Who's Who on Social Media
5 min to read

Who is Thea Booysen?

Thea Booysen, also known as TheaBeasty, has carved a unique niche by combining her academic achievements with engaging digital content. Her expertise spans gaming, card openings, and educational vlogs, reflecting her multi-dimensional personality.

January 2, 2025
Jeremy Boissinot
See AI-Powered Profile ✨

TheaBooysen: Blending Academia and Entertainment in Digital Media

Thea Booysen is not just a content creator but a multifaceted individual blending intellect with creativity. With her impressive academic background, holding a degree in law, psychology, and neuroscience, Thea bridges the gap between education and entertainment. Her ability to translate complex concepts into relatable and engaging content is one of her most defining traits. Through her YouTube channel, she explores gaming, card unboxings, and reflective discussions, allowing her audience to engage with diverse themes while staying connected to her authentic self.

In addition to her success as a content creator, Thea has made waves as an acclaimed author. Her book, "The Marked Children," reflects her ability to craft thought-provoking narratives that captivate readers and inspire critical thinking. The book has received widespread praise for its depth and storytelling, adding another layer to Thea's multidimensional persona. Her literary pursuits exemplify her commitment to merging creativity with intellect, further solidifying her status as a role model for aspiring creators.

Love in the Spotlight: Thea Booysen Says 'Yes' as MrBeast Proposes
(Source:
@mrbeast, Instagram, January 2025)

Thea’s personal journey is equally inspirational and relatable. By sharing snippets of her academic milestones, such as graduating with a master's degree in Human Cognitive Neuropsychology, she offers a glimpse into her world beyond the screen. Her openness about life events, including her recent engagement, resonates deeply with her audience, building an aura of authenticity. This transparency creates a bridge between her professional achievements and personal triumphs, making her more than just a digital personality.

Her connection with her audience is further amplified by her engagement on platforms like Twitter. Thea frequently shares candid reflections, behind-the-scenes moments, and updates about her professional projects. This dynamic interaction not only keeps her fans informed but also fosters a sense of community. By combining academic depth, creative storytelling, and personal authenticity, Thea Booysen has established herself as a trailblazer in the realms of content creation and influence.

An Influencer active on social media

Thea Booysen’s multi-platform presence showcases her ability to engage audiences across gaming, education, and lifestyle content.

Thea's Social Media Strategy Analysis

Instagram: Personal and Professional Harmony

Thea Booysen’s Instagram account (@thea_booysen) is a vibrant reflection of her personal and professional life. With an impressive 408K followers, the platform allows her to showcase key moments, such as her graduation milestones, collaborations with renowned creators like MrBeast, and glimpses into her daily life. This combination of authenticity and creativity has solidified her connection with her audience, making her profile a hub of engagement and relatability.

One of Thea’s standout strengths is her engagement rate of 51.33%, an extraordinary figure in the social media realm. This metric highlights her ability to foster genuine interactions with her audience, as seen through the hundreds of thousands of likes and comments she garners per post. Her ability to pair visually appealing content with meaningful captions resonates deeply with her followers, ensuring a loyal and interactive community.

Thea’s posting schedule—once a week at 12 PM—strategically maintains exclusivity, giving each post the space to generate significant attention. This timing, paired with her aesthetic consistency, enhances her audience’s anticipation for her next update. Her posts often capture pivotal moments, such as her engagement announcement or gaming achievements, showcasing her knack for balancing personal highlights with professional accomplishments.

With an average of 209.4K engagements per post, Thea’s Instagram serves as a prime example of effective storytelling. Her ability to seamlessly blend milestones, partnerships, and personal updates keeps her audience engaged and invested in her journey. By maintaining this balance, Thea has built a platform that not only showcases her individuality but also appeals to potential collaborators and brands looking for authentic representation.

  • Username: @thea_booysen
  • Influence Score: 90.3/100
  • Followers: 408K
  • Activity: 4 posts/month
  • Engagement Rate: 51.33%
  • Growth: 0%
  • Average Engagement: 209.4K
  • Posting Habits: Once a week at 12 PM EST

Twitch: Building a Loyal Gaming Community

Thea’s Twitch channel (@theabeasty) is a central space for her dedicated gaming audience, offering a more interactive and immersive connection. With a follower base of 29.8K, her community is smaller but exceptionally loyal, engaging deeply with her live streams. By focusing on interactive games like Gwent and Outlast, Thea has successfully carved out a niche, attracting viewers who appreciate her gaming expertise and relatable personality.

Although Thea’s activity on Twitch has slowed in recent months, the content she has already produced highlights her potential for significant growth. Her streams demonstrate her ability to captivate audiences through engaging commentary and gameplay, showing promise for expansion in gaming and live streaming. Thea’s Twitch serves as a platform where she can rebuild and amplify her presence, given her natural charisma and ability to connect with her community.

  • Username: @theabeasty
  • Influence Score: N/A
  • Followers: 29.8K
  • Activity: N/A
  • Engagement Rate: N/A
  • Growth: 0%
  • Average Engagement: N/A
  • Posting Habits: N/A

Twitter: A Platform for Engagement

Thea Booysen's Twitter account (@thea_booysen) is a cornerstone of her digital presence, fostering an intimate yet engaged community of 21.4K followers. With an impressive engagement rate of 18.19%, she effectively captures her audience's attention through meaningful and relatable content. Whether sharing snippets of her academic achievements or gaming updates, Thea ensures her tweets leave a lasting impression, resonating deeply with her followers.

Her consistent activity, averaging 2.6 tweets per week, reflects a well-maintained posting strategy that keeps her audience connected. By blending personal anecdotes, such as her journey in neuroscience and law, with gaming-related content, she strikes a balance that appeals to both niche and general audiences. This diversity in her tweets has proven to keep her content fresh and engaging.

