Who is Maud Caillaux?

Maud Caillaux is a prominent French entrepreneur and climate advocate, co-founder of Green-Got, a platform dedicated to promoting sustainable banking solutions. Her influence extends across various platforms where she shares her passion for sustainability, climate action, and entrepreneurship. With an authority score of 8,247 points, Maud ranks among the top figures in France's environment and energy sectors, showcasing her ability to inspire and engage her audience.

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Maud Caillaux: Championing Sustainable Finance and Climate Advocacy Through Social Media

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Maud Caillaux is a Forbes 30 Under 30 recipient and a prominent climate activist, making waves in the sustainable finance space. As the co-founder of Green-Got, she has spearheaded efforts to integrate environmental responsibility into the financial sector, providing individuals and organizations with sustainable banking alternatives. Her work is a testament to her belief in addressing climate change through innovative financial solutions, a groundbreaking approach that positions her as a leading figure in eco-conscious entrepreneurship.

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Maud’s professional journey is defined by her unwavering commitment to redirecting financial resources toward greener initiatives. Green-Got serves as a platform for sustainable investments, enabling individuals to align their finances with their environmental values. By fostering this movement, Maud has successfully built a community of environmentally conscious supporters, helping bridge the gap between finance and climate action. Her vision for sustainable finance extends beyond her company, as she continues to challenge traditional banking practices and promote eco-friendly alternatives.

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Beyond her entrepreneurial achievements, Maud is a passionate advocate for environmental sustainability on a broader scale. Through her active engagement on social media and public platforms, she raises awareness about critical climate issues. From sustainable investing to actionable green lifestyle changes, Maud empowers her audience with knowledge and tools to contribute to environmental preservation. Her ability to blend professional expertise with relatable, actionable advice has cemented her reputation as a trusted voice in the sustainability community.

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Maud’s influence extends beyond business; she is a thought leader and a changemaker in the fight against climate change. Her relatable content and data-driven insights resonate with diverse audiences, creating a ripple effect in promoting climate action. As a vocal advocate, Maud’s leadership inspires individuals, organizations, and policymakers to rethink their roles in addressing environmental challenges, showcasing how impactful finance can be in driving meaningful change.

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An influencer active on social media

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Maud Caillaux’s influence spans LinkedIn, Instagram, and X (formerly Twitter), with a significant presence on LinkedIn, where her audience actively engages with her content focused on climate advocacy and entrepreneurial insights.

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Maud's Social Media Strategy Analysis

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LinkedIn: The Professional Arena

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Maud Caillaux's LinkedIn presence stands out as her primary platform for professional engagement, where she connects with a growing audience of 122.7K followers. Her posts consistently highlight significant milestones from her company, Green-Got, including financial achievements and impactful campaigns. Green-Got’s recent milestone of crossing 1 billion euros in transactions, a feat celebrated on LinkedIn, showcases her ability to leverage her professional network to amplify such successes. This platform not only acts as a stage for Green-Got’s accomplishments but also demonstrates Maud’s expertise in climate advocacy and sustainable finance, attracting attention from investors, collaborators, and professionals aligned with her values.

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Maud utilizes LinkedIn to discuss pressing environmental challenges, focusing on the urgent need for sustainable solutions in the banking and finance sectors. Her posts are often educational, aiming to inspire change while offering actionable advice on eco-friendly practices. For instance, she regularly posts about redirecting funds toward renewable energy and green initiatives, underscoring Green-Got's mission. These posts position her as a thought leader in her industry, with her audience frequently engaging through likes, comments, and shares, making LinkedIn a critical platform for spreading her message.

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In addition to company milestones, Maud’s LinkedIn posts feature stories of resilience and collaboration, such as her partnerships with notable investors and eco-conscious organizations. She uses these stories to illustrate the impact of teamwork in overcoming challenges, whether through launching new products or expanding Green-Got’s reach. Her openness about the difficulties and successes of entrepreneurship resonates deeply with her professional audience, reinforcing her image as an authentic and inspiring leader in the sustainability space.

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Engagement metrics on LinkedIn reflect her impact, with an engagement rate of 2.1% and posts frequently reaching 162K views. She typically posts twice a week at 2 PM, demonstrating a consistent and strategic posting schedule that aligns with her audience’s activity. This consistency, combined with her authentic storytelling and thought-provoking content, ensures that Maud maintains a strong and influential presence on LinkedIn, solidifying her reputation as a leader in sustainable finance and climate advocacy.

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• Username: @maud-caillaux
• Influence Score: 90.6/100
• Followers: 122.7K
• Activity: Weekly posts (7 in the last month)
• Engagement Rate: 2.1%
• Growth: +2.55% (+3.1K followers)
• Average Engagement: 2.6K
• Posting Habits: Twice a week at 2 PM

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Instagram: A Visual Platform for Sustainability

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While Instagram is not Maud’s strongest platform, she uses it to maintain a consistent presence and engage with her 3.6K followers. Her content primarily consists of personal snapshots, professional milestones, and moments of inspiration. Despite its smaller audience compared to her LinkedIn account, Maud leverages Instagram to humanize her brand, offering glimpses into her personality and daily life, which creates a relatable and approachable persona.

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Maud’s Instagram strategy focuses on authenticity, showcasing her life beyond professional achievements. By sharing highlights of her work with Green-Got, as well as moments of personal reflection and celebration, she fosters a sense of trust and connection with her audience. This approach allows her to connect with like-minded individuals who are drawn to her eco-conscious initiatives and dedication to sustainability.

