Who is Shubhangi Madan?

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Shubhangi Madan: The Go-to Expert in Personal Branding and Social Media Strategy

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Shubhangi Madan is a seasoned marketing and branding expert, co-founder of The People Company, and a 2024 LinkedIn Top Voice. She has built a reputation as a leading figure in personal branding, helping professionals, founders, and leaders establish their digital identities. With over 200 million client views and a track record of transforming 100+ personal brands, her expertise in content marketing and organic growth is widely recognized.

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As a personal branding strategist and LinkedIn ghostwriter, Shubhangi has a unique ability to craft compelling narratives that resonate with audiences. Her philosophy is rooted in authenticity and consistency, which she believes are critical to building long-lasting relationships and online credibility. Her clientele includes CEOs, founders, and students, all of whom have benefited from her tailored approach to content strategy.

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In addition to her professional endeavors, Shubhangi is a sought-after speaker and mentor. She has shared her insights on prestigious platforms such as TEDx, BBC World News, and YourStory. Her talks focus on empowering individuals to build impactful brands while leveraging the power of storytelling and audience connection. Shubhangi also dedicates her time to mentoring aspiring professionals, sharing actionable advice to help them succeed in today’s competitive digital landscape.

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Shubhangi’s journey is one of perseverance and creativity. She started by recognizing the untapped potential of personal branding and has since created a thriving business that helps others achieve their goals. Her work has not only elevated her own brand but has also inspired countless others to embrace their individuality and harness the power of social media to make a difference.

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A Dominant Presence on Professional Platforms

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Shubhangi Madan’s influence spans multiple platforms, with LinkedIn as her primary driver of impact. With a large following and high engagement rates, she is a recognized authority in content marketing and personal branding.

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Social Media Strategy Analysis

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LinkedIn Strategy: Building a Community Through Consistency

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Shubhangi Madan commands a significant presence on LinkedIn with 97.2K followers and an impressive influence score of 88.2/100. Her follower base has seen a growth rate of +1.5%, with over 1.4K new followers in the past 30 days, reflecting her consistent engagement with her audience.

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Her LinkedIn content primarily consists of well-crafted posts focused on personal branding, professional growth, and actionable advice. She employs storytelling and visually appealing formats to connect with her audience. With 25 posts per month, Shubhangi ensures regular interaction with her professional community, maximizing visibility and engagement.

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• Username: @shubhangimadanmarketing
• Influence Score: 88.2/100
• Followers: 97.2K
• Activity: 25 posts/month
• Engagement Rate: 0.43%
• Growth: +1.5% (+1.4K followers)
• Average Engagement: 422 interactions/post
• Posting Habits: Every day at 7 PM

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X: Limited But Consistent Branding

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On X (formerly Twitter), Shubhangi has a smaller yet dedicated following of 2.8K followers, though her influence score here is significantly lower at 6.7/100. The growth rate is -0.44%, indicating a slight decline, possibly due to inactivity in recent months.

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Her content on X, while infrequent, focuses on reinforcing her personal branding expertise. Posts are aligned with her overarching professional message, but the lack of recent activity suggests this platform is not a primary focus in her strategy.

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• Username: @ShubhangiMadan3
• Influence Score: 6.7/100
• Followers: 2.8K
• Activity: Inactive
• Engagement Rate: 0%
• Growth: -0.44% (-12 followers)
• Average Engagement: 0 interactions/post
• Posting Habits: None

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Podcast Appearance: "Conversation For Change"

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Shubhangi Madan's appearance on the Conversation For Change podcast highlights her expertise in personal branding and social media strategy. In the episode, she emphasizes that social media is not a zero-sum game, encouraging collaboration over competition. Her insights into leveraging storytelling and authenticity to build impactful digital brands resonate with professionals aiming to succeed in the online space.

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Shubhangi’s Newsletter

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Shubhangi’s Newsletter, with over 150+ subscribers, offers a concise, actionable guide to mastering LinkedIn growth in just five minutes a week. Subscribers gain access to expert tips on personal branding, audience engagement, and content strategies tailored to professionals and entrepreneurs. Completely free, it serves as a must-have resource for anyone looking to boost their LinkedIn presence and influence.

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Shubhangi's Influence Through Rankings and Authority

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Shubhangi Madan has an overall authority score of 8,058 points, placing her in the Top 1% of LinkedIn influencers in India. She ranks #257 in LinkedIn’s India-specific rankings and #7 in the Content Marketing & Copywriting niche. These metrics underscore her dominance in the personal branding space.

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Content Strategy: Authentic Branding Through Storytelling

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Shubhangi’s content strategy revolves around three pillars: authenticity, education, and engagement. Her posts combine personal anecdotes with professional insights, creating a balance that appeals to her target audience. She consistently emphasizes actionable takeaways, ensuring her followers derive real value from her content.

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Her use of visuals and relatable language enhances readability, while her posting schedule ensures maximum reach. By focusing on branding and social media growth, she caters to a wide audience, from entrepreneurs to seasoned professionals. The alignment between her newsletter, LinkedIn content, and other initiatives highlights her strategic foresight.

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Reachability and Partnerships

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With an estimated sponsored post cost of $875 and a reachability score of "Easy," Shubhangi is an attractive partner for brands looking to engage a professional audience. Her reputation for authenticity ensures high ROI for collaborations, making her a go-to choice for campaigns in personal branding, marketing, and leadership.

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Shubhangi Madan's creator network includes partnerships with globally recognized brands like LinkedIn and influential figures such as Justin Welsh, a leading voice in business and startups. Her collaborations extend to top Indian companies like Unacademy, Urban Company, and Rapido, showcasing her ability to work across diverse industries. This extensive network highlights her credibility and impact as a personal branding strategist.

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Conclusion: Empowering Leaders with Impactful Personal Branding

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Shubhangi Madan is a trailblazer in the personal branding space, combining expertise with a passion for empowering others. Her impactful presence on LinkedIn, supported by a value-packed newsletter and thought leadership, makes her a force to be reckoned with in content marketing. Shubhangi’s influence extends beyond numbers; she fosters genuine connections and inspires her audience to reach their full potential.

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