Who is Shannon Beveridge?

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Shannon Beveridge: Empowering LGBTQ+ Voices Through Content Creation

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Shannon Beveridge is a content creator, podcast host, and LGBTQ+ advocate who has built a dedicated online presence. She is widely known for her show Exes and O’s, where she shares personal stories and discusses queer relationships. Through her engaging storytelling, she creates a safe space for her audience to connect and feel represented. Her work emphasizes inclusivity, mental health, and community-driven support.

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With a career spanning over 10 years, Shannon has successfully cultivated a strong following across multiple platforms. She started her journey on YouTube, where she gained recognition for her candid vlogs about love, identity, and self-discovery. Over time, she expanded to Instagram, TikTok, and X, where she continues to engage with her followers. Her content often resonates with LGBTQ+ individuals seeking representation and support.

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Beyond social media, Shannon has collaborated with well-known brands, aligning with those that share her values. She has worked with TomboyX, Hinge, and Marriott Bonvoy, promoting products and experiences that uplift marginalized voices. In addition to sponsorships, she frequently participates in LGBTQ+ events and activism efforts. Her partnerships are carefully chosen to reflect her commitment to equality and empowerment.

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Shannon’s impact goes beyond numbers, as she continuously fosters real connections with her community. She uses her platform to speak on important issues like mental health, self-acceptance, and advocacy for equal rights. With an audience spanning over 1.9 million followers across social media, her influence continues to grow. Whether through her podcast, posts, or public speaking, Shannon remains a powerful voice for authenticity and change.

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An Influencer Active on Social Media

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With a strong presence on YouTube, Instagram, TikTok, and X, Shannon's influence spans multiple platforms where she consistently interacts with her audience.

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Shannon's Social Media Strategy Analysis

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Instagram: The Core of Shannon's Influence

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Shannon’s Instagram serves as a space for storytelling, activism, and personal engagement with her followers. She shares glimpses into her life, from travel and relationships to mental health and self-love. Her posts often include detailed captions that spark meaningful conversations within the LGBTQ+ community. With a visually appealing aesthetic, she balances lifestyle content with thought-provoking discussions.

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Consistency is key, as Shannon posts around 12 times per month, keeping her audience engaged. She leverages high-quality photos and reels to maximize visibility and reach new users. Her content is a mix of personal updates, brand collaborations, and advocacy work. Despite a slight decrease in growth over the last month, her strong engagement rate shows a loyal and interactive audience.

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Shannon’s engagement rate stands at 1.4%, proving her ability to foster community interactions. She receives an average of 9.2K interactions per post, a testament to her audience’s interest. By maintaining a balance between polished visuals and raw, emotional content, she builds an authentic presence. Her content is scheduled strategically, typically three times a week at 4 PM EST to reach her audience effectively.

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Her Instagram partnerships include brands that align with her advocacy, such as TomboyX and Hinge. These collaborations focus on LGBTQ+ representation, self-expression, and inclusivity. Shannon ensures that every brand partnership aligns with her message and values. This approach strengthens her credibility and appeal among both brands and followers.

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• Username: @nowthisisliving
• Influence Score: 81.4/100
• Followers: 656.5K
• Activity: 12 posts/month
• Engagement Rate: 1.4%
• Growth (30 days): -0.06%
• Average Engagement: 9.2K
• Posting Habits: 3 times a week at 4 PM EST

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YouTube: A Platform for Deep Conversations

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Shannon started her journey on YouTube, where she built a strong community through long-form storytelling. Her content revolves around relationships, self-discovery, and personal struggles, making her channel a space for deep discussions. She engages her audience through personal vlogs, Q&A sessions, and her podcast Exes and O’s. These videos have resonated with LGBTQ+ viewers seeking relatable and honest conversations.

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Despite a slight decline in followers (-0.13% over 30 days), Shannon maintains a highly dedicated audience. She posts around 4.4 videos per month, ensuring her viewers always have fresh content. Her engagement rate sits at 0.13%, with an average of 874 interactions per video. While her engagement rate is lower than on other platforms, her content still fosters strong connections.

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Her videos range from casual sit-down chats to well-produced episodes featuring special guests. Many of her videos discuss mental health, queer representation, and navigating personal relationships. Shannon’s content is often shared widely, expanding her reach beyond her core followers. She carefully selects topics that are timely and relevant, keeping her channel engaging and informative.

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Her YouTube partnerships include LGBTQ+-friendly brands and sponsors that align with her values. Past sponsorships have included Marriott Bonvoy, supporting LGBTQ+ travelers and safe spaces. Shannon seamlessly integrates these partnerships into her content, ensuring they feel organic and meaningful. By collaborating with brands that share her mission, she enhances her credibility and impact.

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• Username: @nowthisisliving
• Influence Score: 73.5/100
• Followers: 674K
• Activity: 4.4 videos/month
• Engagement Rate: 0.13%
• Growth (30 days): -0.13%
• Average Engagement: 874
• Posting Habits: Once a week at 7 PM EST

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TikTok: Quick and Relatable Content

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Shannon’s TikTok is an extension of her engaging personality, delivering short and impactful videos. With 369K followers, she reaches a younger demographic looking for relatable LGBTQ+ content. Her videos range from humorous takes on queer culture to deeper discussions on identity and self-acceptance. This platform allows her to experiment with trends while staying true to her authentic self.

