Who is Zoe Land?

TikTok: High Energy and Cultural Pride

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Zoe Land's primary platform is TikTok, where she has built a community of 1.6 million followers. Her content is characterized by high energy, blending dance challenges with beauty tips and student life insights. Zoe's approachable and vibrant personality makes her videos instantly engaging. She regularly posts short clips that reflect her dynamic lifestyle and positive attitude.

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Her TikTok strategy focuses on consistent posting to maintain audience engagement. With an average of 2.8 videos per week, Zoe keeps her followers entertained and invested in her content. By sharing snippets of her daily life, beauty routines, and fashion looks, she creates a well-rounded content experience. Her audience enjoys the balance between personal stories and creative challenges.

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Zoe’s content often features trendy challenges that resonate with her youthful audience. Whether showcasing a makeup transformation or participating in a viral dance, she adapts popular trends to her own style. Her ability to stay updated with trends while adding a personal touch makes her content stand out. This adaptability helps maintain her relevance on the platform.

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To enhance interaction, Zoe frequently responds to comments and creates content based on follower suggestions. This interactive approach fosters a sense of community and loyalty among her audience. Zoe's consistent engagement on TikTok contributes to her influence score of 87.8/100, highlighting her success in building a dedicated following.

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• Username: @zoe.land2
• Influence Score: 87.8/100
• Followers: 1.6M
• Activity: 2.8 videos/week
• Engagement Rate: 4.85%
• Growth: 0%
• Average Engagement: 77.7K
• Posting Habits: 3 times a week at 12 PM EST

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Instagram: Fashion and Daily Life with an Authentic Touch

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Zoe’s Instagram strategy centers around maintaining a visually appealing and cohesive feed. With 810.3K followers, she uses high-quality images to showcase her fashion sense and beauty looks. Zoe’s aesthetic is modern yet relatable, reflecting her personal style and lifestyle choices. Her posts often highlight curated outfits and glimpses into her everyday life.

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Despite having a strong follower base, Zoe's posting frequency on Instagram is minimal, averaging just one post per month. This inconsistency can affect her engagement rate, which currently stands at 0%. Zoe's influence score of 23.4/100 on Instagram indicates room for improvement in content regularity. Increasing post frequency could enhance audience interaction.

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Her Instagram Stories are more active compared to her feed, where she shares spontaneous moments and personal updates. This more casual format helps Zoe maintain a connection with her audience, despite the less frequent posts. Followers appreciate the behind-the-scenes glimpse into her life, adding a layer of authenticity to her profile.

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Zoe’s brand collaborations on Instagram are carefully chosen to align with her beauty and lifestyle theme. By partnering with brands like Yves Saint Laurent Beauty, she maintains a balance between promotional content and personal storytelling. This strategic selection ensures that her sponsored posts resonate with her followers and feel authentic.

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• Username: @olovly22
• Influence Score: 23.4/100
• Followers: 810.3K
• Activity: 0 posts/month
• Engagement Rate: 0%
• Growth: -0.46%
• Average Engagement: 0
• Posting Habits: Once a year at 12 PM EST

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YouTube: Occasional Long-Form Content

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Zoe’s YouTube presence is considerably smaller compared to her other platforms, with 590K subscribers. She uses this space to share long-form content, including lifestyle vlogs, beauty tutorials, and occasional Q&A sessions. These videos offer a more in-depth look at Zoe's life, giving followers a chance to connect on a deeper level.

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However, her activity on YouTube is sparse, averaging just 0.4 videos per month. This infrequent posting impacts her ability to grow the platform effectively. As a result, her engagement rate remains at 0%, and the average interaction per video is also low. Improving the frequency and consistency of uploads could significantly boost her YouTube presence.

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• Username: @ZoeLandd
• Influence Score: 22.3/100
• Followers: 590K
• Activity: 0.4 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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Learn more about the Favikon Methodology here

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Content Strategy:

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Zoe’s content strategy is built around showcasing her life as an Iraqi-French student, balancing beauty routines with everyday moments. She focuses on vibrant visuals and positive storytelling, maintaining a casual and approachable tone. Her ability to blend fashion with personal experiences makes her content dynamic and engaging. Zoe’s strategic use of brand collaborations further strengthens her presence. By choosing brands that align with her interests, such as Yves Saint Laurent Beauty, she maintains authenticity while promoting products. Her content approach is rooted in maintaining a balance between sponsored posts and organic storytelling.

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Reachability and Partnerships

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Zoe Land is highly reachable for collaborations, especially within the beauty and lifestyle sectors. Her vibrant personality and bilingual content make her an appealing choice for brands targeting young adults. Zoe's willingness to showcase products authentically adds value to her partnerships. Brands like Yves Saint Laurent Beauty and MAKE UP FOR EVER have already recognized her influence.

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Her presence on TikTok makes her particularly attractive to brands aiming to connect with Gen Z and young Millennials. Zoe's consistent video output and interactive engagement help foster a sense of community among her followers. This level of connection makes her content feel relatable and genuine. Brands looking for a youthful and dynamic ambassador find her profile suitable.

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Zoe’s dual cultural background also enhances her reachability for international brands. By blending Iraqi heritage with French lifestyle, she naturally bridges the gap between Middle Eastern and European audiences. This unique appeal positions her well for campaigns aiming to engage diverse and multicultural communities. Brands with a global perspective see her as a valuable partner.

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In terms of communication, Zoe is approachable through her social media DMs, where she often responds to follower messages and brand inquiries. Her professional yet friendly approach makes it easy for potential collaborators to reach out. By maintaining an open line of communication, Zoe ensures that partnership discussions are seamless and mutually beneficial.

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