Who is Tozetto?

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Joana Tozetto: Empowering Beauty and Fitness with High-Energy Content and Authentic Appeal

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Joana Tozetto is a Brazilian influencer who has carved a niche in the digital space through her dynamic content focused on fitness and beauty. With over 1.1 million followers on TikTok and 635K on Instagram, she blends humor with wellness inspiration. Her videos reflect both motivation and spontaneity. This relatable tone makes her a favorite among young Brazilian women.

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Through her social platforms, Joana consistently promotes gym routines, skincare products, and fashion looks that resonate with everyday girls. Her high-frequency content—posting up to 32.9 videos per week—has earned her a place in the Top 1% of Fitness for Women influencers in Brazil. Her style is casual, her presence constant, and her vibe energetic. She manages to stay both trendy and approachable.

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Joana’s passion extends beyond trends into genuine wellness guidance. She introduces brands like Pink de Luxo and Creamy Skincare with natural ease, often giving her followers discount codes. Her loyal base values transparency and consistency. As a result, her influence is growing across both beauty and fitness verticals.

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Her community loves her mix of playful and powerful storytelling, especially in short-form videos. While her YouTube remains underused with 12.5K subscribers, her TikTok and Instagram performances are standout. Joana’s strength lies in volume and vibe, turning everyday moments into engaging digital connections. She's not just visible—she's trusted.

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An Influencer Active on Social Media

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Joana Tozetto engages over 1.7 million followers across TikTok, Instagram, and YouTube, where she blends lifestyle, beauty, and fitness content for a loyal young audience.

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Joana Tozetto's Social Media Strategy Analysis

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TikTok Strategy: High-Energy Fitness, Humor, and Visibility

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Joana Tozetto’s TikTok (@tozett0) is the centerpiece of her digital presence, combining fitness, lifestyle, and trending content to capture an energetic and youthful audience. With 1.1 million followers, she shares workout snippets, gym fits, and playful moments that often go viral. Her casual tone and confident visuals make her highly relatable. It’s a platform where she thrives on volume and consistency.

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She posts an impressive 32.9 videos per week, making her one of the most active fitness creators in Brazil. Her audience engages with everyday humor and workout struggles, turning her into a virtual gym buddy. Joana’s TikToks receive up to 2.4M views, proving her reach is substantial. She posts early at 4 PM, aligning with morning scrollers and gymgoers.

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Her engagement rate sits at a strong 1.72%, with an average of 18.9K interactions per video. This indicates that her content isn’t just seen—it’s appreciated and acted upon. From confident outfit reveals to cheeky car chats, her diversity of content hooks followers quickly. Each post is optimized to perform within TikTok’s fast-paced, high-volume structure.

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The combination of humor, visual clarity, and consistent rhythm is her strategic advantage. TikTok allows Joana to showcase her personality, promote brands, and build community all in one place. Whether it's a dance, fitness clip, or product shoutout, the content always feels real. It’s her strongest and most scalable platform by far.

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• Username: @tozett0
• Influence Score: 87.2/100
• Followers: 1.1M
• Activity: 32.9 videos/week
• Engagement Rate: 1.72%
• Growth: 0%
• Average Engagement: 18.9K
• Posting Habits: 5 times a day at 4 PM EST

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Instagram Strategy: Style, Beauty, and Branded Confidence

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On Instagram (@tozettoo), Joana balances her energetic fitness vibe with a polished, fashion-forward persona. With 635K followers, she leverages Reels and aesthetic posts to highlight beauty, beachwear, and skincare content. She posts consistently—15 times per month—with a focus on lifestyle and collaboration. The platform offers a more curated version of her fitness-focused life.

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She’s particularly successful with Reels, where her average video hits 399.7K views and 11.8K engagements. Whether posing in swimwear or showcasing campaign moments, Joana’s style is bold and feminine. Her visuals speak to confidence and empowerment. A standout collaboration with Nava Beachwear reached 1M views, showing her brand power.

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Her engagement rate is an impressive 1.86%, higher than many creators with similar reach. This highlights the strength of her follower connection and her visual content. Each post maintains her consistent aesthetic—sunlit, colorful, and confident. It’s a space where she influences both fashion and wellness choices.