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Visual storytelling is a central element of her Instagram content, with posts often featuring vivid imagery and meaningful captions. Through this platform, she underscores her commitment to climate action and sustainable finance while celebrating milestones such as fundraising achievements and product launches. These visuals are designed to inspire and motivate her audience, emphasizing the impact of their collective efforts.

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While her Instagram engagement metrics might not rival those of her LinkedIn presence, Maud’s ability to maintain a personal touch on the platform adds value to her overall social media strategy. By sharing her journey, struggles, and successes, she provides a holistic view of her professional and personal life, strengthening her credibility as a climate activist and financial innovator.

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• Username: @maud_caillaux
• Influence Score: 23.1/100
• Followers: 3.6K
• Activity: Last active 2 months ago
• Engagement Rate: 0%
• Growth: +3.93% (+134 followers)
• Average Views: 6.2K

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X (formerly Twitter): The Thought Leader’s Space

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Maud’s X profile, though modest in follower count with 580 followers, is a hub for concise, impactful content that reflects her expertise in sustainable finance and climate advocacy. Despite its size, her audience comprises highly engaged individuals interested in actionable insights and thought leadership. Her posts frequently showcase data-driven analysis, which appeals to her niche audience of professionals, academics, and climate enthusiasts. This positions her as a credible source of information within her field.

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Her content strategy on X centers around thought-provoking ideas, discussions on climate solutions, and sharing updates about Green-Got’s achievements. Maud’s posts often include visual data presentations, such as charts or statistics, to reinforce her points and provide a deeper understanding of her advocacy for a sustainable future. Her direct and professional tone resonates well with individuals and organizations keen on exploring innovative climate solutions.

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Although her activity is less frequent than on other platforms, each post is highly targeted and contributes to a larger conversation around sustainability. Maud utilizes X not just for broadcasting updates but also for engaging in meaningful discussions with other experts and influencers in the field. By doing so, she leverages the platform’s networking potential, broadening her reach within her niche despite the limited follower base.

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Maud’s use of data-driven storytelling and precise communication on X aligns with her overall content strategy, reinforcing her credibility as a thought leader. By focusing on quality over quantity, she maximizes the impact of her posts and fosters connections with an audience that values in-depth, well-researched perspectives on pressing global issues like climate change and sustainable finance.

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• Username: @maud_caillaux
• Influence Score: 6.9/100
• Followers: 580
• Activity: Inactive for the past month
• Engagement Rate: 0%
• Growth: -1.57% (-9 followers)
• Average Engagement: 0

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Maud Caillaux's Influence and Rankings Summary

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Maud ranks #33 in LinkedIn France and is positioned #14 in Climate Activists & Entrepreneurs in France, placing her among the top 1% of professionals in her niche. Her strong authority score of 8,247 reflects her credibility and impact in the sustainability sector.

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Crafting Content for Sustainability: Maud’s Strategy

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Maud’s content is deeply aligned with her mission to promote sustainable finance. She focuses on creating informative, actionable posts that encourage her audience to adopt eco-friendly practices. By blending storytelling with factual updates, Maud ensures her content resonates with a diverse audience, from professionals to climate enthusiasts.

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Reachability and Partnerships

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With a normal reachability rating and an estimated sponsored post cost of $3.8K, Maud Caillaux presents an approachable yet highly impactful opportunity for collaboration. Her background in green finance and passion for climate action makes her an ideal partner for brands committed to sustainability. Maud’s ability to blend professional insights with personal advocacy allows her to connect authentically with her audience, making her a credible voice in the realm of environmental change. This unique combination ensures that partnerships with her will resonate deeply with an engaged and environmentally conscious demographic.

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Maud’s alignment with green finance and climate action initiatives creates significant potential for partnerships with eco-friendly brands, sustainable startups, and NGOs focused on environmental awareness. Through her platform, she has consistently emphasized the importance of responsible investing and eco-friendly practices. Collaborating with Maud provides organizations the opportunity to showcase their alignment with these values, effectively leveraging her credibility to amplify their own efforts in sustainability and social impact.

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By partnering with Maud, companies can tap into her highly engaged audience on platforms like LinkedIn, where her 122.7K followers and 2.57% growth rate highlight her active and growing influence. Her content is not just informative but also aspirational, often showcasing actionable steps toward a greener future. Brands seeking to enhance their eco-conscious initiatives can benefit from Maud’s authentic storytelling and strong presence in the environmental and financial sectors, ensuring impactful collaborations that drive both awareness and action.

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Moreover, Maud’s dedication to sustainable investing and her recognition as a Forbes 30 under 30 honoree solidify her position as a trusted advocate for climate action. She represents a strategic partner for organizations aiming to champion sustainable practices and make a meaningful difference in the industry. Collaborating with Maud not only supports environmental advocacy but also provides brands with access to a thoughtful and professional audience that values authenticity and purpose-driven initiatives.

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Maud Caillaux exemplifies how entrepreneurial vision can align with environmental advocacy to drive change. Her strategic use of social media platforms, combined with her professional expertise, positions her as a leading voice in sustainable finance. As she continues to expand her reach, Maud’s influence will undoubtedly inspire more individuals and organizations to prioritize sustainability.

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