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Who is Solène?
Solène is a Paris-based lifestyle creator known for her passion for elegance, fashion, and personal development. Her content reflects a refined taste, showcasing her journey through fashion, home decor, and graceful living.

Solène: Parisian Elegance and Lifestyle with a Modern Twist
Solène is a Parisian content creator with a passion for elegance, fashion, and personal growth. She uses her platform to share insights on living gracefully while maintaining a stylish and sophisticated approach to life. Solène's journey as a lifestyle influencer began with sharing her own experiences and style choices, quickly gaining the attention of those who appreciate refined aesthetics. She has built a community that values authenticity and practical fashion advice.
Her content highlights the beauty of blending chic and comfort, often showcasing how to look effortlessly stylish in everyday situations. Solène's followers appreciate her ability to make high-end fashion approachable, mixing luxury pieces with affordable finds. Her style philosophy revolves around making fashion accessible to everyone, without sacrificing quality or elegance. This combination of practicality and sophistication is at the core of her content.

In addition to her fashion-focused posts, Solène also dives into well-being and self-care, promoting a balanced lifestyle. She openly discusses personal development, sharing insights on how to maintain poise and positivity despite life’s challenges. By being open about her own experiences, she connects with her audience on a deeper level, fostering a sense of community and support. Solène’s followers appreciate her honest and relatable approach to personal growth.
Solène's commitment to sharing her journey extends to her collaborations with brands that align with her values. Whether promoting beauty products, home decor, or fashion accessories, she ensures that each partnership feels natural and trustworthy. Her careful selection of brands showcases her dedication to maintaining the integrity of her content. Solène continues to inspire her community with thoughtful, elegant, and authentic content that reflects her unique perspective on modern lifestyle.
An Influencer Active on Social Media

Solène is primarily active on Instagram, TikTok, and YouTube, reaching an engaged community that appreciates her fashion-forward content and lifestyle tips.
Solène’s Social Media Strategy Analysis
Instagram: Curating Elegance with Personal Touches

Solène's Instagram presence focuses on elegance, fashion, and lifestyle content, creating a visually appealing feed that attracts her audience. Her posts feature chic outfit ideas, personal style inspirations, and glimpses into her daily life. Solène prioritizes aesthetic cohesion, maintaining a consistent color palette and sophisticated vibe throughout her posts. This strategic approach has helped her cultivate a loyal following that appreciates refined and graceful content.
Her Instagram Stories are a key component of her strategy, allowing followers to see a more personal and spontaneous side of her life. She shares behind-the-scenes moments, fashion tips, and updates on brand collaborations. Stories often include interactive elements like polls and Q&A sessions to engage her community. This direct interaction helps build a sense of connection and authenticity, keeping her audience engaged.

In terms of content format, Solène utilizes a mix of static images, reels, and carousel posts to showcase her fashion and lifestyle tips. Reels, in particular, highlight styling hacks and outfit transformations, making fashion relatable and easy to replicate. Carousel posts allow her to share detailed looks, giving her followers a well-rounded view of her fashion sense. This variety ensures that her content remains dynamic and visually interesting.
Her partnership strategy on Instagram involves collaborating with high-quality brands that align with her personal style. She often features beauty products, fashion accessories, and home decor items, ensuring that each collaboration feels genuine and integrated. Solène is selective about partnerships, maintaining trust and credibility with her audience. This careful curation strengthens her influence and sets her apart as a lifestyle expert.
- Username: @soneeeeel
- Influence Score: 86.5/100
- Followers: 267.6K
- Activity: 14 posts/month
- Engagement Rate: 1.66%
- Growth: +0.07%
- Average Engagement: 4.4K
- Posting Habits: 3 times a week at 6 AM EST
TikTok: Stylish Moments and Interactive Fashion

Solène uses TikTok to share quick, engaging videos that showcase her fashion sense and everyday life. Her content ranges from styling challenges to behind-the-scenes glimpses into her daily routine. TikTok's dynamic format allows her to experiment with trends while keeping her signature elegant aesthetic. By participating in fashion trends and challenges, she stays relevant while expressing her unique style.
Her TikTok videos often feature outfit transitions, fashion tips, and makeup tutorials, all delivered in a casual and approachable way. Solène’s use of trending sounds and creative editing keeps her content fresh and aligned with platform trends. By balancing polished visuals with relatable moments, she maintains an authentic presence that resonates with her audience.

Engagement is a top priority for Solène on TikTok. She frequently replies to comments, creates follow-up videos, and acknowledges viewer requests. This interactive approach fosters a sense of community and encourages her followers to participate in her content. By building a dialogue, she maintains a strong connection with her audience and boosts her content's visibility.
Solène’s brand collaborations on TikTok are seamlessly integrated, featuring fashion, beauty, and lifestyle products that complement her content. She often incorporates sponsored items into outfit challenges or daily routines, making partnerships feel organic. This strategy not only keeps her content genuine but also reinforces her position as a trusted fashion influencer.
- Username: @soneeeeel
- Influence Score: 82.3/100
- Followers: 806.9K
- Activity: 4.2 videos/week
- Engagement Rate: 2.55%
- Growth: -0.25%
- Average Engagement: 20.6K
- Posting Habits: Every day at 11 AM EST
YouTube: Lifestyle Insights with a Sophisticated Twist

