Who is Victoria Repa?

Victoria Repa: Leadership, Empathy, and Global Influence

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Victoria Repa is an accomplished entrepreneur and certified health coach. She is the visionary founder and CEO of BetterMe, a company that has quickly grown into a leader in the health and wellness space. Victoria’s entrepreneurial journey has earned her notable accolades, including a Forbes 30 Under 30 in Europe (Tech) recognition and the Entrepreneur of 2022 award from Forbes UA. These achievements highlight her influence not just in business but also in technology and innovation.

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Her educational background further complements her expertise. Victoria is a Certified Health Coach from the Institute for Integrative Nutrition, showcasing her commitment to holistic wellness. Her work focuses on creating accessible wellness solutions while helping individuals achieve their fitness and mental health goals.

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Beyond her entrepreneurial success, Victoria has established herself as an authority on leadership, culture building, and self-development. On social media, she shares actionable insights on leadership, thoughtful strategies for team success, and advice for professionals striving to find balance between productivity and well-being.

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Victoria’s blend of fitness, entrepreneurship, and leadership knowledge has cemented her as a global thought leader, inspiring thousands to unlock their full potential.

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Social Coverage

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Victoria Repa’s social presence spans LinkedIn, X (formerly Twitter), and Instagram. Her largest platform is LinkedIn, where she shares leadership frameworks, company culture tips, and motivational advice. She complements this with a dynamic presence on X, where her highly visual and strategic posts encourage engagement. Her Instagram showcases a more personal approach, blending events, lifestyle, and behind-the-scenes leadership moments.

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LinkedIn: The Thought Leadership Hub

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Victoria’s LinkedIn profile is her strongest platform, attracting a professional audience interested in leadership, workplace culture, and wellness insights. She consistently shares impactful advice, blending text-based posts with visually engaging images that resonate deeply with her network.

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Key themes on her LinkedIn include leadership lessons, effective management techniques, and principles for building high-performing teams. Her posts often simplify complex concepts into bite-sized wisdom, such as “Hire for attitude. Train for skill.” These posts tend to spark meaningful conversations, positioning her as an accessible yet authoritative voice.

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Additionally, Victoria focuses on fostering empathy in leadership. She highlights the importance of respect, collaboration, and trust, which resonates with her audience, particularly those in managerial roles. Her consistent posting habits—everyday at 1 PM—align well with professional engagement patterns, allowing her content to reach optimal visibility.

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Key LinkedIn KPIs:

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• Username: @victoria-repa-115a1987

• Influence Score: 96.3/100

• Followers: 376.7K

• Activity: 30 posts/month

• Engagement Rate: 1.7%

• Growth: +5.25% (+18.8K)

• Average Engagement: 6.4K

• Posting Habits: Everyday at 1 PM

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X (formerly Twitter): Visual and Actionable Insights

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Victoria’s presence on X stands out for its highly visual approach. Her posts often include infographics, lists, and charts designed to provide actionable takeaways for professionals. Topics include leadership techniques, Japanese philosophies for success, and frameworks like “7 Roles of a Kind Leader.”

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Her audience appreciates her concise, value-packed content that delivers quick inspiration and clear takeaways. Victoria’s growth on X is notable, with a 33.31% increase over the past 30 days. This strong engagement reflects how her visual content resonates with professionals seeking efficient learning.

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She posts daily at 3 PM, maintaining consistency that keeps her audience returning for fresh insights.

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Key X KPIs:

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• Username: @repavictoria

• Influence Score: 87.4/100

• Followers: 12.2K

• Activity: 7.3 tweets/week

• Engagement Rate: 12.14%

• Growth: +33.31% (+3.1K)

• Average Engagement: 1.5K

• Posting Habits: Everyday at 3 PM

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Instagram: A Blend of Professionalism and Lifestyle

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On Instagram, Victoria showcases a more personal side of her leadership journey. Her feed features event highlights, leadership reflections, and snapshots from her daily life. Posts such as “BetterMe goes offline!” reveal her ability to connect with audiences on a relatable level, while maintaining a professional tone.

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Her visual content strategy focuses on balancing lifestyle and leadership lessons, appealing to both business professionals and wellness enthusiasts. Despite a lower engagement rate, Instagram remains a key platform for humanizing her brand.

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Key Instagram KPIs:

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• Username: @victoria_repa

• Influence Score: 68.9/100

• Followers: 172.3K

• Activity: 5 posts/month

• Engagement Rate: 0.16%

• Growth: -0.41% (-704)

• Average Engagement: 272

• Posting Habits: Once a week at 4 PM

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Newsletter

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While Victoria’s primary focus is social media, a newsletter would be a strong addition to her strategy. Given her expertise, she could share curated insights on leadership frameworks, health strategies, and actionable advice for managers and professionals. A weekly or bi-weekly newsletter would further solidify her thought leadership and provide a direct line of communication with her audience.

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Summary of Social Media Influence

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Victoria Repa is an influential figure online, with an Authority Score of 8,781 points placing her among the Top 3% of creators. Her focus on leadership and wellness has positioned her as a prominent voice in her niche. She holds the #1 ranking on LinkedIn in Ukraine, particularly in the “Careers & Office” and “Management & Leadership” categories.

Content Strategy Analysis

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Victoria’s content strategy is driven by three pillars: leadership insights, personal growth, and workplace culture. She excels at transforming complex leadership principles into digestible, actionable advice. Visual content—like infographics and charts—dominates her posts, making them both engaging and easy to share.

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On LinkedIn, she appeals to professionals through long-form posts and inspiring quotes, while X allows her to engage with quick, highly visual advice. Instagram serves as her storytelling platform, offering glimpses of her personality and events.

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Her ability to blend actionable leadership advice with empathetic storytelling sets her apart. She positions herself not just as a CEO but also as a relatable leader who understands modern workplace challenges.

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Reachability and Partnerships

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Victoria Repa is highly reachable for collaborations, particularly within health, leadership, and business sectors. Her professional tone and expertise make her an ideal partner for brands focused on workplace culture, wellness, and leadership coaching. Companies looking to inspire and educate their workforce can benefit significantly from her authority and engaged audience.

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Conclusion

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Victoria Repa has built a powerful online presence through her strategic content focused on leadership, health, and personal development. With a strong influence score, particularly on LinkedIn, she stands out as a trusted voice for professionals seeking inspiration and actionable strategies. Her consistent, high-value content across platforms ensures she remains a go-to figure for leadership and growth.

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