Top 20 Nordic Influencers in 2025

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All real-time rankings of all platforms and countries are available here.

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Here's the list of the Top 20 Nordic Influencers in 2025:

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20. Gunnar Gunnarsson

Gunnar Gunnarsson is an Icelandic explorer and photographer who shares breathtaking images and experiences of Iceland on social media. With a passion for nature and adventure, Gunnar takes his followers on a visual journey through the stunning landscapes, including waterfalls, mountains, and glaciers. He also provides personalized itineraries and serves as an official ambassador for Iceland. Gunnar's posts capture the beauty of Iceland's wilderness, showcasing the unique flora and fauna, including arctic foxes and Icelandic horses. Through his photography and storytelling, he inspires others to explore and appreciate the wonders of this unspoiled country.

Followers on Social Media: 727 K

Favikon Authority Score : 8 773 pts

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19. Ása Steinars

Ása Steinars, a travel photographer hailing from Iceland, captures the beauty of the world through her stunning photos and videos. With a passion for storytelling, she works as a freelance content creator and creative consultant, helping brands launch impactful campaigns and establish their online presence. Her work can be found on Instagram, where she shares her mesmerizing shots. Ása is known for her love of Iceland and its natural wonders, such as the Blue Lagoon and basalt columns. She invites her followers to embrace all seasons and weather conditions, emphasizing the importance of appreciating the unique charm of Iceland.

Followers on Social Media: 2.2 M

Favikon Authority Score : 8 783 pts

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18. Hafþór Júlíus Björnsson

Hafþór Júlíus Björnsson, also known as "The Mountain" from Game of Thrones, is a professional strongman and actor from Iceland. He has won the World's Strongest Man competition, the Arnold Strongman Classic, and Europe's Strongest Man multiple times. Björnsson holds several world records, including for the deadlift and keg toss. He is also a brand ambassador for various fitness and supplement companies, and frequently shares his workouts and training progress on social media. Additionally, Björnsson has appeared in several films and TV shows, including Game of Thrones, and has recently announced his retirement from strongman competitions.

Followers on Social Media: 6.2 M

Favikon Authority Score : 8 976 pts

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17. Paulina Åkerholm

Paulina Åkerholm, a Finnish individual known for her wonderfully weird personality, enjoys running for fun and often shares her adventures on social media. She collaborates with brands like Dermosil, promoting lip care products. Her posts reflect a mix of travel, summer vibes, and everyday moments. With a quirky style, she engages her audience with a touch of humor and authenticity.

Followers on Social Media: 704.8 K

Favikon Authority Score : 8 980 pts

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16. Matt McCreary

Matt McCreary, known for his funky parkour techniques, shares his creative movement videos on social media. His posts showcase a blend of acrobatics, contemporary dance, and unique ideas. Collaborating with various artists, he presents projects like 'Fishboy & Dr.Eel.' Matt's content reflects his passion for movement and artistic expression.

Followers on Social Media: 436.3 K

Favikon Authority Score : 9 047 pts

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15. Minnarosa

Minnarosa based in Copenhagen, Denmark, shares posts on fashion and lifestyle. With a modest following, Minnarosa engages with topics like loungewear collections, music, and personal moments. Collaborations with brands like Lounge Underwear are highlighted in posts. The content reflects a mix of personal style, daily activities, and occasional sponsored content. Minnarosa's social media presence showcases a laid-back and casual approach to sharing moments with followers.

Followers on Social Media: 1.6 M

Favikon Authority Score : 9 054 pts

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14. Amalie Star

Amalie Star is a fashion and lifestyle influencer known for her trendy outfits and stylish looks. She shares her fashion inspiration and everyday life on social media platforms like Instagram and YouTube. With a passion for fashion, Amalie showcases her unique style and love for thrifted and gifted items. She also provides makeup tutorials and product recommendations to her followers. Through her content, Amalie aims to inspire others with her fashion choices and share her everyday experiences and adventures.

Followers on Social Media: 1.2 M

Favikon Authority Score : 9 087 pts

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13. Christian Eriksen

Christian Eriksen is a Danish football player who currently plays for Manchester United and the Denmark national team. He previously played for Ajax, Tottenham Hotspur, and Inter Milan. He has won several individual awards, including the Danish Football Player of the Year award four times. In June 2021, he suffered a cardiac arrest during a match at the European Championship, but he has since made a full recovery. Eriksen is also a co-owner of the Danish energy drink, STATE Energy.

Followers on Social Media: 6.2 M

Favikon Authority Score : 9 132 pts

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12. Pongfinity

Pongfinity is a Finnish content creator team that specializes in table tennis entertainment. The team is made up of Emil, Otto, and Miikka, each member having a background in the national team of Finland. Pongfinity's Youtube channel offers viewers a variety of creative ping pong trick shots, behind the scenes, and game-play videos. They also sell merchandise, including apparel, paddles, and balls, on their website. With over 3 million subscribers on Youtube, Pongfinity has become a popular source of sports entertainment.

Followers on Social Media: 7.2 M

Favikon Authority Score : 9 155 pts

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11. Marcus & Martinus

Marcus & Martinus are a musical duo known for their catchy pop songs. They have a strong presence on social media, with a large following on platforms like Instagram, TikTok, and YouTube. On their YouTube channel, they share music videos, live performances, challenges, and vlogs. They have released several singles, including 'Gimme Your Love' and 'Air.' In addition to their music, Marcus & Martinus have their own merchandise and actively engage with their fans through various social media platforms.

