Who is Steve aka MyDaddySteve?

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Steve aka MyDaddySteve: Energizing Pranks and Lifestyle Content with Humor and High Impact

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Steve, known online as MyDaddySteve, is a content creator based in the United States who built his presence through high-energy prank videos and lifestyle skits. He gained traction on TikTok by posting weekly clips that feature group antics, absurd scenarios, and reactions. His growth accelerated through collaborations with creators like Chad LeBaron and mtvjesse. Most of his audience falls within the teen and young adult age range.

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Steve maintains a distinct posting rhythm of once per week at 4 PM EST, optimizing for early scroll traffic. His videos are short, fast-paced, and use chaos and humor to boost replayability. Across all platforms, his tone remains lighthearted and non-political, which helps him stay brand-safe. His Instagram complements TikTok with behind-the-scenes looks and group photos.

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His content often includes merchandise placements, with direct links to products embedded in bios or captions. These promos are usually styled as part of the prank or challenge itself, making the marketing feel natural. Steve frequently tags collaborators, helping him build a visible creator network. His engagement rate remains high, despite zero growth this past month.

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Steve's network includes six other top-tier creators, and he ranks in the top 1% for TikTok in both the U.S. and worldwide. His profile’s tone is described as cheerful and safe, matching the expectations of lifestyle entertainment audiences. His activity on YouTube has slowed, but past uploads reflect the same prank-driven energy. Overall, his identity is tied closely to consistency, chaos, and community-driven humor.

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An Influencer Active on Social Media

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Steve creates comedy-driven lifestyle and prank content across TikTok, Instagram, YouTube, and Twitch, with TikTok serving as his primary platform.

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Steve’s Social Media Strategy Analysis

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TikTok: Steve’s Core Playground for Virality and Humor

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Steve’s TikTok presence is built on rapid humor, fast-cut edits, and group-based pranks that drive high interaction. With 1.1M followers, he ranks in the top 1% in both the U.S. and worldwide, confirming his traction in prank and lifestyle verticals. His most viral content includes skits involving absurd public dares and influencer tag-team chaos. Every post is crafted to provoke laughter, surprise, or awkward social reactions.

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His engagement rate of 32.58% is among the strongest in his category, with an average of 3.5M views per video. Steve posts once per week at 4 PM EST, aligning with scroll-heavy morning windows for teens and early risers. His content relies on unpredictability and a familiar circle of collaborators like Chad LeBaron and mtvjesse. This frequency, paired with strategic timing, keeps his videos consistently at the top of algorithmic feeds.

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A large portion of his audience interacts through stitches, duets, and comments, turning each post into a two-way event. Steve encourages this by including open-ended actions, such as “try this prank” or “tag your friends.” These interactions create compounding visibility and increase fan retention. His use of repeat themes—like awkward encounters or absurd bets—also boosts familiarity and shareability.

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Steve’s score of 90.5/100 reflects strong platform mastery and content consistency. Though his growth has plateaued at 0%, his performance is sustained through deep viewer loyalty and regular rewatching behavior. He rarely uses trending audio, opting instead for original sound bites that match his chaotic, friend-driven format. This keeps the tone authentic and tightly associated with his digital identity.

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• ‍Username: @mydaddysteve‍
• Influence Score: 90.5/100‍
• Followers: 1.1M‍
• Activity: 0.7 videos/week‍
• Engagement Rate: 32.58%‍
• Growth: 0%‍
• Average Engagement: 358.4K‍
• Posting Habits: Once a week at 4 PM EST

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Instagram: A Support Platform with Loyal Followers

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Steve uses Instagram as a secondary platform to display curated snapshots from his prank shoots, behind-the-scenes clips, and casual moments with his creator circle. With 181.7K followers, his account focuses on familiarity and accessibility rather than pure performance. His average engagement sits at 30.3K, with an active story presence and visual storytelling through carousels and Reels.

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He posts about twice a week at 12 AM EST, often tagging network regulars like Aliyah Marie or Ryan Leader. These posts promote merch drops, creator shoutouts, or IRL meet-ups—blurring the line between personal life and content. Unlike TikTok, his humor here is more muted, with emphasis on visual presence and relationship-based storytelling. His visuals favor unfiltered images over heavy editing.

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Steve’s Instagram is essential for brand positioning and event-based highlights. Merchandise promotions are announced through stories, and the platform is occasionally used for polls or countdowns. This channel serves as a landing point for followers who engage in longer browsing patterns and DM-based interaction. Its rhythm complements his high-energy TikToks with calmer social moments.

