Who is Joy Li?

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Joy Li: Elevating Beauty and Lifestyle Content with Authenticity

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Joy Li is a Toronto-based content creator known for her stylish and engaging social media presence. Her content focuses on fashion, beauty, and lifestyle, making her a recognizable name in the digital influencer space. She curates aesthetic yet approachable content, blending personal experiences, product recommendations, and outfit inspiration. With a growing community, she has established herself as a trusted voice among young fashion enthusiasts.

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Her journey began with a passion for fashion and beauty, which she transformed into a thriving social media brand. She shares daily vlogs, beauty product reviews, and styling tips, making her content relatable and interactive. Through collaborations with popular fashion retailers like Garage Clothing and Bershka, she has expanded her influence in the fashion and lifestyle space. Her ability to connect with her audience through authentic recommendations makes her a standout influencer.

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Beyond fashion, Joy’s content is heavily focused on engagement and audience connection. She frequently shares unboxing videos, shopping hauls, and DIY styling ideas, encouraging her followers to explore their own sense of style. Her casual and cheerful approach makes her brand feel accessible and fun, allowing her audience to see her as both a style icon and a friend. Her brand safety rating is very high, making her an ideal collaborator for fashion and beauty companies.

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While TikTok is her most active platform, she also maintains a presence on Instagram and YouTube, giving her audience multiple ways to interact with her content. Although her posting frequency is lower on some platforms, her consistent aesthetic and engaging personality keep her followers interested. As she continues to grow her digital presence, Joy remains focused on expanding her brand collaborations and maintaining her influence in the fashion and beauty world.

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An Influencer Active on Social Media

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Joy Li is most active on TikTok, Instagram, and YouTube, with TikTok being her strongest platform. Her content focuses on fashion styling, beauty tutorials, and personal experiences, making her a top 16% influencer in the Outfits & Styling category in Canada. While her follower growth has stagnated slightly, her engagement rates remain strong, ensuring that her audience stays connected.

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Joy's Social Media Strategy Analysis

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TikTok: Joy’s Most Engaged Platform

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TikTok is Joy Li’s most influential platform, with 1.2 million followers and a strong presence in the fashion and beauty niche. She focuses on outfit styling, haul videos, and beauty product reviews, creating content that is both engaging and accessible. Her casual, cheerful tone makes her videos easy to watch, attracting a young audience looking for fashion inspiration. With aesthetic yet relatable content, she has positioned herself as a go-to creator for everyday styling ideas.

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Despite her high follower count, her engagement rate stands at 0.08%, which suggests her audience consumes her content passively rather than through direct interaction. However, her average video views reach 11.4K, proving that she still maintains strong visibility. Her brand collaborations, such as those with Garage Clothing and Bershka, integrate seamlessly into her content, making her an ideal influencer for fashion-related sponsorships. She ensures that her sponsored content feels authentic, helping maintain trust with her followers.

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Joy’s posting schedule of twice a week at 5 PM EST helps her keep a consistent presence without overwhelming her audience. While some influencers post multiple times a day, her strategic approach focuses on quality over quantity, ensuring that each video adds value. This slow and steady method helps her maintain an audience that actively enjoys her content without feeling spammed. To further increase engagement, she could experiment with interactive content such as Q&As or styling challenges.

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Her content strategy on TikTok focuses on authenticity and accessibility, making fashion feel easy and fun. She frequently engages with trends, incorporating viral music and hashtags to boost her reach. By expanding into more interactive formats like behind-the-scenes clips or tutorials, she could further grow her engagement levels. With the right adjustments, Joy has the potential to expand her influence even further in the fashion and beauty space.

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• Username: @joyy.li
• Influence Score: 78/100
• Followers: 1.2M
• Activity: 2 posts last month
• Engagement Rate: 0.08%
• Growth: 0%
• Average Engagement: 906
• Posting Habits: Twice a week at 5 PM EST

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Instagram: A Secondary but Stylish Presence

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Instagram serves as Joy Li’s second-largest platform, with 80.2K followers, making it a strong complement to her TikTok presence. Her content is highly aesthetic, featuring curated outfit photos, beauty product recommendations, and fashion-forward styling tips. Unlike TikTok, where content is fast-paced and casual, Instagram allows her to create a more polished and aspirational brand identity. This helps her maintain a presence in high-end fashion conversations, even with a more selective posting schedule.

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Her engagement rate on Instagram is 0.03%, which is relatively low compared to other fashion influencers. This could be due to her posting frequency, which is limited to twice a month at 12 PM EST. With such infrequent content updates, it becomes difficult for followers to remain consistently engaged. Increasing her posting frequency to at least once a week could help improve her engagement metrics and visibility on the platform.

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Despite lower engagement, Joy continues to attract brand collaborations, particularly in fashion and beauty. She has partnered with Garage Clothing, Bershka, and Urban Outfitters, aligning her brand with youthful and trendy aesthetics. These collaborations work best on Instagram due to the platform’s focus on visual storytelling, making it an ideal space for brands that want strong product presentation. To maximize this, Joy could introduce more interactive content, such as polls, Q&As, or styling challenges.

