Who is Yeimy Serrano?

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Yeimy Serrano: Empowering Mothers Through Fitness and Wellness

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Yeimy Serrano is a Colombian entrepreneur, fitness coach, and digital influencer dedicated to empowering women, particularly mothers, through wellness and healthy living. With a background in fitness coaching, she has successfully built a brand that merges exercise, motherhood, and motivation. Her content resonates deeply with Spanish-speaking women across Latin America, as she shares practical fitness tips, personal experiences, and inspirational advice. Beyond social media, Yeimy also runs an online coaching business and a fitness store, solidifying her influence in the wellness industry.

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As a mother herself, Yeimy understands the challenges that women face when trying to balance fitness with family responsibilities. Her content is not just about workouts; it’s about fostering a positive mindset, self-care, and building a supportive community for moms. By sharing her personal journey, she makes fitness more accessible, proving that a healthy lifestyle is achievable at any stage of life. Her relatable approach has helped her connect with millions of women, making her a trusted figure in the fitness space.

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Her rise to social media fame was fueled by her ability to engage audiences through authentic storytelling and interactive content. Whether it’s a quick home workout, a heartwarming family moment, or a motivational message, her posts inspire action. Yeimy’s TikTok and Instagram platforms have grown rapidly, attracting millions of followers who appreciate her energy, consistency, and dedication. By leveraging these platforms effectively, she has transformed herself into one of the most influential fitness creators in Colombia and beyond.

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Despite her success, Yeimy continues to evolve, exploring new ways to expand her reach and impact. She actively collaborates with brands in the wellness and fitness industry, ensuring her audience gets access to quality products and services. Her future plans include expanding her coaching business, increasing her content output, and engaging in larger-scale brand partnerships. With a strong foundation and a growing community, Yeimy Serrano is well on her way to becoming a household name in women’s fitness and wellness.

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An Influencer Active on Social Media

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Yeimy Serrano boasts a strong social media presence, with a dedicated audience of over 4 million followers across TikTok, Instagram, and YouTube, focusing on fitness, motherhood, and wellness content that resonates with Spanish-speaking women in Latin America.

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Yeimy Serrano's Social Media Strategy Analysis

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TikTok: Yeimy Serrano’s Fitness and Lifestyle Hub

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Yeimy Serrano’s TikTok strategy is centered around high-energy fitness content, lifestyle motivation, and engaging storytelling that resonates with a broad audience. With an impressive 4 million followers, her videos include home workouts, wellness tips, and relatable motherhood moments, making her content both educational and entertaining. Her ability to connect emotionally with her audience, especially mothers looking to regain their fitness, has propelled her to one of the top influencers in the fitness and lifestyle category.

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A key factor in her TikTok success is consistency, as she posts around 14.4 videos per week, ensuring she stays relevant and visible. Her growth rate of +3.88% per month shows that her content continues to attract new followers while keeping existing ones engaged. Her average video views exceed 501K, highlighting the massive reach of her posts. Whether it’s a quick workout routine or a heartfelt message about self-care, Yeimy keeps her audience coming back for more.

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Despite a moderate engagement rate of 0.83%, the sheer volume of interactions she receives makes her one of the most influential fitness creators on the platform. Some of her most viral TikToks have gathered millions of views, proving that her content has a strong impact. She frequently interacts with her audience through comments and duets, making her community feel personally connected to her journey.

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By leveraging trending fitness challenges, educational videos, and motivational content, Yeimy has established TikTok as her dominant platform. If she expands her engagement tactics—such as live Q&A sessions and interactive polls—she could further strengthen her influence. With her fast-growing audience and high video views, TikTok remains her most powerful tool for brand partnerships and fitness coaching promotions.

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• Username: @yeimyserrano40
• Influence Score: 92.9/100
• Followers: 4M
• Activity: 14.4 videos per week
• Engagement Rate: 0.83%
• Growth: +3.88%
• Average Engagement: 33.3K
• Posting Habits: Twice a day at 1 PM EST

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Instagram: A Platform for Fitness, Family, and Lifestyle Inspiration

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Yeimy Serrano’s Instagram strategy is built around engaging Reels, fitness challenges, and intimate glimpses into her personal life. With 724.4K followers, she has cultivated a highly engaged community of women looking for fitness motivation, family balance, and wellness inspiration. Unlike TikTok, her Instagram is more curated, offering polished content that includes aesthetic workout videos, motherhood tips, and behind-the-scenes family moments.

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Her posting frequency of 13 posts per month ensures that her audience receives a steady flow of content without overwhelming them. Yeimy’s engagement rate of 0.97% shows that her audience interacts actively with her content, particularly through Reels, which tend to go viral. Some of her best-performing posts have reached over 1 million views, proving the strength of her content strategy. By combining fitness tutorials with personal storytelling, she maintains a relatable yet aspirational online persona.

