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Top Influencers in San Francisco in 2025

San Francisco is home to many well-known influencers in tech, business, food, fitness, and lifestyle. These content creators share useful tips, personal stories, and industry insights that attract large audiences.

February 5, 2025
Capucine Munuera

All real-time rankings of all platforms and countries are available here.

Here's the list of the Top 20 Influencers in San Francisco in 2025: 

20. Marc Benioff

Marc Benioff is the Chair and CEO of Salesforce, a leader in cloud computing and enterprise software. He is recognized for his innovative leadership and commitment to philanthropy, having established the 1-1-1 model of corporate giving. His social media presence focuses on advancements in AI, particularly through Salesforce's Agentforce, and he actively engages in discussions about technology's impact on business and society. Benioff also expresses support for various social causes, including disaster relief and environmental initiatives.

Followers on social media: 1.2M

Favikon Authority Score : 8 631 pts

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19. Adelina Manaut

Adelina Manaut is a social media personality known for her engaging selfies and lifestyle content. Her posts often feature playful themes, including music references and personal anecdotes. She shares her experiences with fashion, beauty, and daily life, appealing to a young audience interested in relatable and fun content. Her Instagram showcases a mix of casual moments and curated aesthetics, while her Twitter reflects a lighthearted approach to everyday topics.

Followers on social media: 1.2M

Favikon Authority Score : 8 636 pts

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18. Jennifer Latch

Jennifer Latch focuses on holistic health and beauty, particularly for individuals over 40. Her content emphasizes aging positively, sharing life lessons, and personal growth. Based in San Francisco, she engages her audience with relatable experiences and insights on motherhood, wellness, and lifestyle. Jennifer promotes a supportive community for women navigating aging, often using hashtags like #agingiscool and #over40. She also shares her skincare journey and encourages open discussions about health and wellness.

Followers on social media: 643.4K

Favikon Authority Score : 8 709 pts

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17. Claire Rosinkranz

Claire Rosinkranz is a musician known for creating music with her father. She actively engages her audience on platforms like TikTok and Instagram, sharing snippets of her music, rehearsal moments, and personal reflections. Her debut album 'Just Because' showcases her artistic journey. Claire's content often features relatable themes and a youthful perspective, appealing to a younger demographic interested in music and personal storytelling.

Followers on social media: 1.6M

Favikon Authority Score : 8 716 pts

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16. Spencer Sutherland

Spencer Sutherland is a musician and performer known for his modern rock opera album 'The Drama.' He actively promotes his music and upcoming tours on social media, engaging fans with behind-the-scenes content and personal anecdotes. His posts often feature themes of drama, rock music, and live performances, showcasing his energetic personality and artistic flair. He frequently collaborates with other artists and encourages audience participation through duets and interactive content.

Followers on social media: 2.3M

Favikon Authority Score : 8 724 pts

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15. Maria Ponomaryova

Maria Ponomaryova is a travel and lifestyle content creator based in San Francisco and Honolulu. She shares her adventures across 49 states and 85 countries, focusing on travel tips, DIY projects, and home decor. Her social media presence highlights her love for cozy living spaces and outdoor exploration, often featuring her golden retriever. Maria promotes brands related to travel, home goods, and lifestyle, while also advocating for female empowerment and celebrating women's achievements.

Followers on social media: 2M

Favikon Authority Score : 8 740 pts

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14.  Gryffin

Gryffin is a prominent electronic music artist known for his engaging performances and collaborations with artists like Alok and Julia Church. His social media showcases new music releases, tour updates, and personal reflections on his journey in the music industry. He emphasizes community and connection with fans, often expressing gratitude for their support. His content revolves around electronic dance music, live performances, and behind-the-scenes insights into his creative process.

Followers on social media: 1.5M

Favikon Authority Score : 8 770 pts

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13. 24kGoldn

24kGoldn is a San Francisco-based musician known for his engaging TikTok presence, promoting new music and merchandise. His posts often reflect his experiences and perspectives on life, culture, and music, showcasing a multidimensional approach to his artistry. He connects with fans through relatable content and personal anecdotes, emphasizing his roots and the influence of his city on his work. His music often resonates with themes of growth and self-discovery.

Followers on social media: 9.9M

Favikon Authority Score : 8 785 pts

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12. Kristin Juszczyk

Kristin Juszczyk is a fashion entrepreneur and co-founder of Off Season, a premium fan apparel brand that merges sports and fashion. Her social media presence showcases her journey in launching the brand, featuring stylish game day outfits and behind-the-scenes content. Kristin emphasizes community engagement and personal storytelling, reflecting on her experiences and the importance of supporting local businesses. She actively promotes her brand's unique designs and quality, appealing to sports fans and fashion enthusiasts alike.

Followers on social media: 1.6M

Favikon Authority Score : 8 830 pts

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11. Ashley Gavin

Ashley Gavin is a stand-up comedian and podcast host known for her LGBTQ+ content, particularly focusing on gay and lesbian themes. She engages her audience through humor and personal anecdotes, often discussing relationships and societal issues. Her podcast, 'We're Having Gay Sex,' features guests from the LGBTQ+ community and covers a range of topics, including dating and identity. Gavin actively promotes her live performances and connects with fans through social media, emphasizing her commitment to the queer community.