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With a score of 86.4/100, Instagram is a high-performing support channel in his ecosystem. Though growth is currently flat, his retention remains strong due to recurring appearances of known faces and accessible humor. Most engagement comes from photo comments, live updates, and informal collab shoutouts. These habits cement his role as a community-based content builder.

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• ‍Username: @daddysteve‍
• Influence Score: 86.4/100‍
• Followers: 181.7K‍
• Activity: 5 posts/month‍
• Engagement Rate: 16.68%‍
• Growth: 0%‍
• Average Engagement: 30.3K
• Posting Habits: Twice a week at 12 AM EST

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YouTube: A Dormant Platform with Past Relevance

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Steve’s YouTube channel holds 23.2K subscribers but shows minimal recent activity, with the last post appearing four months ago. His engagement rate is 0%, and the channel’s performance score is only 20.3/100. It currently acts more as a video archive than a strategic pillar. Older videos include challenge recaps, extended collabs, and merchandise previews.

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His average video engagement is 0, and the channel sees 0 views in the past month, marking it as inactive. Uploads once occurred at 7 PM EST, typically aligned with full-day promotions across TikTok and Instagram. Most content followed a vlog format, often featuring a more laid-back tone and longer storylines. However, the lack of frequency has stunted visibility.

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• ‍Username: @mydaddysteve‍
• Influence Score: 20.3/100‍
• Followers: 23.2K‍
• Activity: 0.3 videos/month‍
• Engagement Rate: 0%‍‍
• ‍Growth: 0%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 7 PM EST

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Twitch: Reserved Handle with Untapped Live Potential

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Steve’s Twitch account, @mydaddysteve, currently sits inactive with 3.3K followers and no measurable content or engagement. The platform shows no activity, streams, or posted clips, and acts more as a placeholder than a developed channel. With a post frequency of once a year at 7 PM EST, there is no recent effort to build a live-streaming audience. Despite this, Twitch offers a future lane for live prank setups or interactive Q&A sessions with his core fans.

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Given Steve’s talent for spontaneous humor and real-time interaction, Twitch could thrive as a space for live collabs, prank planning, or game-based challenges. It would require structured scheduling and more team support to be effective. Currently, however, the channel lacks presence and offers no contribution to his influence score or creator network.

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• ‍Username: @mydaddysteve‍
• Influence Score: –‍‍
• ‍Followers: 3.3K‍
• Activity: –‍
• Engagement Rate: –‍
• Growth: 0%‍
• Average Engagement: –‍
• Posting Habits: Once a year at 7 PM EST

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MyDaddySteve’s Social Media Influence Summary

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Steve holds an Favikon Influence Score of 9,066 points, placing him in Tier 2 among creators. He ranks #1659 on TikTok U.S. and #9513 worldwide, both within the top 1%, and also ranks in the top 2% for Pranks & Challenges in the U.S. and top 1% worldwide. These rankings solidify his role as a leading figure in youth-driven prank and comedy content.

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Learn more about the Favikon Methodology here

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Content Strategy: Comedy and Casual Chaos

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Steve’s content is built around collaborations, group challenges, and humor-focused storytelling. His prank videos balance surprise with lighthearted fun, making them appealing across different demographics. The use of group dynamics adds energy and encourages shares, stitching, and duets. Visually, his videos are casual, often set in everyday locations with minimal props. Editing is fast-paced, maximizing laughs and replay value. His tone remains cheerful, safe, and non-political, increasing his appeal for sponsors in the lifestyle, entertainment, and fashion categories.

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Reachability and Partnerships

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Steve’s reachability is strengthened by a clear and consistent content schedule across TikTok and Instagram, where he posts a combined six times per month. His audience is primarily based in the United States, with high engagement during morning and early afternoon hours. Most brand interactions occur through tagged collabs and casual product features built into prank formats. He maintains a public persona that is highly visible but low-maintenance for communication.

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His network includes six creators, many of whom are ranked in similar categories like pranks and lifestyle. Frequent appearances by Chad LeBaron, Aliyah Marie, and mtvjesse suggest he is easy to approach for cross-platform campaigns. Steve’s use of organic tagging and in-video mentions creates direct links between creators and their audiences. This positioning makes him a valuable fit for group-based sponsorships or recurring brand series.

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Conclusion: Steve Is a Go-To Creator for Comedy-Driven Brand Campaigns

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Steve, aka MyDaddySteve, holds a clear lead in prank and challenge content across TikTok and Instagram. His comedic timing, strong collaborations, and steady posting habits have earned him a high influence score and solid rankings. While his YouTube and Twitch remain underused, his core platforms offer high engagement and real-time brand impact. With a strong network and room for email-based expansion, Steve is well-positioned for long-term digital relevance.

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