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Joana’s Instagram persona leans more into inspiration than routine, giving brands a clear canvas for visual storytelling. She partners with fashion and beauty brands like Creamy and Pink de Luxo to great effect. Posting every day at 5 PM, she targets high-visibility time slots. Instagram is her visual anchor—vibrant, engaging, and marketable.

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• Username: @tozettoo
• Influence Score: 81.7/100
• Followers: 635K
• Activity: 15 posts/month
• Engagement Rate: 1.86%
• Growth: -0.87%
• Average Engagement: 11.8K
• Posting Habits: Everyday at 5 PM EST

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YouTube Strategy: Low Frequency, High Opportunity

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Joana’s YouTube (@tozettoo) currently serves as a minor extension of her online presence. With only 12.5K subscribers and a modest 1.3 videos per month, the platform is underutilized. Most content consists of Shorts and casual lifestyle clips. Though light in output, it still aligns with her fitness and beauty identity.

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She experiences 0% growth and no average engagement, signaling the platform is not yet optimized. That said, it presents major potential for long-form tutorials, product reviews, and gym routines. Her visual storytelling and energetic personality could translate well to longer content formats. She just hasn’t committed to scaling it—yet.

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While engagement is currently low, YouTube offers opportunities for stronger branding, especially in sponsored series or partnerships. Her videos could easily evolve into vlogs, morning routines, or Q&A sessions. If activated, it could support her expansion into personal product lines or e-learning. A few strategic uploads could shift its momentum quickly.

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Currently, she posts about once a year at 8 PM, indicating that YouTube remains an experimental zone. However, the platform could support her growth into new verticals like home fitness, nutrition, or coaching. With her TikTok traffic, she could redirect followers here to deepen fan relationships. It’s a slow burner—if she lights the flame.

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• Username: @tozettoo
• Influence Score: 57.8/100
• Followers: 12.5K
• Activity: 1.3 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Joana Tozetto's Social Media Influence Summary

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Joana Tozetto ranks in the Top 1% for Fitness for Women in Brazil, placing her among the most influential emerging fitness and beauty creators in the country.

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Learn more about the Favikon Methodology here

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Content Strategy: Confidence, Consistency, and Casual Vibes

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Joana’s content strategy is built around three pillars: fitness, beauty, and relatability. She maintains a consistent and casual tone, pairing confident visuals with humorous or laid-back captions. Whether she’s flexing her muscles or joking about a messy ponytail, her content never strays from being accessible.

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Reachability and Partnerships

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Joana Tozetto offers excellent reachability for lifestyle and fitness brands looking to engage young audiences. With an estimated campaign cost between $5K – $10K per post, she provides strong ROI through organic-feeling integrations. Her casual tone and reliable output make her a top choice for everyday product promotions. She's approachable, polished, and always in tune with her community.

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Her engagement strength lies in volume and consistency, especially on TikTok where she posts 32.9 videos per week. This high activity gives partners more visibility per campaign. With an average of 132.5K views per video, brands can count on reach. She consistently delivers value for wellness, skincare, and fitness-focused industries.

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Joana is ideal for collaborations with fashion, beauty, and health-focused partners. She’s already worked with Pink de Luxo and Creamy Skincare, tagging them up to 7 times in creative formats. Each mention feels natural and aligned with her daily content flow. This integration-first approach makes her a low-risk, high-reward partner.

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Her collaborative network includes top Brazilian influencers like Anne and Julia Petroni, expanding brand visibility through indirect reach. Her TikToks and Reels boost discovery, while Instagram holds brand visuals longer. With an influence score of 8,875 points, Joana is campaign-ready and performance-driven. She's not just easy to reach—she's easy to trust.

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Conclusion: Joana Tozetto is Brazil’s Fitness Glow-Up in Motion

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Joana Tozetto is a rising force in Brazil’s influencer landscape, combining consistency, energy, and relatability. Her success on TikTok and Instagram proves she understands what her audience wants—real talk, glam looks, and a whole lot of motivation. She’s not just chasing trends—she’s owning her lane in beauty and fitness.

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