Who is Karishma Mehta? | Business Influencers

Everyone recognizes Karishma Mehta as the founder and CEO of Humans of Bombay, a platform that has inspired millions by sharing the heartfelt and raw stories of individuals across India. But have you considered how she uses social media to broaden her influence and amplify her message? One of the biggest creators on LinkedIn in India, Karishma is leading the way in business content creation. Let's take a peek on her influence.

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Karishma Mehta: A Leading Voice in Storytelling and Leadership

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Beyond her work with storytelling, Karishma strategically leverages her platforms to connect with a diverse audience, sharing her insights on business, leadership, spirituality, and personal growth. Here’s a comprehensive analysis of how Karishma Mehta effectively navigates social media to build her brand and remain a prominent figure in the digital storytelling and leadership space.

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Karishma Mehta’s Journey to Influence

Karishma’s passion for storytelling gave birth to Humans of Bombay in 2014, which quickly became one of India’s most cherished digital platforms. Through her interviews with people from all walks of life, Karishma offers a glimpse into the personal stories, struggles, and triumphs of everyday individuals. Her unique ability to highlight humanity’s common threads has resonated deeply with her audience, driving Humans of Bombay to over 2 million followers.

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Aside from storytelling, Karishma is also passionate about business, spirituality, politics, and fashion. She is often associated with Ajio, an online fashion platform, and frequently posts about her personal thoughts on values, manifestation, and filmmaking. This multifaceted approach has allowed her to connect with a wide variety of followers, from entrepreneurs to individuals seeking personal growth.

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Karishma Mehta’s Social Media Strategy

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Karishma’s social media presence spans LinkedIn, Instagram, and X (formerly Twitter). Each platform plays a vital role in shaping her public image and allows her to connect with different segments of her audience.

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LinkedIn: Professional Growth and Business Leadership

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With over 688.3K followers, LinkedIn is Karishma’s strongest platform, where she discusses entrepreneurship, leadership, and building a purpose-driven life. Her influence score of 96.5/100 highlights her authority in the business and leadership space. Karishma regularly engages her followers with posts about leadership lessons, building meaningful businesses, and reflections on her experiences running Humans of Bombay.

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On LinkedIn, Karishma’s posts frequently focus on lessons from her interviews and experiences working with diverse individuals. She also provides actionable tips for aspiring entrepreneurs, making her content both inspirational and practical. Her consistent posting habits and ability to resonate with professionals have earned her the #8 spot in LinkedIn India’s Business & Startups category.

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• Username: @karishma-mehta-b22151174
• Followers: 688.3K
• Activity: 32 posts last month
• Engagement Rate: 0.88%
• Growth: +2.54% (+17K followers)
• Posting Habits: Every day at 11 AM
• Cost Estimation/Post: $2.5K - $5K

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Instagram: A Personal Touch on Life and Spirituality

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Instagram serves as Karishma’s second most significant platform, where she engages her 575.6K followers by sharing a mix of personal moments, interviews, and thoughts on fashion and spirituality. Her influence score of 82/100 shows her reach in the lifestyle and fashion community. Karishma often uses Instagram to post visuals that accompany her storytelling work, giving followers a deeper look into the faces and stories behind Humans of Bombay.

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With an engagement rate of 7.89%, Karishma’s Instagram audience is highly active, regularly interacting with her posts about her life journey, manifestation practices, and spiritual reflections. Her content also reflects her belief in living a value-aligned life, which resonates strongly with her audience. Her consistent posting habits—usually three times a week at 5 PM—ensure that she stays connected with her followers.

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• Username: @karimehta05
• Followers: 575.6K
• Activity: 14 posts last month
• Engagement Rate: 7.89%
• Growth: -0.31% (-1.8K followers)
• Posting Habits: Three times a week at 5 PM
• Cost Estimation/Post: $1.5K - $3K

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X (formerly Twitter): Minimal but Impactful Presence

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Karishma’s presence on X is relatively limited, with 9K followers and an influence score of 8.3/100. Despite minimal activity, her account primarily serves as a space for occasional insights and reflections on trending topics or updates related to Humans of Bombay. With just 0.75% engagement rate, this platform is less of a focus for Karishma, as she prefers more visual and in-depth platforms like LinkedIn and Instagram.

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• Username: @karishma_mehta5
• Followers: 9K
• Activity: 0 tweets per week
• Engagement Rate: 0.75%
• Growth: -0.08% (-6 followers)
• Posting Habits: Irregular

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Brand Partnerships and Reachability

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As the face of Humans of Bombay and a respected leader in storytelling and business, Karishma Mehta is sought after by brands looking to tap into her deep connection with her audience. With a reachability score marked as "Normal" and an estimated sponsored post cost of $3.8K, Karishma’s ability to blend storytelling with brand messaging makes her a valuable partner for businesses in fashion, lifestyle, and entrepreneurship.

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Karishma Mehta’s Social Media Influence

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Karishma Mehta’s Favikon Authority Score of 8,924 points reflects her growing influence across platforms. She ranks in the top 1% on LinkedIn in the Business & Startups category, making her a prominent figure in India’s professional and entrepreneurial circles. Her influence extends beyond business as she uses Instagram to share personal reflections and foster deeper connections with her audience.

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Content Strategy

Karishma’s content strategy revolves around sharing stories—both her own and those of others. By tapping into the emotional and human side of business, she manages to inspire and connect with a wide range of followers. Her ability to balance professional insights with personal reflections allows her to create a sense of authenticity and relatability, which is key to her success.

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She tailors her content to each platform: on LinkedIn, she focuses on leadership and business; on Instagram, she shares more personal and spiritual insights; and on X, she provides occasional commentary on current events. This diversified approach ensures that she reaches a broad audience while maintaining a consistent brand voice.

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Karishma Mehta has effectively leveraged her storytelling prowess and business acumen to create a strong digital presence across multiple platforms. Whether through her deeply personal interviews with individuals from all walks of life or her own reflections on entrepreneurship, Karishma’s content consistently resonates with her audience. Her ability to build a community around Humans of Bombay has positioned her as one of the most recognized voices in India’s entrepreneurial and storytelling circles. Through her strategic use of social media, Karishma continues to inspire and connect with her followers, driving meaningful engagement and impact.

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