Who is Zoya Biglary?

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Zoya Biglary: Innovating Plant-Based Cuisine with Impactful Social Media

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Zoya Biglary is a founder and entrepreneur known for her work in plant-based food innovation. She created Eat Fysh Foods after developing an allergy to raw fish, turning a personal challenge into an opportunity. Her brand focuses on sustainability and inclusivity, catering to a diverse audience. With a background in communications, she shares her journey through engaging content and storytelling.

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Her content blends food, advocacy, and personal experiences, making her a relatable voice in the vegan space. She highlights her Persian heritage through recipes that connect tradition with modern cooking. Her platform also amplifies conversations on sustainability and LGBTQIA+ representation. Through her social media, she reaches a broad audience interested in ethical and flavorful food choices.

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Zoya's brand has gained recognition through media appearances, including Shark Tank, where she showcased her innovative products. She partners with well-known companies like HexClad and Anthropologie, reinforcing her influence in the culinary world. Her focus on authenticity and community has helped her build a loyal audience. As a content creator, she shares easy-to-follow recipes and tips for plant-based living.

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Beyond her work in food, Zoya is an advocate for climate change awareness and women in STEM. She actively supports initiatives that align with her values, ensuring her content remains meaningful. Her engagement with social causes makes her platform more than just about food—it’s about impact. With a growing following, she continues to inspire a new generation of ethical consumers.

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An Influencer Active on Social Media

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Zoya’s content reaches a broad audience, primarily in the United States, where she engages with food lovers, entrepreneurs, and sustainability advocates. Her content covers plant-based cooking, business insights, and personal experiences. She actively collaborates with brands and participates in campaigns aligned with sustainability and inclusivity.

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Zoya's Social Media Strategy Analysis

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Instagram: Storytelling and Vegan Food Innovation

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Zoya Biglary’s Instagram is a mix of food, advocacy, and personal storytelling that captivates her audience. She shares recipes, brand partnerships, and behind-the-scenes glimpses into her work at Eat Fysh Foods. Her visually appealing content helps her connect with over 519.8K followers. With a 1.28% engagement rate, she fosters active discussions on sustainability and inclusivity.

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Her strategy focuses on consistent posting and interactive elements like polls and Q&A sessions. She uses Instagram Stories to give quick updates and share authentic moments from her daily life. Collaborating with brands, she integrates sponsorships seamlessly into her content. Posting three times a week at 12 PM EST ensures her content reaches a wide audience.

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Her growth on Instagram has been impressive, with a 15.6% increase in followers over the last month. She engages her community through direct responses and encouraging meaningful discussions. Her reels often feature short, engaging recipe videos that are easy to follow. With an average of 6.6K engagements per post, her content keeps audiences coming back.

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By balancing personal and professional content, Zoya makes her page both informative and inspiring. She aligns her posts with trending food topics while advocating for ethical consumption. Her strong presence in food entertainment has earned her a top 2% ranking in the U.S. Her ability to create engaging, value-driven content has made Instagram one of her most successful platforms.

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• Username: @zoyaroya
• Influence Score: 88.8/100
• Followers: 519.8K
• Activity: 11 Posts/Month
• Engagement Rate: 1.28%
• Growth: +15.6% (+68.8K)
• Average Engagement: 6.6K
• Posting Habits: 3 Times a Week at 12 PM EST

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TikTok: Engaging Short-Form Video Content

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Zoya’s TikTok is an extension of her mission, blending food content with social impact messaging. Her videos, ranging from quick recipes to food activism, make her account dynamic. With 472.8K followers, she reaches a large audience interested in plant-based eating. A 1.11% engagement rate reflects her community’s active participation in discussions.

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Her TikTok strategy centers on using trends to boost visibility while staying true to her brand. She creates short-form videos that emphasize sustainable eating and accessible cooking. Her use of humor and personal stories makes her content more relatable. Posting once a week at 6 PM EST allows her to maintain consistency without overwhelming her audience.

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Her videos are widely shared, often sparking conversations about food sustainability and ethical consumption. She incorporates interactive elements like duets and stitches to increase engagement. Collaborations with fellow creators and food brands expand her reach even further. Her average video garners 5.2K engagements, proving the impact of her storytelling approach.

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Zoya’s TikTok presence helps her break down complex topics in a fun and engaging way. She ensures her content remains educational while still entertaining, making vegan food approachable. Her ranking in food entertainment places her among the top 4% in the U.S. By continuously adapting her approach, she stays relevant in a fast-paced digital landscape.

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• Username: @thezoyaroya
• Influence Score: 84.5/100
• Followers: 472.8K
• Activity: 1.3 Videos/Week
• Engagement Rate: 1.11%
• Growth: +0.26% (+1.2K)
• Average Engagement: 5.2K
• Posting Habits: Once a Week at 6 PM EST

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YouTube: Long-Form Content and Business Insights

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Zoya’s YouTube channel allows her to explore plant-based eating in more depth. She creates in-depth videos on cooking techniques, product reviews, and personal experiences. With 125K subscribers, she reaches an audience looking for longer, more informative content. Despite her lower engagement, her content remains valuable for dedicated viewers.

