Who is Tefi Pessoa aka Estefanía?

Estefanía, also known as Tefi, has cultivated a dedicated following through her unique blend of pop culture commentary and astrology insights. Her engaging and relatable content has resonated with audiences, offering a refreshing voice on social media. With a TEDx talk under her belt and her popular podcast "Que Pena," she combines entertainment with introspective discussions, setting her apart as a prominent influencer in the lifestyle and astrology space. This analysis dives into her social media strategy, engagement metrics, and overall influence in the digital landscape.

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Estefanía: A Rising Voice in Pop Culture and Astrology

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Estefanía, better known as Tefi, hails from Miami and has grown into a pop culture phenomenon. Now based in Brooklyn, she brings her charisma and wit to social media, where she explores themes of self-love, relationships, and astrology. Tefi is a TEDx speaker and has hosted the podcast "Que Pena," which explores nuanced conversations on personal growth, life lessons, and humorously relatable anecdotes. Though currently on hiatus from her podcast, all 93 episodes remain accessible to fans, continuing to draw in new listeners.

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Her journey on social media began as a way to connect with others over shared experiences and interests. Over time, she developed a distinctive voice that blends her Miami roots with a progressive and mindful approach to contemporary topics. From astrological insights to humorous takes on pop culture trends, Tefi captivates audiences by making complex subjects feel approachable and engaging.

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Beyond her online presence, Tefi frequently collaborates with fellow creators, allowing her audience to experience a sense of community within her content. She uses platforms like TikTok, Instagram, and YouTube to create a comprehensive presence that caters to a broad audience, with each channel offering a slightly different aspect of her personality and interests.

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An Influencer active on social media

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Estefanía reaches her audience primarily through TikTok, Instagram, and YouTube, where she blends astrology, pop culture, and personal reflections to engage her followers.

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Estefanía’s Social Media Strategy

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TikTok: Insightful Astrological Wisdom and Relatable Pop Culture Commentary

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Estefanía’s primary platform is TikTok, where she has amassed 1.8 million followers. Here, she shares a mix of astrology tips, pop culture reactions, and personal stories. Her content strategy on TikTok focuses on keeping her audience entertained with short, digestible videos that are rich in insight and relatability. Her astrological content stands out, as she takes a playful yet informative approach to the subject, making astrology feel both fun and accessible. The platform also allows her to engage with trending topics in pop culture, drawing in fans who appreciate her quick wit and relatable humor.

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• Username: @hellotefi
• Influence Score: 87.4/100
• Followers: 1.8M
• Activity: 16 videos per week
• Engagement Rate: 19.18%
• Growth: Stable
• Average Engagement: 27.9K
• Posting Habits: Twice a day at 4 AM

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Instagram: A Visual Diary with Engaging Reflections

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On Instagram, Estefanía shares a more curated glimpse into her life with 290.1K followers. Her posts include polished photos, fashion moments, and thought-provoking captions that give followers a deeper understanding of her personality. Instagram Stories serve as a space for her to connect with her audience through behind-the-scenes moments, while Reels often capture her humorous and insightful takes on popular culture. Tefi’s engagement rate on Instagram, at 5.33%, indicates a highly engaged audience that resonates with her authentic voice and genuine reflections.

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• Username: @hellotefi
• Influence Score: 89.4/100
• Followers: 290.1K
• Activity: 17 posts last month
• Engagement Rate: 5.33%
• Growth: +0.87% (+2.5K)
• Average Engagement: 15.5K
• Posting Habits: Daily at 2 AM

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Estefanía 's Social Media Influence Summary

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With a Favikon authority score of 8,914 points, Estefanía ranks prominently in the social media landscape, particularly within the astrology niche, where she holds a top position among U.S.-based creators. Her influence score across platforms reflects her ability to engage with a dedicated following, particularly on TikTok and Instagram. Ranked within the top 1% on both platforms in the astrology category, she commands significant attention and interaction, underscoring her status as a rising figure in pop culture and lifestyle content.

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Content Strategy: Astrology Meets Authenticity

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Estefanía’s content strategy is a blend of pop culture, astrology, and authentic self-expression. By tailoring her content to the unique strengths of each platform, she ensures a well-rounded presence that keeps her followers engaged and invested. Her TikTok approach focuses on quick, insightful videos that capitalize on trending topics, making her an appealing figure for younger audiences seeking relatable, bite-sized content. On Instagram, her visual storytelling and thoughtful captions build a deeper connection with her followers, allowing them to see beyond her humorous facade into a more introspective side.

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Her collaborations with other creators enhance her reach, and her past podcast episodes remain a valuable asset, allowing fans to revisit her insights at their own pace. Tefi’s strategic use of astrological themes is particularly effective, as it resonates with a niche audience that values her approachable take on complex topics.

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Reachability and Partnerships

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Estefanía’s reachability is classified as "Normal," with an estimated sponsored post cost of $4.5K, making her an accessible yet influential partner for brands. Her partnerships align well with her brand, focusing on products and services that complement her interests in lifestyle and personal development. Collaborations with fellow influencers in pop culture and wellness spheres enhance her credibility and introduce her to new audiences. Given her growing authority in the astrology and pop culture categories, Estefanía is positioned as an appealing partner for brands looking to connect with a thoughtful, engaged demographic.

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Estefanía’s blend of humor, astrology insights, and pop culture commentary has positioned her as a unique and relatable figure on social media. Her thoughtful approach to content creation and engagement, combined with her strategic platform usage, has enabled her to foster a loyal community. Whether she’s discussing astrology or sharing personal anecdotes, Tefi’s authentic voice shines through, making her a prominent figure within her niche. As she continues to expand her reach, Estefanía remains an influential voice for a generation looking for relatable and insightful content in the digital age.

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