Who's Who on Social Media
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Who is Zane Hijazi?

Zane Hijazi is one of the most recognizable faces from the Vlog Squad era, now standing on his own as a versatile content creator. With millions of followers across TikTok, Instagram, and YouTube, Zane mixes humor, lifestyle, and friendship-driven content that keeps his audience emotionally invested.

May 27, 2025
Justine Castany
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Justine Castany

Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.

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Zane Hijazi: Building Comedy and Community with Every Upload

Zane Hijazi started his digital journey through the wildly popular Vlog Squad, where his comedic timing and on-camera chemistry became a standout. Over time, he evolved from ensemble appearances to launching his solo brand across TikTok, YouTube, and podcast platforms. His storytelling style centers on real-life mishaps, inside jokes with friends, and exaggerated reactions that feel spontaneous yet sharply edited. Fans are drawn to his openness, especially when he mixes vulnerability into his otherwise comedic tone.

What separates Zane from other creators is his consistent use of humor as a lens to process daily chaos. Whether recounting awkward social encounters or creating mock-drama with friends, he blurs the line between scripted skits and lived experience. He also regularly features his family, making his content feel close-knit and familiar. His comfort in front of the camera allows him to fluidly jump between short TikTok jokes and long-form podcast episodes without losing viewer interest.

Zane Hijazi’s Birthday Post: Humor, Frosting, and Unfiltered Celebration (Source: @zane, Instagram, November 2024)

Zane’s influence stretches beyond video uploads. He has been tagged by major brands like GUESS JEANS and HBO, and his podcast "Unfiltered" extends his reach into conversational formats. He doesn’t follow traditional influencer aesthetics but instead maintains a casual, unfiltered persona across all platforms. Collaborators such as Heath Hussar and Remi Cruz highlight his connection to creators who value personality-driven storytelling.

Despite occasional dips in activity, Zane maintains strong engagement rates on platforms like Instagram and TikTok, indicating a loyal following. His content doesn’t rely on trending formats—instead, it thrives on consistency and character. Whether he's posting a throwback, a prank, or a candid behind-the-scenes clip, it’s his delivery that keeps people watching. His influence is anchored by familiarity, humor, and community.

An Influencer Active on Social Media

Zane Hijazi is active across TikTok, YouTube, Instagram, and X, with his strongest engagement and follower base on TikTok and Instagram.

Zane's Social Media Strategy Analysis

TikTok: Short-Form Chaos and Humor in Motion

Zane’s TikTok is built around messy storytelling and fast-cut edits that often feature Heath Hussar or other familiar faces from his circle. His skits play out like inside jokes with an audience that already knows his chaotic energy, rather than as trend-based content. Instead of mimicking TikTok challenges, he crafts short scenes where timing, sarcasm, and exaggerated reactions are central. His storytelling often escalates from casual observation to full-blown comedic breakdown in under a minute.

Unlike creators who rely on audio snippets, Zane uses original voiceovers and dialog-based humor to carry his sketches. Even seemingly simple concepts like a brunch fail or surprise guest become moments of full-blown comedic escalation through his pacing and delivery. His gestures and expressions often do as much work as the words, and his edits rarely rely on captions or filters. The tone is unpredictable but never off-brand—it always feels like something Zane would actually do.

He posts regularly, averaging one video per week, maintaining a level of consistency that balances spontaneity with structure. His most successful videos tend to feature absurd conclusions to mundane moments, such as forgetting someone's name or getting pranked by friends. Each post feels like a self-contained event rather than part of a trend wave, and that consistency keeps his core audience loyal. Zane’s TikTok isn’t about virality—it’s about controlled chaos in familiar form.

His 6M followers reflect the platform’s alignment with his loud, unpredictable humor, but also his ability to build a genuine fanbase off personality rather than polish. Despite no growth in the last month, he still maintains a steady engagement rate and over 199K average views per video. His value lies in repeat viewership and recognizable comedic tone, not viral unpredictability. For fans, Zane's TikTok is less a content feed and more a continuation of his world.

  • Username: @zane
  • Influence Score: 84.5/100
  • Followers: 6M
  • Activity: 1 video/week
  • Engagement Rate: 0.62%
  • Growth (30 days): 0%
  • Average Engagement: 37.1K
  • Posting Habits: Once a week at 7 PM EST

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Instagram: Relatable Visuals and Emotional Fanbase

Zane’s Instagram is equal parts ridiculous and sincere—posts flip between sarcastic captions and heartfelt tributes with little warning. His aesthetic is chaotic in its own right: grainy party shots, birthday cakes with flaming sparklers, and expressive selfies with meme-like captions. Unlike influencers who polish every post, Zane thrives in making his feed feel like a scrapbook of wild nights and real-life moments. He uses Instagram to connect personally, not perform perfection.

He rarely uses Stories or Reels to promote collaborations—instead, his carousel posts or solo portraits often include long, absurdist captions. His writing style is distinctive, full of exaggerated metaphors, roast-like humor, and emotional side notes all wrapped in one. This style encourages screenshotting and re-sharing, with many comments reflecting fan appreciation for how “real” his tone feels. Every post reads like an extension of a long-running bit between friends.

Zane’s audience actively engages with this blend of comedy and sentimentality, shown in his 1.49% engagement rate and 734K average views. While his follower growth has slowed, the interactions are genuine, not inflated by giveaways or bots. Whether he’s celebrating someone’s birthday or reflecting on a chaotic travel moment, fans show up in the comments like they’re part of the story. His Instagram is a relationship, not a feed.

