Who's Katelyn Bourgoin?

Katelyn Bourgoin, a dynamic marketer and four-time founder, has established herself as an authority on understanding customers and leveraging buyer psychology. With her brand, Customer Camp, she educates growth-driven teams on how to connect with audiences effectively. Katelyn’s influence spans LinkedIn and X (formerly Twitter), where she shares insights into branding, positioning, and audience research, consistently engaging her followers with actionable advice and relatable reflections on the marketing journey.

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Katelyn Bourgoin: Championing Customer-Centric Marketing Through Psychology

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Based in Canada, Katelyn Bourgoin is a renowned entrepreneur and thought leader who has carved out a niche in the complex world of marketing psychology and customer behavior. With her company, Customer Camp, Katelyn has transformed how businesses approach their marketing strategies, advocating a deeply customer-centric approach. She firmly believes that understanding the "why" behind consumer choices is the key to brand success, a philosophy that has resonated with brands eager to build stronger connections with their audiences.

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Her work has gained widespread recognition, with features in high-profile publications like Forbes and USA Today, where she's lauded for her innovative approach to customer insights and data-driven marketing. Katelyn’s ability to translate complex psychological concepts into actionable marketing strategies has made her a sought-after speaker, consultant, and educator. Her workshops are designed to be hands-on, empowering marketers and business leaders with practical tools to deepen their customer knowledge and ultimately drive growth.

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In addition to her consulting work, Katelyn shares her expertise with a broader audience through her newsletter, Why We Buy. This publication has gained a loyal following among marketing professionals and business owners, offering in-depth insights into the nuances of consumer psychology, buying triggers, and behavior patterns. Each edition provides actionable advice backed by research, helping readers decode consumer motivations and apply these insights to real-world marketing challenges. Her commitment to educating others has positioned her as a trusted resource in the marketing world, bridging the gap between theory and practice in a way few others can.

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A Thought Leader Shaping Marketing Psychology

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Katelyn Bourgoin's social reach extends primarily across LinkedIn and X, with a combined following of over 200K across these platforms, where she continuously provides value-driven content on marketing and consumer insights. Here’s a breakdown of her activity:

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LinkedIn: A Platform for In-Depth Marketing Insights

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Katelyn Bourgoin leverages LinkedIn as her primary platform for engaging with fellow marketers and entrepreneurs. Her content on LinkedIn is rich with insights on branding, audience research, and growth strategies. She often shares personal stories that resonate with her audience, bridging her own experiences with broader marketing lessons. Katelyn’s transparent approach to challenges and successes creates a relatable, educational environment that her followers appreciate.

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On LinkedIn, Katelyn’s posts tend to be both informative and reflective. She frequently touches on pain points marketers face, offering not only solutions but also empathy. This genuine style has helped her grow a community that trusts her for advice and inspiration in navigating the complex marketing landscape.

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• Username: @katebour

• Influence Score: 85.8/100

• Followers: 74.5K

• Activity: 25 posts per month

• Engagement Rate: 0.22%

• Growth: +0.97% (last 30 days)

• Average Engagement: 167 interactions per post

• Posting Habits: Everyday at 2 PM

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X (Twitter): Minimal Activity but Growing Influence Elsewhere

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On X, Katelyn Bourgoin maintains an active presence where she distills marketing wisdom into concise, impactful tweets. Known for her candid advice and motivational snippets, Katelyn uses this platform to share quick, actionable insights on topics like customer psychology, trust-building, and brand positioning. Her tweets are crafted to resonate with a broad audience of marketers, and she often sparks meaningful conversations that keep her followers engaged.

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With frequent activity, Katelyn has built a loyal following on X by offering valuable insights in a format that’s easy to digest. Her posts encourage engagement from professionals eager to exchange ideas and discuss industry trends.

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• Username: @katebour

• Influence Score: 84.1/100

• Followers: 133.8K

• Activity: 12.4 tweets per week

• Engagement Rate: 0.08%

• Growth: +0.46% (last 30 days)

• Average Engagement: 108 interactions per tweet

• Posting Habits: Twice a day at 2 PM

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Newsletter: Why we buy

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Katelyn Bourgoin’s newsletter, Why We Buy, is a must-read for marketers and business leaders who want to dive deep into consumer psychology. Staying true to her brand, Katelyn breaks down complex psychological concepts into practical, easy-to-apply insights that help her readers understand what drives customer behavior. This approach has attracted a dedicated readership that looks to her for guidance on crafting strategies that resonate with consumers on a fundamental level.

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Each issue of Why We Buy follows a thoughtful structure, blending Katelyn’s own research with case studies, actionable tips, and reflections on buyer psychology. In a recent edition, she explored the impact of social proof and how small adjustments in messaging can significantly influence purchasing decisions. Katelyn’s clear, approachable tone makes her insights feel relatable, empowering her readers to apply these strategies directly to their marketing efforts.

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By focusing on real-world examples and delivering practical solutions, Katelyn captivates her audience and fosters genuine engagement. Her warm, insightful approach makes complex topics like consumer behavior and buyer motivation accessible and relevant, turning her newsletter into a trusted resource for those who want to make smarter marketing decisions. This combination of professional expertise and real-life application makes Why We Buy an essential read, offering readers a consistent source of inspiration and understanding.

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Katelyn Bourgoin’s Social Media Influence

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Katelyn Bourgoin’s social media authority is well-supported by her Favikon scores and rankings. As a Recognized Authority on Social Media with a Favikon score of 8,064, she ranks among the top influencers in Canada for Marketing & Sales. Her consistent activity across platforms, combined with her expertise in customer psychology, has established her as a key voice in her industry.

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Content Strategy

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Katelyn Bourgoin’s content strategy centers around understanding the customer journey. She emphasizes the importance of identifying pain points, building trust, and positioning brands effectively. Her approach is accessible yet thorough, with a focus on providing her audience with actionable steps to enhance their marketing strategies. Through her newsletter, social media, and podcast, Katelyn shares insights that help marketers turn data into impactful decisions.

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Katelyn Bourgoin has firmly positioned herself as a thought leader in the marketing world, known for her expertise in customer psychology and her commitment to educating fellow marketers. Through her brand, Customer Camp, and her engaging social media presence, Katelyn continues to inspire and empower her audience. As she expands her influence through insightful content and community building, Katelyn remains a figure to watch for anyone looking to deepen their understanding of marketing and consumer behavior. Her ability to translate complex concepts into practical strategies ensures her relevance and impact in the ever-evolving marketing landscape.

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