Who is Vivian Vo-Farmer?

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Vivian V.: Elevating Lifestyle Content with Wellness, Fashion, and Gen-Z Authenticity

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Vivian V. began sharing her lifestyle journey online with a clear mission: to promote self-love, intentional living, and body confidence through visually compelling content. Based in Seattle, she turned everyday routines—choosing an outfit, packing for a trip, or reflecting on mental wellness—into storytelling moments that connect with her female Gen-Z audience. Her voice is casual, but her message is clear: wellness and style are not mutually exclusive.

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Beyond content creation, Vivian is also the founder of Meraki & Moon, a jewelry brand that blends her personal aesthetic with her entrepreneurial drive. She actively integrates the brand into her lifestyle posts, creating a seamless blend of influencer marketing and personal branding. Her openness around real-life topics—like her relationship with birth control—has made her especially relatable to a growing audience seeking creators who keep it real.

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Her strength lies in making curated content feel spontaneous. Whether she’s filming a try-on haul in her bedroom or capturing golden-hour moments on a tropical vacation, Vivian maintains an approachable energy that encourages interaction. This authenticity fuels her collaborations with major names like Abercrombie & Fitch, SKIMS, and Aritzia.

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She embodies the new generation of wellness creators who aren’t afraid to mix glam with realness. Her storytelling is always grounded in visuals, whether through a clean aesthetic or subtle editing. With each post, she reflects the values of a modern, mindful, and fashion-forward audience.

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An Influencer Active on Social Media

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Vivian V. reaches over 2.2 million followers across YouTube, Instagram, and TikTok with highly engaging wellness, fashion, and lifestyle content tailored for Gen-Z women.

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Vivian Vo-Farmer's Social Media Strategy Analysis

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YouTube Strategy: A Dormant Giant with Visual Appeal

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Vivian V.’s YouTube channel has a massive 1.6M subscriber base, but it remains largely underutilized. She posts about once a year, which limits her algorithmic reach and stunts engagement. Her recent uploads include short, fashion-centered clips like outfit try-ons and seasonal style guides. These videos, while professionally styled, lack the posting frequency needed to drive consistent traffic.

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Despite the large audience, Vivian’s engagement rate on YouTube is 0%, with no measurable growth over the past 30 days. This inactivity reflects a missed opportunity for deeper storytelling and brand integration. Her content style aligns with YouTube Shorts, yet infrequent uploads reduce momentum. Posts like “spring transition outfits” still gain traction but don't maximize platform potential.

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Her strength lies in visually polished clips that match her aesthetic across Instagram and TikTok. These cross-platform similarities could allow her to repurpose Shorts or Reels more efficiently. Her fashion-focused visuals would lend well to hauls, lookbooks, or travel vlogs if posted regularly.

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To unlock YouTube’s potential, Vivian could leverage her strong Instagram visuals and pair them with consistent scheduling. Given her large subscriber base, even a monthly upload strategy would likely revive audience engagement and offer fresh space for brand collaborations.

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• Username: @viviannv
• Influence Score: 21.7/100
• Followers: 1.6M
• Activity: 0.1 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Instagram Strategy: Visual Storytelling with Fashion at the Forefront

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Instagram is where Vivian’s personality, voice, and creativity shine most consistently. With 548.8K followers and an influence score of 80/100, she posts approximately 12 times per month, with three uploads weekly around 7PM. Her content blends wellness insights and personal reflections with standout visuals, often centered around fashion, beach getaways, or product showcases.

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Her recent posts include highly engaging reels such as “Vacation outfits I wore,” which reached over 3.1 million views, and her jewelry flat-lay which received over 469K views and 23.9K likes. On average, she generates 3.7K engagements and 129.7K views per post, supported by a 0.67% engagement rate. These figures confirm that her content resonates deeply with her visual-centric, young female audience.

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Vivian's Instagram is her top-performing platform in terms of consistent engagement and strategic brand visibility. She effectively partners with Abercrombie & Fitch, SKIMS, Aritzia, and Princess Polly, showcasing try-on hauls and travel-ready looks in ways that feel aspirational yet relatable. Each brand integration is organic and blends seamlessly into her curated feed.

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This platform reflects her hybrid identity as both an influencer and an entrepreneur. Whether she’s promoting her jewelry or featuring a skincare product, she maintains a tone that is warm, casual, and unforced. Instagram is where Vivian’s following is most active—and where she exerts the most creative control.

