Who is Susi Vidal?

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Susi Vidal: Bringing Fun and Creativity to Culinary Content

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Susi Vidal is a food blogger known for her engaging and creative cooking content. She combines recipes, storytelling, and humor to make cooking approachable for everyone. Her videos focus on simple yet delicious meals, often infused with personal anecdotes. With a strong digital presence, she has built a loyal community of food lovers.

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Her journey as a culinary influencer began with a love for experimenting in the kitchen. She shares a variety of dishes, from quick snacks to gourmet meals, making cooking accessible. Susi believes that food is a way to bring people together, creating shared experiences. Her content reflects this belief, offering a mix of fun and education.

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Beyond her digital presence, Susi has collaborated with major brands to promote kitchen tools and ingredients. She has partnered with GoPro, Hedley & Bennett, and SodaStream, showcasing products in her content. Her ability to integrate sponsorships naturally has made her a trusted voice in the food space. These partnerships highlight her influence in the culinary industry.

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Susi’s impact goes beyond cooking, as she embraces travel and lifestyle in her content. She takes her audience on culinary adventures, exploring different flavors and cultures. Her love for sharing experiences extends to her social media, where she interacts with her followers. Through authenticity and creativity, Susi continues to grow as a leading food creator.

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An Influencer Active on Social Media

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With millions of followers across multiple platforms, Susi Vidal has cultivated a strong digital footprint. Her content spans short-form videos, engaging stories, and longer recipe tutorials. She consistently ranks among the top food influencers, appealing to a diverse demographic of home cooks and food lovers.

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Susi's Social Media Strategy Analysis

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TikTok: The Hub of Susi Vidal’s Food Creativity

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Susi Vidal has built a strong presence on TikTok, where her quick and engaging videos attract millions of viewers. Her content features a mix of easy-to-follow recipes, interactive challenges, and fun kitchen experiments. By keeping her videos visually appealing and high-energy, she grabs the attention of food lovers and casual scrollers alike. Her creative approach has helped her amass 3.8M followers who eagerly anticipate her next upload.

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One of the key aspects of her strategy is making food preparation enjoyable and accessible. She combines humor and storytelling to create a unique experience for her audience, making even complex recipes seem approachable. Whether it’s a viral food trend or a personal twist on a classic dish, she keeps her content fresh and engaging. Her ability to blend entertainment with culinary education has contributed to her growing popularity on the platform.

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Susi also ensures her content remains relevant by leveraging trending TikTok sounds and participating in viral cooking challenges. By doing so, she maximizes the reach of her videos, allowing them to gain traction on the platform’s algorithm. Her consistent engagement with followers through comments, duets, and interactive Q&A sessions fosters a strong sense of community. This approach has helped her maintain a solid 0.7% engagement rate, proving that her audience is actively involved.

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Beyond entertainment, her schedule plays a crucial role in her TikTok success. By maintaining regular posting, she ensures that her followers always have fresh content to enjoy. Her balance between polished recipes and spontaneous, behind-the-scenes moments makes her brand feel personal and relatable. This mix of authenticity and quality has solidified her place as a go-to food creator, keeping viewers engaged and eager for more.

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• Username: @susi.vidal
• Influence Score: 86.2/100
• Followers: 3.8M
• Activity: 1.6 videos per week
• Engagement Rate: 0.7%
• Growth: 0%
• Average Engagement: 26.6K
• Posting Habits: Twice a week at 2 PM EST

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Instagram: A Visual Showcase of Susi Vidal’s Culinary Adventures

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Susi Vidal curates a visually appealing profile on Instagram, blending food photography, lifestyle moments, and engaging reels. Her posts showcase beautifully plated dishes, behind-the-scenes cooking clips, and snippets of her personal life, creating a well-rounded presence. This dynamic mix keeps her audience interested and engaged, making her page more than just a food blog. With 2.7M followers, she has successfully cultivated a strong and loyal community.

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A key part of her strategy is her detailed recipe captions, which provide clear instructions and cooking tips. She also uses Instagram stories to interact with her audience, sharing polls, Q&A sessions, and step-by-step cooking demonstrations. This interactive approach helps strengthen her bond with followers while making her content more accessible. Her reels showcase her fun personality, making her presence more relatable and entertaining.

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Susi also leverages her platform to collaborate with well-known brands, integrating sponsored content seamlessly. Her partnerships with GoPro and Hedley & Bennett allow her to blend food content with lifestyle branding, making her sponsorships feel natural. These collaborations not only enhance her credibility but also expand her reach to new audiences. With an average of 111.1K engagements per post, her content resonates strongly with food lovers and casual viewers alike.

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To maximize her visibility, Susi strategically posts at 6 PMEST, ensuring her content reaches her audience when they are most active. This consistency helps maintain high engagement, contributing to her impressive 4.06% interaction rate. By balancing aesthetically pleasing content with interactive and informative elements, she has built a thriving Instagram presence. Her thoughtful approach keeps her audience engaged, inspired, and eager for her next post.

