Who is Sofia Schaadt?

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Sofia Schaadt: Shaping Gen Z Fashion with Charm and Colorful Storytelling

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Sofia Schaadt is a rising Brazilian influencer known for her vibrant presence on TikTok and Instagram. With 2.3M followers on TikTok and 845.8K on Instagram, she’s capturing the attention of a Gen Z audience. Her engaging personality and aesthetic charm define her digital identity. Every post reflects her passion for fashion and storytelling.

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Beyond fashion, Sofia shares snippets of her day-to-day lifestyle, connecting with her audience through humor and authenticity. With an average of 33K views per TikTok and 299.4K views per Instagram post, her numbers prove her power as a content creator. She effortlessly combines entertainment with relatable moments. Fans often highlight her consistency and youthful energy.

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Her beauty content, including skincare routines and tutorials, further showcases her influence in the beauty niche. She’s partnered with Creamy Skincare (8 tags) and highlights real results in her videos. Sofia’s impact stretches across platforms, making her a go-to for Gen Z beauty campaigns. The relatability of her content drives high engagement and trust.

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As a model and podcast host, she adds variety to her content mix while deepening audience connection. From unboxings to event vlogs, Sofia has posted over 50 times/month and maintains daily relevance. Her influence score of 8,979 ranks her in the top tier of Brazilian lifestyle creators. She represents the modern blueprint of a digitally native star.

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An Influencer Active on Social Media

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Sofia Schaadt has built a compelling online presence across TikTok, Instagram, and YouTube, with over 3.2 million total followers and standout engagement on TikTok and Instagram.

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Sofia Schaadt's Social Media Strategy Analysis

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TikTok Strategy: Where Trends, Humor & Fashion Converge

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Sofia Schaadt leverages TikTok as her leading platform, with a blend of fashion, humor, and lifestyle clips tailored for Gen Z audiences. With 2.3M followers, her presence is fast-paced and emotionally engaging. From lip-syncs to storytimes, she creatively uses trending audio and punchy visuals.

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She posts an average of 32.7 videos/week, allowing her to stay ahead of evolving trends and maximize visibility. Her engagement rate of 1.44% shows consistency despite high volume, indicating strong audience loyalty. A typical video garners over 33K interactions, proving her resonance with youth.

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Sofia often incorporates elements of romance, as seen in her viral post with Pedro Dalefle (2.8M views, 576.3K likes). This use of personal storytelling gives her content an authentic edge. These moments help build a deeper connection between her and her audience.

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Her posting rhythm—5 times a day at 4 PM—reflects an algorithm-savvy strategy. By spacing out high-frequency content, she ensures each video receives attention. Her mix of fashion, dance, and storytelling keeps her feed fresh and always discoverable.

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• Username: @sofia.schaadt
• Influence Score: 88.3/100
• Followers: 2.3M
• Activity: 32.7 videos/week
• Engagement Rate: 1.44%
• Growth: 0%
• Average Engagement: 33K
• Posting Habits: 5 times a day at 4 PM EST

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Instagram Strategy: Visual Diary of Beauty and Style

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On Instagram, Sofia’s 845.8K followers enjoy a feed rich in color, curated aesthetic, and personal moments. She frequently shares beauty hauls, makeup tips, and snapshots from concerts or beach trips. With a vibrant visual identity, she builds aspirational yet relatable storytelling.

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Sofia posts 16 times/month, focusing on Reels to maximize reach and tap into Instagram’s short-form video priority. Her top-performing content, like the fazenda sales Reel (4.9M views), shows her strength in syncing brand moments with social energy. Her growth rate here is a notable +2.26%.

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Her average engagement of 12.1K across content affirms her influence, especially with beauty and lifestyle enthusiasts. The consistent posting habit of twice a day at 6 PM ensures her audience receives regular content during peak activity hours. It reflects a calculated approach to visibility.

