Who is Like Nastya?

Like Nastya is a powerhouse in the realm of children’s content on YouTube, captivating young audiences worldwide with her engaging and educational videos. As the largest kid YouTuber globally, she has amassed over 122 million subscribers on YouTube alone, making her a household name for families everywhere. This analysis delves into Like Nastya’s social media strategy, influence, and content approach, showcasing why she continues to dominate this niche.

‍

‍

Like Nastya: A Global Icon for Children’s Content on YouTube

‍

‍

Like Nastya is the brainchild of Nastya and her mother, whose creativity and dedication have propelled the channel into global fame. Initially started as a way to document Nastya’s life and adventures, the channel quickly grew into a full-fledged brand that combines education, entertainment, and family fun. The mother-daughter duo crafts vibrant, relatable, and educational videos that resonate with children while offering parents peace of mind about quality content.

‍

The channel’s meteoric rise can be attributed to its focus on visually engaging and culturally adaptive storytelling. Nastya’s adventures—ranging from playtime activities to travel vlogs—are infused with lessons on colors, numbers, and nature, providing an enriching viewing experience for children. Over the years, Like Nastya has secured 9 YouTube awards, cementing its position as a leader in kid-friendly content.

‍

Beyond YouTube, Nastya’s brand extends to other platforms, including Instagram and TikTok, allowing the creators to engage with audiences across various age groups. With content adapted to different platforms, Like Nastya maintains its relevance in a competitive social media landscape, appealing to both younger audiences and their families.

‍

‍

An Influencer active on social media

‍

‍

‍

With a total following surpassing 130 million across platforms, Like Nastya is the epitome of a digital icon for children’s content.

‍

‍

Social Media Strategy: Engaging Audiences Across Platforms

‍

‍

YouTube: The Cornerstone of Like Nastya’s Success

‍

As the largest children’s YouTube channel, Like Nastya’s content strategy is built around high-quality educational and entertaining videos tailored to young audiences. The channel posts vibrant, storytelling-rich videos, often incorporating popular children’s brands like Barbie and L.O.L. Surprise, which enhance relatability and drive engagement. Recent uploads include trend-focused challenges, creative play activities, and interactive learning experiences.

‍

‍

• Username: @LikeNastyaofficial
• Influence Score: 95.3/100
• Followers: 122M
• Activity: 3.2 videos/month
• Engagement Rate: 0.01%
• Growth: +0.8% (+971K followers in 30 days)
• Average Engagement: 15.2K
• Posting Habits: Once a week at 8 AM

‍

The consistency in posting schedule ensures sustained viewership, while collaborations with toy brands and use of YouTube Shorts drive additional reach and visibility. The channel’s ability to blend education and fun in every video makes it a favorite among children and parents alike.

‍

‍

Instagram: Showcasing Nastya’s Adventures

‍

‍

‍

On Instagram, Like Nastya offers a behind-the-scenes look at Nastya’s life through posts and Reels. The content emphasizes her personal experiences, including attending celebrity events like Taylor Swift concerts and meeting famous athletes such as Lionel Messi. The platform’s visual nature allows the brand to connect with older family members and young parents who follow for updates on Nastya’s growth and milestones.

‍

‍

• Username: @likenastya
• Influence Score: 90.6/100
• Followers: 1.3M
• Activity: 13 posts/month
• Engagement Rate: 1.15%
• Growth: +2.68% (+35K followers in 30 days)
• Average Engagement: 15.3K
• Posting Habits: 3 times a week at 8 PM

‍

Instagram’s dynamic reach complements YouTube’s long-form content by offering bite-sized glimpses into Nastya’s daily life, boosting her relatability and audience retention.

‍

‍

Like Nastya's Social Media Influence and Rankings Summary

‍

‍

According to the Favikon authority score, Like Nastya holds a remarkable 9,638 points, placing her among the top social media elite. She ranks:

‍

• #34 globally for YouTube in the United States.
• #1 in the Baby & Kid Creators niche, highlighting her leadership in children’s content.

‍

‍

Content Strategy: Engaging and Educating Simultaneously

‍

Like Nastya’s content strategy revolves around creating a visually captivating and educational experience for children. The vibrant aesthetics, relatable themes, and age-appropriate storytelling make her content universally appealing. By collaborating with popular brands, the channel enhances its relatability, while its consistency ensures audience loyalty.

‍

Key content pillars include:

‍

1. Educational Content: Teaching children about numbers, colors, and nature through play.
2. Entertainment: Participating in challenges and showcasing trendy toys.
3. Interactive Stories: Engaging children with narrative-driven videos.

‍

‍

Reachability and Partnerships

‍

‍

With an estimated sponsored post cost of $100K, Like Nastya’s reach is classified as Out of Scope, but the brand’s partnerships with toy manufacturers and children’s content giants amplify her influence. She collaborates with iconic brands such as Barbie and Disney, underscoring her global appeal and credibility.

‍

‍

Like Nastya’s dominance in the children’s content space is a testament to the creators’ strategic vision and ability to connect with audiences worldwide. From her record-breaking 122M YouTube subscribers to her engaging Instagram posts, Like Nastya exemplifies the power of well-crafted, family-friendly content. As she continues to expand her brand across platforms, her influence is poised to grow, making her a role model for aspiring kid-friendly creators.

‍

‍

You might also find interesting:

‍

Leah Ashe - Complete Social Media Analysis‍

Vanilbean - Complete Social Media Analysis

Kreative Kyle - Complete Social Media Analysis