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Top 20 Lifestyle Influencers in Malaysia in 2025

Explore the Top 20 Lifestyle Influencers making waves in Malaysia in 2025. These creators bring fresh ideas in fashion, wellness, travel, and daily living.

April 26, 2025
Justine Castany

All real-time rankings of all platforms and countries are available here.

Here's the list of the Top 20 Lifestyle Influencers in Malaysia in 2025:

20. Muhammad Hafiq Hizwan Norizan

Muhammad Hafiq Hizwan Norizan is a Malaysian content creator active on TikTok and Instagram, focusing on sports-related content, collaborations, and reviews. He is part of the Projek Sports team and engages with his audience through humorous and relatable posts, often highlighting local events and personal experiences. His content features a mix of sports, lifestyle, and community engagement, appealing to a youthful audience interested in sports culture and local happenings.

Favikon Authority Score : 8 667 pts

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19. Cherry Haw 邱蕙菁

Cherry Haw is a lifestyle content creator known for sharing her daily experiences, fashion, and beauty tips across Instagram, TikTok, and YouTube. She engages her audience with personal anecdotes, product promotions, and relatable moments, often highlighting her love for cooking and skincare. Cherry's content reflects a vibrant and youthful aesthetic, appealing to a diverse audience interested in lifestyle and wellness.

Favikon Authority Score : 8 717 pts

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18. 吴永铭 | ɢᴏʜ ʏᴏɴɢ ᴍɪɴɢ

Yong Ming is a Malaysian content creator known for his engaging YouTube videos and Instagram posts that focus on food reviews, travel experiences, and lifestyle content. He actively promotes various products and brands through collaborations, showcasing his vibrant personality and connection with his audience. His content often includes humorous takes on food challenges and personal vlogs, appealing to a young, diverse audience interested in lifestyle and culinary adventures.

Favikon Authority Score : 8 723 pts

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17. Stacy Anam

Stacy Anam is a Malaysian singer and social media personality known for her vibrant presence on Instagram and TikTok. Her content features music releases, beauty products, and community engagement, particularly in environmental initiatives. She promotes brands like NIVEA and participates in local events, showcasing her commitment to social causes. With a significant following, her posts often highlight her music career and personal experiences, resonating with a youthful audience interested in lifestyle and entertainment.

Favikon Authority Score : 8 754 pts

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16. Amizi Fahmi

Amizi Fahmi is a Malaysian content creator known for his engaging posts on TikTok and Instagram. His content often features humor, relatable experiences, and cultural references, particularly around festive occasions like Eid and Ramadan. He actively engages with his audience through lighthearted commentary and personal anecdotes, showcasing a blend of entertainment and cultural insights. His posts have garnered significant likes, indicating a strong connection with his followers.

Favikon Authority Score : 8 790 pts

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15. Raysha Rizrose

Raysha Rizrose is a Malaysian influencer known for her engaging content on family, beauty, and lifestyle. Her posts often highlight personal milestones, such as the birth of her child, and showcase her collaborations with various brands in the beauty and fashion sectors. She actively promotes products like skincare and makeup, emphasizing their quality and alignment with personal values. Raysha's social media presence reflects her commitment to family and her professional endeavors in the entertainment industry.

Favikon Authority Score : 8 810 pts

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14. Iven Lee

Iven Lee, a Malaysian YouTuber, shares his life experiences, including family moments and personal milestones. His content often features his wife and child, showcasing their journey together. He promotes his brands, including a teeth whitening product and clothing line, while engaging with his audience through vlogs and social media updates. His posts reflect a blend of humor and heartfelt moments, appealing to a family-oriented audience.

Favikon Authority Score : 8 812 pts

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13. Nurinlofa Adrian

Nurinlofa is a lifestyle and travel content creator who shares real moments from her life, including motherhood and personal reflections. She engages her audience with heartfelt posts about family, her journey from a challenging upbringing to a fulfilling life, and her experiences as a mother. Her content often highlights her love for her child and her commitment to social causes, particularly supporting orphans and underprivileged children. She also promotes local businesses and shares her travel experiences.

Favikon Authority Score : 8 816 pts

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12. Fakhri | imfakhri

Fakhri is a Malaysian content creator active on TikTok, Instagram, and YouTube, sharing a mix of personal anecdotes, humor, and promotional content. His posts often highlight local events, family interactions, and lifestyle moments, engaging a broad audience with relatable themes. He promotes his brother's food stall during Ramadan and shares experiences related to daily life and cultural events, showcasing a vibrant community connection.

Favikon Authority Score : 8 845 pts

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11. Kee | cloutykee

Kee is a multi-talented creator engaged in music, gaming, vlogging, and comedy. With a strong presence on TikTok and Instagram, Kee shares relatable and humorous content, often reflecting on personal experiences and cultural references. The creator's posts resonate with a youthful audience, showcasing a blend of entertainment and lifestyle themes. Kee's content is characterized by high engagement, particularly on TikTok, where videos often garner millions of likes.