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Sofia also uses Instagram for brand partnerships, tagging companies like Imersão System and Creamy Skincare. With a 90.1 score, her content remains safe, bright, and minimally political—appealing traits for advertisers. She’s proving Instagram is not just a visual outlet, but a revenue generator.

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• Username: @sofia.schaadt
• Influence Score: 90.1/100
• Followers: 845.8K
• Activity: 16 posts/month
• Engagement Rate: 1.44%
• Growth: +2.26%
• Average Engagement: 12.1K
• Posting Habits: Twice a day at 6 PM EST

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YouTube Strategy: A Budding Space for Expansion

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YouTube is currently Sofia’s smallest platform, with 47.5K subscribers, but still provides a space for shorts, vlogs, and community-focused content. While her activity here is minimal, she’s demonstrated potential in posts like her Olivia Rodrigo concert vlog (330K views).

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She uploads around 3.4 videos/month, with an engagement rate of 0.71%. These metrics suggest her audience is more passive but curious. Her average view count of 5.5K is modest but consistent, signaling a niche following that could grow with more long-form uploads.

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Despite the lighter presence, YouTube adds depth to Sofia’s brand. It’s a platform where she can showcase behind-the-scenes content, deeper product reviews, and personal stories. It’s also a prime area for longer sponsored segments if developed further.

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Her posting habit—once a week at 8 PM—could be optimized to support growth. Sofia’s potential lies in repurposing TikTok and Instagram content to build consistency. Her foundation is strong; YouTube just needs more volume and strategic execution to shine.

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• Username: @sofiaschaadt.oficial
• Influence Score: 76.3/100
• Followers: 47.5K
• Activity: 3.4 videos/month
• Engagement Rate: 0.71%
• Growth: 0%
• Average Engagement: 336
• Posting Habits: Once a week at 8 PM EST

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Sofia Schaadt's Social Media Influence Summary

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Sofia Schaadt ranks in the Top 1% of influencers in Brazil for both Instagram and the Models category, with a global position of #183 on Favikon.

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Learn more about the Favikon Methodology here

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Content Strategy: Youthful Trends with Personal Flair

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Sofia’s content strategy balances trends with personal branding. She thrives in merging fashion, friendship, and life updates, all within high-quality short-form videos. She keeps things fun, light, and visually rich.

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Reachability and Partnerships

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Sofia Schaadt has crafted a digital presence that makes her highly reachable for brands, especially through Instagram DMs and tagged content. With over 17 brand tags from Imersão System and 9 tags from Magnólia Papelaria, her openness to collaborations is clear. Her responsiveness and consistent mentions help create a reliable pipeline for partnerships.

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With a posting frequency of 52 posts/month across platforms, Sofia offers strong visibility to any campaign. Her regular content flow ensures that sponsored messages are seen at peak times, like 6PM or 4PM. Her highly visual content style gives products the spotlight they need to resonate with audiences.

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She has already partnered with major brands such as Creamy Skincare (8 tags) and NG.CASH (8 tags), building strong long-term collaboration history. This track record makes her a solid candidate for both product launches and evergreen promotions. Her content maintains high safety and minimal political tone, increasing advertiser trust.

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With an influence score of 8,979 pts and consistent top-tier engagement on TikTok and Instagram, Sofia is primed for more global and national brand activations. Her niche in fashion and beauty, combined with her Gen Z appeal, offers access to a highly engaged demographic. She’s not just a creator—she’s a partnership-ready persona.

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Conclusion: Sofia Schaadt—Brazil’s Rising Fashion Muse

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Sofia Schaadt represents the spirit of modern youth content creation—energetic, trendy, and undeniably charming. With strong momentum on TikTok and Instagram, high engagement rates, and a consistent content rhythm, she’s on the path to becoming one of Brazil’s top digital fashion voices. Whether you’re a fan or a brand looking for your next influencer partner, Sofia is one to watch closely.

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View the AI-powered profile

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