Who are Rhett and Link?

Rhett McLaughlin and Link Neal, the creative forces behind Rhett & Link’s Wonderhole, have been captivating audiences with their unique brand of humor and creativity since 2006. Known for their successful series Good Mythical Morning, the duo has carved out a distinct space in online comedy, offering a mix of humor, quirky experiments, and entertaining challenges. With a strong presence across various social media platforms, Rhett and Link engage their dedicated fanbase with fresh, witty content that consistently attracts millions of viewers.

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Rhett & Link: A Legendary Duo in Online Comedy and Entertainment

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Rhett McLaughlin and Link Neal, famously known as Rhett & Link, are childhood friends turned internet legends, whose journey from small-town North Carolina to global internet fame is as unique as it is inspiring. Their friendship began in the first grade, and their shared sense of humor and creativity eventually led them to create content together. Starting as engineers, Rhett and Link decided to follow their passion for entertainment, leaving their conventional careers behind to pursue a full-time path in comedy and content creation. Over the years, they developed a distinctive comedic style that mixes intellectual curiosity, wit, and a touch of absurdity, winning them a loyal fanbase.

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Their major breakthrough came with the launch of Good Mythical Morning (GMM) in 2012, a daily talk show featuring quirky experiments, bizarre taste tests, and humorous discussions that quickly captured the internet’s attention. As YouTube pioneers, Rhett & Link leveraged their early start to build a massive online presence, growing GMM into one of YouTube's most popular and enduring shows. Their creative risk-taking, including stunts like eating unusual foods, competing in odd challenges, and exploring strange topics, has made GMM a beloved staple for millions of viewers worldwide. Beyond GMM, they’ve expanded their content to include a podcast, Ear Biscuits, and additional series under their production company, Mythical Entertainment, showcasing their versatility as creators and entertainers.

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Rhett & Link's success has transformed them from content creators to business moguls with a thriving merchandise line, a dedicated fan community, and a growing media empire. Their brand, Mythical, includes an assortment of fan-favorite items, from clothing to novelty products inspired by GMM segments. The duo has maintained a close connection with their audience, often interacting with fans and bringing a sense of community to their online platforms. Their journey from small-town friends to internet icons is a testament to their talent, perseverance, and the strength of their bond, making them one of the most respected and innovative duos in digital entertainment.

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An Influencer active on social media

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Rhett & Link's social media presence spans across YouTube, Instagram, TikTok, and X (formerly Twitter), with each platform offering a tailored slice of their dynamic content and connecting them to fans worldwide.

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YouTube: The Cornerstone of the Rhett & Link Empire

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With 5.4 million subscribers, YouTube remains the heart of Rhett & Link’s online presence. Their main channel, Rhett & Link’s Wonderhole, serves as the platform for Good Mythical Morning and various comedic experiments, where they explore unusual ideas with their characteristic humor. Videos range from hilarious taste tests to over-the-top challenges like “24 Hours Locked in Red and Blue Rooms.” The duo’s high-quality production and engaging narratives attract a massive audience, making YouTube the core of their brand and a primary destination for fans seeking extended, episodic content.

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Rhett & Link’s YouTube channel holds an influence score of 89.9, with an engagement rate of 1.32%, indicating strong interaction with their audience. Despite their infrequent posting schedule of just 0.8 videos per month, each video consistently garners impressive engagement, with an average of 70.6K interactions. This high level of engagement highlights their ability to captivate fans with each upload, emphasizing quality over quantity.

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• Username: @rhettandlink
• Influence Score: 89.9/100
• Followers: 5.4M
• Activity: 0.8 videos per month
• Engagement Rate: 1.32%
• Growth: +0.28% (+14.8K followers)
• Average Engagement: 70.6K
• Posting Habits: –

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Instagram: A Visual Hub for Behind-the-Scenes and Highlights

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Rhett & Link’s Instagram, with 3.7 million followers, offers a more personal look into their comedic journey. Here, they share behind-the-scenes moments, promotional posts, and highlights from Good Mythical Morning. Instagram allows Rhett and Link to connect on a visual level with their audience, sharing spontaneous snapshots, memorable quotes, and glimpses of their everyday interactions. Fans appreciate the relatable, light-hearted content that showcases the genuine friendship and chemistry between Rhett and Link.

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With an influence score of 91.1 and an engagement rate of 0.64%, their Instagram remains a crucial part of their social media strategy. The account averages 290.9K views per post, and their activity level is steady, with about 12 posts each month. By maintaining a consistent presence, Rhett and Link keep their audience engaged with regular updates, ensuring their followers are always in the loop with the latest happenings from Good Mythical Morning.

