Who's Who on Social Media
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Who is Zoe Baptiste?

Zoe Baptiste is a dynamic dancer and content creator whose creativity and passion resonate deeply with her growing audience. With an impressive following of 1.8 million on TikTok and 250,800 on Instagram, Zoe has emerged as a rising star in the world of dance and choreography.

January 20, 2025
Jeremy Boissinot
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Zoe Baptiste: Inspiring Creativity Through Dance and Social Media

Zoe Baptiste is a vibrant dancer and content creator who has successfully carved out a unique space for herself in the social media landscape. Based in the United Kingdom, Zoe blends her love for dance, fashion, and storytelling into captivating content that resonates with a diverse audience. Her ability to craft energetic routines and trendy videos has helped her build a loyal following of over 2.8 million combined across TikTok and Instagram, solidifying her as a standout voice in the Arts & Culture niche. Her passion for connecting with her fans is evident in her interactions, where she continuously encourages creativity and positivity.

Collaborating with Trend Kids of CL, Zoe brings a fresh perspective to digital content by integrating fashionable aesthetics with cutting-edge choreography. Known for her signature moves and infectious energy, she often creates dance challenges that become viral sensations. Her most recent success, the Push2Start dance challenge, sparked a wave of recreations worldwide, showcasing her ability to inspire a global audience. Zoe’s focus on inclusivity and celebration of milestones has made her an icon among young dancers and trendsetters alike.

Zoe Baptiste: Celebrating Life and Style with Elegance and Confidence (Source: @zobaptiste, Instagram, December 2023)

Beyond her dance videos, Zoe uses her platform to share glimpses of her life, celebrating personal growth and achievements with her followers. Whether it’s a heartfelt post about her creative process or a fun behind-the-scenes reel, her content is as authentic as it is inspiring. Zoe believes in fostering a strong sense of community, often highlighting her fans' contributions and dance recreations to show appreciation for their support. This dedication to her audience has set her apart as a relatable and down-to-earth creator in an increasingly competitive digital world.

Zoe’s influence extends beyond social media, where she continuously inspires others to follow their passions and embrace creativity. Her journey from a dance enthusiast to a celebrated content creator reflects her relentless dedication and ability to evolve with trends. By collaborating with brands and fellow creators, Zoe has expanded her reach while staying true to her authentic self. With her growing influence and innovative content, Zoe is redefining what it means to be a modern-day creator in the dynamic world of social media.

An Influencer Active on Social Media

Zoe Baptiste maintains a significant presence on TikTok and Instagram, using these platforms to showcase her versatility as a content creator. Her ability to generate high engagement and consistent growth demonstrates her status as an influential voice in her niche.

Zoe Baptiste's Social Media Strategy Analysis

TikTok Strategy: Viral Trends and Creative Expression

Zoe Baptiste’s TikTok presence serves as the heart of her content strategy, where she shares her passion for dance and creativity with her 2.6 million followers. Known for her high-energy routines, Zoe consistently taps into viral dance trends and creates choreography that inspires global participation. Her most notable success, the Push2Start challenge, highlights her ability to blend creativity with social media trends, making her dances highly shareable and engaging.

Zoe’s TikTok content stands out due to its consistency and relatability. She posts 7.8 videos per week, ensuring her audience always has fresh content to enjoy. Her videos often feature collaborations with friends and fellow creators, amplifying her visibility across the platform. By incorporating matching outfits, catchy music, and fun transitions, Zoe’s content resonates with a wide demographic, making her a favorite in the dance niche.

Engagement is at the core of Zoe’s TikTok strategy. Her 3.2% engagement rate reflects her ability to connect with her audience through comment interactions, duets, and fan shoutouts. She frequently highlights fans who recreate her choreography, building a sense of community and appreciation. This focus on audience interaction has not only strengthened her fanbase but also made her a relatable and inspiring creator.

Zoe’s TikTok success is supported by her strategic posting habits, with her videos going live every day at 5 PM. This schedule ensures her content reaches her audience during peak activity hours, maximizing views and engagement. With an average of 734K views per post, Zoe has firmly established herself as a top creator in the United Kingdom, ranking #61 nationally and #5 in Dance & Choreography.