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Unlike her short-form content, YouTube serves as a platform for more detailed storytelling. She uses it to expand on trending topics, offering insights that complement her Instagram and TikTok posts. Her videos focus on both practical cooking advice and broader food industry discussions. Though she currently posts once a year, her content maintains a lasting impact.

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Her challenges on YouTube include maintaining engagement with a lower posting frequency. However, her subscribers appreciate the authenticity and depth she brings to her videos. She shares behind-the-scenes moments of Eat Fysh Foods, giving an insider’s view of running a brand. This strategy positions her YouTube as a valuable resource rather than a high-frequency posting platform.

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As she expands her digital presence, YouTube could become a stronger pillar in her content strategy. She has the potential to increase uploads, engaging her audience with step-by-step guides and food-related discussions. Her influence in food entertainment continues to grow, aligning with her mission-driven brand. By refining her posting schedule, she could strengthen her impact even further.

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• Username: @zoyaroya
• Influence Score: 68.9/100
• Followers: 125K
• Activity: 0 Videos/Month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a Year at 7 PM EST

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LinkedIn: Thought Leadership and Business Growth

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Zoya uses LinkedIn to establish herself as a leader in food innovation and sustainability. She shares business insights, industry trends, and milestones from her journey with Eat Fysh Foods. With 1.2K followers, her audience is smaller but highly targeted toward professionals. Though she hasn’t posted in four months, her profile remains a resource for career-driven individuals.

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Her content on LinkedIn differs from her other platforms, focusing on business strategy and entrepreneurship. She shares articles, interviews, and collaborations related to food tech and sustainability. By engaging with industry leaders, she strengthens her credibility in the field. This professional presence allows her to connect with investors and partners who align with her mission.

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• Username: @zoyabiglary
• Influence Score: 20.3/100
• Followers: 1.2K
• Activity: 0 Posts/Month
• Engagement Rate: 0%
• Growth: -%
• Average Engagement: 0
• Posting Habits: Once a Year at 5 PM EST

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Zoya Biglary’s Social Media Influence Summary

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Zoya Biglary has established herself as a rising voice in vegan food innovation, sustainability, and business leadership. Her Favikon Influence Score of 8,615 points places her in the top ranks of the food entertainment industry, where she stands out for her commitment to ethical food choices and impactful storytelling. Zoya Biglary ranks in the top 2% of Instagram creators in both the U.S. (#7040) and worldwide (#31603). In the food entertainment category, she holds a strong position in the top 4% both nationally (#112) and globally (#813).

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Learn more about the Favikon Methodology here

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Content Strategy: Inspiring Food Innovation Through Engaging Content

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Zoya’s content strategy blends food innovation, personal storytelling, and brand collaborations to engage her audience. By showcasing her Persian heritage, she adds authenticity to her plant-based food advocacy. Her content spans short-form viral videos on TikTok, recipe visuals on Instagram, and business insights on LinkedIn. Her strategy focuses on engagement through relatability, making her content accessible to both food enthusiasts and aspiring entrepreneurs. By integrating her brand Eat Fysh Foods into her narrative, she effectively promotes her business and sustainable food movement.

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Reachability and Partnerships

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Zoya Biglary is highly accessible for collaborations, making her an ideal partner for brands in the food and sustainability sectors. Her strong presence across multiple platforms allows her to connect with diverse audiences. With an estimated post rate of $5K-$10K, she is open to partnerships that align with her mission. Brands like HexClad and Anthropologie have already collaborated with her, proving her market influence.

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Her content style is a mix of engaging storytelling and advocacy, making her partnerships feel natural. She prioritizes brands that support sustainability, ethical consumption, and plant-based living. This approach makes her collaborations more effective, as they align with her audience's interests. By maintaining a cheerful and conversational tone, she ensures that branded content feels authentic.

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Zoya’s engagement with her community further strengthens her reachability. She actively interacts with followers, answering questions and participating in discussions on food innovation. Her activity across platforms—especially on Instagram and TikTok—keeps her audience invested. With 12 posts per month, she maintains a steady presence that keeps brands visible.

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For potential partners, Zoya’s ability to drive awareness and spark conversations makes her a valuable collaborator. She carefully selects sponsorships, ensuring they align with her brand values. With a 6.68% growth rate, her audience is expanding, increasing the visibility of partnered content. As she continues to grow, she remains a sought-after influencer in food sustainability.

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Conclusion: Impact in Food and Sustainability

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Zoya Biglary is more than just a food influencer—she is a changemaker in plant-based cuisine and sustainable entrepreneurship. Through her engaging storytelling, innovative recipes, and business insights, she continues to inspire food lovers, entrepreneurs, and sustainability advocates.

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