Who is Soleon?

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Soleon: Celebrating Brazilian Culture with Engaging Storytelling and Lifestyle Content

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Soleon is a Brazilian lifestyle content creator and cultural storyteller, known for her engaging personality and vibrant posts. She has built a strong presence on TikTok, Instagram, and YouTube, where she shares content infused with humor and real-life experiences. With a following of over 4M, she connects with a youthful audience through relatable and fun storytelling. Her content focuses on Brazilian culture, festivities, and daily life, making her a recognizable digital personality.

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Her engaging approach to storytelling has led to collaborations with well-known brands such as Farfetch, Saie, and K18 Hair. She skillfully integrates fashion, beauty, and skincare into her posts, maintaining authenticity while promoting products. Her influence score of 9,229 places her among the top influencers in the lifestyle and skincare space. By maintaining a casual and conversational tone, she ensures her content remains accessible and enjoyable.

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Soleon’s content strategy is centered around humor, cultural references, and lifestyle inspiration, making her a favorite among Brazilian-speaking audiences. She maintains a strong engagement rate, averaging 224.4K interactions per TikTok video and 39K per Instagram post. Her consistent posting schedule, with 4.9 videos per week on TikTok and 11 posts per month on Instagram, keeps her audience highly engaged. Her ability to create viral content has contributed to her rapid growth, with a 2.63% increase in followers in just 30 days.

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With an estimated earnings per post ranging from $10K - $40K, Soleon is a highly sought-after influencer for brand collaborations. Her high engagement levels make her a valuable partner for companies targeting young, fashion-forward audiences. She ranks #1 in Skincare in Mexico, proving her authority in the beauty space. As she continues to expand her influence, Soleon remains a key figure in Brazilian digital culture.

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An Influencer Active on Social Media

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Soleon commands an impressive audience of 4M+ followers across TikTok, Instagram, and YouTube. Her main focus is on Brazilian-speaking young adults and teens, delivering culturally rich and humorous content that resonates with this demographic.

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Soleon’s Social Media Strategy Analysis

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TikTok: A Hub of Humor, Culture, and Engagement

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Soleon's TikTok presence is her most powerful, with 3.3M followers and an impressive influence score of 94.8/100. Her content blends humor, skincare insights, and Brazilian culture, making her a favorite among young audiences. Her growth rate of 2.63% in the past 30 days shows her ability to attract new followers. She maintains a fun and interactive relationship with her viewers, responding to comments and incorporating audience feedback.

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Her engagement rate stands at a remarkable 6.8%, with an average of 224.4K interactions per video. This high level of engagement shows that her followers are active and invested in her content. Her TikTok videos generate an average of 1.6M views, proving her ability to create viral content. By consistently posting 4.9 videos per week, she ensures her audience stays entertained.

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Soleon’s content strategy on TikTok revolves around cultural references, daily experiences, and skincare tips. She frequently participates in trending challenges, adapting them to reflect her personality and style. She also uses humor to discuss everyday life in Brazil, making her content both relatable and engaging. This mix of entertainment and information keeps her followers coming back for more.

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Her posting schedule is set for every day at 3 PM EST, ensuring that her videos reach her audience at optimal times. This consistency helps maintain her visibility on the platform and increases her chances of going viral. With her natural charisma and ability to keep content fresh, she remains a leading voice in lifestyle and beauty on TikTok. As she continues to grow, her impact in digital storytelling remains strong.

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• Username: @ssoleon
• Influence Score: 94.8/100
• Followers: 3.3M
• Activity: 4.9 videos/week
• Engagement Rate: 6.8%
• Growth: +2.63%
• Average Engagement: 224.4K
• Posting Habits: Everyday at 3 PM EST

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Instagram: Aesthetic and Culture-Focused Lifestyle Content

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Soleon’s Instagram complements her TikTok content by offering more curated and visually appealing posts to 650.1K followers. Her influence score of 87.6/100 reflects her strong presence in lifestyle and skincare content. Her engagement rate of 5.99% proves that her audience is highly active and invested in her posts. She shares a mix of fashion, beauty, and Brazilian cultural content, making her page diverse and dynamic.

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She posts an average of 11 times per month, keeping her content fresh while maintaining a balance between organic and sponsored posts. Her posts receive an average of 39K engagements, showing that her audience actively interacts with her content. She has collaborated with brands like Farfetch, Saie, and K18 Hair, seamlessly integrating them into her storytelling. These partnerships align with her image and ensure that promotions feel natural.

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Soleon’s Instagram Stories play a key role in keeping her audience engaged on a daily basis. She shares behind-the-scenes glimpses, skincare routines, and cultural commentary that provide added value to her followers. She also uses interactive features like Q&A and polls to encourage community participation. Her casual and friendly tone makes her followers feel personally connected to her.

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Her posting schedule follows a structured routine, with updates every day at 5 PM EST to optimize engagement. By combining engaging captions with high-quality visuals, she keeps her audience coming back for more. As a lifestyle influencer, she continues to build her brand as a trusted voice in beauty, fashion, and culture. With steady engagement, Soleon maintains her place as a top digital creator in the skincare and lifestyle space.