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Yeimy’s Instagram success also lies in her ability to diversify content formats. She leverages photo posts, motivational captions, IG stories, and IGTV videos to keep her content dynamic and engaging. Her strong connection with her audience is evident in the high interaction on her posts, making Instagram a key platform for brand collaborations and fitness coaching promotions.

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To maximize her impact, Yeimy could increase her content frequency, engage more with her followers via live sessions, and explore interactive content like polls and Q&A stories. With consistent growth (+3.51% per month) and a loyal audience, Instagram remains an essential platform for her brand and business ventures.

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• Username: @yeimyserrano1
• Influence Score: 89/100
• Followers: 724.4K
• Activity: 13 posts per month
• Engagement Rate: 0.97%
• Growth: +3.51%
• Average Engagement: 7K
• Posting Habits: Twice a day at 1 PM EST

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YouTube: A Platform with Growth Potential

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While Yeimy Serrano has successfully built strong communities on TikTok and Instagram, her YouTube presence is relatively small in comparison. With 46.9K subscribers, she has yet to fully tap into the platform’s potential. However, her content aligns well with YouTube’s long-form video format, where she could provide in-depth fitness guides, motherhood experiences, and extended wellness talks.

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Currently, her YouTube engagement is minimal, with an engagement rate of 0% due to infrequent posting. In the past, she has uploaded motivational content, fitness tutorials, and lifestyle vlogs, but her activity has significantly declined, with only 0.4 videos per month. This indicates an opportunity for growth if she commits to a more structured posting schedule and content strategy.

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• Username: @YeimySerrano
• Influence Score: 19.9/100
• Followers: 46.9K
• Activity: 0.4 videos per month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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X (Twitter): A Small Yet Focused Presence

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Yeimy Serrano’s presence on X (formerly Twitter) is very limited, with only 2.6K followers and minimal engagement. Unlike her other platforms that focus on visual content, X has not been a priority in her social media strategy. Her bio and past tweets suggest that she uses X as a secondary promotional tool for her fitness coaching business, rather than an active engagement platform.

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With an engagement rate of 0% and no notable growth, her posting frequency is extremely low (once a year). This suggests that while she maintains an account, she has not yet developed a content strategy for this platform. However, X could serve as a valuable tool for real-time interaction, fitness discussions, and brand collaborations, should she decide to leverage it.

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• Username: @yeimyserrano1
• Influence Score: 8.1/100
• Followers: 2.6K
• Activity: 0 tweets per week
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 11 PM EST

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Yeimy Serrano's Social Media Influence Summary

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Yeimy Serrano ranks highly in social media influence, particularly in the fitness sector. She is in the Top 1% of TikTok influencers in Colombia and ranks #4 in Fitness for Women in Colombia, further solidifying her authority in the space. Her global ranking continues to rise, reflecting her growing impact beyond Latin America.

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Learn more about the Favikon Methodology here

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Content Strategy: Fitness, Family, and Empowerment

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Yeimy’s content revolves around three main pillars: fitness, family, and empowerment. She creates content that is both practical and inspiring, ensuring that her audience receives value from her posts. Whether she’s sharing fitness routines, family moments, or personal struggles, her authenticity keeps followers engaged.

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Reachability and Partnerships

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Yeimy Serrano has established herself as an accessible and engaging fitness influencer, particularly for Spanish-speaking women seeking wellness and lifestyle guidance. Through her platforms, she offers direct engagement opportunities, whether through comments, live Q&A sessions, or brand collaborations. Her interactive content on TikTok and Instagram allows her followers to feel connected and engaged, fostering a tight-knit community of fitness enthusiasts.

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Her strong social media activity, particularly on TikTok and Instagram, makes her highly approachable for both fans and brands. She regularly responds to comments, shares personal stories, and engages in fitness-related discussions, creating a genuine and authentic relationship with her audience. Additionally, her consistent posting schedule ensures she remains highly visible, allowing her to connect with new audiences daily.

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From a business perspective, Yeimy’s reachability is exceptional, as she is open to collaborations and brand partnerships that align with her fitness and wellness values. Her presence in the health, fitness, and motherhood niche makes her an ideal influencer for brands targeting women’s wellness and self-care industries. With an estimated post value ranging from $10K to $40K, she presents a lucrative opportunity for fitness, nutrition, and lifestyle brands.

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Beyond brand deals, Yeimy offers coaching and direct fitness programs, making her accessible not just as an influencer but as a mentor and trainer. Her virtual gym and fitness coaching business allow her to work closely with her community, giving her followers a chance to experience one-on-one training, personalized fitness guidance, and ongoing support. Her multi-channel approach to engagement solidifies her status as a trusted and reachable figure in the fitness industry.

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Conclusion: Yeimy Serrano’s Path to Continued Success

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Yeimy Serrano has built a powerful presence in the fitness and wellness space, particularly among mothers looking for inspiration. Her growing influence on TikTok and Instagram highlights her ability to connect with audiences authentically. As she continues to expand her brand, Yeimy is set to become one of Latin America’s most impactful fitness influencers.

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