Who is Guilherme Santos aka Mamute Congelado?

Guilherme Santos, also known as Mamute Congelado, is one of Brazil’s rising stars in the world of digital entertainment. As a content creator with a combined following of over 17 million across YouTube, TikTok, Instagram, and other platforms, Guilherme has captivated audiences with his dynamic mix of pranks, challenges, vlogs, and music covers. His growth trajectory is a testament to his engaging content and deep connection with his followers.

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Guilherme Santos: Elevating Entertainment with Humor and Creativity

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At just 21 years old, Guilherme Santos has established himself as one of Brazil's most vibrant and influential content creators. Known by his online persona Mamute Congelado, Guilherme began his journey creating videos centered on humor, challenges, and everyday adventures. His infectious energy and playful demeanor quickly caught the attention of Brazilian audiences, propelling him to national fame. From his humble beginnings to commanding a following of millions, Guilherme’s rise is a testament to his creativity and relentless pursuit of entertaining his audience.

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What sets Guilherme apart is his unique ability to blend creativity with relatability, ensuring his content resonates deeply with his audience. Whether it's exploring water parks, pulling off daring stunts, or crafting hilarious music parodies, his videos are infused with humor and authenticity. These elements, combined with his natural storytelling skills and impeccable comedic timing, have solidified his position as a favorite among Brazilian youth. His ability to adapt trends while maintaining a distinct style has been a cornerstone of his success.

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Despite the lighthearted and humorous nature of his content, Guilherme approaches his craft with serious dedication and a commitment to innovation. He is constantly experimenting with new formats and ideas to ensure his audience remains engaged. Whether he’s producing high-quality skits, relatable vlogs, or parody songs, Guilherme’s content reflects a keen understanding of his audience's preferences. His growth as a creator is underscored by his authority score of 9,268, making him one of the leading voices in Brazil's digital entertainment landscape.

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As his fanbase continues to grow, Guilherme shows no signs of slowing down. His ability to captivate millions with authentic and engaging content has made him a powerful force on social media. By balancing humor, creativity, and relatability, Guilherme has carved a niche that not only entertains but also connects with his audience on a deeper level. His impact on Brazil’s digital sphere extends beyond numbers, shaping the culture of online entertainment for a generation of creators and fans alike.

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An Influencer active on social media

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With 11.3M YouTube subscribers, 5.4M TikTok followers, and 493.7K Instagram followers, Guilherme Santos commands an impressive digital presence, solidifying his reputation as a leader in online entertainment.

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Mamute's Social Media Strategy Analysis

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YouTube: The Powerhouse Platform

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YouTube remains Guilherme’s most significant platform, boasting a massive 11.3 million subscribers and serving as the backbone of his online presence. His channel is a vibrant mix of short skits, challenges, and prank videos, which frequently go viral due to their humor and relatability. These videos often showcase Guilherme's playful personality and creative storytelling, making his channel a favorite destination for fans of lighthearted entertainment. His consistent ability to cater to his audience's preferences has positioned him as a dominant figure in Brazil's digital entertainment scene.

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Guilherme’s YouTube strategy is defined by consistency and variety. Posting an impressive 20.3 videos per month, he ensures that his audience always has fresh content to engage with. His well-timed uploads at 8 AM every day cater to his Brazilian audience’s viewing habits, maximizing visibility and reach. By maintaining a predictable posting schedule, Guilherme strengthens viewer loyalty and encourages repeat visits to his channel, further bolstering his influence on the platform.

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The versatility of Guilherme’s YouTube content keeps his audience captivated. From adrenaline-fueled pranks to amusing parodies of pop culture, his videos are designed to appeal to a broad demographic. While his engagement rate of 0.06% might seem modest compared to his subscriber count, his consistent average views of 188.4K per video indicate that his core audience remains deeply invested. This consistency in views is a testament to the entertaining and high-quality nature of his content.

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Guilherme also leverages YouTube Shorts to amplify his presence. These bite-sized videos, often under a minute, allow him to tap into current trends and reach a younger, fast-scrolling audience. His Shorts, such as quick pranks or funny skits, often garner millions of views, boosting his visibility beyond his loyal subscribers. This dual focus on traditional YouTube videos and Shorts has helped Guilherme maintain his position as one of the top 1% of content creators in Brazil.

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• Username: @MamuteCongelado
• Influence Score: 90.9/100
• Followers: 11.3M
• Activity: 20.3 videos/month
• Engagement Rate: 0.06%
• Growth: +0.8% (+89.2K followers in 30 days)
• Average Engagement: 6.9K
• Posting Habits: Every day at 7 PM EST

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TikTok: Short-Form Creativity

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TikTok is where Guilherme’s creativity truly shines, with an impressive 5.4 million followers and a remarkable engagement rate of 2.08%. Known for his ability to adapt to platform trends while maintaining his unique sense of humor, Guilherme captivates audiences with short, impactful videos. His TikTok strategy focuses on delivering content that resonates with younger viewers, often blending relatable humor with trending audio and formats. This combination has made him a standout creator on the platform, with many of his videos garnering millions of views.

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Guilherme’s TikTok content stands out for its diversity and adaptability. From comedic skits and music parodies to pranks and relatable everyday moments, his videos are designed to maximize engagement. His ability to interpret popular challenges and put his unique spin on them has helped solidify his reputation as a creative and innovative influencer. This approach allows him to stay relevant and consistently attract new followers while maintaining a strong connection with his existing audience.