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• Username: @ssoleon
• Influence Score: 87.6/100
• Followers: 650.1K
• Activity: 11 posts/month
• Engagement Rate: 5.99%
• Growth: 0%
• Average Engagement: 39K
• Posting Habits: Everyday at 5 PM EST

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YouTube: A Less Active but Valuable Presence

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Soleon's YouTube presence is relatively small, with 7.5K subscribers and an influence score of 53.7/100. She posts infrequently, averaging 0.6 videos per month, making it her least active platform. However, her engagement rate of 9.38% is notably high, showing that her small but dedicated audience values her content. Her long-form videos tend to focus on skincare, lifestyle discussions, and extended versions of her TikTok content.

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Her videos receive an average of 6.3K views, proving that even with minimal activity, she can generate interest. The platform gives her more flexibility to create in-depth content, including detailed skincare routines and personal reflections. While her growth rate remains at 0%, there is potential for expansion with a more consistent posting schedule. YouTube could serve as a valuable tool for deeper storytelling and product reviews.

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Soleon’s content on YouTube often includes brand collaborations, beauty tutorials, and cultural discussions. She uses the platform to provide more informative and structured content compared to her shorter-form videos on TikTok and Instagram. With the right strategy, she could grow her subscriber base significantly by repurposing content from her other platforms. Expanding her YouTube presence could help solidify her influence in the beauty and lifestyle industries.

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Her posting schedule is currently set at once a year at 7 PM EST, meaning she rarely uploads new content. If she chooses to invest more time into YouTube, she could benefit from a structured approach with bi-weekly or monthly uploads. By leveraging her existing audience from TikTok and Instagram, she could significantly increase her visibility on this platform. A stronger YouTube presence could make her an even more influential skincare and culture creator.

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• Username: @ssoleon
• Influence Score: 53.7/100
• Followers: 7.5K
• Activity: 0.6 videos/month
• Engagement Rate: 9.38%
• Growth: 0%
• Average Engagement: 704
• Posting Habits: Once a year at 7 PM EST

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Soleon’s Social Media Influence Summary

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With a Favikon authority score of 9,229, Soleon is one of the top influencers in Brazil and Mexico. She ranks #1 in Skincare in Mexico and holds a Top 1% position in TikTok both nationally and worldwide. Her ranking showcases her influence in the lifestyle and beauty industries, proving her strong engagement and audience loyalty. Her content style is cheerful, engaging, and brand-safe, making her an ideal partner for companies looking to collaborate with a fun and dynamic influencer. She consistently generates high engagement, making her a valuable figure in digital marketing.

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Learn more about the Favikon Methodology here

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Content Strategy: A Perfect Balance of Humor, Culture, and Skincare

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Soleon’s content strategy is built around three core themes: Brazilian culture, skincare, and humor. Her ability to merge these elements into engaging and shareable posts has made her one of the most influential digital creators in her niche. By using a mix of short-form and long-form content, she reaches a diverse audience across TikTok, Instagram, and YouTube. Her storytelling approach keeps her content fresh, relatable, and deeply engaging, making her stand out in the lifestyle and beauty space.

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Reachability and Partnerships

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Soleon is a highly sought-after influencer with a strong presence in Brazil and Mexico, making her a valuable partner for brands. With over 4M followers across TikTok, Instagram, and YouTube, she has a broad and engaged audience. Her ability to blend humor, culture, and skincare has made her a top choice for collaborations. She specializes in content that feels natural and engaging, making brand promotions seamless.

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Her estimated earnings per post range from $10K - $40K, reflecting her high engagement and influence. She has successfully partnered with Farfetch, Saie, and K18 Hair, integrating their products into her content. These collaborations align with her audience’s interests in beauty, fashion, and cultural lifestyle. Her ability to create engaging sponsored content ensures strong visibility and brand interaction.

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Soleon maintains a high engagement rate, averaging 224.4K interactions per TikTok video and 39K per Instagram post. This makes her an ideal partner for brands looking to connect with young and active consumers. With her content ranking #1 in Skincare in Mexico, she is a trusted name in the beauty industry. Her humorous and relatable storytelling keeps her audience engaged, increasing the impact of brand promotions.

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Her posting schedule ensures consistent engagement, with daily posts on TikTok and Instagram and occasional YouTube content. This regularity allows brands to plan long-term campaigns with sustained exposure. She reaches a predominantly Brazilian and Spanish-speaking audience, making her ideal for companies targeting these markets. With her strong digital presence and high engagement, Soleon is a key figure for brands looking to connect with a youthful and interactive audience.

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Conclusion: A Fun and Engaging Voice in Skincare and Culture

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Soleon has built a strong brand identity by blending humor, lifestyle, and cultural storytelling. Her engaging content keeps her audience entertained, while her partnerships with top brands reinforce her credibility. With consistent growth and high engagement, she continues to be a standout figure in the digital space. Her ability to balance personal storytelling and brand collaborations makes her an influencer worth watching. As she continues to expand her reach, Soleon remains a key player in skincare, lifestyle, and cultural content.

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