppy content and promotes his merchandise. Crainer is also known for his collaborations with other popular YouTubers in the gaming community.


Christian Eriksen

16. Christian Eriksen

Football Player

⭐️Favikon Authority Score: 1098

🇩🇰 Denmark

Christian Eriksen is a Danish football player who currently plays for Manchester United and the Denmark national team. He previously played for Ajax, Tottenham Hotspur, and Inter Milan. He has won several individual awards, including the Danish Football Player of the Year award four times. In June 2021, he suffered a cardiac arrest during a match at the European Championship, but he has since made a full recovery. Eriksen is also a co-owner of the Danish energy drink, STATE Energy.


Niclas Mouritzen

17. Niclas Mouritzen

Streamer and Retired Pro Player for G2

⭐️Favikon Authority Score: 1081

🇩🇰 Denmark

Niclas Mouritzen, known by his online alias "Pengu" or "G2Pengu," is a popular streamer and retired professional player for the esports organization G2. With a focus on fun and competitive gameplay, Pengu's stream attracts a large audience who enjoy his interactive chat sessions. He has achieved significant success in the Rainbow Six Siege scene, winning Pro League championships and Major titles. Pengu is also active on various social media platforms, including Twitch, Twitter, TikTok, and Instagram, where he engages with his fans and provides updates about his content. Additionally, he offers merchandise and encourages support through Twitch subscriptions and Prime Subscriptions.


Dafran

18. Dafran

Former Pro Overwatch Player and FPS Streamer

⭐️Favikon Authority Score: 1042

🇩🇰 Denmark

Dafran is a former professional Overwatch player and popular streamer known for his skill in first-person shooters. He gained recognition for his high-level gameplay and entertaining streams. With a large following on social media, Dafran engages with fans and provides updates on his gaming activities. He is active on platforms such as Twitch and Twitter, where he shares his thoughts on Overwatch, interacts with viewers, and announces upcoming streams. Despite occasional controversial remarks, Dafran is appreciated by many for his gameplay skills and energetic personality.


Björk

19. Björk

Icelandic Singer and Songwriter

⭐️Favikon Authority Score: 665

🇮🇸 Iceland

Björk is an Icelandic singer and songwriter who has been active in the music industry since the 1980s. She has released several critically acclaimed albums, including Debut, Post, Homogenic, and Vulnicura, which showcase her unique style that combines electronic, avant-garde, and experimental music. Björk is known for her powerful vocals and emotionally charged lyrics that often explore themes such as nature, love, and personal growth. She has also collaborated with numerous artists, including Michel Gondry and Sjón, and has been involved in several projects, such as the creation of immersive web pages and the production of videos.


Embla Gabriela Wigum

20. Embla Gabriela Wigum

Makeup Artist and Content Creator

⭐️Favikon Authority Score: 617

🇮🇸 Iceland

Based in London and Iceland, Embla Gabriela Wigum is a makeup artist and content creator known for her makeup tutorials, transformations, and product recommendations on social media. Her content includes tutorials and reviews of various makeup products, as well as creative makeup looks inspired by celebrities and pop culture. Embla also shares her skincare routine and other beauty-related tips and tricks with her followers. She collaborates with various beauty brands and promotes their products on her social media accounts.


About the author

Capucine Munuera

Capucine Munuera is currently pursuing a Master's in Social Media Strategy at Sup de Pub in Paris while working as a marketing manager at Favikon. Her professional journey includes significant roles such as marketing responsibilities at Favikon and prior experiences at organizations like CLIC&MOI and Carré Cointreau. Capucine's expertise lies in developing and executing marketing strategies, leveraging her hands-on experience in social media management and brand communication.