He posts twice a week on average, a rhythm that gives each piece of content space to breathe. The timing—often at 3 PM EST—suggests scheduling, but the content itself feels raw. Instead of heavily staged collaborations, Zane’s Instagram thrives on honest tone and shared context, which gives his audience the sense they’re not just fans—they’re insiders.

  • Username: @zane
  • Influence Score: 81.8/100
  • Followers: 2.8M
  • Activity: 2 posts/month
  • Engagement Rate: 1.49%
  • Growth (30 days): -0.39%
  • Average Engagement: 41.8K
  • Posting Habits: Twice a week at 3 PM EST

YouTube: From Vlogs to Vibes—Now Podcast Central

Zane’s YouTube once housed his traditional vlogs, but it has now become almost entirely podcast-centered. His show “Unfiltered,” co-hosted with Heath Hussar, is a space where long-form comedy, storytelling, and commentary merge without filters—literally and figuratively. The podcast format allows Zane to showcase his comedic rhythm and build tension over longer narratives. It’s not about visual antics anymore; it’s about personality, pacing, and delivery.

Episodes often include behind-the-scenes talk about the influencer world, mental health, dating misadventures, or Hollywood run-ins—always coated in sarcasm. While most creators pivot podcasts into polished brands, Zane leans into unpolished charm: loud reactions, awkward silences, and real-time jokes that aren’t always “safe.” This makes the channel feel authentic and unpredictable. Even the set reflects this, often featuring casual drinks and loosely structured segments.

  • Username: @ZaneHijazi
  • Influence Score: 21.2/100
  • Followers: 3.4M
  • Activity: 0 videos/month
  • Engagement Rate: 0%
  • Growth (30 days): -0.18%
  • Average Engagement: 0
  • Posting Habits: Once a year at 7 PM EST

X (Twitter): Now a Digital Ghost Town

Zane’s presence on X (formerly Twitter) is now more of a legacy trace than an active channel. With 1.7M followers, he once used it as a space for quick-hit jokes, real-time banter with friends, and self-deprecating one-liners. His tweets were extensions of his spoken humor—dry, fast, and slightly unhinged in tone. But the platform now sits silent, with no activity for two months and declining relevance in his broader content strategy.

His past tweets would often gain traction within his core fanbase, not for hot takes, but for their random absurdity—think jokes about frosting his own birthday cake at 1 PM EST. Zane rarely used X for trend commentary or influencer discourse; it was a casual outlet for chaos. His posts were unfiltered, sometimes cryptic, and frequently screenshot for Instagram comments. However, none of that evolved with the platform.

He doesn’t use X for promotion, threads, or interactive storytelling, which limits its strategic value. The engagement rate is effectively zero, and the growth has dropped by 0.32% in the last month. Unlike creators who pivoted to repost video clips or TikToks here, Zane let the account fade rather than reframe it. That decision matches his tone but reduces X to an archival role rather than a live touchpoint.

If reactivated, X could function as a comedy testing ground or podcast reaction feed. But as it stands, it contributes little to Zane’s visibility or brand partnerships. It holds nostalgic value, but no longer aligns with the direction of his current platforms.

  • Username: @zane
  • Influence Score: 10.6/100
  • Followers: 1.7M
  • Activity: 0 tweets/week
  • Engagement Rate: 0%
  • Growth (30 days): -0.32%
  • Average Engagement: 0
  • Posting Habits: Once a year at 4 PM EST

Zane Hijazi's Social Media Influence Summary

Zane Hijazi holds a Favikon Influence Score of 9,014, placing him in the Top 2% of global creators. He ranks in the Top 1% for Video Entertainment both in the U.S. and worldwide, highlighting his dominance in the category. His strong performance on TikTok, with Top 5% and 7% placements, reflects consistent engagement and a loyal fanbase drawn to his personality-driven content.

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Content Strategy: Controlled Chaos and Intimate Humor

Zane’s content thrives on a dual strategy—structured podcasting and chaotic, spontaneous short-form comedy. His TikTok presence uses sudden punchlines and relationship-driven skits to create familiarity. On Instagram, he shifts gears slightly, presenting more sentiment and nostalgia alongside jokes. What makes his brand unique is the blending of formats without losing tone. Whether laughing about absurd internet culture or opening up about emotional challenges, Zane stays relatable and grounded. His storytelling often blurs entertainment and personal reality, creating moments that feel raw, even in a curated digital environment.

Reachability and Partnerships

Zane Hijazi is highly reachable for brand partnerships, especially through platforms like TikTok and Instagram where his engagement remains active and audience interaction is strong. His previous collaborations with brands such as GUESS JEANS, Habit Burger & Grill, and HBO show a pattern of lifestyle and entertainment-focused campaigns. He rarely posts branded content in a formal tone—most sponsorships are integrated into humorous or casual posts that match his usual voice. This makes his promotions feel natural rather than scripted.

An overview of Zane’s top influential connections across key industries. (Source: Favikon)

He is especially responsive to opportunities that allow for creative freedom, often incorporating brands into podcast mentions or visual skits. His audience expects unfiltered humor and friend-based storytelling, so campaigns that allow character-driven or improvised formats tend to perform best. Zane’s estimated rate of $10K–$20K per post reflects premium placement potential, particularly for sponsors seeking embedded shoutouts in long-form audio or video. For outreach, Instagram and podcast channels offer the most consistent and strategic entry points.

Conclusion: A Creator Built on Connection and Comedy

Zane Hijazi continues to define success by leaning into humor, honesty, and friendship-centered content. He’s not just a holdover from the Vlog Squad era—he’s evolved into a digital entertainer with strong metrics and a loyal fanbase. With multiple high-engagement platforms and a trusted podcast, he remains a valuable creator for brands and audiences who want real laughs and real moments.

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