Who's Who on Social Media
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Who is Berkay aka Berkibooiii?

Berkay, known for his dynamic and captivating dance content, has quickly risen as an influential "dancefluencer" on social media, particularly on TikTok. Represented by Lunatix Management, Berkay’s energetic choreography and collaborations resonate with audiences, making him a standout figure in Germany's dance and choreography niche.

November 15, 2024
Jérémy Boissinot
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Berkay, known for his dynamic and captivating dance content, has quickly risen as an influential "dancefluencer" on social media, particularly on TikTok. Represented by Lunatix Management, Berkay’s energetic choreography and collaborations resonate with audiences, making him a standout figure in Germany's dance and choreography niche. This social media analysis delves into his profile metrics, platform strategies, and overall influence, showcasing his journey to becoming a top content creator in the dance community.

Berkay: A Leading Voice in Dance and Choreography on Social Media

Berkay is a prominent figure in the world of dance on social media, particularly on TikTok, where his energetic choreography and vibrant personality have captivated audiences. His journey into content creation began with a passion for dance that eventually grew into a powerful online presence, representing an ideal blend of entertainment and artistry. Known as a "dancefluencer," Berkay creates high-energy dance routines that resonate with fans of all ages, combining popular music trends with his unique style. His magnetic personality and signature hashtags, such as #berkibooiii, have helped him build a dedicated following that looks forward to his engaging and lively content.

Berkay's success is also shaped by his strategic collaborations with other creators and brands. Partnering with major names like VICINITY and the Lunatix Management agency, Berkay has established himself as a professional in the digital dance landscape. His collaborative videos not only introduce his audience to new creators but also strengthen his brand’s reach, connecting with audiences beyond Germany. Additionally, his dance videos often showcase different cultural influences, such as Brazilian funk, and pay homage to globally popular artists like Justin Bieber. This international flair adds a layer of versatility to his content, positioning him as a relatable yet dynamic figure in the global dance community.

Berkay’s content extends beyond simple dance routines; it embodies a larger narrative of self-expression and community. His choice to feature group choreography and trending challenges emphasizes a spirit of camaraderie and inclusivity, as he often tags and collaborates with friends and fellow dancers. Each of his posts is carefully crafted to showcase both his talent and his personality, engaging his audience on multiple levels. Through this approach, Berkay has successfully turned his social media presence into a vibrant community that eagerly awaits his latest posts, highlighting his ability to balance authenticity with a professional, brand-aligned identity.

An Influencer active on social media

Berkay commands a substantial following across multiple platforms, with TikTok serving as his most powerful engagement tool, followed by Instagram and YouTube.

Berkay's Social Media Strategy

TikTok: The Heartbeat of Berkay’s Dance Empire

TikTok is Berkay’s primary platform, where his dance content reaches 1.1 million followers. His videos showcase a variety of styles, from Brazilian funk to popular dance challenges, all underscored by his charismatic personality and high-energy choreography. Berkay posts frequently—about 18.9 times per week—ensuring that his audience always has fresh content to engage with. His growth rate on TikTok is remarkable at 33.35%, with recent metrics showing an average of 897.5K views and a 9.36% engagement rate, indicating a highly interactive audience.

Berkay’s TikTok content strategy emphasizes collaborative videos and dance challenges, often tagging other creators and featuring trending music to tap into the platform’s algorithm. His ability to consistently create viral content underscores his expertise in understanding TikTok’s audience and optimizing his content for maximum reach and engagement.

  • Username: @berkibooiii
  • Influence Score: 94.3/100
  • Followers: 1.1M
  • Activity: 18.9 videos/week
  • Engagement Rate: 9.36%
  • Growth: +33.35% (30 days)
  • Average Engagement: 103K
  • Posting Habits: 3 times a day at 2 AM

Instagram: Showcasing Style and Collaborations

On Instagram, Berkay shares a more polished side of his dance content, with 237.3K followers engaging with his Reels and posts. This platform highlights his fashion sense and collaborations with brands like Levoleur, adding a stylish element to his dance persona. Berkay posts regularly, averaging 19 posts per month, with each post garnering an average of 14.1K engagements and an impressive 5.95% engagement rate.

Instagram allows Berkay to connect with his audience on a visual level, showcasing behind-the-scenes content, brand collaborations, and lifestyle moments that build his image beyond TikTok’s shorter clips. His engagement rate indicates a committed audience, particularly interested in his fashion collaborations and group dance routines.

  • Username: @berkibooiii
  • Influence Score: 85.7/100
  • Followers: 237.3K
  • Activity: 19 posts/month
  • Engagement Rate: 5.95%
  • Growth: 0% (no recent growth)
  • Average Engagement: 14.1K
  • Posting Habits: Daily at 11 PM

YouTube: An Untapped Potential

YouTube, where Berkay has 159K followers, represents an untapped potential for longer-form content. Despite his strong presence on TikTok and Instagram, Berkay’s activity on YouTube is minimal, with no videos posted in recent months. Given YouTube’s potential for monetization and deeper audience engagement, Berkay could benefit from establishing a consistent posting schedule on this platform, possibly sharing longer dance tutorials or behind-the-scenes content that provides more context to his performances.

  • Username: @berkibooiii
  • Influence Score: 77/100
  • Followers: 159K
  • Activity: 0 posts/month
  • Engagement Rate: 0%
  • Growth: 0% (no recent growth)
  • Average Engagement: 0
  • Posting Habits: No recent activity

Berkay's Social Media Influence Summary

Berkay ranks highly on Favikon, with a score of 9,071 points, reflecting his status as a top dance creator in Germany. His reach and impact are further underscored by his top 1% ranking on TikTok in Germany and his position as #5 in the Dance & Choreography niche. These rankings reflect Berkay’s expertise and dedication to his craft, positioning him as a leading voice in the dance community.

Content Strategy: Building a Dance Empire

Berkay’s content strategy is rooted in high-energy dance performances and collaborative challenges. His brand is synonymous with fun, community, and dynamic choreography, making his content widely relatable and shareable. Berkay’s collaborative approach allows him to tap into new audiences while maintaining a consistent posting schedule that keeps followers engaged.

Reachability and Partnerships

Berkay is classified as having a “Normal” reachability level, with an estimated sponsored post cost of $7.5K. His partnerships with brands like VICINITY and Levoleur highlight his value as an influencer, particularly in the dance and lifestyle sectors. By aligning with brands that resonate with his audience, Berkay has successfully built a portfolio of collaborations that enhance his content without compromising authenticity.

Berkay has established himself as a powerful figure in the world of dance on social media, especially on TikTok. His energetic routines, collaborative spirit, and strategic partnerships have solidified his influence, allowing him to connect deeply with his audience. While his YouTube presence remains untapped, Berkay’s potential for growth across all platforms is immense, making him a valuable creator in the dance and lifestyle space. As he continues to innovate and expand his brand, Berkay’s reach and impact will undoubtedly grow, further establishing him as a leading voice in dance on social media.

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Acerca del autor

Jérémy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.