Top Cooking Influencers in 2024

'Foodfluencing' now has perhaps the largest number of subcategories of content creators—from village-cooking and gourmet-baking to meal-prepping and myth-busting, reports Shephali Bhatt in their ET Article.

The number of cooking and culinary influencers swelled in midst of the Pandemic when masses were locked down into their homes, left with little option but to explore cooking as a hobby and make content around it. This paved the way for many influencers who made a generous following, with viewership crossing millions. Some took to debunking food myths, while some took to ASMR cooking content.

There was also no dearth of bizarre food content with influencers going creative with food experiments. However, a multitude of influencers found culinary content creation as a means of business attracting top food and FMCG brands as collaborators and sponsors. Let us take a brief look at who these 'foodfluencers' are whotook the social media by storm and continue to influence culinary and food choices of their followers till date.

But first, how does Favikon rank influencers?

Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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Explore the Top Cooking Influencers in 2024 :

1. cznburak 🇹🇷

cznburak is a Turkish chef and social media personality known for his viral cooking videos, which often feature unique and creative recipes. With millions of followers across social media, he has become one of the most popular food influencers in Turkey and beyond.‍

Favikon Authority Score : 5 098

2. Gordon Ramsay 🇺🇸

Gordon Ramsay is a renowned entrepreneur, chef, and TV personality known for his culinary expertise. With a global presence in the hospitality industry and entertainment sector, he has established multiple successful businesses worldwide. His online platforms showcase recipe tutorials, tips, and entertaining content. Additionally, he is actively involved in philanthropy, supporting Great Ormond Street Children's Hospital through the Gordon & Tana Ramsay Foundation.‍

Favikon Authority Score : 3 495

3. Nusret Gökçe 🇹🇷

Nusret Gökçe is a Turkish butcher, chef, and restaurateur. He is famous for his unique way of seasoning and serving meat, which led to his nickname "Salt Bae." He is the owner of Nusr-Et, a chain of high-end steakhouses in Turkey, the Middle East, and the United States. He gained worldwide recognition after a video of him seasoning meat went viral on social media. He is also known for his philanthropic efforts, including helping earthquake victims in Turkey and supporting orphan children.

Favikon Authority Score : 3 145

‍4. Nick DiGiovanni 🇺🇸

Nick DiGiovanni is a cookbook author and food influencer, known for his creative recipes and collaborations with major food brands. He gained fame as a contestant on Masterchef in 2019, where he finished in the top five. Nick's Instagram features a variety of recipes, ranging from classic comfort food to innovative fusion dishes. He also uses his platform to promote charitable causes, such as donating 10 meals for every cookbook preorder. With over 500k followers, Nick is a rising star in the food influencer world.‍

Favikon Authority Score : 2 319

5. Bobon Santoso 🇮🇩

Bobon Santoso is a renowned Grand Master Chef known for his exceptional culinary skills and creativity. With over three years of experience, he has become a favorite among Indonesian food enthusiasts. Bobon is passionate about showcasing the rich flavors of Indonesian cuisine and has gained a strong following on social media platforms. His entertaining cooking videos on YouTube have garnered a significant number of views and his recipes are loved by his audience. Bobon's expertise and dedication to his craft have made him a prominent figure in the culinary world.

Favikon Authority Score : 2 174

6. Isaias Espinoza 🇮🇹

Isaias Espinoza, also known as Chef en Proceso, is a cooking influencer and chef based in Monterrey, Mexico. He is known for creating Mexican versions of French dishes and sharing his creations on social media platforms like Instagram, Facebook, and TikTok. His dishes include tacos, quesadillas, birria pizza, and other Mexican favorites. He also shares his recipes and cooking tips on his YouTube channel. Isaias has collaborated with several brands and restaurants, showcasing his culinary expertise and creativity.

Favikon Authority Score : 2 060

‍7. Joshua Weissman 🇺🇸

Joshua Weissman is a popular Food YouTuber and author of a cookbook. He entertains and excites his audience about food, cooking, and eating with his inspirational and humorous videos. He's obsessed with bread and cooking exotic recipes, and he makes sure to use a large quantity of butter in his dishes. Joshua also wrote a cookbook featuring his delicious and professional recipes for everyone to enjoy. His social media presence continues to grow as he posts about his latest creations, cooking tips, and exciting challenges.

Favikon Authority Score : 2 046

‍8. Jamie Oliver 🇬🇧

Jamie Oliver is a renowned British chef, restaurateur, and television personality who is passionate about cooking and promoting healthy eating. He has authored multiple cookbooks, starred in several cooking shows, and founded a charity to improve food education in schools. Jamie shares his knowledge and expertise through his YouTube channel, which features tutorials, recipes, and collaborations with other chefs. He also advocates for reducing food waste and promoting sustainability in the food industry. Jamie has received numerous awards and accolades for his culinary achievements and contributions to society.‍

Favikon Authority Score : 2 033

‍9. Patricio Carvalho 🇧🇷

Patricio Carvalho is a content creator and food enthusiast known for his delicious and easy-to-follow recipes. With over 8 million followers on social media, Patricio shares his passion for cooking and his love for his family. As a father, he takes pride in providing meals that his children enjoy. He specializes in teaching barbecue techniques and creating recipes that showcase the flavors Brazilians love. Patricio's videos have surpassed 21.2 million views, and he often collaborates with his partner to create engaging content. Join him on his culinary journey and discover mouthwatering recipes that will impress your taste buds.

Favikon Authority Score : 2 013

10. Andy Cooks 🇦🇺

Andy Cooks is a food content creator with a YouTube channel dedicated to showcasing recipes and cooking tutorials. He also shares his culinary creations on social media platforms such as TikTok, Facebook, and Instagram. Andy's passion for food started at a young age while helping his mum in the kitchen. After enrolling himself in chef school, he went on to work in various restaurants around the world. Andy's content features a range of dishes from desserts like coffee crème brûlée to mains like Bagara Baingan. He also shares his family's favorite Christmas desserts, including the Kiwi classic, Pavlova.

Favikon Authority Score : 2 002

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