Top 20 Lifestyle Influencers in Sweden in 2025

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Here's the list of the Top 20 Lifestyle Influencers in Sweden in 2025:

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‍20. Anna Pankova Täljeblad

Anna Pankova Täljeblad is a Swedish content creator known for her engaging presence on platforms like Instagram and YouTube. She co-hosts the podcast 'Eat Sleep Reality,' where she discusses reality TV and personal experiences. Her content often features lifestyle themes, travel adventures, and candid reflections on relationships. Anna's posts highlight her vibrant personality and connection with her audience, showcasing moments from her life, including her recent wedding and travels.

Favikon Authority Score : 8 010 pts

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19. Gordon Dewoon

Gordon Dewoon is a Swedish content creator known for his engaging posts on Instagram and TikTok, where he shares personal moments, promotional content, and interactive challenges. His content often features collaborations with brands like Amazon and Roborock, showcasing products in a relatable manner. He has a significant following, with posts receiving thousands of likes, indicating strong audience engagement. His themes include lifestyle, humor, and product promotions, appealing to a young, dynamic audience.

Favikon Authority Score : 8 407 pts

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18. Ros Ejdemo Beer

Ros is a Swedish content creator known for her engaging posts about personal life, fashion, and collaborations with brands like H&M. She shares moments from her life, including her marriage and motherhood, while also promoting various products and events. Her TikTok and Instagram feature a mix of lifestyle content, beauty tips, and personal anecdotes, often highlighting her relationships and experiences. Ros actively engages with her audience through interactive content and collaborations.

Favikon Authority Score : 8 140 pts

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17. Nora | norisen1

Nora is a 23-year-old hairdresser and content creator, sharing her journey through pregnancy and family life on platforms like TikTok and Instagram. Her posts often feature hair styling, personal updates about her growing family, and collaborations with brands related to motherhood and lifestyle. She engages her audience with relatable content about her experiences and emotions during pregnancy, showcasing a warm and inviting online presence.

Favikon Authority Score : 8 229 pts

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16. Cassandra Klatzkow

Cassandra Klatzkow is a Swedish podcaster and social media personality known for her engaging content on personal growth, self-care, and lifestyle. She shares her journey of transformation, including her recent haircut, which symbolizes her inner strength and evolution. Cassandra promotes mental well-being and encourages her audience to embrace their true selves. Her posts often reflect gratitude, friendship, and the importance of self-acceptance, resonating with a community that values authenticity and emotional connection.

Favikon Authority Score : 8 242 pts

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15. Felicia Brundin

Felicia Brundin shares glimpses of her life, focusing on her pets, crafting, and personal projects. She engages her audience with content about her dog Alvar and her handmade products, including crystals sold through her web shop. Her TikTok and Instagram posts often highlight her creative endeavors, such as sewing and DIY projects, while her YouTube channel features tutorials and product reviews. Felicia's content resonates with a community interested in pets, crafting, and lifestyle.

Favikon Authority Score : 8 289 pts

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14. Malin Persson

Malin Persson is a Swedish designer, author, and TV personality known for her elegant style and gardening expertise. She shares inspiration for home decor, fashion, and gardening on Instagram, engaging her audience with tips and personal anecdotes. Her posts often highlight seasonal changes, floral arrangements, and cozy home vibes, reflecting a passion for nature and aesthetics. Malin promotes a mindful lifestyle, encouraging her followers to appreciate the beauty in everyday moments.

Favikon Authority Score : 8 291 pts

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13. Yumi | hejyumi

Yumi is a popular YouTuber and TikTok creator based in Uppsala, Sweden, known for her engaging prank videos and humorous content. She collaborates with her twin, Tomu, and promotes their merchandise and books. Her content often includes challenges, gaming, and family-friendly entertainment, appealing primarily to a younger audience. Yumi actively engages with her followers through various platforms, including YouTube and TikTok, where she shares lighthearted and fun videos.

Favikon Authority Score : 8 305 pts

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12. Amanda Lundgren

Amanda Lundgren is a 16-year-old content creator from Sweden, primarily active on TikTok and YouTube. Her content includes lifestyle vlogs, challenges, and personal experiences, often featuring family and friends. She engages her audience with relatable humor and candid moments, showcasing her daily life and adventures. Amanda's posts frequently highlight her interactions with her younger sister and friends, making her relatable to a younger demographic. She also promotes products through collaborations.

Favikon Authority Score : 8 434 pts

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11. Frida Hartman

Frida Hartman is a vibrant TikTok creator known for her engaging content that often features personal anecdotes, tutorials, and collaborations with other influencers. Her posts reflect a playful and relatable personality, often incorporating humor and interactive elements. She actively promotes various brands through sponsored content, showcasing products and services while engaging her audience with competitions and giveaways. Frida's content resonates well with a youthful demographic, particularly in Sweden.