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• Username: @mythical
• Influence Score: 91.1/100
• Followers: 3.7M
• Activity: 12 posts last month
• Engagement Rate: 0.64%
• Growth: +0.22% (+7.9K followers)
• Average Engagement: 23.4K
• Posting Habits: Every day at 5 AM

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TikTok: Quick Bites of Humor and Viral Challenges

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On TikTok, where they have 4.8 million followers, Rhett & Link’s comedic style is perfectly suited to the platform’s short-form, fast-paced format. Their TikTok content typically includes quick clips from Good Mythical Morning as well as additional comedic skits and experiments. TikTok allows them to reach a younger audience, leveraging the platform’s viral nature to keep their brand fresh and relevant. Videos like their famous “Would you like some of this on that?” skit have gained millions of views, showcasing their appeal across different generations.

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Their TikTok account has an influence score of 89.5, with an engagement rate of 0.9%, illustrating their effective use of the platform to drive engagement. With an impressive 312.1K average views per video and a posting frequency of about 10.9 videos per week, Rhett and Link make the most of TikTok’s format to engage audiences consistently, delivering quick doses of humor that resonate with fans.

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• Username: @mythical
• Influence Score: 89.5/100
• Followers: 4.8M
• Activity: 10.9 videos per week
• Engagement Rate: 0.9%
• Growth: 0%
• Average Engagement: 43.1K
• Posting Habits: Twice a day at 10 PM

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X (Twitter): Real-Time Updates and Interactive Engagement

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Rhett & Link maintain a presence on X, with 912.7K followers who enjoy their interactive and often humorous updates. Their Twitter content includes show highlights, announcements, and casual interactions with fans. Known for their witty responses and humorous commentary, Rhett and Link use X to engage with fans in real-time, keeping followers updated with the latest news, releases, and events. This platform serves as a quick way for the duo to connect and engage with their audience, responding to fan comments and discussing relevant topics.

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Although their posting frequency is relatively high at 7.7 tweets per week, the engagement rate on X is lower at 0.07%, with an average engagement of 651. Nonetheless, their consistent activity ensures that fans receive regular updates, making X an important platform for community building and staying connected with their audience.

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• Username: @mythical
• Influence Score: 80.1/100
• Followers: 912.7K
• Activity: 7.7 tweets per week
• Engagement Rate: 0.07%
• Growth: -0.75% (-6.9K followers)
• Average Engagement: 651
• Posting Habits: Every day at 4 AM

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Rhett and Link's Social Media Influence and Rankings Summary

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Rhett & Link’s Wonderhole is a recognized authority in the comedy and entertainment niche, with a Favikon authority score of 9,328 points, placing them as a leading voice on social media. They are ranked #21 in the "Comedy & Standup" category in the United States, marking them among the top influencers in their field. This high ranking reflects their ability to consistently attract and engage audiences across multiple platforms, underscoring their influence in the digital entertainment space.

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Content Strategy: Blending Humor, Curiosity, and Community to Build a Digital Empire

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Rhett & Link’s content strategy revolves around humor, relatability, and their iconic Good Mythical Morning brand. By blending scripted comedy with spontaneous reactions, they create a style that is both polished and genuine, making their content widely appealing. Their approach to platform-specific content ensures that each social media channel offers a unique experience, whether it’s long-form videos on YouTube, quick comedy bites on TikTok, or interactive posts on Twitter. This tailored strategy has allowed them to maintain strong engagement and build a loyal following over the years.

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Their use of high-quality production values on YouTube sets them apart, while their adaptability to short-form platforms like TikTok demonstrates their versatility. Rhett & Link’s comedic timing and authentic personas resonate with fans, establishing them as household names in online entertainment.

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Reachability and Partnerships

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Rhett & Link’s reachability is moderately challenging, given their high level of engagement and vast audience. However, their established brand makes them attractive partners for collaborations, especially in areas related to food, lifestyle, and entertainment. With a fan base that trusts their recommendations, they are well-positioned to partner with brands that align with their quirky, family-friendly image. Their brand partnerships often reflect their comedic style, further enhancing their credibility and appeal.

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Rhett & Link have built a digital empire that extends beyond just content creation; they have become icons in online comedy and entertainment. Their strategic use of social media platforms, each tailored to deliver unique experiences, showcases their adaptability and commitment to engaging with their audience. With a strong authority score and top rankings in the comedy niche, they remain influential figures in the industry. Their content strategy, blending humor with high production values, keeps their audience entertained and loyal, while potential expansions like a newsletter could offer even more exclusive engagement. Rhett & Link’s continued growth and innovation make them a powerful force in digital entertainment, connecting with fans in a way that feels personal and lasting.

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