Solène’s YouTube channel, "L'élégance à la française," features long-form content where she shares in-depth fashion tips and lifestyle advice. Her videos cover topics like styling elegant outfits, home decor, and personal growth. The channel’s name reflects her passion for French-inspired elegance, attracting viewers who value sophistication. This platform allows Solène to delve deeper into topics that her followers are passionate about.
Her content is often structured as vlogs, lookbooks, and fashion guides, offering a more comprehensive view of her personal style. Solène takes time to explain her fashion choices, share shopping tips, and discuss how to build a versatile wardrobe. This educational approach sets her apart, as viewers come to her channel for both inspiration and practical advice.

Solène values quality in her YouTube content, investing in good lighting, clear audio, and thoughtful editing to maintain a professional look. The visuals are carefully curated to reflect her refined aesthetic, which enhances her personal brand. This commitment to quality contributes to her reputation as an expert in elegance and lifestyle.
She collaborates with brands that align with her elegant aesthetic, featuring products that enhance her content’s value. Whether it’s a fashion haul or a beauty routine, Solène ensures that sponsored content feels natural and useful to her audience. This careful curation keeps her followers engaged and reassured of her authenticity.
- Username: @Soneeeeeel
- Influence Score: 85.3/100
- Followers: 270K
- Activity: 2.3 videos/month
- Engagement Rate: 1.1%
- Growth: +0.75%
- Average Engagement: 3K
- Posting Habits: Once a week at 7 PM EST
Podcast: French Elegance - A Journey to Refined Living

Solène's podcast, "French Elegance", serves as a platform to discuss lifestyle, personal growth, and fashion in more depth. Through each episode, she shares her thoughts on living gracefully, maintaining confidence, and balancing modern challenges. The podcast format allows her to connect with her audience on a more thoughtful and reflective level.
Her episodes are a mix of solo reflections and guest interviews, featuring conversations with fashion experts, lifestyle influencers, and personal growth advocates. These discussions offer diverse perspectives on living elegantly and staying true to oneself. Solène's calm and inviting tone makes listeners feel comfortable and engaged.

To increase podcast visibility, Solène shares snippets on her social media channels, driving her existing audience to tune in. She often asks for listener feedback, integrating their stories and questions into new episodes. This collaborative approach builds loyalty and strengthens her connection with her community.
Brand partnerships in her podcast are subtly integrated, often featured as personal recommendations rather than overt advertisements. Solène carefully selects brands that align with the podcast’s themes, such as self-care products, fashion items, or wellness services. This seamless integration preserves the podcast’s genuine and thoughtful atmosphere.
Solène’s Social Media Influence Summary

Solène’s presence in the fashion and lifestyle niche positions her among the top creators in France. She ranks in the top 2% on Instagram and top 1% in the Outfits & Styling category. Her influence is defined by a consistent aesthetic, thoughtful content, and an approachable personality.
Content Strategy: Blending Elegance and Lifestyle with a Personal Touch
Solène focuses on relatable elegance, balancing aspirational looks with practical advice. She engages her audience through polls, Q&As, and interactive stories. Her content strategy revolves around creating a community that values style and grace. Her partnerships with brands like APM Monaco, La Roche-Posay, and Herbelin showcase her alignment with quality and aesthetics. Solène ensures that her collaborations feel natural and beneficial to her followers.
Reachability and Partnerships

Solène's reachability is well-supported by her diverse social media presence, allowing brands to connect with a wide audience. With active profiles on Instagram, TikTok, YouTube, and a dedicated podcast, she covers multiple platforms, increasing her visibility. Her cross-platform strategy ensures that her content reaches followers with varied interests and preferences. This diversified approach makes her a valuable partner for brands looking for extensive exposure.
Her engagement metrics highlight her ability to maintain strong connections with her audience. On Instagram, her posts generate consistent likes and comments, reflecting her community's genuine interest. Her TikTok videos receive high interaction rates, especially on fashion challenges and styling tips. Solène's willingness to respond to comments and share followers' feedback demonstrates her commitment to building relationships.

Solène’s partnership strategy focuses on working with brands that align with her elegant aesthetic. Whether it’s a fashion collaboration on Instagram or a sponsored product feature in her podcast, she ensures that each partnership feels authentic. By selecting brands that fit her personal style, Solène maintains trust with her audience. This careful curation is essential for sustaining long-term engagement and brand loyalty.
Solène is open to collaborations with fashion, lifestyle, and beauty brands, especially those emphasizing quality and elegance. She regularly features items that complement her personal brand, from clothing and accessories to home decor. Brands looking to work with Solène can expect thoughtfully crafted content that seamlessly integrates into her existing themes. This strategic alignment enhances both her reach and her credibility.
Conclusion: Where Elegance Meets Everyday Living
Solène continues to inspire her community by blending elegance with everyday practicality. Her content remains authentic and stylish, creating a space where followers feel connected and inspired. As she expands her presence, Solène’s commitment to quality content and relatable advice ensures her continued growth in the lifestyle and fashion space.


Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.
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