Who is Ruben Hassid | B2B Influencer

Ruben is recognized as one of the top voices in AI, consistently sharing insights about AI applications and branding techniques across platforms like LinkedIn, X (formerly Twitter), and YouTube. His expertise in building audiences and leveraging AI makes him a trusted figure in the tech space, known for his unique blend of creativity and technology-driven strategies. Lean how he leverages social media to his advantage in this article!

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Ruben Hassid: a key figure in the Artificial Intelligence space

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Ruben Hassid is a well-established AI branding expert, and like other prominent influencers in his space, he has carved a significant place in the tech community, especially within the AI and machine learning sectors. He initially started his career in the electronic music industry, successfully scaling two techno music labels, with more than 7 million views on YouTube and SoundCloud. However, his career path shifted drastically during the COVID-19 pandemic, when Ruben refocused his efforts towards branding and building audiences. He then joined the fintech industry at Trade Republic, where he rapidly doubled their social media presence within just six months.

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Now, Ruben is highly active on LinkedIn, where he shares content related to AI, technology, and branding. He has become an AI enthusiast, spending most of his time learning about AI applications and sharing his knowledge with his audience across platforms like LinkedIn and X (formerly Twitter).

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A B2B Creator active on Social Media

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Naturally, Ruben Hassid understands the power of social media. Here's a breakdown on her activity:

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LinkedIn:  Dominating the AI Conversation

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LinkedIn is where Ruben’s influence truly shines. He posts frequently, with 60 posts in the last month, maintaining a solid growth rate of +3.8% and an engagement rate of 0.22%. His posts center around AI, branding, and fintech trends. He has successfully established himself as a top voice in AI and machine learning, especially in Israel, where he ranks as the #1 LinkedIn influencer in the country.

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• Followers: 430.7K

• Influence Score: 94.3/100

• Growth: +15.7K followers in the last 30 days indicates that his content is resonating well with the LinkedIn audience.

• Content: His LinkedIn feed is a mix of thought leadership posts, actionable AI insights, and discussions on branding strategies. Ruben uses LinkedIn not just to share content but to engage in meaningful discussions with peers and followers, further amplifying his influence.

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X (Formerly Twitter): AI Insights in Real Time

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With 7 tweets per week, Ruben uses X as a platform to share quick insights and commentary on the latest developments in AI and branding. His engagement rate is around 0.25%, which demonstrates that his audience values his real-time thoughts on trending topics in technology and AI.

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• Followers: 19.4K

• Influence Score: 79.8/100

• Growth: His follower growth on X has been steady, gaining around +0.41% over the past 30 days.

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YouTube: Long-form AI Content

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Although YouTube is a less prominent platform for Ruben compared to LinkedIn and X, he still leverages it to post more in-depth videos about AI applications, branding strategies, and tutorials. This platform allows him to dive deep into subjects that cannot be easily covered in short-form content, but the lower engagement and growth suggest that his primary audience prefers his content on other platforms.

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• Followers: 10K

• Influence Score: 52.5/100

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Ruben Hassid's social medias explained

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Ruben Hassid’s content strategy revolves around providing consistent value to his audience, focusing on technology, AI, and branding. His journey from the music industry to fintech and eventually to AI has provided him with a unique blend of skills and experiences that resonate with a wide variety of audiences. His long-form thought leadership posts on LinkedIn help him maintain authority in the AI and branding fields, while his shorter, more immediate updates on X keep him involved in real-time conversations within the tech community.

Despite his more niche focus on AI, Ruben has managed to capture the attention of a broad audience. His content isn’t just educational; it’s highly engaging and actionable, which positions him as a go-to resource for anyone interested in AI, machine learning, and the intersection of branding with technology.

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Growth & Reachability

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• Authority Score: 8,582 points, which cements Ruben’s position as one of the top voices in AI and branding.

• Growth: Ruben’s social media presence continues to grow across platforms, most notably on LinkedIn, where his follower base is expanding steadily. With a strong presence on both LinkedIn and X, he has proven that his content resonates with tech professionals, AI enthusiasts, and branding experts alike.

• Reachability: Ruben’s sponsored posts have an estimated cost of around $7K, which speaks to the value brands place on his endorsements, particularly in the AI and branding industries.

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Ruben Hassid has successfully transitioned from a music producer to a leading voice in the AI and branding space. His mastery of LinkedIn, combined with his growing presence on X and YouTube, make him a significant player in tech-related discussions. As AI continues to transform industries, Ruben’s insights will likely remain invaluable to professionals looking to leverage AI in their branding and business strategies.

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