Top 20 Lifestyle Influencers in the Philippines in 2025

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Here's the list of the Top 20 Lifestyle Influencers in the Philippines in 2025:

‍20. Rei Germar

Rei Germar is a Filipino content creator known for her engaging lifestyle vlogs, beauty product reviews, and travel experiences. She shares her personal life, including her recent engagement, and promotes various beauty brands through her social media platforms. Her content often features product recommendations and insights into her daily life, appealing to a young audience interested in beauty and lifestyle trends.

Favikon Authority Score : 9 106 pts

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19. Hazel Grace Edep

Hazel Grace Edep is a brand owner and social media personality known for her engaging content across TikTok and YouTube. She frequently promotes her beauty brand, DW Cosmetics, through tutorials and product recommendations. Her posts often feature personal moments and interactions with her audience, showcasing a relatable and approachable persona. With a strong following, she emphasizes beauty tips and lifestyle content, appealing primarily to a younger demographic interested in cosmetics and personal care.

Favikon Authority Score : 9 117 pts

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18. Jelai Andres

Jelai Andres is a multifaceted content creator known for her engaging presence across various social media platforms. She shares a mix of lifestyle content, including daily life, pets, fashion, and comedy skits. Her YouTube channel features vlogs, product reviews, and personal stories, appealing to a broad audience. With a strong focus on interaction, she encourages viewer suggestions and collaborations, fostering a community around her content.

Favikon Authority Score : 9 125 pts

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17. Jen Barangan-David

Jen Barangan-David is a lifestyle vlogger and former flight attendant from the Philippines, sharing her travel adventures, beauty tips, and lifestyle content. Her social media presence includes engaging vlogs about her experiences in various countries, food, and personal stories, aimed at inspiring her audience to explore and enjoy life. She actively collaborates with travel brands and promotes travel-related discounts, showcasing her passion for exploration and storytelling.

Favikon Authority Score : 9 126 pts

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16. Erwan Heussaff

Erwan Heussaff is a Filipino content creator and founder of The Fat Kid Inside, a digital video production and creative agency. He specializes in food and travel content, engaging a community of over 8 million followers across various platforms. His work often highlights Filipino cuisine and culture, showcasing local delicacies and culinary traditions through documentaries and social media posts. He is also involved in promoting sustainable food practices and local ingredients.

Favikon Authority Score : 9 148 pts

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15. Naser Ignacio Mollazehi | Akosi Dogie

Naser Ignacio Mollazehi aka Akosi Dogie is a Filipino content creator known for sharing family moments, lifestyle posts, and tech-related content. His Instagram features a mix of personal and promotional posts, showcasing products like gaming hardware and lifestyle accessories. He engages with his audience through relatable family content and product recommendations, indicating a focus on both personal and tech lifestyle themes.

Favikon Authority Score : 9 173 pts

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14. Nikki Rose DC Capulong

Nikki Rose DC Capulong is a Filipina social media creator known for her engaging father-daughter dance duo with Papa Jun. With a significant following on TikTok, she shares joyful content that highlights family moments, dance challenges, and personal experiences. As a tourism graduate and SK Chairperson, she combines her passion for travel and community engagement in her posts, aiming to spread positivity and good vibes.

Favikon Authority Score : 9 189 pts

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13. Sachzna Laparan

Sachzna is a prominent social media personality and entrepreneur based in the Philippines, known for her vibrant presence across platforms like TikTok and Instagram. She is the owner of multiple beauty and lifestyle brands, including Saskin and Sasbeautyofficial. With a focus on beauty, fashion, and lifestyle content, she engages her audience through entertaining posts and collaborations with various brands. Her accolades include being named 'Most Influential Woman in Malaysia' and 'Model of the Year'.

Favikon Authority Score : 9 192 pts

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12. Russel Andres Duntugan

Russel Andres Duntugan is a family-oriented content creator known for sharing relatable and humorous posts about parenting and daily life. His TikTok features lighthearted family moments, pranks, and interactions with his daughter, Kia. He engages with his audience through casual and fun content, often highlighting family celebrations and everyday experiences. His Instagram showcases personal milestones and brand collaborations, reflecting a blend of lifestyle and family themes.

Favikon Authority Score : 9 194 pts

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11. Belle Mariano

Belle Mariano is a prominent Filipino actress and social media personality known for her engaging content on Instagram and Twitter. She shares personal moments, promotional posts, and interacts with her fans, showcasing her vibrant personality. Her posts often include collaborations with brands, emphasizing beauty and lifestyle products. Belle's content resonates with a youthful audience, reflecting themes of self-care, positivity, and community engagement.