Favikon Authority Score : 8 475 pts

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10. Moa Häll Eriksson

Moa Häll Eriksson is a Swedish content creator known for her engaging presence on TikTok and YouTube, where she shares lifestyle content, beauty routines, and personal vlogs. She is also the host of the 'Kontraster Podcast,' focusing on various topics including beauty and personal experiences. Her posts often feature collaborations and interactions with her audience, showcasing her vibrant personality and interests in makeup and skincare.

Favikon Authority Score : 8 548 pts

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09. Eliott Malhotra

Eliott Malhotra is a prominent social media personality and CEO known for engaging content across platforms like TikTok and YouTube. His posts often feature collaborations with brands, giveaways, and interactive challenges, appealing to a youthful audience. He promotes various products and events, showcasing a blend of entertainment and marketing strategies. Eliott's content reflects a vibrant lifestyle, with a focus on gaming, social interactions, and community engagement.

Favikon Authority Score : 8 550 pts

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08. Edvin Törnblom

Edvin Törnblom is a Swedish media personality known for his engaging presence on social media and television. He hosts the podcast 'Ursäkta' and stars in the TV4 show 'BÖGEN ÄR LÖS'. His content is a mix of humor, entertainment, and personal anecdotes, often featuring collaborations with other influencers. Edvin's posts frequently highlight his involvement in the entertainment industry, including his own TV program and live performances.

Favikon Authority Score : 8 584 pts

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07. Lia Larsson

Lia Larsson is a Swedish artist and social media personality known for her engaging content across platforms like TikTok and Instagram. She shares personal experiences, music-related updates, and motivational messages, often highlighting her family and daily life. Her posts resonate with themes of positivity, resilience, and connection with her audience, showcasing her journey as an artist and her interactions with fans.

Favikon Authority Score : 8 655 pts

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06. Carl Runefelt

Carl Runefelt is a prominent entrepreneur and investor in the Web3 space, recognized for his impactful contributions to over 400 startups. He utilizes the Law of Attraction to inspire others, showcasing his luxurious lifestyle through engaging vlogs that document his journey from a supermarket cashier to a successful crypto angel investor. With a significant social media following exceeding 4 million, he promotes blockchain adoption and connects talents with Web3 organizations through his platform, cryptojobs.com.

Favikon Authority Score : 8 725 pts

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05. Mathilda Högberg

Mathilda Högberg is a Swedish content creator based in Gothenburg, focusing on her experiences as a trans woman. Her social media presence includes personal anecdotes, lifestyle content, and advocacy for LGBTQIA+ rights. She engages her audience with relatable posts about relationships, self-acceptance, and beauty, often incorporating humor and authenticity. Mathilda promotes brands that align with her identity and interests, particularly in beauty and wellness.

Favikon Authority Score : 8 728 pts

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04. Linn Ahlborg

Linn Ahlborg is a 25-year-old influencer from Gävle, currently residing in Stockholm. She actively engages her audience through YouTube, Instagram, and TikTok, sharing personal experiences, lifestyle content, and promoting her clothing brand, LXA The Label. Her posts often reflect her journey of self-discovery, mental health, and the challenges of being an influencer. She emphasizes authenticity and connection with her followers, while also exploring themes of youth and personal growth.

Favikon Authority Score : 8 739 pts

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03. Lisa Borg

Lisa Borg is a Swedish TV personality and producer known for her engaging content on pregnancy and family life. She shares personal experiences, including her journey through pregnancy, and promotes various brands through collaborations. Her social media presence is vibrant, featuring updates on her reality series 'BORGs 24/7' and interactions with her partner, Henrik Elvejord Borg. Lisa's content often emphasizes positivity and connection with her audience, making her a relatable figure in the lifestyle and entertainment space.

Favikon Authority Score : 8 800 pts

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02. Isa Östling

Isa Östling is a prominent social media creator known for her engaging TikTok and Instagram content. She shares personal experiences, humor, and advocacy for women's rights, particularly in relation to maternal health. Her posts often reflect a mix of lightheartedness and serious themes, resonating with a young audience. She has gained recognition, winning the TikTok Awards 2024 for 'Creator of the Year'. Her content is characterized by a casual and relatable style, appealing to a broad demographic.

Favikon Authority Score : 8 876 pts

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01. Jonna Jinton

Jonna Jinton is a Swedish artist, musician, and filmmaker living in the northern woods of Sweden. Her content features a blend of art, music, and nature, showcasing her daily life, creative processes, and the beauty of her surroundings. Jonna shares her passion for Nordic culture, including kulning (herding calls) and the enchanting sounds of nature. She engages her audience with personal stories, art tutorials, and reflections on life, often highlighting her bond with her senior dog, Nanook.

Favikon Authority Score : 9 040 pts

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