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• Username: @viviannn_v
• Influence Score: 80/100
• Followers: 548.8K
• Activity: 12 posts/month
• Engagement Rate: 0.67%
• Growth: -0.03%
• Average Engagement: 3.7K
• Posting Habits: 3 times a week at 7 PM EST

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TikTok Strategy: Short, Playful Fashion Videos with Growth Potential

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Vivian V.’s TikTok account (@viviannnv_) has 65.8K followers and a respectable influence score of 77.1/100. Though her audience here is smaller, the content mirrors her Instagram tone—fashion-focused, visually pleasing, and personality-driven. She posts about twice a week, typically at 8 PM, offering hauls, outfit transitions, and seasonal fashion edits.

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Her engagement rate is strong at 1.69%, with an average of 1.1K engagements and 14.7K views per video. Posts like “SKIMS try-on haul” and “Vacation outfits I wore” receive thousands of likes and hundreds of comments, confirming that her audience is both loyal and enthusiastic about her fashion content.

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TikTok serves as an amplification tool where Vivian taps into trends and audio-based formats while staying true to her aesthetic. Although she hasn’t achieved viral breakout success here, her niche consistency keeps engagement high. It’s also where she first experiments with content that later appears on Instagram Reels in more refined form.

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Her approach to TikTok is strategic: it’s not about volume, but about maintaining a consistent presence with clear brand messaging. With more frequency and repurposing of YouTube-style shorts, this platform has high potential to scale her reach further.

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• Username: @viviannnv_
• Influence Score: 77.1/100
• Followers: 65.8K
• Activity: 1.7 videos/week
• Engagement Rate: 1.69%
• Growth: 0%
• Average Engagement: 1.1K
• Posting Habits: Twice a week at 8 PM EST

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X Strategy: Inactive but Still Claimed

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Vivian’s X (formerly Twitter) presence is minimal, with no activity in the past five years. While her handle (@viviannv) exists and lists 17.8K followers, the platform has not been used for content, commentary, or updates. Engagement and growth are both at 0%, and the channel currently offers no value to her digital strategy.

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The last activity dates back over five years, meaning Vivian has not used X for engagement or amplification of her lifestyle content. This suggests her strategy is highly visual and platform-specific, focused on Instagram, TikTok, and YouTube. Given the text-driven nature of X, the platform may not align with her storytelling style.

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• Username: @viviannv
• Influence Score: 7.3/100
• Followers: 17.8K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: -0.36% (–64 followers in 30 days)
• Average Engagement: 0

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Vivian Vo-Farmer's Social Media Influence Summary

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Vivian V. holds a total influence score of 8,613 points and ranks in the Top 1% of creators in the U.S. under the “Healthy Lifestyle” category (#51 nationally, #291 globally). While her Instagram ranks in the Top 10% nationally (#41,250), her authority is most clearly reflected in the lifestyle niche, where her aesthetic and content cadence align with key brand expectations.

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Learn more about the Favikon Methodology here

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Content Strategy: Wellness Meets Aesthetic-Driven Expression

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Vivian’s strategy thrives on visual storytelling and lifestyle realism. Her aesthetic is clean, airy, and feminine—an ideal canvas for fashion brands, skincare collaborations, and self-care narratives. She posts with regularity, aligning content with seasonal trends (e.g. spring outfits, vacation essentials), which keeps her presence timely and high-performing.

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Reachability and Partnerships

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Vivian V. maintains one of the most brand-active networks in her tier. She frequently collaborates with Abercrombie & Fitch, Aritzia, SKIMS, Princess Polly, and Billini—not just tagging products but often creating mini-campaigns through try-ons, reels, and styling videos. These partnerships showcase her fashion versatility and creator professionalism.

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Her content is “brand-safe” and rarely political, making her ideal for both boutique and mass-market partnerships. With post rates estimated between $6K–$15K, she’s highly accessible for recurring campaigns and launch promotions. Her visual consistency and engagement reliability add value to long-term collaborations.

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Conclusion: Defining Modern Wellness Content with Style, Transparency, and Impact

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Vivian V. represents the new wave of lifestyle creators who merge aesthetic-driven content with emotionally resonant storytelling. Her multi-platform approach, strong Instagram performance, and growing product network position her as a powerful voice in the wellness-fashion crossover niche. Whether she's styling vacation looks or reflecting on personal health, Vivian consistently delivers content that is honest, elegant, and highly engaging.

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