Thea's recent tweets demonstrate her ability to use Twitter as a platform for both personal expression and professional promotion. For instance, updates about the Beast Games on Amazon Prime showcase her involvement in high-profile projects, positioning her as a key figure in entertainment and gaming. These strategic updates not only build her credibility but also maintain her relevance within her audience's feeds.

By integrating authenticity and promotion seamlessly, Thea creates content that feels genuine yet purposeful. Her tweets are not only informative but also conversational, encouraging interactions and fostering a sense of community. This approach positions her as a relatable and influential voice, capable of driving meaningful conversations and expanding her reach across the Twitter platform.

  • Username: @thea_booysen
  • Influence Score: 87.4/100
  • Followers: 21.4K
  • Activity: 2.6 tweets/week
  • Engagement Rate: 18.19%
  • Growth: +0.11%
  • Average Engagement: 3.9K
  • Posting Habits: Three times a week at 3 PM EST

YouTube: The Central Hub

TheaBeasty's YouTube channel (@theabeasty) serves as a dynamic hub for her 38.6K subscribers, offering a wide array of content that spans detailed gameplay videos, personal vlogs, and engaging card openings. This diversity allows her to cater to various audience interests while maintaining her footing in the gaming niche. Her ability to weave in book promotions and collaborations with other creators highlights her versatility and entrepreneurial spirit, making her channel a blend of entertainment and value.

While the channel currently lacks recent uploads, its extensive archive of content continues to attract viewers and sustain her audience. Her past videos not only showcase her creativity but also her potential for future growth should she choose to re-engage actively. By leveraging her established community and experimenting with new content strategies, TheaBeasty's YouTube presence has the potential to expand significantly and further solidify her position within the gaming and streaming spheres.

  • Username: @theabeasty
  • Influence Score: 19.4/100
  • Followers: 38.6K
  • Activity: 0.1 videos/month
  • Engagement Rate: 0%
  • Growth: 0%
  • Average Engagement: N/A
  • Posting Habits: N/A

TikTok: Engaging Through Relatability

On TikTok, Thea’s account (@thea_beasty) connects her to a broader audience with 58.2K followers and 379.8K likes. Her content style is humorous, relatable, and often includes trends, aligning with the platform’s dynamic nature. While her influence score is 10.8/100, this metric doesn’t overshadow her potential to grow rapidly due to TikTok’s algorithm and user base.

She uses TikTok to share entertaining and short-form content that is different from her Instagram narrative, focusing on quirky, everyday life moments. However, her current inactivity may limit her audience expansion unless revived with regular uploads. Collaborations and leveraging TikTok trends could increase visibility and engagement significantly.

  • Username: @thea_beasty
  • Influence Score: 10.8/100
  • Followers: 58.2K
  • Activity: None (as of the last 3 months)
  • Engagement Rate: 0%
  • Growth: 0%
  • Average Engagement: Not available
  • Posting Habits: None

Thea Booysen's Social Media Influence Summary

With a Favikon Authority Score of 9,014, Thea ranks among the leading voices in social media gaming and streaming. Her networks, including connections to creators like MrBeast and Julia Robson, amplify her impact.

Content Strategy: A Harmonious Blend of Academic and Gaming Narratives

Thea’s content seamlessly integrates her academic achievements, gaming expertise, and lifestyle updates. Her ability to engage audiences through storytelling and relatability makes her a standout creator.

Reachability and Partnerships

Thea Booysen’s reachability rating as “normal” places her in an advantageous position for potential collaborations, particularly for brands targeting niche and engaged audiences. Her sponsored post estimate of $1.1K indicates a reasonable entry point for businesses looking to partner with an influencer who brings both authenticity and a multi-faceted approach to content creation. This affordability makes her a strategic choice for emerging brands, especially those in gaming, education, and lifestyle sectors.

What sets Thea apart is her ability to integrate brand partnerships seamlessly into her authentic content style. Whether through showcasing her academic journey or highlighting her gaming expertise, she maintains a genuine connection with her audience. Brands looking for a relatable yet impactful influencer find her to be an ideal collaborator. The combination of her educational background and creative storytelling offers brands a unique platform for their messaging.

An overview of Thea’s top influential connections across key industries. (Source: Favikon)

Thea’s accessibility is further enhanced by her multi-platform presence, allowing brands to tap into various audience segments. Her active engagement on platforms like Instagram, Twitch, and Twitter ensures a diverse reach, while her approachable personality makes partnerships feel more organic. This cross-platform strategy allows her to amplify brand messages across different demographics, creating a larger impact for her collaborators.

For brands, partnering with Thea is more than just a transactional relationship—it’s an opportunity to align with a thoughtful and multi-dimensional creator. Her ability to communicate complex ideas in an engaging manner adds depth to sponsored collaborations, elevating the perception of the brand. Her authenticity and relatability, combined with her strategic influence, position her as an excellent partner for brands aiming to establish genuine connections with their target audiences.

Conclusion: TheaBooysen – A Rising Star Redefining Digital Influence

Thea Booysen’s ability to merge academia with digital storytelling is a testament to her versatility. Her influence spans gaming, education, and lifestyle, making her an exemplary figure in modern content creation. Her strategic growth potential lies in leveraging her multi-platform presence and engaging narratives for broader audience reach and brand collaborations.

You might also find interesting:

✨ Vexbolts - Complete Social Media Analysis

✨ Bella Anderson - Complete Social Media Analysis

✨ Ella Caroline - Complete Social Media Analysis

About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.