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Her activity on TikTok is consistent, with 2.9 videos per week, ensuring frequent audience engagement. Unlike her long-form YouTube content, TikTok allows her to be quick, witty, and relatable. Her engagement rate is 1.23%, significantly higher than on YouTube, showing strong interaction from her audience. On average, her videos receive 4.5K engagements, demonstrating her ability to spark conversations.

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Shannon’s TikTok strategy includes a mix of personal experiences, LGBTQ+ education, and trend-based content. She successfully balances funny, lighthearted clips with deeper, more emotional messages. This blend keeps her audience entertained while still fostering a sense of community and belonging. By participating in relevant trends, she stays visible and relatable to new audiences.

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Her brand collaborations on TikTok focus on inclusivity and representation, ensuring they resonate with her audience. Companies like TomboyX and Hinge have benefited from her authentic approach to sponsored content. Shannon integrates these partnerships seamlessly, keeping them engaging rather than overly promotional. Her ability to maintain authenticity while working with brands makes her a valuable collaborator.

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• Username: @nowthisisliving
• Influence Score: 84.4/100
• Followers: 369K
• Activity: 2.9 videos/week
• Engagement Rate: 1.23%
• Growth (30 days): +0.05%
• Average Engagement: 4.5K
• Posting Habits: 3 times a week at 2 PM EST

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X (Formerly Twitter): A Space for Real-Time Engagement

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Shannon’s X presence allows her to engage with followers through real-time discussions and updates. With 245.6K followers, she uses this platform to share thoughts on LGBTQ+ rights, mental health, and personal experiences. Unlike other platforms, Twitter enables her to interact directly with fans through replies and threads. This real-time interaction fosters a deeper connection between her and her audience.

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She tweets about 2.1 times per week, balancing activism, personal updates, and humor. Her engagement rate sits at 0.57%, showing steady interactions despite the lower volume of posts. While her growth is minimal (+0.06% over 30 days), she maintains a strong, engaged community. Her posts average 1.4K interactions, indicating her audience is active and responsive.

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Unlike visual-heavy platforms like Instagram, her X content focuses on written interactions. She often retweets important LGBTQ+ news, adds commentary on social issues, and engages in trending discussions. Shannon’s tweets spark engagement by inviting responses, creating a dialogue with her followers. This approach keeps her relevant and visible within advocacy and influencer spaces.

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Her brand partnerships on X are more advocacy-driven, focusing on community conversations. Unlike her other platforms, sponsored content here is often about raising awareness rather than direct promotion. She supports LGBTQ+ organizations and campaigns that align with her values. This makes her X account a strong tool for spreading messages related to equality and empowerment.

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• Username: @nowthisisliving
• Influence Score: 86.9/100
• Followers: 245.6K
• Activity: 2.1 tweets/week
• Engagement Rate: 0.57%
• Growth (30 days): +0.06%
• Average Engagement: 1.4K
• Posting Habits: Twice a week at 3 PM EST

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Shannon Beveridge’s Social Media Influence Summary

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Shannon’s influence is especially strong within LGBTQ+ spaces, ranking #60 in LGBTQIA+ Allies - United States (Top 3%) and #97 in LGBTQIA+ Allies - Worldwide (Top 1%). She also holds a Top 3% ranking on X in both the United States (#3330) and worldwide (#20064). These rankings highlight her widespread reach and impact, particularly within niche advocacy communities.

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Learn more about the Favikon Methodology here

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Content Strategy: Blending Advocacy, Storytelling, and Community to Empower LGBTQ+ Voices

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Shannon’s content strategy is built around authenticity, personal storytelling, and advocacy. She openly discusses mental health, relationships, and identity. This honest approach resonates with her audience, helping her foster a dedicated and supportive community. Her strong emphasis on positivity and inclusivity makes her a trusted voice within the LGBTQ+ space.

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Reachability and Partnerships

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Shannon’s reachability extends beyond traditional content creation, making her an ideal choice for brands looking to connect with the LGBTQ+ community. Her authentic storytelling and advocacy create a strong bond between her and her audience. With a presence across four major platforms, she has the ability to reach diverse demographics. Her collaborations are carefully selected to align with her values and mission.

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She has partnered with well-known brands such as TomboyX, Hinge, and Marriott Bonvoy, reinforcing her commitment to inclusivity. These collaborations focus on LGBTQ+ empowerment, self-expression, and community-building. Unlike many influencers, Shannon ensures that each partnership feels natural and meaningful. By integrating sponsorships seamlessly into her content, she maintains credibility while supporting businesses that align with her beliefs.

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Her engagement with followers is a key factor in her success, as she consistently interacts with her audience. This direct communication builds trust and makes her a reliable ambassador for the causes she supports. With an influence score of up to 86.9/100, she holds a significant position in LGBTQ+ advocacy online. This high level of engagement ensures that brands working with her can expect meaningful interactions rather than passive viewership.

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For businesses and organizations looking to connect with an LGBTQ+ audience, Shannon offers a valuable platform for representation. She is likely to accept collaborations that align with causes she is passionate about, such as mental health awareness and queer visibility. With a combined social media following of over 1.9 million, her impact extends to a global scale. Her partnerships serve as a bridge between brands and a socially conscious, engaged community.

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Conclusion: A Powerful Voice for Authenticity, Advocacy, and Lasting Impact

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Shannon Beveridge is a powerful voice in the LGBTQ+ digital space. Her unique content style blends authenticity, storytelling, and advocacy, fostering a dedicated and engaged community. With her influence scores ranking among the top content creators, Shannon's platform offers strong opportunities for brands focused on inclusivity and meaningful engagement.

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