Favikon Authority Score : 9 200 pts

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10. Bea Borres

Bea B is a student vlogger from the Philippines, sharing her life experiences and beauty tips on platforms like TikTok and Instagram. Her content often features personal anecdotes, beauty products, and lifestyle insights, engaging a youthful audience. She promotes various brands and products, showcasing her vibrant personality and connection with her followers. Bea's posts reflect a mix of humor and relatability, making her a popular figure among her peers.

Favikon Authority Score : 9 206 pts

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09. Namy Ulenka

Namy Ulenka is a popular content creator known for her engaging TikTok videos and YouTube reactions, often focusing on relatable and humorous themes. She has a significant following, with posts that resonate with her audience through emotional expressions and trending topics. Her content often features personal anecdotes and reactions to viral trends, showcasing her personality and connection with viewers.

Favikon Authority Score : 9 224 pts

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08. Mimi Yu

Mimiyuuuh is a vibrant content creator known for her engaging vlogs and social media presence. She shares a mix of lifestyle, travel, and personal experiences, often featuring collaborations with friends and fellow influencers. Her content is characterized by a playful and relatable style, appealing to a young audience. With a strong following on platforms like YouTube and TikTok, she actively engages her fans through interactive posts and challenges, showcasing her personality and adventures.

Favikon Authority Score : 9 266 pts

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07. Yaena Yskaela Fujimoto

Yskaela Fujimoto is a vibrant content creator from the Philippines, known for her engaging presence on platforms like TikTok and Instagram. She shares a mix of lifestyle, beauty, and personal experiences, often highlighting her love for skincare and fashion. With a strong connection to her Filipino roots, she inspires her audience to embrace their true selves. Yskaela actively collaborates with brands, showcasing products and promotions, making her a notable figure in the beauty and lifestyle niche.

Favikon Authority Score : 9 294 pts

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06. Eya Borja

Eya Borja is a vibrant content creator known for her engaging TikTok videos and YouTube presence. Her posts often reflect personal experiences, humor, and cultural references, particularly related to her Filipino heritage. Eya shares lifestyle content, beauty tips, and travel insights, fostering a strong connection with her audience. She actively engages with her followers, promoting a sense of community and belonging.

Favikon Authority Score : 9 319 pts

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05. Mercedes Lasac

Mercedes Lasac, known as Ka Mangyan Vlogs, is a licensed financial advisor and content creator focusing on lifestyle and culinary experiences in the Philippines. Her social media presence showcases a blend of personal stories, food adventures, and collaborations with brands, particularly in the beauty and wellness sectors. With a significant following on TikTok and Instagram, she engages her audience through relatable content and vibrant visuals, often highlighting local culture and cuisine.

Favikon Authority Score : 9 321 pts

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04. Heaven Peralejo

Heaven Peralejo is a multi-talented actress, singer, and social media personality from the Philippines. She engages her audience with a mix of personal vlogs, behind-the-scenes content, and promotional posts for her projects. With a significant following across platforms, she shares her experiences in the entertainment industry, including film and music, while also promoting brands and products. Her content often highlights her personal life, travels, and collaborations with other artists.

Favikon Authority Score : 9 364 pts

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03. Jhoanna Robles

Jhoanna Robles is a prominent member of the Filipino girl group BINI, known for her engaging social media presence that highlights music releases, personal moments, and collaborations. She actively promotes the group's EPs and engages with fans through relatable content, often featuring humor and lifestyle themes. Her posts frequently include hashtags related to BINI, showcasing her dedication to the group and its projects. Jhoanna's vibrant personality shines through her interactions, making her a beloved figure among fans.

Favikon Authority Score : 9 433 pts

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02. Sofia Smith

Sofia Smith, known as Fyangi on social media, is a prominent figure in the Philippines, engaging her audience with relatable content and vibrant personality. Her TikTok posts often feature playful interactions with friends and endorsements for brands like Del Monte and Prestige International, showcasing her influence in lifestyle and beauty. With millions of likes on her videos, she effectively connects with her followers through casual and fun content, making her a notable presence in the digital space.

Favikon Authority Score : 9 536 pts

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01. Marian Rivera Gracia Dantes

Marian Rivera is a prominent Filipino actress and entrepreneur known for her vibrant social media presence. She shares a mix of personal insights, family moments, and promotional content for various brands, particularly in the beauty and food sectors. Her posts often highlight her lifestyle, parenting, and health tips, engaging a wide audience with relatable content. Marian actively participates in dance trends on TikTok, showcasing her fun personality and connection with her followers.

Favikon Authority Score : 9 555 pts

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