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Her Instagram strategy leans towards high-quality, polished content, which works well for attracting fashion brands and beauty collaborations. However, by adding more behind-the-scenes and interactive posts, she could create a stronger personal connection with her audience. With the right balance between aesthetic and engagement-driven content, Instagram could become a more impactful platform for Joy’s brand.

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• Username: @joyy.li
• Influence Score: 47/100
• Followers: 80.2K
• Activity: 2 posts last month
• Engagement Rate: 0.03%
• Growth: -0.91%
• Average Engagement: 23
• Posting Habits: Twice a month at 12 PM EST

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YouTube: An Underdeveloped Platform with Potential

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YouTube is Joy Li’s least developed platform, with 9.4K subscribers and very minimal activity in the past year. While she has the potential to leverage long-form content, she has not actively pursued YouTube as a major part of her strategy. With only one post per year at 7 PM EST, her engagement rate is currently at 0%, meaning her audience is inactive. If she chooses to revive her channel, YouTube Shorts could be a powerful tool to repurpose her TikTok and Instagram content.

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Longer-form content on YouTube could allow Joy to expand beyond quick styling tips and into more detailed tutorials, vlogs, and behind-the-scenes insights. Given her strong fashion and beauty expertise, she could create content such as seasonal lookbooks, “Get Ready With Me” videos, or brand collaboration reviews. These types of videos tend to perform well in the fashion community, offering more opportunities for sponsorships. By transitioning into consistent uploads, she could establish herself as a strong presence in the beauty and fashion YouTube space.

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• Username: @joyyli
• Influence Score: 15/100
• Followers: 9.4K
• Activity: 0 posts last month
• Engagement Rate: 0%
• Growth: -0.21%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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Joy Li's Social Media Influence Summary

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Joy Li holds a Favikon authority score of 7,684 points, positioning her as a notable influencer in the fashion and beauty space. She ranks #1,709 in TikTok Canada and #279 in the Outfits & Styling category in Canada, reflecting her strong niche presence and audience engagement.

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Learn more about the Favikon Methodology here

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Content Strategy: Aesthetic, Relatable, and Fashion-Focused

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Joy Li’s content revolves around fashion styling, beauty recommendations, and daily vlogs, offering a casual and engaging experience for her audience. Her haul videos and outfit inspirations are among her most popular types of content, appealing to a trend-conscious demographic. She focuses on aesthetic yet approachable visuals, making her brand collaborations feel authentic and engaging. She works with brands that align with her fashion-forward image, ensuring that her audience trusts her recommendations. While she is less active on Instagram and YouTube, her TikTok presence remains strong, allowing her to maintain her influence.

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Reachability and Brand Partnerships

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Joy Li’s reachability is classified as "Normal," making her a more accessible influencer for brands looking to collaborate in the fashion and beauty space. With an estimated sponsored post cost of $2.3K, she offers an affordable yet valuable opportunity for brands aiming to reach a young, style-conscious audience. Unlike influencers with high reachability difficulty, Joy is easier to approach for partnerships, making her a great choice for both large and emerging brands. Her steady engagement on TikTok and Instagram ensures consistent visibility for sponsored content.

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Her brand partnerships focus on fashion and lifestyle brands, aligning with her personal aesthetic and audience interests. She has collaborated with Garage Clothing, Bershka, and Urban Outfitters, showcasing clothing through haul videos, outfit styling clips, and unboxing content. These collaborations work well because they feel organic and seamlessly integrated into her usual content. Given her very safe brand rating, companies can be confident that their products will be promoted in a brand-friendly and engaging manner.

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Joy’s Instagram and TikTok serve as her best platforms for partnerships, as both provide strong audience engagement and reach. While TikTok offers the best exposure, Instagram is ideal for visually appealing product showcases. YouTube, on the other hand, remains an underutilized platform, but it holds potential for long-term collaborations if she increases her activity. Brands looking for short-term influencer marketing can benefit from her existing audience, while long-term partners could help her scale her content reach.

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To maximize her brand potential, Joy could focus on increasing her posting frequency, especially on Instagram and YouTube, where consistency could enhance her engagement levels. While she is accessible for collaborations, increasing interaction with her audience—such as through giveaways, styling challenges, or exclusive discount codes—could make brand partnerships even more impactful. By refining her engagement strategy, Joy could position herself as an even more valuable influencer for fashion and beauty brands.

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Conclusion: Joy Li’s Fashion and Beauty Influence

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Joy Li has built a strong brand in fashion and beauty, with TikTok as her most engaged platform. While her Instagram and YouTube activity are limited, her content remains highly relatable and brand-friendly. With consistent content growth and strategic partnerships, she has the potential to further expand her influence in the fashion industry.

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View the AI-powered profile

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