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The platform's short-form video format is perfect for Guilherme’s energetic and fast-paced content style. With an average engagement of 112.6K per post, his videos consistently reach a broad audience and encourage interactions in the form of likes, comments, and shares. While he posts less frequently compared to his YouTube schedule, the quality and shareability of his TikTok content ensure significant traction with each upload. This balance between quantity and quality has been a key driver of his sustained success on the platform.

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TikTok has become one of Guilherme’s most effective tools for expanding his brand and audience reach. Despite maintaining a relatively low posting frequency of once a week, his content is strategically timed and tailored to peak engagement periods. This meticulous planning, combined with his talent for storytelling, ensures that his videos leave a lasting impression. Guilherme’s strong presence on TikTok positions him as a leading creator within the platform’s entertainment niche, further amplifying his influence across other social media channels.

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• Username: @mamute.congelado
• Influence Score: 89.2/100
• Followers: 5.4M
• Activity: 0.8 videos/week
• Engagement Rate: 2.08%
• Growth: Stable (no change in 30 days)
• Average Engagement: 112.6K
• Posting Habits: Once a week at 1 PM EST

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Instagram: The Personal Touch

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Although smaller in scale, Guilherme’s Instagram account serves as a personal bridge between him and his audience. With 493.7K followers, it provides a space for him to showcase his day-to-day life, behind-the-scenes moments, and more casual, unpolished content. This platform allows followers to see the more authentic and relatable side of Guilherme, offering a counterbalance to the high-energy videos on his other platforms. By doing so, it creates a deeper emotional connection with his fans.

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One of the standout features of Guilherme’s Instagram is his use of reels and stories. These formats allow him to create short, engaging snippets that align with trending topics or give a sneak peek into his projects. While his posting frequency is relatively low, with only 1 post per month, the content shared is often meaningful or humorous, resonating with his core followers. This strategy focuses on quality over quantity, ensuring that each post aligns with his personal brand.

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Despite his efforts, engagement on Instagram is comparatively low, with an engagement rate of 0.01% and average engagement of 41 per post. This might be attributed to less frequent posting or the highly competitive nature of Instagram's algorithm. However, with some adjustments to his strategy, such as increasing the frequency of posts or integrating more interactive elements like polls and Q&A sessions, Guilherme could enhance his engagement and expand his reach.

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Instagram remains an important platform for partnership opportunities, particularly for brands looking to showcase products in an authentic and personal setting. Guilherme’s approachable content style on Instagram makes it ideal for lifestyle or fashion collaborations. With the right adjustments to increase engagement, his Instagram could serve as a highly effective channel for building stronger connections with both followers and brand partners.

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• Username: @mamutecongeladoo
• Influence Score: 38.4/100
• Followers: 493.7K
• Activity: 1 post/month
• Engagement Rate: 0.01%
• Growth: -0.19% (-938 followers in 30 days)
• Average Engagement: 41
• Posting Habits: Twice a month at 5 PM EST

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Guilherme Santos aka Mamute Congelado's Influence Score and Rankings Summary

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With a Favikon authority score of 9,268, Guilherme ranks in the top 1% of content creators in Brazil. He holds the #178 position on YouTube Brazil and is ranked #12 in the Pranks & Challenges category, showcasing his impact and popularity within his niche.

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Content Strategy: “Dynamic and Entertaining Creations”

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Guilherme’s success lies in his ability to blend humor, creativity, and authenticity. His content strategy focuses on:

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1. Trending Topics: Adapting viral trends to his style ensures relevancy and high engagement.
2. Audience Interaction: Regularly engaging with followers through challenges and collaborations.
3. High Production Quality: Investing in visuals and editing to deliver polished content.
4. Diversified Content: Balancing short skits, music parodies, and adventurous vlogs keeps his content fresh and exciting.

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Reachability and Partnerships

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Despite his impressive following, Guilherme’s estimated sponsored post cost of $21K and low engagement rates on specific platforms present challenges for potential partnerships. However, these challenges can be mitigated through targeted collaborations that align with his audience's preferences. With a strong presence in Brazil’s entertainment niche, Guilherme is an attractive partner for brands seeking to connect with younger, digitally-savvy audiences who value humor and creative content.

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Collaborations with lifestyle, gaming, or humor-based brands are particularly promising for Guilherme. His content style—centered around pranks, challenges, and relatable humor—provides ample opportunities for integrating brands in an engaging way. By designing campaigns that play to his strengths, such as interactive challenges or comedic product placements, brands can tap into his influence and captivate his audience without appearing overly promotional.

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Guilherme’s multi-platform presence is a significant asset that allows brands to diversify their outreach strategies. While YouTube offers long-form, high-quality content for storytelling, TikTok and Instagram reels provide a platform for quick, viral engagements. By utilizing his varied platforms effectively, partners can reach different segments of his audience and maximize campaign impact, ensuring their message resonates with his millions of followers.

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For smaller partnerships or brands with limited budgets, focusing on TikTok or YouTube Shorts can yield the best results due to their higher engagement rates and virality potential. Both platforms are ideal for short-form, highly shareable content, where Guilherme excels. By tapping into these channels, brands can benefit from his knack for creating viral hits and ensure their products or services are seen by millions in a playful, memorable context.

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Guilherme Santos has firmly established himself as a leading figure in Brazil’s digital landscape. With his energetic personality, creativity, and commitment to entertaining his audience, Guilherme continues to dominate the pranks and challenges niche. By leveraging his strengths and addressing areas for growth, he has the potential to expand his influence far beyond his current reach.

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