  • Username: @zoebaptistee
  • Influence Score: 93.5/100
  • Followers: 2.6M
  • Activity: 7.8 videos/week
  • Engagement Rate: 3.2%
  • Growth (30 days): +3.53% (+88.6K followers)
  • Average Engagement: 83.3K
  • Posting Habits: Daily at 5 PM EST

Instagram Strategy: Aesthetic Storytelling and Community Connection

On Instagram, Zoe Baptiste uses her platform to share a mix of stylish visuals, personal milestones, and dynamic dance content with her 250,800 followers. Unlike TikTok, her Instagram presence leans into a curated aesthetic, blending her dance routines with fashionable outfits and visually appealing backdrops. This balance of creativity and personal storytelling creates a strong connection with her audience.

Zoe’s Reels strategy plays a significant role in her Instagram success. She shares short, engaging videos that showcase her signature choreography and collaborative performances, often with creators like Tamia Kabia. With a staggering 18.31% engagement rate, Zoe's content captivates her audience, sparking thousands of likes and comments on every post. Her ability to foster interaction on Instagram complements her already strong TikTok presence.

Consistency is another cornerstone of Zoe’s Instagram approach. By posting twice a week at 2 PM, she ensures her followers always have fresh content to engage with. This disciplined schedule aligns with her audience’s viewing habits, boosting her reach and visibility. Her recent posts, such as her behind-the-scenes clips of viral dance challenges, have drawn significant attention, with some achieving over 4.8 million views.

What sets Zoe apart on Instagram is her ability to build a sense of community. She frequently tags collaborators and fans, highlighting recreations of her choreography and amplifying the reach of her challenges. This inclusive approach has positioned Zoe as not only a talented creator but also a relatable and inspiring figure in the dance and lifestyle niche.

  • Username: @zobaptiste
  • Influence Score: 91.1/100
  • Followers: 250.8K
  • Activity: 8 posts last month
  • Engagement Rate: 18.31%
  • Growth (30 days): +7.1% (+17.2K followers)
  • Average Engagement: 45.9K
  • Posting Habits: Twice a week at 2 PM EST

Zoe Baptiste's Social Media Influence Summary

With a Favikon Authority Score of 9,111 points, Zoe Baptiste ranks as a top-tier creator in her niche. She is currently ranked: #61 in TikTok (United Kingdom), #5 in Dance & Choreography (United Kingdom). These rankings underscore her ability to consistently grow her audience, generate engagement, and maintain relevance within the competitive dance category.

Content Strategy: Creativity and Positivity

Zoe Baptiste’s content strategy revolves around creativity, positivity, and authenticity. Her consistent posting schedule, engaging challenges, and collaborations with peers like Tamia Kabia and Trend Kids amplify her reach. Zoe’s posts emphasize fun and relatability, making her content accessible and enjoyable for a broad audience.

Reachability and Partnerships

Zoe Baptiste’s reachability is classified as Normal, reflecting her accessibility for collaborations and brand partnerships. With an estimated sponsored post cost of $7.5K, Zoe provides brands with access to her engaged audience of over 2.8 million followers across TikTok and Instagram. Her focus on authenticity and creativity makes her an attractive partner for campaigns that value genuine audience connection over purely transactional content.

Zoe’s collaborative spirit is evident in her work with brands like Trend Kids of CL, where she seamlessly integrates her choreography with the brand’s messaging. Her ability to align her dance routines, aesthetic visuals, and storytelling with brand objectives ensures that her promotions feel natural and engaging. This approach has helped her build credibility as a reliable influencer who prioritizes the trust and interests of her audience.

An overview of Zoe Baptiste’s top influential connections across key industries. (Source: Favikon)

Her partnerships often go beyond simple promotions, as Zoe actively incorporates creative storytelling into her sponsored posts. By designing unique dance routines or challenges around a product or campaign, she ensures that her brand collaborations stand out and leave a lasting impression. Zoe’s relatable yet aspirational image makes her particularly appealing to brands targeting a Gen Z and Millennial demographic.

As her influence and audience continue to grow, Zoe has the potential to expand her collaborations into new sectors, such as fashion, beauty, travel, and lifestyle. Her ability to generate high engagement and maintain a positive reputation makes her a valuable partner for long-term brand campaigns. With a solid foundation in the dance and choreography niche, Zoe is well-positioned to explore partnerships that align with her creative vision and personal brand.

Conclusion: Dancing Her Way to the Top of Social Media Influencing

Zoe Baptiste exemplifies how creativity and passion can drive influence on social media. Her ability to blend dance, positivity, and relatability has earned her a dedicated following and top rankings in her niche. With a growing presence and untapped potential in email marketing, Zoe is poised to continue shaping the digital dance landscape. As she explores new opportunities, Zoe’s journey will undoubtedly inspire creators and audiences alike.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.