Followers on Social Media: 10.4 M

Favikon Authority Score : 9 235 pts

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10. Valtteri Bottas

Valtteri Bottas is a Finnish Formula One driver and co-founder of the water brand, Vallisaari. He is known for his career as a former GP3 and Formula 3 champion, and his current position as a Mercedes-AMG Petronas driver since 2017. Bottas is also an ambassador for Finnish bicycling brand, Lekker Bikes. He has co-founded Vallisaari, a water brand that produces and distributes water from the natural springs of the Vallisaari island in Helsinki, Finland. Bottas has a strong social media presence, often documented his training, events, and races through his personal accounts.

Followers on Social Media: 6.6 M

Favikon Authority Score : 9 264 pts

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09. Aurikatariina

Aurikatariina, also known as the Queen of Cleaning, has gained over 14 million followers with her daily cleaning tips and hacks. She offers free cleaning help to her followers and shares before and after pictures of her deep cleaning sessions, including bathrooms, kitchens, living rooms, and more. Her videos showcase various cleaning products, including Sini scrapers, microfiber cloths, cleaning sprays, and kitchen cleaning sets. Aurikatariina also shares tips and tricks to keep homes organized and tidy. In addition to being a cleaning influencer, she celebrates her birthday by reflecting on her personal growth and achievements.

Followers on Social Media: 21.2 M

Favikon Authority Score : 9 308 pts

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08. Magnus Carlsen

Magnus Carlsen is a Norwegian chess player who is widely considered one of the greatest chess players of all time. He is currently the World Chess Champion and the highest-rated chess player in the world. Magnus has won numerous awards and championships, including 13 World Chess Championship titles, making him one of the most successful chess players in history. He is known for his exceptional analytical abilities and strategic thinking, and his impressive gameplay has captured the attention of chess enthusiasts worldwide. Magnus is also an active social media user and runs his own YouTube channel where he shares videos of chess tutorials, personal updates, and information about his chess tournaments.

Followers on Social Media: 4.2 M

Favikon Authority Score : 9 320 pts

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07. Syl Matoshi

Syl Matoshi is a content creator and professional footballer based in Stockholm. With a TikTok following of 1.7 million, Syl shares his passion for football through engaging videos. He has collaborated with football legends such as Lionel Messi, Neymar, Marcelo, and Zlatan Ibrahimovic. Syl also showcases his skills through various trickshot challenges and billiard games. Follow Syl on Instagram at @sylematoshi to stay updated with his content and football journey.

Followers on Social Media: 2.2 M

Favikon Authority Score : 9 388pts

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06. Zlatan Ibrahimović

Zlatan Ibrahimović is a professional footballer and entrepreneur known for his impressive skills on the field and his successful ventures off the field. He has played for top football clubs like AC Milan, Paris Saint-Germain, and Manchester United. Zlatan is also known for his business ventures, including his own clothing line, A-Z Sportswear, and investment in tech startup, Challengermode. He is known for his confidence and determination both on and off the field, inspiring many to strive for greatness.

Followers on Social Media: 84.3 M

Favikon Authority Score : 9 561 pts

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05. Zara Larsson

Zara Larsson is a Swedish pop star signed to record company TEN/Epic Records/SME and published by publishing company TEN. She is managed by London 15. Zara rose to fame with her cover of Celine Dion’s ‘My Heart Will Go On’ and has since gained international recognition with several platinum hits and 7.9 million followers on Instagram. In her latest cover story, she talks about her self-assuredness, Twitter mentions, helicopter flying, and the sanctity of the stage. At present, she is promoting her latest single ‘Can’t Tame Her.’ Zara has also been featured in Maria Nila’s Colour Refresh campaign.

Followers on Social Media: 19.9 M

Favikon Authority Score : 9 580 pts

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04. Laufey

Laufey is an LA-based singer, composer, producer, and multi-instrumentalist known for her transportative jazz songs about young love and self-discovery. With a rich alto voice reminiscent of the cello she played from a young age, Laufey combines her love for jazz standards with contemporary influences, creating a unique sound that bridges the gap between pop and traditional genres. She has recently released her new album and is set to perform at the Newport Jazz Festival and Montreal Jazz Festival. Laufey continues to gain popularity and captivate listeners with her enchanting music.

Followers on Social Media: 15.4 M

Favikon Authority Score : 9 611 pts

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03. Erling Braut Haaland

Erling Braut Haaland is a Norwegian soccer player currently playing as a forward for the English club Manchester City FC and the Norway national team. Haaland has gained widespread attention for his impressive goal-scoring record and his consistent performances on the field. He has also been named the 2020 Golden Boy, an award given to the most impressive under-21 player in European football. Haaland is active on social media, with accounts on Twitter, Instagram, and Facebook, where he shares updates on his career and personal life with his followers.

Followers on Social Media: 19.9 M

Favikon Authority Score : 9 626 pts

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02. Alan Walker

Alan Walker is a Norwegian musician and DJ known for hits such as "Faded" and "Alone." He began producing music in 2012 and gained popularity through online collaborations and social media. In 2015, he adopted a mask as his signature look and has since become a prominent figure in the electronic dance music scene. Walker released his debut studio album, "Different World," in 2018, and followed it up with "Walkerverse Pt. I" in 2020. He has embarked on several tours and has performed at major music festivals around the world.

Followers on Social Media: 71.1 M

Favikon Authority Score : 9 733 pts

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01. PewDiePie

PewDiePie is a Swedish YouTube personality and gamer. He has over 108 million subscribers on YouTube and is best known for his Let's Play videos and comedic commentary. He has also released several books, including "This Book Loves You" and has been involved in various controversies throughout his career. PewDiePie is known for his philanthropy work and has raised money for several charities. He often promotes merchandise and sponsors products on his social media platforms.

Followers on Social Media: 133.2 M

Favikon Authority Score : 9 837 pts

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How does Favikon rank influencers?

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Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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