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• Username: @susividal
• Influence Score: 89.2/100
• Followers: 2.7M
• Activity: 5 posts per month
• Engagement Rate: 4.06%
• Growth: 0%
• Average Engagement: 111.1K
• Posting Habits: Once a week at 6 PM EST

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YouTube: A Space for In-Depth Cooking Content

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Susi Vidal’s YouTube channel allows her to dive deeper into the art of cooking, offering her audience a more detailed and immersive experience. With 384K subscribers, she creates step-by-step recipe breakdowns and engaging kitchen tutorials. Unlike her short-form content on other platforms, her YouTube videos provide in-depth explanations and personal insights. This format lets her share more about her journey as a culinary creator, strengthening her connection with viewers.

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Her content covers a wide range of topics, from complex gourmet dishes to simple home-cooked meals. She also shares useful kitchen hacks, helping her audience improve their cooking skills with practical tips. Behind-the-scenes moments give fans a glimpse into her creative process, making her channel feel authentic and engaging. This balance between education and entertainment keeps her subscribers invested in her uploads.

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YouTube also serves as a platform for her to collaborate with well-known chefs and food brands. Unlike the fast-paced nature of TikTok and Instagram, these longer videos allow her to fully showcase her partnerships. Her engagement rate of 0.83% reflects the dedicated interest of her audience in her long-form content. By providing thoughtful explanations and storytelling, she ensures that each video is both informative and enjoyable.

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Although she posts just once a month, her consistency ensures high-quality videos that resonate with her subscribers. She prioritizes well-produced content over frequency, ensuring that each upload delivers value to her viewers. This approach has helped her cultivate a loyal and appreciative audience who eagerly anticipate her updates. As her channel continues to grow, she remains focused on creating meaningful and enriching content for food lovers.

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• Username: @susi_vidal
• Influence Score: 80.6/100
• Followers: 384K
• Activity: 0.4 videos per month
• Engagement Rate: 0.83%
• Growth: 0%
• Average Engagement: 3.2K
• Posting Habits: Once a week at 7 PM EST

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Twitter: A Minimal Presence with Limited Activity

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Susi Vidal's Twitter presence is relatively small compared to her other platforms. With 11.3K followers, she has not focused much on growing this channel. Her account sees little to no engagement, as she has not posted actively in over three years. Despite this, her existing audience likely follows her from other platforms for updates.

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Unlike her thriving Instagram, TikTok, and YouTube, Twitter does not play a major role in her content strategy. Her engagement rate is 0%, showing that her followers interact more on her other platforms. With no recent activity, it remains uncertain if she will revisit Twitter in the future. Given her success elsewhere, her focus remains on visual and video-heavy platforms.

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• Username: @susividal
• Influence Score: 9.2/100
• Followers: 11.3K
• Activity: 0 Tweets/Week
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a week at 5 PM EST

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Susi Vidal’s Social Media Influence Summary

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Susi Vidal’s influence score on Favikon places her among the top food influencers in the United States. Her TikTok and Instagram rankings showcase her strong digital presence, and she consistently ranks in the top 1% of food bloggers. Her audience engagement and brand partnerships indicate a well-established authority in food content creation.

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Learn more about the Favikon Methodology here

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Content Strategy: Blending Entertainment with Culinary Education

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Susi Vidal’s content strategy is centered around making cooking fun, accessible, and engaging for her audience. She does this by mixing humor, real-life kitchen experiences, and valuable food tips. Her videos often feature easy-to-follow recipes, interactive Q&A sessions, and behind-the-scenes moments. Her ability to incorporate storytelling into her cooking content makes her videos enjoyable and informative. She breaks down recipes in a simple and engaging way, ensuring her audience feels confident in trying them at home. By balancing entertainment with education, she maintains a loyal and interactive fan base.

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Reachability and Partnerships

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Susi Vidal maintains a strong presence across multiple platforms, making her highly accessible to brands and followers. She actively interacts with her audience through comments, Q&A sessions, and live streams, fostering a strong connection. Her approachable personality makes it easy for brands to collaborate with her in a natural and engaging way. With a broad reach across TikTok, Instagram, and YouTube, she ensures that her content is widely seen.

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Her collaborations with food and lifestyle brands showcase her ability to integrate promotions seamlessly. Companies like GoPro and Hedley & Bennett have partnered with her for creative and engaging sponsored content. She carefully selects partnerships that align with her culinary and lifestyle values, maintaining authenticity. These campaigns often include interactive elements like giveaways and product demonstrations to boost engagement.

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Susi’s availability for brand partnerships extends beyond traditional sponsorships, as she also engages in product testing and reviews. She regularly features kitchen tools, cookware, and ingredients that align with her cooking style. By providing detailed feedback and honest opinions, she helps brands gain credibility among her loyal audience. Her openness to diverse projects makes her a valuable collaborator for food and lifestyle companies.

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With a well-organized schedule, Susi ensures that her content remains consistent while balancing multiple partnerships. She maintains professionalism in her communication, making it easy for brands to work with her. Her strategic posting times, such as 6 PM EST on Instagram, maximize visibility and interaction. As she continues to expand her digital footprint, her ability to engage with brands and audiences remains a key strength.

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Conclusion: Inspiring Food Lovers with Creativity and Connection

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Susi Vidal’s unique approach to food content has made her a standout influencer in the culinary space. Her blend of humor, storytelling, and creativity allows her to connect with her audience on a personal level. With millions of followers across platforms, she continues to be a go-to source for cooking inspiration and brand collaborations.

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