Followers on social media: 2.2M

Favikon Authority Score : 8 844 pts

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10. Kurt Benkert

Kurt Benkert is a former NFL quarterback who played for the Falcons, Packers, and 49ers. He is the founder of The Dime Lab, where he creates and sells footballs and educational resources. On social media, he shares insights into football strategy, game analysis, and his experiences in the NFL. He also engages with his audience through gaming content, particularly Madden, and collaborates with brands like GLD and Black Rifle Coffee.

Followers on social media: 1.2M

Favikon Authority Score : 8 888 pts

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9. Violet Witchel

Violet Witchel is a culinary student based in San Francisco, specializing in gluten-free recipes and healthy comfort food. Her social media presence features engaging meal prep ideas, vibrant food photography, and personal vlogs about her culinary journey. She actively shares recipes, cooking tips, and insights into her life as a student, often highlighting the benefits of incorporating beans into a healthy diet. Her content resonates with food enthusiasts and those seeking nutritious meal options.

Followers on social media: 3.4M

Favikon Authority Score : 8 892pts

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8. Jerry Rice

Jerry Rice is a Hall of Fame wide receiver and Super Bowl MVP known for his exceptional football career with the San Francisco 49ers. He is a best-selling author and co-founder of Goat Fuel, promoting health and wellness. His social media presence features personal milestones, family moments, and sports commentary, often engaging with fans and promoting brands like Jersey Mike's and Uber Eats. He also participates in charitable events and community engagement, reflecting a commitment to giving back.

Followers on social media: 1.4M

Favikon Authority Score : 8 904 pts

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7. Smitha Deepak

Smitha Deepak is a prominent beauty content creator specializing in makeup tutorials, particularly for hooded eyes. With a significant following on platforms like YouTube and Instagram, she shares expert tips, product recommendations, and step-by-step guides for various makeup looks, including celebrity-inspired styles. Her content often features collaborations with beauty brands, showcasing her own product line. Smitha's tutorials cater to a diverse audience, focusing on techniques that enhance natural beauty and address specific makeup challenges.

Followers on social media: 4.2M

Favikon Authority Score : 8 925 pts

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6. Rico

The creator shares a mix of personal moments, humor, and brand partnerships, often featuring family and friends. Content includes reactions to events, lifestyle updates, and promotional posts for brands like Taco Bell and Starry. Engages with followers through relatable and entertaining videos, showcasing a vibrant and fun personality. The creator's posts often highlight family interactions and experiences, making them appealing to a broad audience interested in lifestyle and humor.

Followers on social media: 3.9M

Favikon Authority Score : 8 941 pts

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5. Miki Rai

Miki Rai is a registered nurse and creative content creator based in the Pacific Northwest, fluent in Japanese, Chinese, and English. She shares her life as a nurse, beauty enthusiast, and traveler through engaging vlogs and social media posts. Miki collaborates with brands like Sephora and documents her experiences in various countries, offering insights into beauty trends, travel tips, and personal milestones. Her content is a blend of lifestyle, beauty, and travel, appealing to a diverse audience.

Followers on social media: 4.6M

Favikon Authority Score : 9 033 pts

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4. Tay BeepBoop Nakamoto

Tay BeepBoop Nakamoto is a creative designer focused on DIY projects, home decor, and supporting small businesses. Her social media presence showcases a variety of renter-friendly tips, craft fair highlights, and personal projects, emphasizing community engagement and sustainability. She frequently collaborates with small businesses and promotes unique finds, often sharing links to products used in her projects. Her content is visually appealing and informative, appealing to a diverse audience interested in home improvement and creative design.

Followers on social media: 3.9M

Favikon Authority Score9 049 pts

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3. Nancy Pelosi

Nancy Pelosi is a prominent political figure serving as the Representative for California's 11th Congressional District and the 52nd Speaker of the House. Her social media presence focuses on advocacy for social justice, democracy, and public service, often highlighting issues such as LGBTQ+ rights, climate change, and veterans' affairs. She actively engages in political commentary, reflecting her commitment to progressive values and bipartisan cooperation.

Followers on social media: 9.5M

Favikon Authority Score : 9 062 pts

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2. Gianmarco Soresi

Gianmarco Soresi is a stand-up comedian and podcast host known for his engaging crowd work and humorous takes on personal experiences, including relationships and family dynamics. He has appeared on platforms like Comedy Central and Netflix, and hosts 'The Downside' podcast, where he discusses various topics with guests. His social media presence features clips from his performances and podcast highlights, showcasing his comedic style and ability to connect with audiences through relatable humor.

Followers on social media: 2.3M

Favikon Authority Score : 9 230 pts

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1. Sean Andrew

Sean Andrew is a content creator known for his adventurous and humorous videos exploring paranormal locations, urban legends, and college life. With over 9 million followers across platforms, he engages audiences through challenges, explorations, and light-hearted commentary. His content often includes interactions with strangers, college experiences, and unique challenges, showcasing a blend of entertainment and personal growth. He also addresses societal topics in a fun, relatable manner.

Followers on social media: 9.4M

Favikon Authority Score : 9 523 pts

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How does Favikon rank influencers?

Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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Capucine Munuera

Capucine Munuera is currently pursuing a Master's in Social Media Strategy at Sup de Pub in Paris while working as a marketing manager at Favikon. Her professional journey includes significant roles such as marketing responsibilities at Favikon and prior experiences at organizations like CLIC&MOI and Carré Cointreau. Capucine's expertise lies in developing and executing marketing strategies, leveraging her hands-on experience in social media management and brand communication.