Favikon Authority Score : 8 852 pts

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10. Nelydia Senrose

Nelydia Senrose is a prominent Malaysian actress and entrepreneur, known for her engaging social media presence. She shares personal moments, including family celebrations and reflections on life, while also promoting her jewelry brand and business ventures. Her posts often highlight cultural celebrations and social issues, particularly her support for Palestine. Nelydia's content combines lifestyle, personal growth, and advocacy, making her a relatable figure for her audience.

Favikon Authority Score : 8 877 pts

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09. Bucs | maliababy

A vibrant TikTok creator who blends modern fashion with Islamic values, sharing personal experiences and insights on modesty during Ramadan. Engages her audience with relatable content about her daily life, beauty tips, and cultural celebrations, while promoting positivity and self-acceptance. Her posts often reflect a balance between contemporary trends and her faith, resonating with young Muslim women seeking inspiration in their personal journeys.

Favikon Authority Score : 8 932 pts

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08. As'ad Motawh

As'ad Motawh is a Malaysian singer, songwriter, and entertainer based in Kuala Lumpur. He is known for his engaging TikTok content, which often features humor, lifestyle themes, and social experiments. His YouTube channel showcases a variety of entertaining videos, including pranks and social commentary, attracting a significant following. As'ad also promotes his brand collaborations through his social media platforms, emphasizing creativity and entertainment.

Favikon Authority Score : 8 932 pts

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07. Jaime Gumdrop

Jaime is an amateur chef and content creator known for her engaging cooking tutorials and vibrant personality. She shares recipes for various dishes, including Filipino and Asian cuisine, and promotes her clothing line, Ebiko. Jaime's social media presence is characterized by a fun and approachable style, often featuring her cooking adventures and personal anecdotes. She actively engages with her audience through interactive content and live streams, showcasing her culinary skills and lifestyle.

Favikon Authority Score : 9 010 pts

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06. Aqil Zulkiflee

Aqil Zulkiflee is a Malaysian YouTuber and entrepreneur known for his engaging content that blends humor and lifestyle. He runs a corndog business and shares personal experiences, travel adventures, and challenges on platforms like YouTube and TikTok. His posts often feature family, friends, and light-hearted pranks, appealing to a young audience. Aqil actively promotes his business and engages with followers through interactive content, showcasing his entrepreneurial journey and personal life.

Favikon Authority Score : 9 115 pts

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05. Bella Khann

Bella Khann is a lifestyle content creator and entrepreneur based in Malaysia, known for her engaging posts on TikTok and YouTube. She is the founder of @bkdotmy and promotes her Vigorous Hair Tonic products. Her content often features humor, personal anecdotes, and product promotions, appealing to a diverse audience interested in lifestyle, beauty, and parenting. Bella actively engages with her followers through relatable content and collaborations with brands, showcasing her entrepreneurial spirit.

Favikon Authority Score : 9 144 pts

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04. Azfar Herisyam

Azfar Herisyam is a lifestyle content creator and YouTuber from Malaysia, known for engaging posts that reflect his daily life and experiences. His social media presence includes a mix of personal anecdotes, humor, and cultural references, often highlighting local events and celebrations. He actively promotes the #FreePalestine movement and collaborates with various brands. His content resonates with a youthful audience, focusing on lifestyle, entertainment, and community engagement.

Favikon Authority Score : 9 176 pts

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03. Ryan Fahmi Bakery

Ryan Bakery is a Malaysian content creator known for engaging posts on TikTok and Instagram, often featuring humorous and relatable content. He has a significant following, with posts frequently receiving high engagement, particularly around trending topics. His content includes personal anecdotes, celebrations, and interactions with his wife, Elyia. He is also involved in the Gempak Most Wanted Awards 2024, showcasing his influence in the local entertainment scene.

Favikon Authority Score : 9 229 pts

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02. Bella Astillah

Bella Astillah is a prominent TikTok creator and brand ambassador known for her engaging content that often features beauty products and personal anecdotes. She collaborates with various brands, including Cosrx and JudyDoll, showcasing her vibrant personality and connection with her audience. Her posts reflect a mix of lifestyle, humor, and cultural celebrations, particularly during festive seasons. Bella's content resonates with a youthful audience, emphasizing beauty, friendship, and personal growth.

Favikon Authority Score : 9 342 pts

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01. Robin Lim

Robin Lim is a Malaysian content creator with a strong presence on TikTok and YouTube, focusing on relatable humor and everyday life experiences. His posts often resonate with younger audiences, featuring themes like family dynamics and personal anecdotes. He engages in brand collaborations, particularly with tech companies, showcasing products in a fun and relatable manner. His content is characterized by high engagement, with several posts receiving over 600,000 likes, indicating a solid connection with his audience.

Favikon Authority Score : 9 433 pts

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Also See 👀

🏆 TOP 200 LIFESTYLE INFLUENCERS IN MALAYSIA

FAVIKON TOOL TO FIND 5M+ TIKTOK INFLUENCERS

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Country of author
Justine Castany

Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.